TABLE OF CONTENTS

josé antónio vieira da silva minister of ECONOMY, innovation and developmentcatarina vaz pinto cultural councillor for lisbon city hall

henrique cayatte president of the portuguese design centreÁLVARO SIZA architect, honour chairman of the DME 2010

jean schneider chairman of the DME board

GUIDELINESBarbara cruz edc, dme secretary dme award JURY and moderators

entry list

AWARD FOR DESIGN MANAGEmENTLARGE COMPANY

MEDIUM SIZED COMPANYSMALL COMPANYMICRO COMPANY

PUBLIC OR NON-PROFIT ORGANIsATIONFIRST company DESIGN PROJECT

dme award ceremony

DME award WORK TEAMdme board

DME AWARD PARTNERS

IF… Innovation festival lisboa. almada.

organisation:

partners: support:

Welcome Allow me to start by thanking the kind invitation to be present at this year’s ceremony

of the 4th edition of the Design Management Awards;

I would like to congratulate the organizing committee – Portuguese Design Centre –

not only for putting up this event in Lisbon, and the responsibility involving the Innovation

Festival which is currently taking place, but also for the important work developed by

the Centre in promoting national design and strengthening the links between profes-

sionals, companies, public and private institutions and the wider public;

I would also like to take this opportunity to greet all participants, members of the jury,

European partners of this Initiative, and representatives of the nominated enterprises

whose innovative work we are honoring here today.

Importance of Design• Design is of strategic importance in today’s global Economy and particularly

relevant for European enterprises;

• Consumers are more ‘design aware’, more sensitive to appearance and styling of

products and the easy access to information makes them more demanding;

• Good design is, thus, a matter of survival for companies in today’s markets where

most products must stand out and affirm their uniqueness to be noticed;

• It is also a way of adding value to products, of increasing competitive advantage, driving

innovation and the development of new technologies;

• But I mentioned that Design is of particular relevance for European enterprises – this

is because Design is a complex activity that combines innovation, creativity, R&D, which

means it is intensive in human capital, knowledge and skills;

• The European Economy needs to give strategic priority and support to economic

activities which create high skilled jobs in order to guarantee its competitiveness and

sustainability and ensure quality of life and prosperity for future generations;

• In this sense developing successful design management in business is a key-issue

considering that it:

_ allows access to higher value markets;

_ helps stimulate Innovation, New Technologies fostering the creation of high skilled jobs;

_ and can be a way of avoiding the transfer of production to low-cost production locations.

DME Initiative and AwardsBefore we move on to the most awaited moment of this evening’s ceremony, I would

like to underline the contribution of the DME Initiative and Awards to key-challenges

that will be decisive for the development and growth of European business. Namely the

Initiative’s contribution to:

_ Highlighting the gains and opportunities of investment in Development Management;

_ Disseminating Innovative practices in Business;

_ Fostering knowledge flows and emphasizing the importance of networks and collaborative

work as drivers of economic and social innovation;

_ And, lastly, but not less important, recognizing and awarding entrepreneurial skills in

leadership and design management.

Finally, I would like to congratulate all the European organisations that have made it

to the Awards’ shortlist through their creativity and innovative work in combining and

managing resources and their capacity to bring and implement change in business

organisations. I wish you all the best of luck for the future.

José António Vieira da Silva Minister of Economy, Innovation and Development. Lisbon, December 2010.

DME Awards 2010I’m very glad to welcome you all at the Lisbon Design and Fashion Museum (MUDE). It’s

a pleasure for us to receive in our city such a prestigious network and award as the

Design Management Europe (DME).

This museum dedicated to design and fashion was created following the acquisition by

the Lisbon City Council of Francisco Capelo’s Collection, a private collection which name

is that of it’s former owner, and that portrays the international history of design and

fashion from the 1930s to nowadays, with more than 1,000 design pieces and 1,200

fashion outfits.

The Lisbon City Council opened MUDE in May 2009. Located in an entire block in the

heart of Lisbon, a former bank, the museum represents the recognition of the importance

of design for the Lisbon City Council. It has received more than 300 thousand visitors

since it’s opening and is considered not only a major city cultural institution, but also a

major boost for the rehabilitation of downtown Lisbon.

MUDE is a home for all design forms. A dynamic, experimental, open and innovative

project. A space where people can meet, discuss and be more sensitive to design. The

museum is being developed as a work in progress. While it respects pre-existence, it is

far from the classical idea of a museum – white cube, affirming its unique architectural

identity.

The museum is the city major project in design. Nevertheless, the city also supports

several institutions and events operating in this field such as CPD, Bienal Experimenta

Design that promotes the research, discussion and debate on the design and its role

nowadays, and ModaLisboa, Lisbon Fashion Week that presents twice a year the new

proposals of Portuguese fashion designers.

Why? Because we identify design as a essential tool for the promotion of a new economy

system based in the values of creativity and innovation. Design can help us redesign the

city government and the urban development in an inclusive and user-friendly way.

Hosting the DME Awards in Lisbon it’s a great opportunity because it can be an example

for Portuguese creators, brands, companies and business and involves Portugal in

the DME platform, sharing expertise from the different countries and learning new

strategies for the development and promotion of design management. I congratulate

the organization for this Award, and all the entities involved: the jury for its work and

all the companies and organizations that accepted the challenge to apply for the DME

Awards by showing how design may be integrated in their missions and in the everyday

life. I also congratulate the selected nominees and, of course, the winners that will be

announced in a few minutes.

Welcome to Lisbon and thank you!

catarina vaz pintoCultural Councillor for Lisbon City Hall. Lisbon, December 2010.

DME - Design Management EuropeEurope has come a long way and has consolidated history in the creation and development

of policies, and practices, to improve the standard of living of its citizens. It has a wide heritage

of works, creation and examples, which throughout centuries were unquestionable

contributions to the development of humanity.

Nowadays, the importance and relevance of Design as a strategic subject is unquestionable

and acknowledged, in what concerns the economy, culture, and society. It is, currently, an

acknowledged driver in the processes of innovation, and determining to the citizens’ standard

of living.

Throughout the times, Design has moved to other dimensions, creating new parameters, and

being placed at the top of subjects that influence the decision processes of companies,

and entities.

Design Management has become essential to the success and sustainability of development

and growth within global scenarios, in constant change.

It is in this context that the attribution of the DME Awards – organized by its respective

consortium -, accomplishes the acknowledgment and promotion of concrete cases of the

subject’s good practices.

For the Centro Português de Design, partner of this consortium since its foundation, it was

very fulfilling to bring the holding of this 2010 edition of the prize to Lisbon. To Portugal.

We thank all the partners for their involvement and support in making this edition possible.

We also thank all the applicant companies and entities that showed their acknowledgement of

the subject, and to the DME Awards.

We thank all the entities that supported the Centro Português de Design by making this event

possible. Without them, nothing would have been possible.

To His Excellency, the Minister of Economy, Innovation and Development, José António Vieira

da Silva, thank you very much for the important support and public acknowledgement, which

were so clearly and gratifyingly transmitted to this entity, and all those involved in this

organisation. We also thank Lisbeth Bahel-Poulsen, Senior Policy Officer of the European

Community, for her presence and support at the ceremony of the awards, held on the 10

December at MUDE - Museu do Design e da Moda de Lisboa (Design and Fashion Museum of

Lisbon).

Lastly, congratulations to all the prize-winning designers, and wishes for success and a long

relationship with Design.

