www.mobilemarketingmagazine.co.uk

This article contains valuable and current

information. The article reveals valuable

statistics, which support the points made.

Although the article is short, it captivates the

attention of the reader and summarises key

points in six sentences, information covered is

relatable and concise. It could be

interpreted, on the other hand, that the

information covered is of common knowledge

to most people. The fact that the article

includes quotes from professionals such as the

GfK executive, making the article seem more

consistent and a reliable source.

Article 1:UK: Touchscreen Nation

www.mobilemarketingmagazine.co.uk

Article 2:1 in 10 US Shoppers Will Buy All Christmas Gifts on Mobile

Like Article one, this article uses statistics

to support the points made. It is relatively

longer than article one, so more

information is covered. Unlike article one

this article isn’t as concise and includes

information which isn’t as valuable, some

may argue that too many statistics are

included which decreases the value of

information covered. The article finishes

with a quote which is an effective method

in concluding points made.

www.mobilemarketingwatch.com

This article includes little information about

the crime, however the information that

has been included adds a sense of

excitement and captivating therefore even

though the story is short, it still has

interesting values. It also talks about irony

by linking to a film “Goodfellas”

Article 1:Thousands of ipad minis stolen in covert heist

www.mobilemarketingwatch.com

This article is a provider of more information

compared to the previous article. Comparing

numerical and statistical information allows

the less- knowledgeable reader to understand

the extent of the dramatic growth that square

has made. However, although incorporating

other companies into the article such as

Starbucks and how they are using mobile

payment transactions, it doesn’t explain in

great detail what the mobile payment method

actually is, therefore this article is more

appropriate for updating readers that already

know about this topic, rather than informing

on a new story

Article 2:Square sets another mobile payment processing milestone

www.mmaglobal.com

Gives good quotes, facts and figures to give good understanding.Interacts with audience by asking rhetorical questions article takes quite an informal voice to fit in with the articles target market.

Article 2: Facebook, Mobile Advertising goes global

www.mmaglobal.com

Gives introduction to the company to tell the reader who they are, what they do and where they’re based which enables the reader to get a basic understanding of how they link to the mobile market and how it makes it easier to buy mobile ads. (which links to the article itself)Gives links to the appropriate website when talking about it which involves the reader and also makes them login if they do want to be a part of the comments, which may make them more inclined to do so after reading the article.Doesn’t really give many example and could be considered to formal, I don’t think when people scan over there news articles that this would be one to cause much interest as people may not think it will benefit or interest them to read.

Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet

NFC-Google (wallet)BlackberryProximity Marketing (how is this being utilised by companies?)To create an unforgettable interaction for consumersUsed to get consumers coming back Facebook and twitter- check in so business know you’re in the area

App development (what technologies are available for this?iOS software development kit (SDK) (Using the iOS SDK you can develop applications that run on iPhone, iPad, or iPod touch running iOS)

iAdsBreast Cancer have challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge

Google’s new campaign called “Uncover Your World” created to promote the Google Search app on iPhones via a rich media banner campaign on their AdMob platform.

Volkswagen iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan

AppleAsos Marks and

Spencer

H&M use QR codes so that consumers can add clothing to their online

baskets when passing by a billboard or advertisement on public

transport. This allows immediate purchasing online so that customers

don’t have to go into a h&m store in order for h&m to benefit from the

advertisement. Also labels can be put into the back of clothing, therefore

is other women compliment another’s garment, they can see if the h&m

still stock this item and they can then add it to an online basket.

Last year, Heinz put QR codes on the back of their bottles in order

to promote its new green packaging. Consumers could win prizes by

answering trivia questions about green knowledge and Heinz

reported that 1 million consumers scanned the codes on the back of

ketchup bottles.

