DOA Board Meeting December 4, 2013 Agenda Packet

8/13/2019 DOA Board Meeting December 4, 2013 Agenda Packet

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Downtown Oakland Association Association

YTD Cash Summary-November 2013

YTD Budget Actual Annual Budget Notes

Cash Available

Total $992,244.69 $1,033,182.20 $992,244.69

Less Reserve $48,000.00 $43,813.83 $48,000.00

Payments Made From Reserve $4,186.17

Hardship Reimbursement for First Church

of Christ, Scientist

Total Cash Available $944,244.69 $ 985,182.20 $944,244.69

Expenses

DISI $71,041.66 $64,547.06 $77,500.00 Please see attached

ORG $200,889.00 $190,946.19 $216,923.00 Please see attached

SOBO $595,669.88 $557,494.76 $649,821.69 Please see attached

Total Expenses $867,600.54 $812,988.01 $944,244.69 Please see attached

Cash Remaining $76,644.15 $172,194.19 $0.00


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10:27 AM

11/26/13

Cash Basis

Downtown Oakland Association

November 2013 Expenses

C ur r. A ct ua l C ur r. Bu dg et C ur r. V ar ia nc e P er ce nt Y TD A ct ua l Y TD B ud ge t Y TD V ar ia nc e P er ce nt A nn . B ud ge t V ar ia nc e E xp la na ti on

Expense

DISTRICT IDENTITY (DISI)

DISI PROJECTS

B an ne r P ro gr am 4 ,9 32 .1 9 5 00 .0 0 4 ,4 32 .1 9 9 86 .4 4% 6 ,1 60 .2 5 5 ,5 00 .0 0 6 60 .2 5 1 12 .0 1% 6 ,0 00 .0 0 I nc lu de s b an ne r m ai nt en an ce . D IS I a pp ro ve d i mp le me nt -

ation of new banner program.

Marketing 880.00 875.00 5. 00 100. 57% 8,855. 00 9,625.00 - 770.00 92.0% 10,500.00 Incl udes paym ent for newsletter and distri ct ident ity

program, and retail guide design.

M er ch an t/ Re ta il S up po rt 0 .0 0 5 00 .0 0 - 50 0. 00 0 .0 % 5 ,8 75 .0 0 5 ,5 00 .0 0 3 75 .0 0 1 06 .8 2% 6 ,0 00 .0 0 I nc lu de s p ri nt in g o f 5 0, 00 0 r ea ti l s ho pp in g g ui de s w / E BX .

Misc. 0.00 166.67 -166.67 0.0% 302.50 1,833.33 -1,530.83 16.5% 2,000.00

Public Relations 1,250.00 1,250.00 0.00 100.0% 13,750.00 13,750.00 0.00 100.0% 15,000.00

P ub li c S pa ce D ev el op me nt 0 .0 0 4 16 .6 7 - 41 6. 67 0 .0 % 3 ,5 10 .0 0 4 ,5 83 .3 3 - 1, 07 3. 33 7 6. 58 % 5 ,0 00 .0 0 I nc lu de s i ns ta ll at io n o f a rt p ro je ct a t L at ha m S qa ur e a nd

Latham Square website.

Tot al DIS I Pr oj ec ts 7, 062 .1 9 3 ,70 8. 34 3, 353 .85 1 90 .44 % 38 ,4 52. 75 4 0, 791 .6 6 - 2, 33 8. 91 9 4. 27% 4 4, 500 .0 0Special Events

C BD S po ns or ed E ve nt s 2 ,5 00 .0 0 7 50 .0 0 1 ,7 50 .0 0 3 33 % 5 ,5 00 .0 0 8 ,2 50 .0 0 - 2, 75 0. 00 6 6. 67 % 9 ,0 00 .0 0 I nc lu de s s po ns or sh ip o f B ik e t o W or k D ay , A rt & S ou l.

First Friday 0.00 1, 666.67 - 1,666.67 0% 19,258. 01 18,333.33 924.68 105.04% 20,000.00 Includes GW O Sponsorshi p and Ar t & Soul.

Hol iday Event 0.00 333.33 -333.33 0.0% 1,336. 30 3,666.67 -2, 330.37 36.45% 4,000.00 Incl udes Pl aid Fr iday m ark eti ng eff ort s.