We will meet again in Tallin at the DME Award 2011!

henrique cayattePresident of Portuguese Design Centre. Lisbon, December 2010.

About DesignUnlike what one might think, the big problem with Portuguese design is not lack of talent,

nor lack of execution capacity, which are excellent. They are of the best kind.

What we lack is efficient promotion and commercialization that may make our products

feasible. Made here, only with a lot of difficulty are they placed in foreign markets.

Intermediation makes prices soar.

I have recently had this experience with products designed by me, and which were

presented in Paris.

This problem also happens in other European countries, but we still have a long route

to cover because we also departed later.

Rietveld, and Alvar Aalto, for example, designed their pieces so that they could be at

everyone’s reach, but the entire commercialization process ends up making them very

expensive.

Europe has a big competitive advantage in its favour, where the quality of the project,

and production, make the difference. Nowadays, Italy and the Nordic countries are at

the forefront.

Currently, we have a strong link between industries, and designers. It is increasingly

strong.

There is a growing interest from the part of the industry to incorporate design in

its productive processes, but the opposite is also true. Designers are also ever more

interested in that link, which is useful for both parties. It is only this duality that will

enable design to assert itself fully.

Going back to the promotion of Portuguese products.

We know that it is expensive and it implies great costs with publicity, trips to exhibitions

and European, and world-wide events, but this is an effort that has to be made, with the

aggravating factor that in many countries that “machine” is already assembled, giving

such countries great advantages over the market.

On the one hand, it reveals a handicap, but on the other, it opens up opportunities.

I would leave a message.

If designers want to be really efficient, they will have to think in all the variants, and get

involved in all stages of the product, otherwise it might lead to failure.

Nowadays, considering that training in this subject is exaggerated – although it is said

that quantity generates quality -, we have to be aware that the market will not be able

to absorb everyone.

Let’s take the example of training in architecture.

It is estimated that 2000 architects are graduated in 34 architecture schools in

Portugal, every year. This is the same number of graduates as in Spain, a country that

is five times bigger! In Spain there are arguments as to whether this number is not

exaggerated.

Although the numbers are different, what happens with designers’ training is similar.

It is very worrying considering that not everyone will have the possibility of finding

work.

The phenomenon of professional emigration is one way-out, but it won’t solve the problem

at deep.

Asserting themselves through quality, Portuguese designers will increasingly start being

called to work abroad, similarly to what happened in the area of architecture.

In the beginning, I was alone, but fortunately nowadays there are many good

Portuguese architects being consulted for diversified orders, as well as to teach.

This recognition for designers will also appear.

This step has to be given. I am sure it will.

Álvaro SizaArchitectHonour Chairman of the DME Award 2010

[statement extracted by the Portuguese Design Centre from an interview held with architect Álvaro Siza, in his paint-room, in November 2010].

Design Management… for all!In design management, the word management appears usually as the heavy weight.

Therefore, it gets often associated to structured businesses, where everyone knows

where he or she sits, does, and reports to.

And the word design is the teaser, bringing in… hum… competences? skills? attitudes?

such as creative questioning, transversality, quick and dirty testing, approximation and

seduction.

But the DME Award demonstrates that this vision is more dogmatic than based on

evidence. Let’s first notice that the categories of the award, which cover all sizes of

businesses to include also non governmental or not for profit organisations, such as

municipalities and public services are well balanced in term of entries. Design skills

and tools can be used in a systematic, structured and contextualised manner, to deliver

relevant products and services in a surprising range of activities.

I invite you to take a close look at the posters of the applicants. Isn’t it surprising to see

that, rather than striving to justify or illustrate some stereotypes, most entries highlight

a unique blend of rigour and sensitivity, a unique balance of control and experiments, a

unique alchemy of self awareness and availability for change? The bottom line is not to

satisfy a customer and shape an offer accordingly, but rather to nurture a relation

with clients, paying attention to how you wish to co-exist. In other words: rather than

focusing on their wallet, focusing on people. In that respect, this edition is in continuity

with the previous ones: such form of attention and care could be a specific flavour of

European design minded businesses.

In fact, what we might witness here —and has been distinguished by the jury— is that

the contradiction between design and management is an image. It is not by miracle

or magic that these businesses are holding both tight: it is a flourishing movement in

which respect, curiosity and rigour, openness and affirmation develop and complement

each. As Fred Collopy states often: though both aim at delivering, there is a difference

between the « decision attitude » and the « design attitude ». And as the DME Award

demonstrates: in a world that is anything but stable or predictable, there is a difference

between controlling and transforming continuously. I will let you guess where, in our

view, design management stands.

jean schneiderChairman of the DME Board

DME QuestionnaireDeadline 1 October, 2010

The purpose of the DME questionnaire is to provide all entrants with

a benchmark report of their design management capability against that

of the winning entries. Based on the Design Management Staircase

model, the questionnaire will assess your organisation under five de-

sign management factors; resources, planning, process, awareness

of benefits and expertise. It is in the best interest of the entrant to

answer the questionnaire as accurately as possible in order to com-

pile a beneficial report. To receive the benchmark report entrants

must complete the DME questionnaire and submit a poster for the

jury process.

Some of the data collected from the questionnaire will be used by the

jury, at their discretion, to assist them in their decision making.

The DME questionnaire can be accessed on:

www.designmanagementeurope.com and will take approximately

40 minutes to complete. The questionnaire is available in English and

can be completed both online and offline.

Submission of a completed DME questionnaire is a requirement of entry

to the 2010 DME Award and is confirmation of your organisation’s

acceptance of its rules and regulations. A full copy of the rules and

regulations can be obtained from the DME website.

All information collected by the DME questionnaire is kept confidential

and is processed by the DME secretary and technical officer. Any

data presented to the jury will be non-transferable and will not be

published. Further analysis of the data will be undertaken by DME

for academic research purposes. Individual data and facts will not be

published. For further details please contact the DME technical officer.

Poster submission Deadline 1 October, 2010

The design management poster is an opportunity for applicants

to communicate the unique practices of managing design in their

organisation, the advantages of their strategy and its impact to the

business for the jury to assess.

Applicants may use a range of text, images, diagrams and charts for

their posters. Posters are not judged on their presentation but care

should be taken in effectively communicating the organisation’s key

principals and addressing the award criteria.

For examples of previous winning entries please see the posters of

the 2008 and 2009 DME Award winners on the DME website. Further

tips on compiling a design management poster can be found on the

DME website.

Poster specificationsPosters are displayed in portrait orientation and are limited in size

to 841mm wide by up to 2378mm in height. The submission can be a

series of numbered posters with a combined size of up to 841mm

wide x 2378mm in height.

All text on the posters should be in English and of a minimum font size

of 16 point.

All posters must be submitted in a roll format only, and, along with

any support items should be clearly labelled with the name of the

organisation, category and address.

Applicants can include small products or printed material to assist

their display. The display area is limited 800mmx400mm and

applicants are recommended not to submit large or expensive items.

Insurance

DME strongly recommends that applicants take out appropriate

insurance for any items of value submitted, in particular for breakage,

damage, fire and theft.

Posters and support items should be sent to the address below and

arrive by 17:00, 1 October, 2010 Centro Português de DesignPólo Tecnológico de Lisboa, Rua D - nº 91600-485 LisboaPORTUGAL

All applicants must also submit a PDF or JPEG of their poster by the

1 October 2010. Poster PDF files can be uploaded to the DME website

by following the instructions provided.

