| Date post: | 17-Jun-2015 |
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Small Business & Entrepreneurship |
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DNA Trek Confidential Slide - 1 Slide - ‹#›
DNATREK develops traceability solutions to ensure the quality and safety of food, air and water resources
Anthony Zografos, Ph.D
Slide - ‹#›
DNATraxTM: a versatile material
Biodetection
–Original Application
–Developed by LLNL under DoD funding;
–Pilot projects in progress
–“Low hanging fruit”
Food Traceability
–Great fit to technology
–Very small technical risk
–Huge opportunity in a growing market
Slide - ‹#›
1- Food Traceability: a huge opportunity
Cost of foodborne illnesses in the US: >$70 billion/yr
Cost of fraud to food industry: ~$15 billion/yr
Inability to quickly resolve food safety problems
–Frustrates the regulators
–Burdens producers with undue recall costs
–Tarnishes brands
–Undermines the public’s faith in the safety of the food supply
Slide - ‹#›
Traceability = Rapid Containment
Source of 2011 cantaloupe listeria outbreak was identified (per FDA) in RECORD time: 10 days
During that outbreak
–33 deaths
–150 hospitalizations
–Hundreds of millions in recall costs
–Cantaloupe industry has still not fully recovered
DNA Trek Confidential Slide - 5 Slide - ‹#›
DNATrax™
TRACE PRODUCE FROM FORK TO FARM IN MINUTES
<1 hr
4-6 weeks
?
?
? ?
Slide - ‹#›
The DNATrax™ Food Tracer
A safe and edible biological barcode
–Easily applied to produce at the source
Identifies in minutes product origin information down to field, crew, machine and date
Enables detection of
adulteration or fraud
in minutes
Italian Truffle: $1500/lb
Chinese Truffle: $20/lb
100 % λ?
75 % λ?
Slide - ‹#›
2 - Biodetection: Low hanging fruit
The bar to produce biological weapons is very low and getting lower
No safe way to in-situ test biodetection and filtration systems
Biodefense readiness at stake
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The Solution: The DNATraxTM Biosimulant
Synthetic DNA with variable properties
Challenges detection and filtration systems in place
Safe for humans
Can simulate multiple sources and multiple threats in a single test
No clean up or decontamination necessary
Already approved for releases
Planned tests in NYC, SFO and Boston subways
Slide - ‹#›
DNATrax release at the Pentagon
“…As a result we have been able to make marked performance
improvements to the Pentagon’s biological detection system…”
Deputy Director of PFPA
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Team
Anthony Zografos, Ph.D - CEO – COO CPAC (healthcare) - LLNL licensed technology
– Executive positions at four start-ups, Accuray, Applied Materials, KLA-Tencor
– Ph.D Mechanical Engineering, MBA
John Salony – Interim CFO – Consultant, RGP
– VP, Merrill Lynch Investment Banking
George Farquar, Ph.D – Inventor of DNATraxTM
– Currently Senior Scientist at LLNL
– Ph.D Physical Chemistry
Catherine Elizondo
– Business Development Executive at LLNL
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Advisory Board
Jennifer McEntire, Ph.D
–Chief Science Officer, The Acheson Group
–Ran large pilot traceability program for FDA
Prof. Fotis Sotiropoulos
–Director, St. Anthony Falls Lab, Univ. of Minnesota
–Expert in aerodynamics and environmental monitoring
Garrett Patricio
–VP Ops and General Counsel, Westside Produce
–Cantaloupe Grower and Traceability Expert
Producer, 3rd Party Food Safety Director (pending confirmation)
Slide - ‹#›
Food Traceability a $14B Market Global Food Traceability Market: $14B
by 2020
Food marking technologies: $4B by 2017
Key Market Drivers
– Food Safety Modernization Act: requires traceability
–Increasing routine tests by FDA
–Legalization of marijuana
–Consumer sensitivity to food origin
–Major food fraud in China and India
High Risk and Premium: ~$1.4B
Food Traceability:
$14 B
Product Marking: $4 B
High Risk and
Premium: $1.4B
Slide - ‹#›
High
✗ ✗ ✗
DNATraxTM the fastest food source tracer
Harvestmark
QR
GS1 Lot
Barcode RFID
Speed of
traceback
Cost of
implementation
Applied to
individual items
Environmental
flexibility
DNATrax
✗
✗
✔ ✔
✔
$600K $10-15K
1 hour 10-30 days <1 hour
High High
$200K
No No Yes
Low
✔
1-7 days
No
✔
✔ ✗ ≈
✗ ✗
✔
$200K
Slide - ‹#›
Biodetection a $5.6B Market
Global biodetection market: $5.6B by 2017
Test and Evaluation: ~$1B
Market Drivers
–Proliferation of “how-to” for bio-agent production
–All US Navy ships equipped with biodetection networks by 2015
–BioWatch Gen-3 cancellation
U.S. “High Risk” segment (DoD, DoS): ~ 75M
Global Biodetection:
$5.6 B
Test & Evaluation: $1 B
U.S. High Risk: $75M
Slide - ‹#›
✗
DNATraxTM the most versatile biosimulant
Tagged BT Gas Tracers
Indoor Use
Tunable
properties
Cleanup
needed
Multiple
sources, agents
DNATrax
✗ ✔
✔
✔
✔ ✗
✔ ✗ ≈
≈
✗
≈
Urea Particles
≈
≈
✗
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Multiple Revenue Streams
Biodefense Revenue Stream
–Enrollment
–Equipment (release, sampling, analysis)
–Material Sales
Food Traceability Revenue Stream:
–Enrollment
–Annual Subscriptions
–Material Sales
–Analytical Services, primers, probes for QA and investigations
–Instruments (long term)
Slide - ‹#›
Food Market Strategy - SafeTracesTM
Secure FDA Support
–Safety (approval as food additive) - done
–Effectiveness (SBIR or other grant) – in progress
–Promote institutional Use (DNATrax in routine tests)
Innovators/Early Adopters
–Premium goods(truffles, olive oil, etc.); prevent adulteration, branding
–Large producers of high risk foods with good safety records: defend reputation, manage recalls
Partnership with Intertek Food Services – IFMS* *Integrated Food Management System
Slide - ‹#›
FDA Support
Inclusion of DNATrax in the routine FDA tests will be a key
adoption driver
Slide - ‹#›
Biodefense Market Strategy - DNATraxTM
Leverage LLNL ties into defense community
–Participate in 2015 subway tests – first material sale
–Pilot programs ( SBIR or other government grant)
Become biosimulant of record for US Navy
On-going advocacy to promote adoption
TECMIPT* Membership
–Recommends T&E standards across all DoD
*Test and Evaluation Capabilities and Methodologies Integrated Process Team
Slide - ‹#›
Financial Projections
Please contact company for detailed financial projections
Slide - ‹#›
Capital Raise
$ 1 million convertible note
Use of Funds
–Complete food additive registration (U.S., E.U.)
–Pilot program for 4-5 classes of produce
–Set up DNATrax pilot production
–Develop strategic partnerships
Slide - ‹#›
Future Raises
$1 million in 2016
–Exit Driver: Navy adoption
$3-$4 million in 2017
–Exit Driver: FDA “endorsement”
Slide - ‹#›
Exit Scenarios
Biodefense (Northrop-Grumman)
AgTech (Monsanto, Syngenta, DuPont, etc.)
Life Sciences (BioRad, Life Technologies, Cepheid, etc.)
Slide - ‹#›
Contact Information
Anthony Zografos, Ph.D
Founder and CEO
510-761-6782