Tot al Spe ci al Ev en ts 2, 500 .0 0 2 ,75 0. 00 - 250 .00 90 .91 % 26 ,0 94 .31 3 0, 250 .0 0 - 4, 15 5. 69 8 6. 26% 3 3, 00 0. 00

TOTAL DISI 9,562.19 6,458.34 3,103.85 148% 64,547.06 71,041.66 -6,494.60 90.86% 77,500.00

ORGANIZATION

Non-Personnel Expenses

Accounting Expenses 160.00 541.67 -381.67 30% 310.00 5,958.33 -5,648.33 5.2% 6,500.00 Taxes filed on November 15, 2013, awaiting invoice.

Com pu ter Ser vi ce & S upp or t 1 06 .2 5 8 3. 33 22 .92 1 28 % 1 ,6 00. 98 9 16 .67 68 4. 31 174 .6 5% 1, 000 .0 0 I nc lud es n ew of fi ce c om put er a nd I T s up po rt .

Fees & Permi ts 42.00 100.00 - 58.00 42% 1,546. 00 1,100.00 446.00 140.55% 1,200.00 Includes CDA and IDA membershi p, submi ssion f ee for

IDA Downtown Leadership and Management Award.

Insurance

Directors & Officers 0.00 0.00 0.00 0% 1,215.00 1,215.00 0.00 100.0% 1,215.00 Paid in Full. Within Annual Budget.

General Liability 0.00 0.00 0.00 0% 2,448.00 2,800.00 -352.00 87.43% 2,800.00 Paid in Full.

Total Insurance 0.00 0.00 0.00 0% 3,663.00 4,015.00 -352.00 91.23% 4,015.00

Misc. 250.00 83.33 166.67 300% 686.01 916.67 -230.66 74.84% 1,000.00 Filming of Oakland Structures Breakfast-Mitch Kapor and

Occupancy sponsorship of Live Work Oakland project.

Rent 1,701.97 1,716.67 -14.70 99% 18,641.92 18,883.33 -241.41 98.72% 20,600.00

Tot al Occ up an cy exp en se s 1, 701 .9 7 1 ,71 6. 67 - 14 .70 99 % 18 ,6 41 .92 1 8, 883 .3 3 - 24 1. 41 9 8. 72% 2 0, 60 0. 00

Of fi ce Fu rni tur e & Equ ip men t 0 .0 0 8 3. 33 - 83 .33 0 % 46 7. 67 9 16 .67 - 44 9. 00 51 .0 2% 1, 000 .0 0 W il l be exp en de d o n new of fi ce p ri nt er i n 20 13 .

Postage, Shipping & Delivery 13.53 41.67 -28.14 32% 353.82 458.33 -104.51 77.2% 500.00Pr in ti ng & Co pyi ng 0 .00 20 8. 33 - 208 .33 0 % 2 ,59 3. 12 2, 291 .67 30 1. 45 113 .1 5% 2, 500 .0 0 In cl ud es pr int ing o f AB M m at er ial s, an nu al no mi nat ion s

mailing and stakeholder survey/annual report mailing.

Exceeds annual budget.

Supplies 139.29 291.67 -152.38 48% 2,673.62 3,208.33 -534.71 83.33% 3,500.00

Tel ep ho ne & T el ec om mun ica ti ons 431 .9 3 20 8. 33 2 23 .60 2 07 % 2 ,5 36 .16 2, 291 .6 7 24 4. 49 11 0. 67% 2, 50 0. 00 Includes cost of porting over services from AT&T to Comcast

Staff pursuing credit for costs incurred by early termination.

T ot al N on -P er so nn el E xp en se s 2 ,8 44 .9 7 3 ,3 58 .3 3 - 51 3. 36 8 5% 3 5, 07 2. 30 4 0, 95 6. 67 - 5, 88 4. 37 8 5. 63 % 4 4, 31 5. 00

ORG/Special Projects

Annual Breakfast Meeting 0.00 0.00 0.00 0% 4,995.07 4,500.00 495.07 111.0% 4,500.00 Includes costs for catering, awards, equipment rentals,

and video production.Will increase allocation in 2014

budget.

Bus in es s At tr ac ti on & Ret en ti on 1, 288 .0 0 16 6. 67 1, 121 .3 3 7 73 % 1, 304 .01 1, 833 .3 3 - 52 9. 32 7 1. 13% 2, 00 0. 00

Shuttle 0.00 0.00 0.00 0% 16,000.00 16,000.00 0.00 100.0% 16,000.00 Sponsorship request fulfilled in May.

