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Do It! Marketing CII Fall Sales Forum

Date post: 24-Jun-2015
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For free resources, visit http://doitmarketing.com This is David Newman's Do It! Marketing keynote presentation for the CII Fall Sales Forum
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CII Council ANNUAL FALL FORUM CROSSING the FINISH LINE David Newman
Transcript
Page 1: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

CII Council ANNUAL FALL FORUM

CROSSING the FINISH LINE

David Newman

Page 2: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Our focus for next 45 min:

YOU

Page 3: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Which comes first?

• Sale Started • Sale Stuck • Sale Closed • TRICK QUESTION?

Page 4: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Question 1:

• Think of a STALLED SALE • Ask...

If I had it to do all over again, I would…

Page 5: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Biggie #1

TRUST

Page 6: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Uh-oh...

UNLESS... and then...

Page 7: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Question 2:

• Think of a STALLED SALE • Ask...

The #1 thing that has worked consistently

Page 8: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Biggie #2

RELATIONSHIP

Page 9: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Let’s Close a Sale Right Now

Page 10: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Power Phrases to Get Unstuck

• We seem to be stuck... • Help me understand your process... • If we could start over... • Let’s pretend that obstacle isn’t there... • What else is in the way? • What else should we be talking about? • Did I blow it? I apologize...

Page 11: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Power Phrases: TRY IT!

Page 12: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Question 3:

• Think of a PERSON in your STALLED SALE • Ask...

How are we punishing this person?

Page 13: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Stop Closing: Start Solving

• Template: SHOW the finish line (result) – When you’re up against... [symptoms] – You get... [input] – So that... [outcomes and results]

• “Which of these is most important to YOU?”

Page 14: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Try It

Page 15: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Crossing the Finish Line

• Don’t guess... • Don’t hope... • Don’t get frustrated with THEM... • Grab your POWER TOOLS

Page 16: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

TOOLS: Crossing the Finish Line

1.  Ask DUMB questions (How and What focus) 2.  ASSUME common goal (To get deal done) 3.  Ask for HELP 4.  Understand & anticipate VALUE SHIFT 5.  Keep the POWER 6.  Use PATTERN recognition (Prepare/prevent) 7.  DON’T appear too smart, slick, sophisticated

Page 17: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

Crossing the Finish Line

• Real Estate mantra: • “Every deal stands on its own” • Start right • Finish strong

Page 18: Do It! Marketing CII Fall Sales Forum

e: [email protected] | p: 610.716.5984

David – What’s Next?

Thanks for asking...

For more info about speaking engagements for your association or group, customized corporate programs or to rent David’s brain for a 1-on-1 session, email [email protected]

I’d love to work with you in any of these ways to help you and your colleagues generate MORE leads, BETTER prospects, and BIGGER sales!


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