DME Award jury day 12 October, 2010

An international jury will select winners and entrants deserving

special mentions from the posters submitted.

The criteria the jury will use have been established by a panel

of design management experts. They are:

Leadership in design innovationDefining and implementing a vision for the whole organisation

integrating design across a range of activities.

For example: How are the values of the organisation reinforced

by design across a range of activities enabling the

organisation to become a leader in the field?

Driving change through designIdentifying significant changes within your organisation where

design has played a major role.

For example: How does your organisation foster the creative

process to anticipate emerging technologies, new legislations

or changes in the market?

Excellence in design co-ordinationDemonstrating capabilities, processes, skills and resources

in support of the application of design.

For example: What is the framework in your organisation

to monitor and facilitate the design process?

Strategic performanceDemonstrating performance based on objectives, deliverables

and overall effect on the organisation.

For example: To what extent has design enabled the company to

realise its strategy? You may support these findings with both

tangible and intangible results.

The jury will select several companies from each category who

have demonstrated exceptional design management practices and

each will receive a special mention award at the DME Award

ceremony. From this selection one winner for each category

will also be announced at the ceremony. All companies selected

by the jury will be notified by 15 October, 2010 and will be

invited to attend the DME Award ceremony on the evening 10

December, 2010 in Lisbon.

Details of the jury members will be published on the DME website

one month prior to the jury day. The jury’s decision of the special

mention award winners and category winners is final.

DME exhibition 10 December, 2010 to 2 January, 2011

All posters and items submitted to the DME Award will be

retained for possible inclusion to the 2010 DME Award public

exhibition.

Any applicants wishing to retrieve their submitted items after

the exhibition should make their own arrangements with a

courier and liaise with the DME Award organiser. Any material

not collected by 2 February, 2011 will become the property of

DME and may be destroyed.

Copyright and publicationIn participating, you shall also allow the DME partnership

to publish the results of the judges’ decisions in various

media. We may use, free of charge and in a range of media, any

information you provide in the form of original products,

illustrations and texts. We trust that you will appreciate that we

generally cannot name photographers or authors.

Guidelines for entrants The contribution design can make to the sucess of an organisation is largely attributed to how it is managed, how well it has been researched and how close it is aligned to the organisation’s strategy. From preparing a design brief for an external design consultancy to the complete integration of design in the business model; all such practices are different for every organisation but require strong leadership and careful planning to be successful.

The Design Management Europe Award is the only award dedicated to the management of design in companies and organisations across Europe. It sets out to award the best practices that demonstrate effectiveness, originality and ingenuity. Winning a DME Award is recogni-tion, from an international jury of management experts, that your organisation is a leader in innovation and management.

For the first time since the DME Award started, all entrants will receive a free design management capability report. This report will allow entrants to benchmark their performance in five design management factors against that of the DME Award winners.

Entry requirementsEntries are accepted from companies and organisations registered in any European country. Multi-national companies must have their head-quarters registered and located in Europe. Companies and organisations can only apply to one category with one entry.

Entry to the DME Award is in two parts: completion of the DME questionnaire and submission of a design management poster, both to be submitted by the 1st October 2010.

There are no entry fees for 2010 DME Award.

CalendarEarly bird registration Deadline 3rd September, 2010

Questionnaire and poster submissionDeadline 1st October, 2010, 17:00 at CPD

DME Jury award day12 October, 2010

Notification of the selected companies by the jury15 October, 2010

DME Award ceremony10 December, 2010, 18:00

DME Exhibition10 December, 2010 to 2 January, 2011

categories· Award for best management of design in a large company;· Award for best management of design in a medium-sized company;· Award for the best management of design in a small company;· Award for the best management of design in a micro company; · Award for the best management of design in a public or non-profit organisation.· Award for the best management of the first company design project.

GUIDELINES

BaRBARA CRUZEDC, DME Secretary

DME Award RationaleThe DME Award has always profiled itself as more than just another design award. It is a management award for European businesses and public bodies that rely on the strategic use of design to enhance competitiveness and commercial success.Celebrating its fourth edition in 2010, DME came to life in 2007 under the scope of the European project ADMIRE when nineteen design support organisationsfrom across Europe came together to raise awareness about the role of design and its management as a tool todrive European enterprises to the top of business performance.

The DME Award is based on a set of four criteria established by a panel of design management experts which have been the basis of the competition since 2008. The criteria focus on four key areas that contribute to a successful design management practice:· Leadership in design innovation - Defining and implementing a vision for the whole organistation integrating design across a range of activities;· Driving change through design - Identifying significant changes within the organization where design has played a major role;· Excellence in design co-ordination - Demonstrating capabilities, processes, skills and resources in support of the application of design;· Strategic performance - Demonstrating performance based on objectives, deliverables and overall effect on the organization.

These criteria are used by the candidates in preparing their application, which is com-prised of a registration questionnaire and a poster display of up to 841mm wide by to 2378mm in height. The poster format was introduced in 2008 and has been maintained ever since because its homogeneity provides a leveled playing flied for candidates to freely explore the available space. Applicants are also invited to visit the winning posters from previous years available online for inspiration or a better understanding of the requirements of the poster.

The poster constitutes the main element of evaluation, supported only by basic financial information such as turnover for the last three years. (1)

When applying, DME Award candidates must choose one of the following categories when preparing their application: · AWARD FOR BEST MANAGEMENT OF DESIGN IN A LARGE COMPANY Open to private companies with 250 employees or more· AWARD FOR BEST MANAGEMENT OF DESIGN IN A MEDIUM-SIZED COMPANYOpen to private companies with 50 to 249 employees · Award for the best management of design in a small company Open to private companies with 10 to 49 employees · Award for the best management of design in a micro company Open to private companies with 9 employees or less· Award for the best management of design in a public or non-profit organisation Open to public or non-profit organisations such as charities, government programmes, city councils or schools and colleges. · Award for the best management of a first time design projectOpen to private companies presenting the management case for their first design exercise.

The DME Award is in continuous evolution and for each new edition, lessons learned from previous years are used to further improve the procedures. 2010 has been no exception and therefore, an important addition to the jury procedures was included: starting this year, the Honourable Mentions focus ona specific design management aspect of the organization. This addition came from need to recognize and highlight businesses that, although not having entirely fulfilled the four DME criteria, have excelled in selected aspects of design management such as co-ordination of the design process or the integration of design management in a specific sector. This addition has also meant a more personalized approach in the jury acknowledgments and an incentive for companies to continuously enhance their most competitive features.