Tot al ORG/ Spe ci al Pr oj ec ts 1, 288 .0 0 16 6. 67 1, 121 .33 7 73 % 22 ,2 99 .08 2 2, 333 .3 3 - 34. 25 9 9. 85% 2 2, 50 0. 00


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10:27 AM

11/26/13

Cash Basis

Downtown Oakland Association

November 2013 Expenses

C ur r. A ct ua l C ur r. Bu dg et C ur r. V ar ia nc e P er ce nt Y TD A ct ua l Y TD B ud ge t Y TD V ar ia nc e P er ce nt A nn . B ud ge t V ar ia nc e E xp la na ti on

Personnel & Related

Consultants 0.00 416.67 -416.67 0% 0.00 4,583.33 -4,583.33 0.0% 5,000.00 May be expended on office network upgrade.

Public Relations 1,250.00 1,250.00 0.00 100% 13,750.00 13,750.00 0.00 100.0% 15,000.00

Staff Personnel 10,592.16 10,592.33 -0.17 100% 116,513.76 116,515.67 -1.91 100.0% 127,108.00

Tr ai ni ng & P rof . De ve lo p. 0 .0 0 25 0. 00 - 250 .00 0 % 3 ,3 11. 05 2, 750 .00 56 1. 05 12 0. 4% 3, 000 .0 0 I nc lud es a ir fa re an d ot her co st s a ss oc ia ted wi th ID A

Conference in New York, Conference in New York,

T ot al P er so nn el & R el at ed 1 1, 84 2. 16 12 ,5 09 .0 0 - 66 6. 84 9 5% 1 33 ,5 74 .8 1 1 3 7, 59 9. 00 - 4, 02 4. 19 9 7 .0 8% 1 50 ,1 08 .0 0

TOTA L O RGAN IZ ATI ON 1 5, 975 .13 16 ,03 4. 00 - 58 .87 1 00 % 1 90 ,9 46. 19 20 0, 889 .0 0 - 9, 94 2. 81 9 5. 05% 21 6, 923 .0 0

SOBO

Mai nt enan ce 1 8, 000 .00 18, 00 0. 00 0 .00 1 00 % 1 97 ,66 6. 67 19 8, 000 .00 - 33 3. 33 9 9. 83% 21 6, 000 .0 0 In cl ud es p aym en t of De c. 20 12 i nvo ic e.

Mi sc. SOBO Expe ns es 1 30 .6 2 50 9. 81 - 379 .19 26 % 3 ,8 47. 79 5, 607 .8 8 - 1, 76 0. 09 6 8. 61% 6, 117 .6 9 I nc lud es p ur cha se o f ne w R ub ber mai d c ar ts f or

maintenance ambassador team.

P RO W M ai nt en an ce 1 ,8 63 .6 9 4 ,2 50 .0 0 - 2, 38 6. 31 4 4% 2 0, 93 8. 42 3 8, 25 0. 00 - 17 ,3 11 .5 8 5 4. 74 % 5 1, 00 0. 00 I nc lu de s f in al p aym en t t o T ri ma cs f or B ac k o f B AR T p ro je ctand costs associated with reinstallation of hanging plants.

Sec ur it y 2 8, 995 .61 30, 68 3. 67 - 1, 688 .06 94 % 3 28 ,45 2. 07 33 7, 520 .33 - 9, 06 8. 26 9 7. 31% 36 8, 204 .0 0 I nc lud es p aym en t o f De c. 20 12 i nvo ic e.

Watering 0.00 708.33 -708.33 0% 0.00 7,791.67 -7,791.67 0.0% 8,500.00 No charges for watering to date.

Tot al SOBO 48,097.90 54, 151.81 -6,053.91 89% 557,494. 76 595,669.88 - 38, 175.12 93.59% 649,821.69

T OT AL E XP EN SE S 7 3, 63 5. 22 7 6, 64 4. 15 - 3, 00 8. 93 9 6. 07 % 8 12 ,9 88 .0 1 86 7, 60 0. 54 - 54 ,6 12 .5 3 9 3. 71 % 94 4, 24 4. 69


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Month Meeting Date and time

January ORG Committee Mon, January 6 - 9:00 a.m.

Joint Board Wed, January 15 - 9:00 a.m.

March DOA Board Wed, March 5 - 1:00 p.m.

LMUDA Board Thu, March 6 - 8:30 a.m.

