I see it first on…

Media ClipRemoved for smaller

file size

F.TV is the only 24/7 Fashion, beauty and style television station worldwide.

F.TV is independent since it‘s inception in 1997. It has established itself as the TV authority for lifestyle, trends and fashion styling.(Fashion TV is an integral part of the fashion landscape – The Face UK 03 / 04)

F.TV is one of the 10 best distributed channels worldwide (Top 5 outside USA).

F.TV is fast and informative and at the same time glamorous and sexy.

Global Reach

132 million households = approx. 500 million viewers in over 130 countries on 5 continents.

Global Symbol:

F.TV is recognised as a global symbol for the newest designer trends, the lifestyle of fashion professionals and the glamour of models.

Who is FTV?

TO BE AHEAD OF THE RESTTO BE AHEAD OF THE RESTFashion TV is the first global media to deliver the latest fashion trends, models, events, news and gossip.

F is First in information – when it happens, where it happens.

TO INNOVATETO INNOVATEFashion TV’s cutting edge programming, creative distribution and broadcasting technologies produce a fashion coverage of the highest quality.

F is First to audiences all over the world.

TO ENTERTAINTO ENTERTAINFashion TV ‘s unique mix of Fashion and music gives viewers a VIP seat at the best Shows in the world.

F is First in Fashion

FTV Mission Statement

The Brand

F is for FASHION

F is for FIRST in Fashion

Spot is for the spotlight on the worlds catwalks

Diamond is the most valuable and exclusive object. It represents glamour, beauty, luxury and eternity. Diamonds are a girls best friend.

The Fashion TV brand mirrors our exclusivity and actuality, our focus on contemporary style and the glamorous world we cover. To our customers it symbolises the value at whose base Fashion TV acts as a fundament.

Program

Based on Fashion Shows

Fashion Weeks Milan, New York, London, Paris, Madrid, Shanghai etc.

Swim & Beach wear

Lingerie

World Fashion

Seasonal

Haute Couture

Thematic Programs

Les Créateurs Designers at Work Designers Talk Flashback

Models Models Talks Happy Birthday

Photographers

FTV Party Best Parties, Best Clubs,

Worldwide

Stars & Cars Formula 1 – VIP backstage

Stars & Style Celebrity Lifestyle

Fairs / Exhibitions Cannes Festival, Carnival

Rio…

Film & Fashion movie launches, fashion on

the silver screen.

Hair & Make up Catwalk trends, advice etc

Midnight Hot

Magazines

Other programs

Shoot Me!!! Micro reality series

Model Awards Awards for pro.

ModelsNEW FTV SPY

All programs are produced by FTVand provide endorsement & placement

opportunities

Distribution

Africa10 Million

North America5 million

Europe40 million

South America7,5 million Australia & NZ

1.5 million

Asia & Middle East76 million

Africa2 million

Total: 132 Million Households = approx. 500 Million viewersTotal: 132 Million Households = approx. 500 Million viewers

31 Satellites 2000 Cable Systems

And…

FTV is the best distributed channel in public places:

1st in Clubs, Bars and Restaurants1st in Gyms and Health clubs1st in Hair and Beauty Salons1st in Fashion & Cosmetic BoutiquesAlso in Airports, Train stations, City Screens etc…

Total over 100 000 public places

+ High Recall: According to EMS 20% recall viewing FTV regularly in public places.

Who views FTV?

Quantity & Segmentation

F.TV is watched in over 130 million households in 130 countries Market size is approx. 500 Million viewers.

A minimum of 30 million viewers are reached per week. (50 million after three weeks, 80 million in six weeks).

Core viewers are 18-45 years old and are members of both genders and of high socio-economic classes.

F.TV Positioning

Viewer Profile(based on results of the 2003 EMS survay)

FTV viewers are more affluent, better educated and older then MTV viewers.

FTV viewers are younger then CNN viewers but fall into similarly high income brackets.

A majority of FTV viewers are between 18-45 years old – early adopters, opinion leaders and high earners.

FTV Viewers are on average younger then Sport channel viewers and have a higher spending power.

19.6 13.84 9.33 7.66 16.92

Eurosport MTV FTV MTV2 ITV News

Viewing habits

Duration

Fashion TV-

Vs. MTV 67 % Vs. Eurosport 47 %Vs. ITV News 55 %Vs. MTV 2 122 %

0

500

1000

1500

2000

2500

6H30 7H 8H 10H11H12H 13H14H 15H16H17H18H19H 20H21H 22H 23H 23H30 24H

LAV SD LAD

Viewing Time

Mon.-Fri.

Mon.Sun.

Weekend

LocationOut of Home20%

At Home80%

Figures by BARB

Figures by MediaCabSat

Source EMS 2003

Why communicate through FTV?

