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Enterprise 2.0 and Innovation Do you have the strength to embrace Innovation in a 2.0 world? Dan Keldsen Co-founder & Principal 1
| Date post: | 19-Oct-2014 |
| Category: |
Business |
| View: | 9,321 times |
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Enterprise 2.0 and Innovation
Do you have the strength to embrace Innovation in a 2.0 world?
Dan KeldsenCo-founder & Principal
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Enterprise 2.0 is not
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It’s...
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And this discussion...
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Needs YOUR involvement
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Raise your left handIf you have HEARD of Enterprise 2.0
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Raise your other left handIf you are DOING Enterprise 2.0
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And hands up...If you’re interested in Innovation
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Three Things to Take Away, Today
on Enterprise 2.0 and Innovation
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Technology is only ONE part of what makes Enterprise 2.0 useful
and relevant...1(Secret Hint)It’s not the most important part
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Technology is
Mis-used, Un-used,
& Ab-used
Cartoon from:http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx
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And new technologies come along every day...
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NOTHING is adopted instantly(Not a bad thing, BTW)
Graphic Source: Geoffrey Moore - Dealing with Darwin
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For Enterprise 2.0Wikis are the most popularly known tool...
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What Technologies Fall into YourDefinition of an Enterprise 2.0 Platform?
Source: AIIM Market Intelligence (Q1 2008)
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These are not“brand new”
inventions
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First wikicreated in
1995by Ward Cunningham
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~10 years later...(an overnight success!)
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Because of... “The Wikipedia Factor”
Influential Source: http://www.slideshare.net/xxc/wiki-and-km
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What most people now just call...
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The Encyclopedia
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Disruptive Innovationin Encyclopedia creation... who saw that coming?
(Not Brittanica)
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Enterprise 2.0 was born from“The Web 2.0 Wave”
Influential Source: http://www.slideshare.net/xxc/wiki-and-km
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Has completely changed the “consumer web”
Web 2.0
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Source: Goviral.com “The Social Metropolis”
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And “the web” has infected
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The Enterprise
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Which seems to have happened instantly...
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But unlike Steroids(Innovation in Baseball?)
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The journey fromPersonal Productivity to
Social Participation took roughly
24 years
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Personal computers heralded individual
productivity
Participation today exposes individual work more broadly
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A MAGNIFICATION effect
The Social Factor Creates
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If Enterprise 2.0 doesn’t help the People in your
organization, you have failed2Failure typically due to:End goals unclearPeople aren’t empoweredTools gone wrong
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This is not a brain
(Put your brains to work)(All of them)
(Everywhere) (All the time)
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Brains...Can’t hire the talent you want, aren’t tapping the talent you already have.
Perhaps it’s time to re-think hiring,
training, and retaining...
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Do you have the right people innovating?
Measure talents and create the right teams using three measurements
What’s their Orientation to Change?How Do They Best Process Problems?How Do They Decide Where to Start?
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Otherwise...You might be doing it wrong
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Culture Creeps Cautiously340
And Culture is made of...
That’s right, PEOPLE
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Are you wearing the red shirt of innovation?
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“By Your, I Meant My...”
“We Value Your Input”
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Culture isThe environment and rules put in place
Official (Real)vs.
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Your organization may not be ready for Enterprise 2.0
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Better to know where you standthan shoot blindly...
. ...
.....
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A common question
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If you don’t have MILLENNIALS in your organization...
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Meet
The Millennials
Smart Young
Googley Digital
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Are you doomed?
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Likely?No.
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Millennials
Gen X
Boomers
What are YOU Trying to Do with Enterprise 2.0?
Source: AIIM Market Intelligence (2008)
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(30%)
(25%)
(25%)
(19%)
How Likely is Your Organization to UseEnterprise 2.0 for the Following?
(Millennials vs. Average)
Source: AIIM Market Intelligence (2008)
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Age mattersvery slightly...
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Attitude matters
FAR more
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Culture matters
THE MOST
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So what does Enterprise 2.0
provide?
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1Participation
Brains!More Brains!
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2Transparency
Information Connections
DecisionsExperts
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3Low Barriers
SimplicityPlatform neutrality
UsabilityIntegratability
Cost
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4Speed
Time-to-marketTime-to-update
Time-to-commentTime-to-create
Time-to-distributeTime-to-correct
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So...
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If the Front End of Innovation
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Is meant to create possibilities...
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Isn’t it time you created an
environment
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Where ideas could multiply in all corners?
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1,000,000?
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CustomersOrganizationTeam
Enterprise 2.0 can support innovation successfully at any level...
Individual
The benefit is simply... Magnified70
For everyone
on the earth?
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Remember Wikipedia?
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Although...Is YOUR organization ready for that?
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This is not theory
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Enable connections(Hint: Keywords for multiple audiences)
SnapShot ofjohnmccain.com (rank #56,772),
barackobama.com (#842) - Compete
Barack
McCain
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4,355
5,566
5,917
9,42376
The Power of a Retweet(twitip.com)
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Forge ConnectionsIdeas are improved as they are connected to each
other, and as the people behind them are connected
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LinkedIn - My First Few MonthsMarch 2004
181
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A Year Later
304
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5 Years Later
1224
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My LinkedIn network as of:March 16, 2009 1653
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So, Does 2.0 (of any kind) fit into YOUR Innovation strategy?
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How we can help
IAM Alert (News)
IAM Talking (Interviews)
Innovation Strategy
Enterprise 2.0 Strategy
Enterprise 2.0 Education
Research
Innovation Management
Education
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Bonus resourcesJust for you...
This deck, bonus slides, interviews on Enterprise 2.0 and Innovation, and more...
InformationArchitected.com/e2bonus
Or Email (send blank msg):[email protected]
Or just hand me your business card...(paper isn’t dead yet)
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Let’s Discuss
Dan KeldsenCo-founder, Principal
at Information Architected
LinkedIn.com/in/dankeldsenTwitter.com/dankeldsen
Bonus resources at:InformationArchitected.com/e2bonus
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