May DOA Board Wed, May 7 - 1:00 p.m.

LMUDA Board Thu, May 8 - 8:30 a.m.

June Annual Breakfast Thu June 12 - 8:00 a.m.

August DOA Board Wed, August 6 - 1:00 p.m.

LMUDA Board Thu, August 7 - 8:30 a.m.

October DOA Board Wed, October 1 - 1:00 p.m.

LMUDA Board Thu, October 2 - 8:30a.m.

ORG Budget Planning TBD

SOBO Budget Planning TBD

DISI Budget Planning TBD

December DOA Board Wed, December 3 - 1:00 p.m.

LMUDA Board Thu, December 4 - 8:30a.m.


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Project Name: Office 365 Project Customer Name: Downtown Oakland Association

ABOUT US

PC Professional is one of the leading Bay rea !" Cons#lting firms$ %ith over 30 years of

ind#stry e&'erience( )e have the most innovative and cost*effective !" b#siness sol#tions

available in the mar+et today$ O#r cco#nt Managers and "echnical ,ngineers are )ell*versed

in to' !" sol#tions to hel' small to medi#m b#sinesses c#t time and costs dramatically$

EXECUTIE SUMMA!"

-o)nto)n Oa+land ssociation located in Oa+land C has identified the need for moving their

email and data to a more sec#re and red#ndant clo#d environment thro#gh the Office 365

'latform$ "he client is cons#lting )ith PC Professional to assist )ith the entire 'ro.ect ens#ring

a smooth migration 'ath and minimali/e do)ntime and disr#'tion to the end #sers$ -o)nto)n

Oa+land ssociation is c#rrently r#nning email thro#gh a POP mail environment$ ocal flat files

are c#rrently stored on a %indo)s PC being shared o#t

MIC!OSO#T O##ICE $%&

Microsoft has different 'lans to choose from$ Based off of conversations it has been

determined that -o)nto)n Oa+land ssociation )o#ld benefit from choosing the Office 365 ,1

'lan$ "he 'lan consists of the follo)ing

,&change Online 504B of storage 'er #ser orefront 7'am and 8 Protection Office %eb ''s %ord( ,&cel( Po)er'oint 7hare'oint ile storage and collaboration

P!O'ECT MI(!ATIO) ST!ATE("

-#e to the com'le& nat#re of an Office 365 migration( Pc Professional !nc$ recommends a fo#r

stage a''roach for the 'ro.ect$ By #sing this strategy it )ill hel' to minimi/e im'act and

do)ntime of yo#r 'rod#ction environment$ 7ee 'hase descri'tions belo)


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Project Name: Office 365 Project Customer Name: Downtown Oakland Association

!IS9 MA)A(EME)T

PC Professional ta+es great 'ride in com'leting 'ro.ects on time and on b#dget$ On occasion

#nforeseen iss#es arise that can affect the 'ro.ect 'lan$ %e have identified some 'otential ris+s

that co#ld im'act the flo) and b#dget of the 'ro.ect

No identified risks in your environmentC/A)(E CO)T!O

!f there needs to be a change to the 'ro.ect 'lan a change control 'rocess )ill be im'lemented

and both 'arties )ill need to agree to the change$ ny change to the sco'e 'ro.ect may affect

the timeframe and b#dget of the 'ro.ect follo)ing the ho#rly rate ;#oted in this 'ro'osal$

ASSUMPTIO)S

-o)nto)n Oa+land ssociation m#st 'rovide the follo)ing to ens#re a s#ccessf#l migration

Physical or remote access to all devices that )ill be involved in the migration #ll list of #sername and 'ass)ords re;#ired for Office 365 7et#' ccess to internal staff for training and event#al handoff of 'ro.ect

P!O'ECT P!ICI)(

Bro+en do)n by hard)are( soft)are < 'rofessional services

/ardware So+tware Pro+essional Ser.ices: based

on a =110>ho#r sched#le$

Office 365 ,1 =0 'er #ser

'er month$

Phase 1 ?hrs

@M#st be a''roved for non*

'rofit stat#s

Phase 2 ?hrs

Phase 3 Ahrs

Phase ? 20hrs

TOTA: TOTA: ;< per *ont1 TOTA: ;$=%


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Gallen.Neilly October/November 13 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of October activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown

Oakland Districts.