The Judging processFor the DME Award 2010, the jury panel was composed by five jury members: · Anna Calvera, Professor at University of Barcelona and Chairman of ADP Professional Designers Association (Spain)· Beata Bochińska, President of the Institute for Industrial Design (Poland)· Bruce Wood, Director of the Centre for Creative Industries, Glasgow Caledonian University (Scotland, UK)· Céline Abecassis-Moedas, Assistant Professor at Universidade Católica Portuguesa (Portugal)· José Rui Marcelino, Design Manager at Alma Design (Portugal)

It was supervised by two moderators:· Jean Schneider, Chairman of DME Network· José Manuel dos Santos, Business Unit Manager Delta Q, GrupoNabeiro-Delta CafésThe procedures were coordinated by Bárbara Cruz, Project Manager at European Design Centre and DME Network Secretariat and assisted by the Centro Português de Design team. The jury day took place at CPD headquarters on October 12th 2010 in Lisbon

The DME Award 2010 Jury day was comprised of an instructive session, two parallel judging sessions and a final joint session to agree on the final decision on Winners and-Honourable Mentions. The day started with an instructive session intended to guide the jury members through the DME judging process, clarify the procedures, agree on the agenda and assess any conflict of interest which would require changes in the jury session compositions. For each session the jury members were divided into two parallel groups and invited to individually assess the posters in a specific category. The assessment was assisted by a scoring card to individually judge how applicants built each of the DME criteria in their posters. The scoring cards were afterwards used as the basis for the jury discussion. The individual assessment was followed by a round-table discussion during which each group compared notes and scores and agreed on a shortlist of nominees to be recognized with a prize or a mention. The third portion of the day was joint session in which all judges came together to discuss the merits of the shortlisted organisations and per category, reach the common agreement of attributing a prize or a mention to the shortlisted entries. It was also during this stage that the Honourable Mentions and their scope were defined and agreed upon. The work of the judges was during the entire day accompanied and supervised by the two moderators, both well versed in the DME Award procedures, its methodology and past editions. All the judges who have taken part in the DME Award 2010 found the judging process an insightful experience which generated a constructive dialogue on several design management topics which were showcased by the participating organisations. They expressed a particular satisfaction in the judging process of the NGO/NPO category as it illustrated practical ways in which design can play a crucial role in social Innovation and in differentiating public and non-profit organisations which strive for other than commercial success.

(1)The company turnover information is used solely for the purpose of understanding the evolution of the enterprise in the last years. It is used as

complementary information and not as a main judging criterion. All company data is kept confidential and destroyed at the end of the jury process.

Anna CalveraProfessor University of BarcelonaChairman ADP Professional Designers AssociationPhD by the University of Barcelona (1988) on Philosophical Aesthetics; Graphic Designer trained at Elisava. Barcelona. Professor at the University of Barcelona on Graphic Design, Aesthetics and Design History and Studies.Visiting professor lecturing about Design Issues, Design Research or History of Design at several Schools of Design in Barcelona and Spain . She has also lectured abroad on the same topics, either in Latin America, Europe and Japan. As a researcher, member of the Research Unit GRACMON UB devoted to the History of Contemporary Art and Design. Acting as researcher or main researcher of stu-dies commissioned by the Department of Industry and Innovation of the Autonomous Government of Catalonia, firstly, to evaluate current Barcelona Design System and propose political measures (2005-2007); and secondly, to put in contact Catalan I+D Research Network and Designers and Design Agencies. Promoter and member of the Board of ICDHS Conferences (International Conferences on Design History and Design Studies) since 1999 to form an international and multilingual network of researchers. Member of the board of EAD, the European Academy of Design, devoted to Design Studies and Design Management as a field of research. Invited to lecture on Design Research and introduce EAD activities at the ICSID, ICOGRADA & IFI Conference ERA 2005 held in Copenhagen. Vice-president of the Design History Foundation, and chairman of ADP, the Association of Professional Designers, both located in Barcelona (Spain).She is now member of the editorial board of the journals Experimenta, Design Discourse (Japan), Design and Culture, I+Diseño (Málaga) and Iconofacto (Medellín, Colombia).

Beata Bochińska President Institute of Industrial DesignBeata Bochińska has been the President of the Institute of Industrial Design since 2006. The institute is a leading advisor for enterprises and administrations in the scope of the development of new products and services. A design critic with a speciality in the areas of design management and new product development process, she has authored and co-authored expert opinions, reports and strategic studies for the Polish Ministry of Economy, the Ministry of Culture & National Heritage and advised local administration in the area of creative industries. Beata has previously co-authored a “Design Management” manual and has also been an exhibition curator and juror in several international design competitions. Her aca-demic work includes lecturing in the fields of the design criticism at the Warsaw University, and, of the propaedeutics of pattern designing at post-graduate studies on design management organized by the Institute of Industrial Design and the Warsaw School of Economics.

Bruce WoodDirector, Centre for Creative IndustriesGlasgow Caledonian UniversityBruce Wood is a qualified designer with 17 years experience in industry on a national and international scale. Founder of the Centre for Creative Industries at Glasgow Caledonian University in 2002, he has created Masters programmes in Product Design and Development, Digital Media and more recently, Design Practice and Management. He has supervised numerous Knowledge Transfer Partnership (KTP) projects and his present research activities include economic development through the use of creative industries as a driver for new products and services. Prior to joining GCU he directed a number of large-scale design-led economic development projects resulting in the development of over 200 products. In 2009 he completed his PhD entitled Design as an Economic Development Enabler, this work was based on 4 design intervention programmes across the UK and I location in Brazil, Throughout this time Bruce directed and managed over 200 new products which established over 50 new companies and won over 30 international design awards.

dme award jury Anna Calvera Beata BochińskaBruce WoodCéline Abecassis-MoedasJosé Rui Marcelino

Céline Abecassis-Moedas Assistant Professor at School of Economics and Management (FCEE) at Uni-versidade Católica Portuguesa in Lisbon, PortugalBefore joining Universidade Católica, Celine was Lecturer at Queen Mary-University of London. She worked as a Strategy Consultant at ATKearney (London) and as a Business Developer at Lectra (New York). She graduated from Ecole Normale Supérieure de Cachan and La Sorbonne and she holds a Ph.D. from Ecole Polytechnique in Paris. Her research interests include entrepreneurship and innovation management, and particularly the field of design management.Celine has been active to bring the topic of Design Management at the heart of the management discipline. She has organized numerous tracks and workshops on this topic in mainstream academic conferences in management like the Academy of Management (AOM) Conference and the European Group on Organisation Studies (EGOS). She wrote press articles in the business press. She teaches Design Management courses in the School of Economics and Management (FCEE) at Universidade Católica Portuguesa and at ESCP-Europe. Finally, she is an active researcher on Design Management from different perspectives, such as the role of design in the innovation process and entrepreneurship in design agencies.Her papers have been published in various journals, including Journal of Marketing Management, Journal of Entrepreneurship and Small Business, International Journal of Operations and Production Management and Journal of Product Innovation Management.

José Rui Marcelino Design Manager Alma DesignJosé Rui Marcelino has a Degree in Mechanical Engineering from IST - TU Lisbon - a Master in Transportation Design from SPD – Milan, and is attending the Ph.D Course at the school of Architecture of TU Lisbon. He has been teaching Design Project at the Engineering and Architecture school of TU Lisbon and at EUAC, Coimbra, where he was responsible for the Design Course. Since 1997, and after a short period at Centro Stile Alfa Romeo, he became owner and responsible for the design projects at Alma design Studio, mainly operating in Transportation, but also in Product, Interiors and Communication Design. Besides the design projects he has been design consultant for Ani-movel (furniture) Adira group (industrial machinery), Salvador Caetano group (coaches and automotive parts), Portuguese Design Centre and Experimenta-design. In 2009, Almadesign was National Product Design Award for the Cobus coach, National Design Award for the Company Practice, Good Design Award for the Optimo Seven, and Honourable Mention at the DME Design Awards for the company design process. He participated as lecturer in different events and countries and collaborates frequently with several Portuguese Universities and Technological Centres. Presently he is also President of the Portuguese Aeronautic Industry Association.

