1  

Playing in a different league

0

20

40

60

80

100

120

Jan-

06

Mar

-06

May

-06

Jul-

06

Sep-

06

Nov

-06

Jan-

07

Mar

-07

May

-07

Jul-

07

Sep-

07

Nov

-07

Jan-

08

Mar

-08

May

-08

Jul-

08

Sep-

08

Nov

-08

Jan-

09

Mar

-09

May

-09

Jul-

09

Sep-

09

Nov

-09

Jan-

10

Mar

-10

May

-10

Jul-

10

Sep-

10

Nov

-10

Jan-

11 M

ar-1

1 M

ay-1

1 Ju

l-11

Sep-

11 N

ov-1

1 Ja

n-12

M

ar-1

2

Uniq

ue V

isit

ors

Mill

ions

ABC – Monthly Unique Visitors (Global)

2  

Guardian.co.uk Telegraph.co.uk The Sun The Times

0

20

40

60

80

100

120

Jan-

06

Mar

-06

May

-06

Jul-

06

Sep-

06

Nov

-06

Jan-

07

Mar

-07

May

-07

Jul-

07

Sep-

07

Nov

-07

Jan-

08

Mar

-08

May

-08

Jul-

08

Sep-

08

Nov

-08

Jan-

09

Mar

-09

May

-09

Jul-

09

Sep-

09

Nov

-09

Jan-

10

Mar

-10

May

-10

Jul-

10

Sep-

10

Nov

-10

Jan-

11 M

ar-1

1 M

ay-1

1 Ju

l-11

Sep-

11 N

ov-1

1 Ja

n-12

M

ar-1

2

Uniq

ue V

isit

ors

Mill

ions

ABC – Monthly Unique Visitors (Global)

3  

Guardian.co.uk

Telegraph.co.uk

The Sun The Times

•••• NO DATA AVAILABLE ••••

4  

Mar 2010 Mar 2012 Growth

Monthly UVs - Global 39.2m 90.8m 132%

Daily UVs – Global 2.2m 5.4m 141%

Monthly UVs – UK 14.7m 32.2m 119%

Daily UVs – UK 1.0m 2.4m 136%

Monthly Page Views – Global 346m 824m 139%

Source: Omniture/ABC

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000 1/

1/20

10

2/1/

2010

3/1/

2010

4/1/

2010

5/1/

2010

6/1/

2010

7/1/

2010

8/1/

2010

9/1/

2010

10/1

/201

0

11/1/

2010

12/1

/201

0

1/1/

2011

2/1/

2011

3/1/

2011

4/1/

2011

5/1/

2011

6/1/

2011

7/1/

2011

8/1/

2011

9/1/

2011

10/1

/201

1

11/1/

2011

12/1

/201

1

1/1/

2012

Dai

ly U

K H

ome

Page

Vis

itor

s (T

hous

ands

)

Daily UK homepage visitors

5  

Source: Omniture

170% Growth rate

0

500

1,000

1,500

2,000

2,500 1/

1/20

10

2/1/

2010

3/1/

2010

4/1/

2010

5/1/

2010

6/1/

2010

7/1/

2010

8/1/

2010

9/1/

2010

10/1

/201

0

11/1/

2010

12/1

/201

0

1/1/

2011

2/1/

2011

3/1/

2011

4/1/

2011

5/1/

2011

6/1/

2011

7/1/

2011

8/1/

2011

9/1/

2011

10/1

/201

1

11/1/

2011

12/1

/201

1

1/1/

2012

Dai

ly G

loba

l Hom

e Pa

ge V

isit

ors

(Tho

usan

ds)

Daily global homepage visitors

6  

Source: Omniture

240% Growth rate

Top global news sites

7  

unique users (m)

1 MSN HomePage 320,397

2 Yahoo! News 192,920

3 CNN 66,278

4 MSN News 56,957

5 The Huffington Post 55,383

7 MSNBC 50,979

unique users (m)

