Date post: | 05-Dec-2014 |
Category: |
Education |
Upload: | leland-mallett |
View: | 284 times |
Download: | 1 times |
DOTHISWhat to do and NOT to do on your
online news site
NOT THAT
DO POSTDAILY
This ain’t print anymore
DON’T POST ISSUES
DO USE GOOGLE
This ain’t 1985
DON’T USE CLIP BOARDS
DO WORK
AHEAD
Show your readers you know what’s going on
DON’T WORK FROM BEHIND
DO GO TO
THEM
You ain’t a Newsie – You ain’t carrying the banner
DON’T DEPEND ON THEM
DO WRITE ABOUT
PEOPLEAlways ask “Who Cares”
DON’T WRITE ABOUT EVENTS
DO WORK WITH
OTHERSThe more the better.
DON’T WORK ALONE
DO LINK IN
STORIES
You don’t know everything.
DON’T BE THE ONLY SOURCE
DO USE ONE NAV
BAR
Don’t annoy your reader. Make it easy. They are online because they
want quick info.
DON’T OVER USE NAV BARS
DO LINK TO PRINT
PUB
They are online for a reason. They don’t like print. It turns their hands
black.
DON’T LINK ON HOME PAGE
DO USE
SOCIAL MEDIASocial media is how they got to your
home page.
DON’T USE IT ON THE HOME PG
DO THINK
WORLD WIDE
It’s WWW for a reason.
DON’T THINK SCHOOL WIDE
DO USE A STYLE SHEET
Ask your yearbook friends about this one.
DON’T OVER USE FONTS
DO WRITE HEADS
FOR SEOGet in the know about SEO.
DON’T WRITE NORMAL HEADS
DO USE A MIX
OF MEDIA
And use secondary coverage like your print publications.
DON’T JUST WRITE OR VIDEO
DO UPDATE INSIDE PAGESOne old page equals an older reader.
He’s gone.
DON’T LET PAGES GO OLD
DO USE
GRAPHIC
This ain’t elementary school.
DON’T USE CLIPART
DO TELL
ABOUT YOU
Nobody but you on campus knows what a Pacemaker, Crown or Star is.
No one cares.
DON’T TELL YOUR AWARDS
DO LOOK AT
OTHER SITES
Ok. There’s nothing new.
DON’T STEAL EXACTIDEAS