DNATA AIRPORT OPERATIONS CSR
ACTIVITIES IN UAE Course: MBA 640
Managing Ethical & Legal Issues of Business
Dr. Timothy Campbel
Our Team:
Zainab Hamad - Amna Al-Tayer - Mamoon Al Jundi - Farzaneh Aliabadi - Laila Al Suwaidi
What Dnata stand for ?? What they do?
Outline..
Introduction Company Background Dnata Services
CSR Theory (Carroll Pyramid 4) Dnata CSR Activities
Economic responsibilities Legal Responsibilities Ethical Responsibilities Philanthropic Responsibilities
Examples of other company Conclusion Our Recommendations
Company Background
Dubai National Air Travel Agency (Dnata) established in 1959
Dnata is a public limited company that is a part of The Emirates Group.
Founded by Sheikh Ahmed bin Saeed Al Maktoum and is owned by the Government of Dubai.
Gary Chapman is the president of Dnata.
Dnata Services…
Its the world's 4th leading provider of combined air services in 38 countries and in 73 airports with over 20,000 workers worldwide.
Services including: Ground handling Cargo Travel and flight catering
At the Dubai International Airport, Dnata has over 6,500 employees who handle over 192,000 passengers daily.
Dnata Services…
Dnata has more than 200 retail travel outlets that receive every day around 2100 requests for travel plans
Dnata's flight catering serves over 120,000 meals daily
In 2010, Dnata's in-flight catering expanded to cover 62 airports and 12 countries.
CSR Theory - Background
According to Carroll “corporate social responsibility involves the conduct of a business so that it is
economically profitable, law abiding, ethical and socially supportive”
Carroll’s four-part conceptualization has been the most durable and widely cited in the literature The model is simple frequently reproduced over the 25 years (Carroll,
1979, 1983, 1991, 1994, 1998, 2000, 2004) Carroll has sought to assimilate various competing
themes (like: corporate citizenship & stakeholders) The model has been empirically tested and largely
supported
CSR Theory (Carroll Pyramid 4)
Dnata CSR Activities
Dnata is critically examined against “Carroll CSR Theory”: Economic responsibilities Legal Responsibilities Ethical Responsibilities
ENGAGE Najms
Philanthropic Responsibilities Donations for Famine Victims in Somalia Walking for Autism Awareness Dubai Terry Fox Run World Clean-Up Day
Economic Responsibilities – Be Profitable
It is important for a company to be economically viable to ensure the sustainability of its social responsibility programs.
Dnata is generating the required profit, with 20,000 employees
The right economical decision by creating group of businesses (Cargo, Travel & Flight-Catering) Dnata Travel Services annual turnover is about $500
million Biggest travel management organization in the Middle
East
Legal Responsibilities - Obey the law
The firm should think of making profit in a manner consistent with expectations of government and law.
Dnata is owned by Dubai Government Dnata offers travel solutions for government
employees Dnata complies with the laws and
regulation within each country they operate
Ethical Responsibilities - Be Ethical
Business ethics involves the corporate practices and behaviors that go beyond simple compliance with laws and regulations Dnata cares about employees health Dnata (Najm program) acknowledges
outstanding skills & innovative practices
Philanthropic Responsibilities – Be a Good Corporate Citizen
Corporates have responsibilities to the society more than just being ethical Dnata has many CSRs
Donations for Famine Victims in Somalia Walking for Autism Awareness Dubai Terry Fox Run World Clean-Up Day
Donations for Famine Victims in Somalia
Group donations provide 290,000 meals for famine victims -2011
Walking for Autism Awareness
Aimed to increase people's awareness of Austism in 2011 .Approximately 300 Emirates Group colleagues participated in the Walk
at Al Zabeel Park
Dubai Terry Fox Run
Aims to save lives of people through medical research on cancer
1000 staff and 100 volunteers
AED 500,000 was collected
Covered the cost of 17 major cancer research projects at
UAE University in Al Ain.
World Clean-Up Day in 2011
Organized by Dubai Airports under the auspices of United Nations Environment Programme (UNEP),
Focusing on cleaning waste from operational areas
Example of other company
TNT Company Background
Shipping company that delivers goods worldwide in 200 countries: Owns 2,300 companies Employs over 75,000 people Operates 26,000 road vehicles 47 jet freighter aircraft.
