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Do not put content on the brand signature area Brussels 25/09/2009 Marius Salcudeanu & Annika Jiang...

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Brussels 25/09/2009 www.ing.com Marius Salcudeanu & Annika Jiang ING’s BEST Experience
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Page 1: Do not put content on the brand signature area Brussels 25/09/2009  Marius Salcudeanu & Annika Jiang INGs BEST Experience.

Brussels 25/09/2009www.ing.com

Marius Salcudeanu & Annika Jiang

ING’s BEST Experience

Page 2: Do not put content on the brand signature area Brussels 25/09/2009  Marius Salcudeanu & Annika Jiang INGs BEST Experience.

Banking - Investments - Life Insurance - Retirement Services 2

Why BEST?

• Broad reach to European technical students

• Establish ING image/reputation among technical students

• Multiple ways of approaching BESTies

• Direct contact with BEST leaders

Long-term investment, building a relationship

Page 3: Do not put content on the brand signature area Brussels 25/09/2009  Marius Salcudeanu & Annika Jiang INGs BEST Experience.

Banking - Investments - Life Insurance - Retirement Services 3

ING’s BEST Events

• Brussels RM March 2008• Tallinn GA Spring 2008• Eindhoven SC Summer 2008• Bucharest PM Fall 2008• Budapest GA Spring 2009• Brussels RT Sept 2009• Antwerp RM October 2009• Lviv PM November 2009

2008 2009

GA Tallinn PM Bucharest GA BudapestRM

LowlandsRM

Lowlands

Lviv

Page 4: Do not put content on the brand signature area Brussels 25/09/2009  Marius Salcudeanu & Annika Jiang INGs BEST Experience.

NewsletterGraduates opportunitiesING news updates

Banking - Investments - Life Insurance - Retirement Services 4

Tools

Company PresentationRelate to their opportunitiesTrigger them

The job fairPrepare yourself for wide range of questionsBe approachableFun gadgets

The workshopInsight in what they can do at INGChallenging but fun task; make it competitive

Page 5: Do not put content on the brand signature area Brussels 25/09/2009  Marius Salcudeanu & Annika Jiang INGs BEST Experience.

Banking - Investments - Life Insurance - Retirement Services 5

Bottom line

• Get a feeling of what BEST is about• Benefit from pro-active organisation• Enjoy it!


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