Do global businesses consider their stakeholders?

Presented by

Jamie Norman, Simon Thompson, Mark Fernandes, Mohummed Tala,

Sarah Simpson & Lisa Warne

Contents

• What do we mean by globalisation?• Who are stakeholders?• 5 Companies …. 3 Countries• Summary of the companies approaches• Are they taking account of stakeholders?• References

What do we mean by globalisation?

… the growing integration of economies and societies around the world (World Bank 2008)

Globalisation is essentially …

- the breakthrough that capitalism had to eventually come to in order to enable continued accumulation and growth in production sales, consumption, trade and investment …

- an outcome of the build up of enormous pressure on the part of the [capitalist] agencies to get rid of … barriers so that they can gain better access to the many fields of activity previously blocked to them.

(Trainer 2002)

Who are stakeholders?

…any identifiable group or individual who can affect the achievement of an organization’s objectives or who is affected by the achievement of an organization’s objectives

(Freeman and Reed 1983)

Introduction… disney… their values, mission statement etc…. Stakeholder values.

Disney in the UK

Disney in India

Disney in the USA

Introduction… tesco… their values, mission statement etc…. Stakeholder values.

Tesco in the UK

Tesco in India

Tesco in the USA

•Recently overtaken GM to become the World’s Largest Automotive Manufacturer.

• IW 1000 - 5th largest manufacturer in the World today. (Industry Week, 2008)

• Key Values – Environmentally Friendly, Corporate Social Responsibility, Customer Focused, hard working, Philanthropic.

• Slogan – “Toyota – Moving Forwards”

Toyota in UK

• University of Derby –Toyota’s HRM policies in the UK plant. How Prodcution system is suitably designed to maximise four identified HRM Goals:

1. Organisational Integration 2. Employee Comittment 3. Flexibility & Adaptability 4. Quality.

“Using the absolute minimum of staff (the Lean Production System),relying on intense horizontal communication of information (the Kanban System),and employing precisely-timed delivery and assembly (the Just-in-Time System), all combine to position the assembly worker as, perhaps, the key power holder among the many stakeholders in the enterprise.” (Winfield 1994)

• 1992 Toyota UK Started production, Derby.

Toyota in India

Toyota in USA

• May 2006 - Hideaki Otaka, president of Toyota Motor North America - named in a sexual-harassment lawsuit.

•Stakeholders – New President, Moral Issue, Bad Press.

• $5.6m on Newly Built Training School in Bangalore. (Murphy, 2008)

•Test Case for Future of Toyota.

• Stakeholders - Corporate Social Responsibility, Competitive Edge.

•Toyota in Joint Venture

•Adapted Japanese Management Techniques to American work culture. (Besser, 1996).

• Kaizen & Just In Time systems - team-based, co-operative culture. (Fang & Kleiner, 2003)

•Stakeholders – Staff valued / motivated, effective management.

• 1988, Toyota Expand to Kentucky, USA.

• Kirloskar Motor Company take 11% Equity. (JCN Newswire, 2008)

• 35 billion yen expansion - production increased by 100,00 units.

Introduction… their values, mission statement etc…. Stakeholder values.

McDonald’s in the UK

McDonald’s

McDonald’s in India

McDonald’s in the USA

McDonald’s

Introduction… their values, mission statement etc…. Stakeholder values.

Playboy in the UK

Playboy in India

Playboy in the USA

In summary ….

Well…have they?

References

Freeman, E. and Reed, D. (1983). "Stockholders and stakeholders: A new perspective on corporate governance". California Management Review 25(3), 88-106.

Trainer, T. (2002). "Two Common Mistakes About Globalisation". Humanomics 18(1/2), 1-6. World Bank (2008). "Globalization definition." [online] Retrieved 30th October 2008, from

http://www1.worldbank.org/economicpolicy/globalization/.