Projects COMPLETED

Press Releases:

Lake Merritt/Uptown &Downtown Oakland CBDs Senior Citizen Task Force Members Honored by YMCA ofthe East Bay distributed to the media on 10/28/13

Oaklands Uptown & Downtown Community Benefit Districts Show Steady Business Growthdistributed tothe media on 10/21/13

o The Registry: Oaklands Uptown & Downtown Community Benefit Districts Show Steady Business Growthran on 10/21/13

o NREI: Oaklands Uptown & Downtown Community Benefit Districts Show Steady Business Growth postedon 10/23/13Media Inquiries/Pitches:

Jason Middleton from KGO called re: holiday shopping in Oakland vs. the rest of the US this holiday season.Gallen.Neilly filled him in on Plaid Friday, provided him the press release & retail shopping guide. We alsorecommended he speak with Oakland Grown fur further stats.

Angela Woodall (Oakland Tribune) called re: Oakland shopping & retail businesses- Gallen.Neilly connected Angelawith Michelle Lane for an interview and provided her with copies of previous new businesses in the districtsreleases.

Gallen Neilly took an inquiry from Annalee Allen re: R.O.A.R. (senior group that works with the CBDs)

Denise Tejada from Youth Radio inquired about Oakland Crime- we referred her towww.crimmapping.com& OPDfor stats she was looking for.

Coordinated a photo shoot for Deborah & Michelle w/ San Francisco Business Times to go along with their interviewwith Josh Cain, also from the SFBT.

Gallen Neilly is working with Joe Gose (freelancer) who is working on a story for the New York Times re: Oakland. Addressing SFBT reporter inquiry to Deborah Boyer re: Oakland crime.

Other:

Gallen Neilly was invited, by Zennie Abraham, to make posts to his Oakland blog whenever we have news on thedistricts.

Attending call with Plaid Friday committee on 11/19/13 re: marketing & PR plans. Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter,

Facebook, LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists.(Ongoing)

Gallen.Neilly attends all DISI and Board mtgs.
http://www.crimmapping.com/http://www.crimmapping.com/http://www.crimmapping.com/http://www.crimmapping.com/


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Recent Clips

Bad at Sports: Site Specific Public Text_An Interview With Lacey Haslam and Kari Marbo ran on 10/9/13 SF Weekly: Mockingbird Brings Candlelight Romance to Uptown Oakland ran on 10/9/13 SF Eater: Mockingbird, An Eclectic Uptown Passion Project ran on 10/1/13 The Pitt News: Boutiques offering fashion on wheels roll through Oakland ran on 9/29/13 KQED Bay Area Bites: 5 Bites: Drink a Cuppa Coffe in Oakland ran on 9/23/13 Bay Area News Group: Oakland: Cyclists race through downtown in group's grand prix ran on 9/22/13 San Francisco Business Times: First Oakland Music Festival waits for crowds ran on 9/20/13 Oakland Local: Oakulture: Visit Oakland, Nightlife Beyond First Fridays, the Oakland Music Festival Arrives ran on

9/17/13

Bay Area News Group: Oakland: Spreading the art around ran on 9/10/13 SF Eater: Hopscotch's Kyle Itani and Jenny Schwarz ran on 9/6/13 KQED Bay Area Bites: Oakland Social: Five Comfort Food Date Nights in Oakland ran on 9/6/13 East Bay Express: A Destination Deli ran on 9/4/13 Diablo Magazine: Weekly Dish: Rodney Worth Hits Primetime ran on 9/4/13

Projects UNDERWAY

Press Releases:

Plaid Friday plans/media outreach... sending press release & pitch to the media on 11/25/13.Media Inquiries/Pitches:

Coordinate meet w/Susan Piperato (NREI)Other:

www.liveworkoakland.com(launched by Susan Mernit & The Kapor Center) to be utilized by us & broker focus groupat the next meeting.

Gallen.Neilly strategizing w/ CBD staff re: critical data points that would be helpful to media and others. Followed up with a lead from Laurie Cooperman Rosen re: a new business within the Districts. Gallen.Neilly to work with the Great Wall re: digital holiday tree & YMCA involvement & more. Video Walk/19thStreet Oakland coming up in Dec/Jan to promote local artisits Michelle Lane will keep us in the

loop on progress so we can work the media around it.

District Tweet-of-the-Week, ongoing.
http://www.liveworkoakland.com/http://www.liveworkoakland.com/http://www.liveworkoakland.com/

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DOA Board Meeting December 4, 2013 Agenda Packet

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