Jean Schneider agency for the promotion of industrial creation & chairman of the DME boardJean Schneider is currently European Projects manager at the APCI (Agence pour la Promotion de la Création Industrielle) and an independent designer and consultant.His work involves driving and managing projects set up with other design promotion and design support bodies in Europe, and representing APCI in its european networks.Jean has launched in 2003 a yearly european conference on design policies and design support in Europe. It has now become a regular meeting point for all those who deal with design and innovation support. It is also an informal platform for addressing the European Commission’s design and innovation support actions, and networking. He is a speaker in conferences and chairs round tables on design, design support and innovation. As a former professor at the University of Art and Design Helsinki, Jean is invited to give workshops, seminars and lectures in design schools. His main areas of interest and study are the socio-cultural value of design, design theories, the integra-tion of design attitudes in project management and businesses, and issues related to co-design in the social sphere. His practice concentrates on exhibition design.

José Manuel dos Santos Business unit manager delta Q. grupo nabeiro - delta cafésI have been working as a designer and design manager for the last 15 years. Started out as a product designer working for a large brand consultancy - Novodesign, then Brandia, now Brandia Central (8 years), started my own product development company - Grandesign (4 years) and till August 2006 worked as a design director and interna-tional account manager at Node in Barcelona (3 years). I then returned to Portugal and joined Innovagency, an Internet innovation company with 60 people, with the intent to start a new company focused on strategic business innovation. This company is now a reality, with 10 experienced multidisciplinary consultants called ReturnOnIdeas. I then started a company focused on product design innovation called Diverge Design, and I manage a network of portuguese talented industrial designers called Innotalent.I joined Delta Cafés to manage the Delta Q business unit, the capsule coffee business of Delta. Now I am back to doing what I do best, design, manage design, use design thinking as a strategic tool, transform with and through the use of design. I am a creative individual that has learned enough about marketing, engineering and management to translate and mediate design value into business ventures. I am a people person, I love to BUILD and see things GROW!

moderators of the dme awardjean schneider josé manuel dos santos

Jury day at CPD (Portuguese Design Centre) headquarters. 12th October 2010.Jury day at CPD (Portuguese Design Centre) headquarters. 12th October 2010.

Jury day at CPD (Portuguese Design Centre) headquarters. 12th October 2010.Jury day at CPD (Portuguese Design Centre) headquarters. 12th October 2010.

entry listthe dme network would like to thank the following companies and organisations for participating in this year´s DME award

ACQUAEFUOCO wellness mood www.acquaefuoco-mood.itALOK . Comunicação e Produção Visual www.alok.ptantipatic www.antipatic.com APAM Esercizio s.p.a. www.apam.itapart www.apart.luAQUATOR OÜ www.benevagienna.itArtweger GmbH & Co KG www.artweger.atBAM Construction Ltd www.bam.co.ukCaves Ries www.cavesries.luCetma www.cetma.itCity of Amsterdam www.stijlweb.amsterdam.nl; www.amsterdam.nl; www.iamsterdam.com City of Bene Vagienna (Cuneo) www.benevagienna.itCollective Paper Organization http://collectivepaperaesthetics.wordpress.comComune di la Salle www.comune.lasalle.ao.itD4E1 / HOWEST UNIVERSITY http://designforeveryone.howest.beD’Lëtzebuerger Land www.land.luedicy www.edicy.comEMME ITALIA SRL www.designforyou.itEngel Austria GmbH www.engel.atEnovos Luxembourg S.A. www.enovos.euErnestomeda s.p.a www.ernestomeda.comEstiluz S.A. www.estiluz.comETERNIT WERKE LUDWIG HATSCHEK AG www.eternit.atFaiRSupport / WAAR www.fair-support.nl & www.ditiswaar.nl Fever www.fever.nlFIGUERAS INTERNATIONAL SEATING SLU www.figueras.comFinlux www.finlux.deFootage online gmbh www.footage-online.deFranz Blaha Sitz- und Büromöbel Industrie GmbH www.blaha.co.atLarus, Artigos para Construção e Equipamentos, Lda. www.larus.ptLief!lifestyle www.lieflifestyle.comLivin Real Estate www.livin.luLogoplaste Innovation Lab www.logoplaste.comLUCEPLAN SPA www.luceplan.comMALAFOR www.malafor.comnanimarquina www.nanimarquina.comOON Recycling Solutions SA www.oonsolutions.comPlay it Forward / HOWEST University www.howest.bePUFF-BUFF DESIGN www.puff-buff.comRevigrés www.revigres.comRuspa officine S.p.a. www.ruspa.comSociale Zaken en Werkgelegenheid (Gemeente Rotterdam) www.rotterdam.nl/sozaweSteffentraiteur S.a.r.l www.steffentraiteur.luStiftung der Deutschen Bekleidungsindustrie www.sdbi.deStreet League www.streetleague.co.ukStudio roosegaarde www.studioroosegaarde.netThe Studios / HOWEST university www.howest.beTRE-P&TRE-Più www.trep-trepiu.comZELMER S.A. WWW.ZELMER.PL, WWW.ZELMER.COMzilver innovation bv in cooperation with ETNA bv www.zilverinnovation.comZojas Monika Buttinger KG www.zojas.net

NUMBER OF ENTRIES FOR THE DME AWARD 52ENTRIES PER COUNTRY 13 countries submited applications to the DME AWARD:Austria – 5Belgium – 3Estonia – 2France – 1Germany – 2Italy – 10Luxembourg – 7Poland – 3Portugal – 5Spain – 3The Netherlands – 8Turkey - 1 UK – 2

Breakdown of DME AWARD categories:7 LARGE COMPANY7 MEDIUM SIZED COMPANY10 SMALL COMPANY12 MICRO COMPANY 9 PUBLIC OR NON-PROFIT ORGANISATION 7 BEST MANAGEMENT OF THE FIRST COMPANY DESIGN PROJECT

Award for design management in a large company

WinNer Zelmer (Poland)

Honourable Mentions

BAM Construction (United Kingdom) Revigrés (Portugal)

Award for design management in a large company

WinNer Zelmer (Poland)

“Zelmer, which is a household equipment company in Poland, in their poster presen-tation fulfills the criteria that have been defined for the contest namely leadership in design innovation, meaning there is a vision of the whole company towards the use of design. There is a change through so you can identify clearly that the company has changed its direction through design interaction and so all the process is about design management.” José Rui Marcelino

>Websitewww.zelmer.pl · www.zelmer.com

> Branch of activityApart from being the market leader in small domestic appliances

in Poland, Zelmer also has a significant share in the world market

> Employees 20092402

> Turnover 2009505 806,42 PLN

> Foundation year1951

The ZELMER company, which started as a state-owned factory manufacturing bicycles and prams, dates its origin back to 1951. Since mid-1950s it has been producing household appliances which, constantly upgraded and modified, have become the company’s main activity.In 2011 Zelmer will open new, 32.500m² big, flexible and modern factory localized near Rzeszów in Poland.ZELMER is the domestic market leader in vacuum cleaners, both classic and multi-functional, as well as small kitchen appliances such as: meat mincers, slicers, electric kettles, food processors, mixers and juice extractors. ZELMER-labelled goods with their excellent quality, functionality, user-friendliness and modern, attractive design stand out among other products available on the market. In order to fully respond to growing expectations of customers and to face fierce market competition, we constantly seek new solutions increasing our attractiveness through extending our offer to include e.g. steam cleaners and modified versions of the existing products.Our sphere of activity is not restricted solely to Poland; quite the contrary - ZELMER is known and recognized worldwide for its reliable, aesthetic, world-class quality products. Our goods are exported, among others, to Russia, Ukraine, Turkey, Germany, Italy, France, Spain, Switzerland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, the Baltic states, Canada, the USA and Korea. In 2009 Zelmer became 3rd biggest brand in SDA market in CEE region.The fact of being a public company quoted on the Warsaw Stock Exchange (IPO – January 2005) motivates the Management as well as the whole company to expend more and more efforts in order to strengthen our position in the competitive environment and to generate ever greater value for the shareholders.