8 The New York Times 47,944

9 BBC News 37,990

10 Guardian.co.uk 33,276

11 Fox News 27,958

12 ABC News 25,285

13 The Washington Post 24,982

14 Wall Street Journal 23,337

6   51,699  

Source: Comscore, Jan 2012

Overall Monthly Revenue

8  

Source: MailOnline accounts

£-

£0.5

£1.0

£1.5

£2.0

£2.5 O

ct-0

9

Nov

-09

Dec

-09

Jan-

10

Feb-

10

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Mill

ions

Period

158%

9  

10  

UK brand advertising revenue growth rate over past two years

£0.0

£0.2

£0.4

£0.6

£0.8

£1.0

£1.2

£1.4

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Mill

ions

11  

Source: MailOnline accounts

214%

12  

Global - Daily HomePage Visits

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000 Ja

n 1,

2010

Feb

2, 2

010

Mar

6, 2

010

Apr

7, 2

010

May

9, 2

010

Jun

10, 2

010

Jul 1

2, 2

010

Aug

13, 2

010

Sep

14, 2

010

Oct

16, 2

010

Nov

17, 2

010

Dec

19, 2

010

Jan

20, 2

011

Feb

21, 2

011

Mar

25,

201

1

Apr

26, 2

011

May

28,

201

1

Jun

29, 2

011

Jul 3

1, 20

11

Sep

1, 20

11

Oct

3, 2

011

Nov

4, 2

011

Dec

6, 2

011

Jan

7, 2

012

Feb

8, 2

012

Visi

ts

Thou

sand

s

13  

Source: Ominiture

345%

App visits 0.6m

Average global weekday daily visits to home pages and apps

14  

3.4m Total visits

Mobile visits 0.5m

Total visits  

4.0m  

Source: Omniture Discover (March)

15  

16  

17  

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Thou

sand

s

Mobile – Monthly Unique Users

Source: ComScore

Guardian.co.uk

Telegraph.co.uk

Independent.co.uk

Times Online

18  

0

5

10

15

20

25

30

35

40

45

Sep

1, 20

10

Oct

3, 2

010

Nov

4, 2

010

Dec

6, 2

010

Jan

7, 2

011

Feb

8, 2

011

Mar

12, 2

011

Apr

13, 2

011

May

15, 2

011

Jun

16, 2

011

Jul 1

8, 2

011

Aug

19, 2

011

Sep

20, 2

011

Oct

22,

201

1

Nov

23,

201

1

Dec

25,

201

1

Jan

26, 2

012

Feb

27, 2

012

Mar

30,

201

2

Mill

ions

Combined mobile daily Page Impressions - via web browsers & apps

655%

19  

20  

29  

0

50

100

150

200

250 9/

1/20

10

10/1

/201

0

11/1/

2010

12/1

/201

0

1/1/

2011

2/1/

2011

3/1/

2011

4/1/

2011

5/1/

2011

6/1/

2011

7/1/

2011

8/1/

2011

9/1/

2011

10/1

/201

1

11/1/

2011

12/1

/201

1

1/1/

2012

US H

ome

Page

Dai

ly T

raffi

c (T

hous

ands

) US Home Page Traffic

22  

Launch of NYC news bureau

Source: Omniture

190%

0

500

1,000

1,500

2,000

2,500

3,000 1/

1/20

10

2/1/

2010

3/1/

2010

4/1/

2010

5/1/

2010

6/1/

2010

7/1/

2010

8/1/

2010

9/1/

2010

10/1

/201

0

11/1/

2010

12/1

/201

0

1/1/

2011

2/1/

2011

3/1/

2011

4/1/

2011

5/1/

2011

6/1/

2011

7/1/

2011

8/1/

2011

9/1/

2011

10/1

/201

1

11/1/

2011

12/1

/201

1

1/1/

2012

US T

raffi

c (T

hous

ands

) Overall US traffic

23  

Source: Ominiture

Launch of LA news bureau

Launch of NYC news bureau 92%

Mail Online vs New York Times GLOBAL monthly Uvs

24  

Source: ComScore

25

30

35

40

45

50

55

60

65

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mon

thly

UVs

(M

illio

ns)

