AN EXHIBITOR

CASE STUDY

DNV GL, the leading technical advisor to the oil and

gas sector, is a regular exhibitor at SPE Offshore

Europe and 2017 marks its sixth consecutive outing at

the show.

The company has had a prominent stand since 2003 and

sees its attendance as important to directly meet and

discuss industry issues with business leaders, innovators

and influential organisations.

Last year, DNV GL used social media to attract visitors to its

technical seminars on the stand which were always very well

attended and have led to ongoing business discussions.

The company’s new Group CEO Remi Eriksen also led his

first press conference since taking on the role.

A room full of international trade media heard him lift the lid on the

root cause of the industry’s current woes and outline his solutions

on how to reduce complexity and safely cut costs.

The exhibitor marketing and networking opportunities on offer

are very effective, and it brings together companies who have

complex projects operating globally into one place, giving the

opportunity to discuss projects. The press conference room in

particular is always of great value to DNV GL. It gives us a

platform to tell our story whether it’s a joint industry project, a

research subject or a contract award. Last year we also used

the VIP meeting room facilities to meet with one of our key

clients which worked well.

Our expectation was that the show itself would be

quieter in 2015 due to the downturn. The reality was

quite different for us and that shows the importance

and benefits that SPE Offshore Europe can bring to

those working in the industry, even in difficult times.

Budget considerations have meant that DNV GL is being more

selective in where it exhibits in future. “We want to make an impact

and we are mindful of the cost. SPE Offshore Europe is a major

show for DNV GL. If we invest in the show we work very hard to

make it work for us. So deciding to exhibit is just part of the story.

For 2017, the Decommissioning Zone

will be an interesting addition to the

proceedings. It is important that the

conference represents all phases of the

asset lifecycle.

It’s a huge opportunity to meet customers and

discover their challenges. The conference

generally covers the key areas that are common

to all the operators, but the networking is where

the show comes into its own. If you work hard to

meet that elusive customer, perhaps you can

move a little bit closer towards understanding

their needs.

To find out more about exhibiting at SPE

Offshore Europe and the benefits that it can

have for your business, please contact the

team:

Tel: +44 (0)20 8271 2142

Email: oe@reedexpo.co.uk