Smartphone statistics Rank . Country . . . . . Population . . Subs . Sm'phones . Migr.Rt . . Per Capita

1 . . . . Singapore . . . . . . . . . 4.9 . . . 8.1 . . . 4.4 . . . . 54% . . . . 90%2 . . . . Hong Kong *** . . . . . 8.0 . . . 14.0 . . . 4.9 . . . . 35% . . . . 61%3 . . . . Sweden . . . . . . . . . . 9.3 . . . 13.6 . . . 4.8 . . . . 35% . . . . 52%4 . . . . Australia . . . . . . . . . 21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%5 . . . . Spain . . . . . . . . . . . 45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%tie 6 . . Denmark * . . . . . . . 5.5 . . . 7.6 . . . 2.4 . . . . 32% . . . . 44%tie 6 . . Israel *** . . . . . . . . 7.0 . . . 11.0 . . . 3.1 . . . . 28% . . . . 44%tie 8 . . Finland * . . . . . . . . 5.4 . . . 9.6 . . . 2.3 . . . . 24% . . . . 43%tie 8 . . Norway * . . . . . . . . 4.9 . . . 6.2 . . . 2.1 . . . . 34% . . . . 43%10 . . . New Zealand ** . . . . 4.3 . . . 5.5 . . . 1.8 . . . . 33% . . . . 42%

11 . . . UK . . . . . . . . . . . . . 62.1 . . . 82.4 . . . 25.0 . . . . 30% . . . . 40%tie 12 . Italy . . . . . . . . . . . . 60.2 . . . 87.8 . . . 22.8 . . . . 26% . . . . 38%tie 12 . Netherlands . . . . . . 16.7 . . . 19.7 . . . 6.3 . . . . 32% . . . . 38%tie 14 . Austria . . . . . . . . . 8.4 . . . 13.0 . . . 3.0 . . . . 23% . . . . 36%tie 14 . Taiwan *** . . . . . . . 23.0 . . . 31.0 . . . 8.2 . . . . 26% . . . . 36%tie 16 . Greece ** . . . . . . . . 11.2 . . . 15.6 . . . 3.9 . . . . 25% . . . . 35%tie 16 . Ireland ** . . . . . . . . 4.6 . . . 5.6 . . . 1.6 . . . . 29% . . . . 35%tie 16 . Portugal ** . . . . . . . 10.7 . . . 17.0 . . . 3.7 . . . . 22% . . . . 35%tie 16 . USA . . . . . . . . . . . 319.1 . . 319.4 . . 111.8 . . . . 35% . . . . 35%20 . . . South Korea ***** . . . 48.6 . . . 54.0 . . . 16.4 . . . . 30% . . . . 34

http://communities-dominate.blogs.com/brands/2011/12/smartphone-penetration-rates-by-country-we-have-good-data-finally.html

Review smartphone app 1:

• Argos• Can browse all items in the store• Can check to see how many items are in stock• Can order an item on the app and pick it up at the shop of your choice• If don’t want to order through the app can write down the product

number and go into the store to order it there• Pictures are available to show the product• Price cuts area available• Categories available to make searches easier• Reserve items• Can read customer reviews• Can see store opening times• Directions available for the stores• Share the app and purchases via Facebook and Twitter

Review smartphone app 2:

• Flixter

• Shows what movies are on at cinemas

• By using GPS on your smartphone can show you where your closest cinema is and give you movie times

• Gives dates of when movies are coming out and when they will be available on DVD to purchase

• Can watch the movie trailer to decide if you will enjoy the movie

• Gives reviews from both professional reviewers and from people who have seen the movie

• Can see photos from movies

• Gives news feed updates to what is happening

• Can connect with Facebook to store your favourite movies

• Has a database with actors, actresses and directors so you can see what else they have worked in

• Can find restaurants nearby with the yelp app built into it

• Can rate your favourite movies online and share your rating with your friends

Review smartphone app 3:

• Facebook App• Keeps you connected at all times• Can write on peoples walls• Can upload photos, videos and updates from anywhere• Check in available • Available on all smartphones• Can check notifications• If signal is lost can communicate with friends through Facebook• Can carry on from where you left off on your computer or other

devices• The app can also be transferred to other Apple products such as

iPad and iPod Touch• Can play games and use your favourite apps through the Facebook

app