Time To Go.. Social..

Why Go Social?

57% businesses plan to hike their social

media spend in 2013.

40% companies admit to having no training or

governance of social media.

50%

people follow

brands in social

media

75% companies now use Twitter

as a marketing channel

80%

people trust online peer

recommendations.

7 out of 10

people take their decision based on the

reviews written online.

Few More Reasons!

2 out of 3 social media users believe Facebook

influences purchases

60% employees would like help

from employers to share

relevant content

One in three small businesses are now using social

media.

6% social media users post brand-related content

58% CEOs label social media a high priority

India's Favorite Social Media

Platforms

Facebook Stats

1.2 Billion worldwide users

60.2 Million Indian Users

42 Million pages

9 Million apps

60%

37%

3%

Unique Visitors on Facebook

Women

Men

Not Specified

10%

29%

23%

18%

13% 7%

Age Group on Facebook

13-17

18-25

26-34

35-44

45-54

55-64

Why Facebook?

Product Promotion

Advertisement

Mobile Friendly

Services Promotion

Crowd Sourcing

Indian Users CRM Customer Care Buzz Brand Recall

Twitter Stats

500 Million Users Worldwide 15 Million Users in India

Male 80%

Female 20%

0%

0%

Users in India

Why Twitter?

Buzz

Crowd Sourcing CRM

Indian Users Product Promotion

Ultra Mobile Friendly

Brand Recall

Customer Care

LinkedIn Stats

54% 38%

8%

Unique Visitors on LinkedIn

Men

Women

Not Specified

2% 12%

50%

25%

8% 2% 1%

Age Group on LinkedIn

14-17

18-24

25-34

35-44

45-54

55-64

200 Million worldwide users 18 Million Indian Users

Why LinkedIn?

Brand Recall Buzz HR Solutions Crowd Sourcing Advertisement

Indian Users Mobile App Product Promotion SEO Value Services Marketing

Google+ Stats

400 Million Users Worldwide 5 million g+ is pressed everyday

70%

30%

0% 0%

Google+ Users

Male Female

42%

27%

31%

Relationship Status of Users

Married

Single

Various

Why Google+?

Brand Recall Buzz Customer Care Mobile Friendly

Product Promotion

CRM

High SEO Value Service Promotion

Crowd Sourcing

Indian Users

Advertisement

Pinterest

Stats

32%

68%

Unique visitors on Pinterest

Men

Women

5%

19%

31% 25%

20%

Age Group on Pinterest

13-17

18-24

25-34

35-44

45-54

25 Million Worldwide Users 1.2 Million Indian Users

Objectives of Going

Social

Communicate Brand's

Heritage.

High Brand Recall

through strong Digital

Presence

Imparting Nutritional

Value of the brand to

People

Befriending

Community Through

Dobbie

Communicating Nutritional

Value of Gourmet Breads

to the Health Conscious

Humanize

the Brand by going Social

MicroSite

Blogs

Forums

Content Distribution

High SEO Value

Product & Company

Promotion

Community Building & CRM

Traffic on Main Website

Facebook Page

Writing Basic

Info & other

Attributes in

Creative Writing

to enhance intra

search

Social Media

Integration

Recipes can

be uploaded

on Facebook

Adding Timeline :

Highlight the

heritage of your

brand

Products can be

Showcased just

like website

Dobbie’s App

Engagement on

Facebook

Dobbie’s cartoon strip can be posted twice or thrice in a week.

Health tips: Low Cal recipes which includes your Gourmet Range of Breads.

Lingo similar to Bakwaas Advertisement can be created exclusively for Dobbie.

Can Integrate contests on Microsite with Facebook page

Linking applications, twitter & micro site into a well-designed tab.

Can Play around with the Style Quotient of Community to promote ‘The Sexy Bread’

Can run a week long campaign on ‘Your Harvest Savior moment’ asking the community to

share their moment when harvest saved them from hunger.

Asking Fans to Upload their Exotic Recipes Made with Their Favourite Harvest Gold Bread

Variant, which can later be featured in a recipe album with fan’s photograph.

