Do We Need Better Maps For Mobile Devices?

Danny MoonRaj Advani

UpNextwww.upnext.com

“We want to take Maps to the next level, rethink how users use Maps and change the way people find things.

We want to do this in a seamless, highly interactive and enjoyable

way.

We’ve only just started”

– Apple (Geo Team Job Listing)

Smart Is the New Black

New Mobile Devices are radically changing user behaviors and needs

Maps are the killer app for mobile and need to be reinvented

Screen Size

Screen Size - Perspective

Navigon

Connectivity

Connectivity – Simple Case

iTrans

Connectivity – Detailed Case

AccuTerra

Processing Power

Vector Based Maps

Nokia Ovi Maps

Touch Interface

Touch Interface

Location Enabled

Real Time

Checkins

Shouts

Tweets

Status Updates

Visualizing more and more info on a map

Very Helpful

“The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. It’s not about typing or clicking; it’s about touching. It’s not about text, or even animation, it’s about video.”

- Marc Benioff, CEO Salesforce (via Techcrunch)

Platform for Developers

Thanks

Danny Moondmoon@upnext.com

@dam00n

Raj Advaniradvani@upnext.com

@radvani7