Award for design management in a large company

Honourable MentionBAM Construction (United Kingdom)

“As a judge in this competition, I was very interested in how a large organization has managed design and in Bam Construction as really not a large but a huge organization, the role of Design Manager is very important here and I think that it possibly may help this company to be more oriented towards the client needs and that is the most impor-tant today for the huge organizations.” Beata Bochińska

>Websitewww.bam.co.uk (UK) · www.bam.nl (Royal BAM Group)

> Branch of activityConstruction, civil engineering,

property development, facilities management

> Employees 20092300 (UK), 28,000 (worldwide)

> Turnover 2009£1.08 bn (UK), €8.35 bn (Worldwide)

> Foundation year1869

Award for design management in a large company

Honourable Mention Revigrés (Portugal) “We selected this company because of what we understood was the role of design in complement to a marketing strategy of the company which is very well explained espe-cially in the first part of the board and we can feel it intrinsically in several areas where the company interacts mainly interacting with others like biology like engineering and so on. So we see the efforts that design has done with the marketing effort of the company and the development of their products.” José Rui Marcelino

>Websitewww.revigres.com

> Branch of activityCeramics market.

Production of full-body porcelain wall and floor tiles as well as glazed (white body) wall tiles.

> Employees 2009317

> Turnover 200938,411,899.20 €

> Foundation year1977

Award for design management in a MEDIUM SIZED company

WinNer Figueras International Seating (Spain)

Honourable MentionArtweger (Austria)

Award for design management in a MEDIUM SIZED company

WinNer Figueras International Seating (Spain)

“The approach used in Figueras impressed the judges with an holistic approach where a strategy was employed to link design to products to custom based products and the way it has improved their overall business. That was really what impressed the judges about this entry.” Bruce Wood

>Websitewww.figueras.com

> Branch of activityFigueras International Seating is a global company

based on innovation and design, and specialized in offering seating solutions for public use projects

> Employees 2009179

> Turnover 200928.6 million euros

Figueras International Seating has managed, throughout its 80 year-old history, to achieve a privileged position in the design, manufacturing, sale, and implementation of solutions of seats for the collecti-vity, thus, becoming a world-wide reference. It is an international company, based on innovation and specialized in design, development, production, and installation of chairs all over the world for institu-tions, such as, cinemas, theatres, auditoriums, conference rooms, macro multi-function spaces, public waiting areas, airports, sports premises, clinics, hospitals, universities, training centres, hotels, and home cinema. Figueras is present in more than 130 countries, it has more than 8 million seats, and more than 40.000 references at world-wide level. As a world-wide positioned company, it permanently maintains its contact in the market through a wide range of sales in the five continents. It has offices in Barcelona, Madrid, Lisbon and England, with branches in Paris (France), Cologne (Germany), Miami (USA), and Singapore.The basis of its work is expertise, and the creation of a design marked by independence from fashion, based on the quality linked to the latest technologic developments. Each new system concept or model of chair has its origins in the optimization of space and cost, and is developed under the most demanding criteria of quality. In order to develop the most innovative systems of mobile seats, Figueras created the Engineering & Consulting division. The result is seats that disappear under a stage, or are stored underground, or hidden in the room’s walls. All this can be achieved through simple and efficient operating systems, which are activated through a simple push of button. In its design division, the Figueras Design Centre, new projects are developed in collaboration with designers and architects of world-wide reputation. Amongst these, we can find Foster & Partners, Jean Nouvel, Renzo Piano, Ricardo Bofill, Oscar Tusquets, and Navarro Baldeweg Cesar Pelli. Figueras works with them since the initial stage of works, when the studies of space idoneity and optimization are being carried out, so as to obtain maximum functionality and performance; when the requirements concerning the use of premises, and implementation of technical, and safety regulations are being analysed. The chairs with authorship appear from a first draft presented by the architect of the Project, and after this stage, it becomes a joint work, resulting in a sole product, tailored to suit each installation.

Award for design management in a MEDIUM SIZED company

Honourable MentionArtweger (Austria)

“In this case, the mention to the poster arised? Because the managing process is very well explained and also you can understand which is the primary force and how they based it on design. Also we have very well considered the possibility to trying to measure the new designs by peer experts in all the competitions.” Anna Calvera

>Websitewww.artweger.com

> Branch of activityManufacturer of sanitary products such as

Shower enclosurescombination of bathtubs and shower-enclosures TWIN:LINE

Bathtubs and shower trays Steam showers

> Employees 2009243

> Turnover 200931.260.000 €

> Foundation year1923

Award for design management in a SMALL company

WinNer Larus (Portugal)

Honourable Mention

Estiluz (Spain)

Award for design management in a SMALL company

WinNer Larus (Portugal)

“This company Larus impressed the judges because of the comprehensive way in which they design products, manage the process and create a strategy for the future with innovative products in a sensible way for the future of the company. Thank you”. Bruce Wood

>Websitewww.larus.com

> Branch of activityDesign, development and production of urban furniture,

kiosks, and other equipments for the public space

> Employees 200938

> Turnover 20092.810.604,00 €

> Foundation year1988

Since 1988, Larus has dedicated itself to the conception, development, and production of urban furniture, basing its activity on investigation in Design. Design gives support to its coordinated communication, the development of new products, but also to the philosophy of its strategic management, based on principles of environmental, economic, cultural, and social sustainability, present in the value of its mission, and its premises surrounded by a tree curtain, which was symbolically planted by the authors it represents. Its sustained growth is justified by the policy of product development, which involves its subscribers in an integrated project, and supporting their own poetics, as well as, in the criteria of technologi-cal and material adequacy (converging with the environmental policy), ergonomics, comfort, and inclusiveness that its equipment seeks. If a brand is the result of “management poetry” (Sena da Silva) Larus has the identity of its founder and manager, the engineer, painter and designer, Pedro Martins Pereira, who by mixing the determination for optimization with the need for beauty, has designed some of its products. This peculiar sensitivity from management towards the importance of the differentiating role of design in conception and meaning of products draws Larus closer to the example of other excellence--related brands, which operate in the international market, thus, easing the process of communication, anticipation, and development of new proposals. Apart from the deserved public acknowledgement, the DME Awards 2010 gift those who receive it with institutional accreditation and, consequently, the creation of new sources of future trustworthiness.