Dobbie’s Rapid fire questionnaire can be created with a timer on an app.

All the queries/Grievances/complaints can be handled promptly

Facebook Application

Idea

1. User goes to the application and sees thumbnail of the various breads.

2. User selects the bread with which he wants to make his sandwich.

3. User will now be asked to choose from among various ingredients available to make a sandwich (every

ingredient will have some points attached to it)

4. Once the user selects his ingredient, Dobbie will ask him a question to unlock that ingredient. (more the

points attached to the ingredient, the difficult the question will be)

5. If the user answers the question correctly he would be given that ingredient and he can then continue

further unlocking other ingredients to make his sandwich.

6. Once the user is through making his sandwich, the point value of his sandwich will be shared on his

wall. It will also come in all his friends newsfeed.

7. Various funny names can be given to sandwiches based on the ingredients.

An app can be created to engage community can

be created which will add fun factor as well as be a

great way to communicate harvest's relation with

its buyers & Heritage through Dobbie's questions!

Facebook App (creative

depiction)

Social Networks

Integration Expressive Cover

image

Space for

product

promotio

n

Dobbie's Twitter Handle

CRM & Product Promotion Tweets in Dobbie's own Lingo

Twitter Engagement

Using a personal lingo. Eg: ‘Dobbie says it is too cold, take a break and catch a garma

garam chai with Harvest Gold’

Organising tweetathons.

Tweet about topics like health, nutrition ,breakfast habits, etc.

Reach out to your audience like those living alone, college students, hostellers.

Responding promptly to people’s questions & comments.

Tweeting about the news, events related to your organisation.

Tweeting interesting recipes through links on the microsite.

Starting contest with the hashtags like-

#dobbie

#harvestgold

#dobbierecipe

#thesexybread

#healthyharvest

#breadhoonproductnahin

LinkedIn-Company's

Page Groups can be

started around

general topics

like Breakfast

Rush for

working people

Life at

harvest can

be shown

through the

posts of

Employees

Can Create a

special element

on each product

and can give

dedicated

updates on same

Expressive

Cover Image

Can be

used for

banner Ads

also like

Facebook

for High

ROI

Activities on LinkedIn

Detailed Profile with Product listings will be done.

Regular updates on Industry on the company page.

Relevant groups like, Breakfast Rush for the working class can be formed

Precision Targeting of the working class who rush during the breakfast and have bread daily

Regular Webinars on health could also be arranged with the dieticians.

Engage Polls - Dobbie Asking questions

Engage Groups : Make Groups, Maintain Relationship with Group Members and Chat with them

Run a special LinkedIn group promotion, or contest . Might invite your group members to enter

for free.

Sharing Health tips, Diet Planners & Healthy Recipes

BMI application can be created for LinkedIn followers

HR centric activities like virtual brainstorming, Life @ Harvest can be shown/Done

LinkedIn ads can be run as they incur high ROI

Social Plug-ins

Integration Video of the

the quick one

minute recipes

Profile Writing

Dobbie's YouTube

Channel

Contests

can be run

to increase

subscriber

s & views

through

third party

apps

Dobbie’s Gags Promotional

Videos

YouTube Fun

Dobbie’s Gags can be uploaded and made viral with bookmarking Sites

One minute recipes for the impatient Working people/Students/Loners can be uploaded with a

pinch of Humor.

Community can be told to upload pictures and a video can be made with the compilation of the

same pictures, People will make it viral which eventually will get us more subscribers.

Interviews with Dieticians can be published on the channels to gain subscriptions.

YouTube contest for the Freakiest Sandwich can be run, telling people to upload the recipe step

by step and the winner will get a chance to get featured with Dobbie on official Channel of

Harvest Gold.

Third party app can be integrated with the YT channel to make the campaign viral in the

community.

YouTube videos can be promoted across social network to gain mileage across people in various

communities.

Profile will be maintained to gain High SEO

value

Joining, forming circles where something

related to breakfast habits, breads is

discussed and regular updates can be

posted.

Various Hangouts can be arranged where

Dobbie will connect to the community.