Profitable firm that can ensure the sustainability of CSR
TNT & Dnata
TNT more committed towards the CSR activities than Dnata in several aspects. TNT has its own CSR
management in MENA Top management Support CSR is stated in all of their
CSR in their aims, values, commitment and principles.
TNT & CSR Theory
Legal responsibilities: TNT complies with the laws
and regulation within each country they operate.
Ethical responsibilities: Operates business with
fairness and respect Prevent the use of child labor Prevent discrimination among
its employee.
TNT & CSR Activities
Philanthropic responsibilities: Participating in Planet Me program to reduce
the global CO2 emissions. Support the World Food Program Volunteers in Al-Noor Fun Fair funds raising
event to support the children with special needs.
Organized World to fight hunger walk in Dubai Mall with 1500 walkers. Raised around AED 43,000 for the UN World Food Program’s school (WEP) feeding program.
Conclusion
Carolls Pyramid
Dnata's managers
Follow the footsteps of Dnata's CSR
Our Recommendations
CSR department with a CSR manager
CSR report Publishing their activities in news to: Increase people`s awareness Encourage other companies to
participate in such activities. Start the CSR activities
internally by: Reducing wastes of electricity
Any Questions ?!
Bibliography
Dnata Travel website; About Us, (Online) (Retrieved on Feb 07 2012) from: http://dnatatravel.com/Travel_Services/AboutUs.aspx Business Horizons, July-August 2009, Carroll Pyramid of Social Responsibilities, pp6. Dnata website; government travel, (Online) (Retrieved on Feb 07 2012) from: http://www.dnata.com/english/travel-services/government-travel/government-travel.aspx Carroll Archie B., July-August 1991, The Pyramid of Corporate Social Responsibility: Toward the
Moral Management of Organizational Stakeholders, Business Horizons, “Wikipedia.com” website; Corporate Social Responsibilities; (Online) (Retrieved on Feb 07
2012) from: http://en.wikipedia.org/wiki/Corporate_social_responsibility Suzette Viviers* & Jean-Michel Boudler, 2008, Critical Issues: Corporate Social Responsibilities
in Mining sector. “TNT.com” website, TNT Social Accountability, TNT integrated management, (online)
(Retrieved on Feb 08 2012), from: http://www.tnt.com/express/en_hk/site/home/about_us/tnt_social_accountability.html http://www.tnt.com/express/en_hk/site/home/about_us/integrated_management.html Tan, J. (n.d.). joycetan. Retrieved Jan Monday, 2010, from
http://joycetan.posterous.com/carrolls-csr-pyramid Visser, W. (2005). Caroll's Pyramid. Revisiting Caroll's CSR Pyramid, 29-56.
Bibliography
Dnata. (n.d.). Retrieved November 14, 2011, from http://www.dnata.com// Manikan, V., Algebaili, S., & Al Jowder, K. (2011, November 17). Dnata CSR activities .
Introduction presented at Dnata head office , Terminal 1 - Dubai Airport . DNATA Stand: Viewed in 3rd of February, 2012 (Online) DNATA: Dubai National Air Transport Association (Dubai, United Arab Emirates; est. 1959):
http://acronyms.thefreedictionary.com/DNATA http://www.dnata.com/english/about-dnata/our-company/our-company.aspx Luxury Hotels by DNATA: Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/travel-services/airline-hotel-representation/luxury-hotels/luxury-h
otels.aspx Everything but Fly the Plane. : Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/about-dnata/about-dnata.aspx DNATA Business: dnata Commits Investment of over USD 70 Million to Keep Delivering on
Customers’ Promises: Article in 14 November 2011. Viewed in 3rd of February, 2012 (Online) http://www.dnata.com/english/about-dnata/key-figures/key-figures.aspx http://www.dnata.com/english/about-dnata/news/news-details.aspx?article=741055&offset=1 Emirates Group, Viewed in 3rd of February, 2012 (Online) http://www.theemiratesgroup.com/english/our-vision-values/responsibility.aspx Community Initiatives: Viewed in 3rd of February, 2012 (Online) http://www.theemiratesgroup.com/english/our-vision-values/community_initiatives/community_i
nitiatives.aspx The Environment: viewed in 3rd of February, 2012 (Online) http://www.emirates.com/english/environment/environment.aspx