Award for design management in a SMALL company

Honourable Mention

Estiluz (Spain)“The jurors were particularly impressed with Estiluz as company in the way they embraced design at the core of the company and have transformed their products and their business in a sensible way for their future. Very innovative use of design and very innovative product.” Bruce Wood

>Websitewww.estiluz.com

> Branch of activityDesign and manufacturing of decorative lighting

> Employees 200948

> Turnover 20093.600.000€

> Foundation year1969

Award for design management in a MICRO company

Honourable MentionPuff-Buff (Poland)

Award for design management in a MICRO company

Honourable MentionPuff-Buff (Poland)

“What interested the judges about Puff-Buff was that it was a micro company utilizing unique technology to create a range of products. They have grown over the years, they’ve increased their turnover and employees and they are developing a range of fascinating products.” Bruce Wood

>Websitewww.puff-buff.com

> Branch of activityDesign and manufacturing of lighting

> Employees 20094

> Turnover 2009200.000 EUR

> Foundation year2004

Award for design management in a PUBLIC OR NON-PROFIT ORGANIsATION

WinNer D4E1 - Howest (Belgium)

Honourable Mention

Sociale Zaken en Werkgelegenheid (The Netherlands)

Award for design management in a PUBLIC OR NON-PROFIT ORGANIsATION

WinNer D4E1 - Howest (Belgium)

“We selected the project Design for Everyone (D4E1) because we believe it has a very strong design project perspective in the sense that it involves the design from the beginning of the project. What we also particularly liked about the initiative is that it is based on involving users, and it goes from the start involves users from the beginning of the project until the prototyping making different iterations of prototypes before they can be shared and really manufactured.” Céline Abecassis-Moedas

>Websitehttp://designforeveryone.howest.be/

> Branch of activityResearch & Education

> Employees 2009468

> Turnover 200933 .419 .000 €

> Foundation year2009

Design for (every)one (D4E1) is a Howest - Industrial Design Center-project in association with Handicap International. The Industrial Design Center is the research centre for product design of Howest and this year it’s celebrating its fifth anniversary. Therefore Howest is very pleased to be awarded with the DME-award in this time of celebration.Design for (every)one is a co-creation program which implements open-design principles within disability contexts. The aim is to increase independency and improve quality of life. Today there are people with disabilities whose assistive devices have not yet come about. Due to the demographic shift this group of people is rapidly growing. The key issue will not be the provision of more paramedics and designers, needed though they may be, but how effectively people are engaged in the responsible, collaborative maintenance of their own health.D4E1 is an education program in which student-designers, student-occupational therapists and disabled people join forces to create tools to raise the independence, self-reliance of disabled people. Due to increasing pressure on healthcare systems, the responsibility is no longer restricted to caretakers or designers.Caretakers - family, neighbours, friends - usually come up with solutions to facilitate the lives of disabled people. The rise of the social media and digital prototyping technologies put an extra spotlight on the Do It Yourself (DIY)-model as a usable business-tool for the social service sector.The researchers created a framework for open-source design scenarios in which the end users can create, produce and distribute their own tools. In a DIY-context, people buy their commodities and components in local DIY-stores, they create existing or new aids, they inform each other by means of a manual, they hack each other’s design and optimize the product according to their own personal tast or need.Firstly individual disabled people benefit directly from solutions that answer their specific problems. Secondly manufactures can use this generative design thinking approach to determine what should be designed and sometimes what should not be designed or manufactured as universal design products. On this terrain, D4E1, Howest’s Research Group for Assistive Technology, has done groundbreaking work.

Award for design management in a PUBLIC OR NON-PROFIT ORGANIZATION

Honourable Mention

Sociale Zaken en Werkgelegenheid (The Netherlands)“The value of the poster is that is very able to explain the process that they use manage social relationships. All the process of the interviewing users and all the people con-cerned in the service they bring. And it’s interesting too how the design or the designer helps making tools for these social relationships.” Anna Calvera

>Websitewww.rotterdam.nl

> Branch of activityMunicipality (department of Social Affairs and Employment)

> Employees 2009The municipality of Rotterdam has ± 14000 employees divided over 17 departments and 14 boroughs.

Annual budget: the annual budget for the Policy field Welfare and Poverty is ± 7000.000 euro

> Foundation yearRotterdam got his city rights in 1340

Award for design management OF THE FIRST COMPANY DESIGN PROJECT

Honourable MentionS

Acquaefuoco (Italy) Waar (The Netherlands)

Award for design management OF THE FIRST COMPANY DESIGN PROJECT

Honourable MentionAcquaefuoco (Italy)

“Well the mention of this poster has been considered because it is very well explained the new role that design can have in the future of the company and (here are) the first proves they (have) already done.” Anna Calvera

>Websitewww.acquaefuoco-mood.it

> Branch of activityFurniture and complement

> Employees 20098

> Turnover 2009460.000,00 €

> Foundation yearThe original company D&D Inox started in 1998,

and the company Acquaefuoco was founded in 2008.

Award for design management OF THE FIRST COMPANY DESIGN PROJECT

Honourable Mention

Waar (The Netherlands)“The story of WAAR is a very important project in this competition I think, because of its distribution channel and how design is put on each level of this concept. I think also that the designer was thinking about this idea, overseeing each aspect of how to create the value in the chain using designers. So I think it is very important to think in such a holistic way.” Beata Bochińska

>Websitewww.ditiswaar.nl · Corporate website: www.fair-support.nl

> Branch of activityRetail

> Employees 20097 (excluding employees for the shops)

> Turnover 20092,2mln

> Foundation yearFairSupport is founded in 2007. The First WAAR shop opened in September 2008.

dme award ceremony

DME partners Austria Design Austria, Viennawww.designaustria.atContact: Mag. Severin Filek | e-mail: info@designaustria.at

Belgium Design Flanders, Brusselswww.designvlaanderen.beContact: Steven Cleeren | e-mail: steven.cleeren@designflanders.be

City of Kortrijk, Kortrijk Designregio Kortrijk www.designregio-kortrijk.beContact: Fanny Galle | e-mail: fanny.galle@kortrijk.be

Estonia Estonian Association of Designers, Tallinnwww.edl.eeContact: Ilona Gurjanova | e-mail: eart@estpak.ee

Finland Aalto University, Taideteollinen Korkeakoulu, Helsinki www.taik.fiContact: Peter McGrory | e-mail: peter.mcgrory@taik.fi

France Agence pour la Promotion de la Création Industrielle, Paris www.apci.asso.frContact: Jean Schneider | e-mail: jeanschneider@free.fr

Cité du Design, Saint-Etiennewww.citedudesign.comContact: Josyane Franc | e-mail: josyane.franc@citedudesign.com

Germany Design Zentrum Nordrhein Westfalen, Essenwww.de.red-dot.org/design-zentrum.htmlContact: Vito Orazhem | e-mail: orazhem@dznrw.com

Italy ADI, Associazione per il Disegno Industriale, Milanowww.adi-design.orgContact: Roberto Marcatti | e-mail: roberto.marcatti@adi-design.org

Lithuania Assocacija Dizaino Forumas, Vilniuswww.dizainoforumas.ltContact: Marius Dirgėla | e-mail: dirgela@dizainoforumas.lt

Luxembourg Design Luxembourg, Luxembourg www.designluxembourg.luContact: Tom Gloesener | e-mail: tom@vidalegloesener.lu

Poland Silesian Castle of Art and Enterprise, Cieszynwww.zamekcieszyn.plContact: Ewa Golebiowska | e-mail: egolebiowska@zamekcieszyn.pl

Portugal CPD, Centro Português de Design, Lisboawww.cpd.ptContacts: Alexandra Bertrand - Paula Gris Grais e-mail: abertrand@cpd.pt - paula.gris@cpd.pt

Spain BCD, Barcelona Centre de Disseny, Barcelonawww.bcd.esContact: Isabel Roig | e-mail: info@bcd.es

