Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

Do You See What I See?

Consumer Reactions to Security Cameras in Home Automation

Page 2© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2© 2014 Argus Insights, Inc. Confidential: Do Not Distribute

We Analyze the Internet of Humans

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Copyright© 2013 Argus Insights, Inc.

Consensus

Morgan Stanley

Argus InsightsEstimate Based on Social MetricsApple’s Actual Q2

• Mobile Phones• Home Automation (IoT)• Consumer Electronics• Wearables• Telecom Component Suppliers• Enterprise Software• CPG and more!

Beat Wall Street

Estimates of iPhone

sales almost every

quarter for three years


Argus Insights metrics provide early warning of success and failure

July 25Fire Phone Launched

July 28Argus Insights Blog

Predicts Failure

Sep 8Amazon Drops Price

to 99 cents, Consumers Even

More Disappointed

Aug 26Amazon only sells 35k in first 25 days


Dominant Players Are Not The Most Delightful To Consumers

• Dropcam, ArcSoft and Netgear are delighting customers the most

• D-Link controls most of the mindshare but is not delivering on the promise to consumers

• Belkin is the lowest ranked major brand

• Mi Casa Verde is the most disappointing camera on the market today


High Demand Over The Summer, Dropping And Slowly Ramping Again

• Summer growth driven by D-Link, Foscam and a bit by Dropcam

• Dropcam commands a surprisingly light mindshare given Google’s acquisition

• Lowe’s Iris and Pro Installer Brand Insteoncapture little attention within this crowded market


D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain

• ArcSoft’s Simplicam has been the growing leader over the fall

• D-Link’s connectivity challenges push frustrated users to other devices

• Dropcam is surprisingly consistent, neither gaining nor losing

• Room for new entrants as market accelerates into 2015


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Please contact us if you’d like to know more!

http://www.argusinsights.com Twitter: @argusinsights1-877-992-7487 [email protected]

http://www.argusinsights.com

Date post:	13-Jul-2015
Category:	Devices & Hardware
Upload:	john-feland
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Do You See What I See, Consumer Response to IoT Security Cameras, Cat Watching

Devices & Hardware