FTV is one of the world’s best distributed channels

FTV is the number one channel in public places

FTV is the gatekeeper to the fashion world

FTV in an image-effective communication channel

FTV endorses brands to transforms corporate communications

into fashion statements.

FTV sets consumer trends with the most sought after viewers.

f.tvGlobal Brands Global Audience

Sagem, Coty, EMI, Toyota, France Telecom, Audi, Swarovski, AlfaRomeo, Jaguar, Bell & Ross, Chanel (Allure), Giorgio Armani, Martini, Sony, Nissan, Nokia, Sharp, Seat, Citroen, SPI Stolichnaya, Siemens Xelibri, Chopard, Kronembourg, Absolut Vodka, Moet & Chandon, Piper Heidsieck, Lancome, Shark, Hilton Hotels, Opel etc…

E.g. Highlights in June

Fashion Weeks:

-Paris

-Sao Paulo

-New York

-London

-Milan

I see it first on FTV

Ways for co-operation

Classical advertising, banners, scroll text

Product placement

Event Sponsoring

Website Promotion

Loyalty program promotion

Global Multi-Channel Coherent Communication

Classical Adverts, Banners, Scroll texts

Global or regional broadcast is possible

Reach a globally unique target audience–FTV viewers are:

young – early attraction of long-time customers

well off – financially strong customers

style oriented – FTV viewers are opinion leaders

male and female

Price advantage:1 month on CNN (only ads) =400 000€

1 month FTV (ads, web, banner)=100 000€

1 x 30 Sec. local UK (Carlton) = 34 000€

1 x 30 Sec. global FTV = 2 400€

Countries / Regions Number of ContactsFrance 929UK 1400Europe 14,158Asia 41,663South Africa 4,500America 6,172

Audience per Spot

Total Fashion TV minimum:66,493 contacts per spot

Countries / Regions Number of ContactsFrance 4180UK 6300Europe 63.711Asia 187.500South Africa 20.250America 27.774Total Fashion TV peak: 309,715 contacts per spot

Extrapolations from BARB and Media CabSat

Off peak Peak

500

450

400

350

300

250

200

150

100

50

0 0%

10%20%

30%40%

50%

60%70%

80%90%

100%

Time

Vwrs.Hshlds. %

Reach 50%

in 4Month

Cumulative reachOver 4 months ftv reaches  up to 50 percent of its connected viewers.

132

118.8

105.6

92.4

79.2

66.0

52.8

39.6

26.4

13.2

0

WEEKS

Million

Event sponsoring/Fashion party/ Fashion Bar

Local Presence

Direct customer contact

Event On-Air on FTV globally

VIP contact

PR opportunity

Partnership with international Fashion Bars

Website Promotion

FTV Online attracts 500 000 users per month

Average user reads 12 pages and stays for 11 minutes.

On average 16-21 Million impressions a month.

21 Million votes for 2003 Model awards.

Interlinking of Websites

Hotlinks (e.g. Milan Fashion Week– Milan Models fly/drive/eat/drink/use…)

Internet banner

Product Placement / Endorsement

Fashion TV can place products in it’s productions show Models use a product or service etc…

Brands can become presenters of certain broadcasts, i.e. FTV Fashion Weeks Italy presented by Alfa Romeo…

FTV can produce a Model calendars, shooting to be broadcasted on FTV…

There are many possibilities of co-operation. It is in Fashion TV‘s interest to provide the best possible solution for your marketing communication needs.

The following concepts represent Fashion TV‘s suggestions for beginning business relations.

Of course we remain open to any suggestions…

THE CAMPAIGNAchieves

maximum impact

250 Million Viewers can be

reached in 4 Month.

Uses a global language of Fashion and quality Music, that appeals to consumers when they buy, where they

buy.

ON - AIR

Gets differentiation through co-

operating with a partner who knows the importance of being“l’original”

ON - GROUND ON - LINE

PLACEMENT

24/7WE WORK

MAKE GLOBAL TV WORK FOR YOU

EVERY HOUR EVERY DAY

(by opting for one of the following packages)

FTV Diamond Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.

Get maximum impact with a 4 month campaign – reach a maximum of 250 Million viewersas the exclusive sponsor in your category.

For the cost of 500 000€ XXX receives: - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts

Minimum exposure 12x7 sec. banners every day

- Product Placement: a) FTV will show your product being used by models in fashionweeks, FTV beach, Awards… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. b) FTV will show your product being used by models in their daily life in programs like A day in

the life of… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures.

- Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip

over 4 month total 120 exposures. XXX will be included in 6 FTV Parties and appears in on ground activity and promotion. Also XXX will be included with 3 placements in each 1min. Party clip. 30 broadcasts per clip = total of 120 exposures.

- Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day

- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors

FTV Platinum Sponsorship

present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.