The Netherlands City of Eindhoven, Eindhoven www.eindhoven.nl Contact: Hans Robertus | e-mail: hans@ddw.nl

EDC, European Design Centre, Eindhoven www.edc.nl Contact: Bárbara Cruz | e-mail: barbara@edc.nl

INHOLLAND University, Rotterdamwww.inholland.nlContact: Kathryn Best | e-mail: Kathryn.best@btopenworld.com

Turkey Izmir Abigem, Izmirwww.izmir.abigem.orgContact: Ayse Yeniocak | e-mail: ayeniocak@abigem.org

UK PDR, University of Wales Institute, Cardiff (UWIC)www.uwic.ac.ukContact: Darragh Murphy | e-mail: dmurphy-pdr@uwic.ac.uk

Sweden SVID Swedish Industrial Design Foundation, Stockholmwww.svid.seContact: Robin Edman | e-mail: robin.edman@svid.se

DME_ Design Management Europewww.designmanagementeurope.com

DME boardjean schneider, representig APCichairman

joão mena de matos, representing edcsecretary

vito orazem, representing DZNRWtresurer

darragh murphy, representing uwictechnical officer

hans robertus, representing the city of eindhovenboard member

barbara cruz, edcsecretary

DME Award 2010 working teamOrganisationCPD | Centro Português de DesignPólo Tecnológico de Lisboa, Rua D - Nº 91600-485 Lisboa | Portugal+ 351 21 712 14 90www.cpd.pt

INTERNAL TEAMHenrique CayattePresident

Beatriz VidalVice-President

Isabel CotrimCoordination

Paula Gris GraisJury, Book of Winners

Alexandra BertrandApplicants

Isabel Santa BárbaraCommunication

Isabel BorjaVanessa MonteiroJury day

Conceição ClaroFinancier

EXTERNAL TEAMSandra AfonsoCommunication Design

André FerreiraVídeo

STEERING COMMITTEEAntónio CostaMayor of Lisbon, Host of the city

Álvaro SizaArchitect, President of Honour

BOOK OF WINNERSPaula Gris grais and Alexandra BertrandProduction

Sandra AfonsoCommunication Design

José Pedro Santa-BárbaraPhotography of the DME Award Ceremony

Sharon ColaçoTranslation

CTP produçãoPrinting

Number of issues: 500

may 2011

Barcelona.

Milano.

Kortrijk.

Vilnius.

Tallin.

Innovation Festival (IF…) is a celebration of innovation and creativity across six Euro-pean cities, mobilizing its citizens, youth, businesses, researchers and other regional players to broaden their minds and be part of multiple events that not only showcase excellency and innovativeness but address important societal challenges such as how to foster creativity and innovation to at-tract new talent, how to understand the impact of new technologies in our life, how can design contribute to sustainable innova-tion, what is the role of social innovation in improving mobility, diversity and inclu-sion, and how innovation can create new partnerships and opportunities. The Innovation Festival (IF…) project has organized a first successful event in Bar-celona in October and November 2009 followed by Milan, Kortrijk and Lisbon in 2010 and by Vilnius and Tallinn in 2011. Each region has carefully chosen a societal challenge that reflects the regional innovation needs and/ or accomplishments and that deserves to be highlighted and brought to the general public, both in their region and to other European citizens. Each event is also aimed at helping to raise the international profile of each city and strengthen their regional innovation iden-tity. Each city has also built an extensive and strong network of local and regional partners that include knowledge institutes, companies, research and development organizations, policymakers and, of course, the citizens. www.innovationfestival.eu

Lisbon and Almada Innovation Festival 2010Lisbon 2 margins| Margins of innovation 29 of November to 12 of December

Challenge Diversity, Mobility and Inclusion for Social InnovationThe project was set in direct connection with the municipalities through the Municipal Councils of Lisboa and Almada, identifying with each of the entities in the areas most expressive and interesting, and the target audiences “who” should be involved in each region, and represented un opportunity to promote the initiatives of each institution and people. In what concerns IF Lisboa. Almada the Challenge was to talk about diversity, mobility and inclusion through design in order to promote social innovation bringing different institutions and organisations closer together, thus strength-ening, and involving local structures (associations, universities, schools, and companies) and performing actions locally shared with people.Not withstanding that was defined by each “area”, always with the principle and the objectives set by EC, provided the following types of events:

ExhibitionsReklusa in partnership with IADE - http://reklusa.wordpress.com, the chal-lenge was based on the creation of a set of handbags, manufactured by the inmates of the Estabelecimento Prisional de Tires (Tires Prison), in the scope of the Reklusa initiative, which aims were dynamizing the future insertion in the active life. This experience provided IADE’s students and teachers with a human reality of unquestionable value. DEffect - SDD in partnership with APPT21 - http://efeitod.sapo.pt/, Effect D is a new brand of design items. Apart from being now, it is different from everything we know. Created from different visions of a common concept, it is inspired by different people, people with the Down syndrome.

WorkshopsWith several schools and institutions for handicapped in Almada to sensitize towards the importance of innovation and ideas, so that each and everyone of us can contribute towards a better world, a more inclusive world and with more quality for everyone; to get children and youth to think, and value, inno-vation in their daily lives through what surrounds them, by placing a problem, or hypothesis (what if…). With the Lifeshaker association, 2 ages, many ideas with the elderly and youth of Almada - public of the Bairro Amarelo (Yellow Quarter) Monte de Ca-parica, with the theme: The street is ours... belongs to everyone! according to the exhibition that was being held at MUDE. The idea was to create posters, almost with intervention purposes, which demonstrate the expression, or feeling that these people have on the street or area where they live.

ConferencesAt Fundação Liga, the National Meeting “Accessibility and the Human Condition” in the Fundação Liga with the aim of promoting accessibility policy pedagogically a more holistic and comprehensive. On Social Innovation and Design at MUDE; Final IF Conference What if we built bridges? Summary and presentation of the activities, all the parties intervenient in the Project have exhibited the material that has been produced.

Contest A contest of Ideas, to the public in general, open to all Portuguese citizens, living in Portugal. Projects presented to contest had to be inno-vative, fully thought of and/ or made in Portugal, with Portuguese materi-als. We have now 4 projects to be sent to the international final in Taillin.

OthersThe award ceremony of DME Award 2010 that took place in MUDE. The Portuguese Design Centre was the organizer of this edition under the IF umbrella. We had also built “Bridges” between Lisbon and Almada through an activity of artistic expression organized with the collaboration of the Fundação Liga (Lisbon) and CERCISA (Almada). Production of panels and/or three-dimen-sional pieces/sculptures with the theme Bridges, reusing materials, objects, collages, drawing and painting.The result was presented in the final conference, symbolizing the bridges linking the two sides of river Tagus and uniting all people. The great participation and involvement of different “publics”, that usually don’t discuss on those subjects, were the main immediate results of this Festival: the diversity of participants, persons and institutions, and the construction of interesting bridges between different people, different ages, different realities and different entities; to talk about innovation, to pose concrete questions and to think about using new methods and innovative processes.

The most important partners were: the Municipality of Almada; the Municipality of Lisbon; the MUDE Museum of Design and Fashion, Francisco Capelo Collection; IAPMEI; Caixa Geral de Depósitos, Banco do Design; the Fundação EDP ; the Fundação Liga; the Design is Needed; IADE; the SDD Santos Design District; the Lisbon Metro. The Media Partner was the newspaper “i”.

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