New York Times

Mail Online vs New York Times GLOBAL Daily UVs

25  

3

4

5

6

7

8

9

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Aver

gae

Dai

ly U

Vs (

Mill

ions

)

New York Times

Source: ComScore

Top 10 US newspaper websites by US Visitors

26  

unique visitors (m) % growth last 12 months

1 The New York Times 30.7 -5%

2 The Washington Post 20.0 18%

3 USA Today 18.8 19%

5 Los Angeles Times 17.1 19%

6 Wall Street Journal 14.0 2%

7 New York Daily News 10.4 -11%

8 Guardian.co.uk 9.2 7%

9 New York Post 6.6 7%

10 Chicago Tribune 6.5 13%

4 18.1 28%

Source: ComScore February 2012

Age profile (%)

Who Are Our US Readers?

0

5

10

15

20

25 15-24

25-34

35-44

45-54

55-64

65+

General Internet Population MailOnline 27  Source: ComScore Plan Metrix Site Audience Profile February 2012

0

5

10

15

20

25

30 Less Than $25,000

$25,000 - $34,999

$35,000 - $49,000

$50,000 - $74,999

$75,000 - $99,999

$100,000+

General Internet Population MailOnline

Household income (%)

Who Are Our US Readers?

28  Source: ComScore Plan Metrix Site Audience Profile February 2012

Education level (%)

Who Are Our US Readers?

0

5

10

15

20

25

30

35

40

Graduated High School

Attended College

College Degree Attended Graduate School

Graduate Level Degree

General Internet Population MailOnline 29  Source: ComScore Plan Metrix Site Audience Profile February 2012

Social/personal behavior(%)

Who Are Our US Readers?

0

5

10

15

20

25

30

35

40 Style Conscious

Beauty Conscious

Health Conscious

Tech Geek

Environmental

Trendsetter

General Internet Population MailOnline 30  Source: ComScore Plan Metrix Site Audience Profile February 2012

Rest of World traffic for past 2 years

31  

Source: Omniture

0

5

10

15

20

25

30

35

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Uniq

ue V

isit

ors

(Mill

ions

)

145%

40  

33  

Rest of World revenue growth

34  

£-

£20

£40

£60

£80

£100

£120

£140

£160

£180 Ap

r-09

May

-09

Jun-

09

Jul-

09

Aug-

09

Sep-

09

Oct

-09

Nov

-09

Dec

-09

Jan-

10

Feb-

10

Mar

-10

Apr-

10

May

-10

Jun-

10

Jul-

10

Aug-

10

Sep-

10

Oct

-10

Nov

-10

Dec

-10

Jan-

11

Feb-

11

Mar

-11

Apr-

11

May

-11

Jun-

11

Jul-

11

Aug-

11

Sep-

11

Oct

-11

Nov

-11

Dec

-11

Jan-

12

Feb-

12

Mar

-12

Thou

sand

s

Source: MailOnline accounts

367%

Top EU country traffic growth (2011 vs 2012)

35   Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012

Percentage growth

1 Belgium 144%

2 Finland 125%

3 Netherlands 100%

4 Ireland 95%

5 France 92%

Top Non EU country traffic growth (2011 vs 2012)

36  

Percentage growth

1 India 144%

2 Japan 136%

3 Canada 120%

4 New Zealand 116%

Percentage growth

5 South Africa 111%

6 Singapore 109%

7 Australia 108%

8 Malaysia 95%

Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012

In Summary

Daily Global homepage visitors

Overall Monthly Revenue

Brand advertising Revenue

Global Daily HomePage Visits

Rest of World Traffic (non UK or US)

Rest of World Revenue growth

US Home Page Traffic, since launch of NYC News Bureau

240%

Growth over past 2 Years

158%

214%

345%

145%

367%

190% 37