When people will search for your brand on

Google, they can get the latest info straight

from your Google+ page.

Running an Application or game shall engage

more visitors

Various Boards can be created with different

interest

Regular pinning & Re-pinning can be done

with eye-feasting Recipes & excellent food

photography.

Influencers can be identified and their

boards can be pinned with images

Various boards like ‘Behind the Scenes’

showing hygiene and life at harvest can be

made to draw eyeballs

Open Board for customers can be created

to get pins from the community to enhance

engagement.

Dobbie's MicroSite

Dobbie’s Logo

Welcome To Dobbie’s World Login / Register

How do I Participate in Breadvita Contest ?

About Harvest Bread Vita Contest! Become a Harvest Club

Member and Enjoy Special Privileges

Download Mobile Apps!

Make Your Own Sandwich Recipe

Become a Harvest Club Member! Unlock various Breads & Ingredient's answering Dobbie’s simple Questions!

Enjoy Special Benefits and Privileges!

Terms & Conditions Disclaimer

Get Sandwich Maker App on Mobile!

Like on FB!

Follow On

Twitter

Share with

Friends

Dobbie’s Logo

Welcome To Dobbie’s World

Login / Register

How do I Participate in Bread-vita Contest ?

About Harvest Bread-Vita Contest!

Download Mobile Apps!

Make Your Own Sandwich Recipe

Become a Harvest Club Member! Unlock various Breads & Ingredient's answering Dobbie’s simple Questions!

Enjoy Special Benefits and Privileges!

Terms & Conditions Disclaimer

Get Sandwich Maker App on Mobile! Like on FB!

Follow On

Twitter

Share with

Friends

Become a Harvest Club Member!

Check Your Nutrition Quotient!

Advantage Microsite

Dobbie’s exclusive website will give brand mascot a new credibility.

Contest and applications can be integrated on the website along with those at

Social Platforms.

Harvest club can be managed through a dedicated website.

Traffic on the Social Sites can be routed on the microsite to enhance experience of

the community.

Social Plug-ins with Real time updates can be integrated.

Dobbie’s Blogs can be published on the website along with Tumblr or wordpress to

enhance search results

Forums | Blogs | Q&A

Participation in various relevant forums and seedings can boost the traffic both on

website as well as microsite.

Blogs can be instrumental in the making the campaign viral as blogs are accepted

as the most preferred tool for content marketing.

Planting Questions and answering at Yahoo answers and Wiki Answers is the

fastest way to get noticed amongst the netizens

Threads related to food & nutrition and healthy eating habits can be started and

third party seeding can be done to facilitate conversation amongst members.

Video Blogs by Dobbie can get viral easily

How We Manage Your Campaign

Brand Audit Sentiment

Analysis Develop

Strategy

Edit or Revise Strategy (if

needed) Seek Approval

Execute

Strategy Monitor & Moderate Insight Reports &

Feedback

How it Works!

Step Two Step One Step Three Step Four Step Five

Get your Brand

Scan and

Sentiment

Analysis Done &

Get a complete

report

Choose the right

Package or get

one designed

exclusively for

you

Opt for a 15 days

Pilot Project*

Kick start your

Digital Media

Marketing

Campaign

Get Monthly

insights on

progress and

Enjoy watching

your Business

grow.

Bird's Eye View of Client's Experience

What Goes in Delivering a Campaign

Preferred Tools in our Kit Analysis l Management l Monitoring

Dedicated team of Content Writers, Social Media Strategists, Graphic Designer, Web

Developers, Video Editors & Moderators to look after your campaign

24x7x365 monitoring to keep you stay Up & Live always

Amazingly Functional Ecosystem of Training & Client Servicing

Savings cost of Hiring & Training, Outsource at 10% price

Detailed Monthly insights & Reports on Progress

Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital

Campaigns

Save Time for your core business & leave your CRM on us!

Dedicated personalised Client support & coordination.

Somesh Jagga Business Head- Client Servicing & Training

+91 99110 32000 l somesh.jagga@buzzooka.in

Buzzooka InfoMedia Private Limited

#402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85

info@buzzooka.in | www.buzzooka.in