Get impact with a 4 month campaign – reach approx. 180 Million viewers.

For the cost of 250 000€ XXX receives:

- Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 9x5 sec. banners every day

- Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip

over 4 month total 120 exposures.

- Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day

- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors

YOU

Message

FTV

Value

Image Reach Economic

Channel

Viewers

Relevance

Backstage Front stage

Benefit

For your questions

kindly contact

Yaron M. Jakubowicz, MSc (LSE)Marketing & Brand Manager

fashion tv

10/12 rue Hamelin75016 Paris, France

Tel.: +33 (0)1 45 05 45 45

Fax.: +33 (0)1 45 05 45 44

E-Mail: Yaron@ftv.com

APPENDIX

EMS 2003

“The European Media & Marketing Survey (EMS) is the industry standard.

EMS collects detailed information on the behaviour of 40 million upmarket Europeans across 16 countries.

EMS 2003 is based on over 27,000 interviews.”

Influential Opinion Leader

19,2%

20,5%

21,1%

23,2%

24,6%

24,9%

25,7%

26,6%

24,6%

0% 5% 10% 15% 20% 25% 30%

Average

Eurosport

EuroNews

MTV

Fashion TV

CNN Int'l

CNBC

Bloomberg TV

BBC World

Frequent Int'l Business Activities

4,0%

4,5%

4,9%

5,4%

6,0%

6,2%

6,7%

7,2%

6,6%

0% 2% 4% 6% 8%

Average

Eurosport

EuroNews

MTV

CNN Int'l

CNBC

Fashion TV

Bloomberg TV

BBC World

Managers & Higher

20,4%

21,9%

23,0%

26,0%

26,4%

27,0%

27,2%

31,0%

23,1%

0% 5% 10% 15% 20% 25% 30% 35%

Average

EuroNews

Eurosport

Fashion TV

MTV

CNN Int'l

CNBC

BBC World

Bloomberg TV

Decision Makers

24,0%

27,4%

28,3%

28,9%

33,9%

34,7%

35,0%

36,1%

27,3%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Average

Fashion TV

Eurosport

EuroNews

MTV

CNN Int'l

CNBC

Bloomberg TV

BBC World

Top Int'l Decision Makers

10,7%

12,3%

13,6%

15,6%

15,6%

15,8%

16,8%

11,4%

12,7%

0% 5% 10% 15% 20%

Average

Fashion TV

Eurosport

EuroNews

MTV

CNBC

CNN Int'l

Bloomberg TV

BBC World

EMS Business

7,2%

8,3%

8,7%

8,9%

10,7%

10,8%

11,6%

12,7%

10,2%

0% 2% 4% 6% 8% 10% 12% 14%

Average

Eurosport

EuroNews

MTV

Fashion TV

CNN Int'l

CNBC

BBC World

Bloomberg TV

High Net Worth Individuals

5,2%

5,5%

5,7%

5,9%

7,4%

7,9%

8,9%

10,9%

6,1%

0% 2% 4% 6% 8% 10% 12%

Average

MTV

Eurosport

EuroNews

Fashion TV

CNN Int'l

BBC World

CNBC

Bloomberg TV

International Air TravelAny

20,9%

23,0%

25,0%

25,5%

28,1%

29,6%

30,3%

32,4%

27,7%

0% 5% 10% 15% 20% 25% 30% 35%

Average

Eurosport

EuroNews

MTV

Fashion TV

CNN Int'l

Bloomberg TV

CNBC

BBC World

International Air Travel3+ trips

18,4%

19,1%

21,5%

22,5%

24,3%

26,9%

28,4%

29,9%

26,2%

0% 5% 10% 15% 20% 25% 30% 35%

Average

Eurosport

EuroNews

MTV

CNN Int'l

Fashion TV

Bloomberg TV

CNBC

BBC World

International Air Travel6+ trips

6,2%

7,0%

7,9%

8,2%

9,5%

10,7%

12,0%

12,2%

10,9%

0% 2% 4% 6% 8% 10% 12% 14%

Average

Eurosport

EuroNews

MTV

CNN Int'l

Bloomberg TV

Fashion TV

CNBC

BBC World

First/Business in Europe

9,9%

11,7%

12,0%

12,4%

13,0%

13,4%

13,6%

15,8%

10,7%

0% 5% 10% 15% 20%

Average

Fashion TV

Eurosport

MTV

EuroNews

CNN Int'l

CNBC

Bloomberg TV

BBC World

First/Business ex Europe

8,2%

9,4%

10,0%

10,7%

11,5%

12,3%

12,4%

13,6%

11,0%

0% 5% 10% 15%

Average

Eurosport

MTV

EuroNews

Fashion TV

CNN Int'l

CNBC

Bloomberg TV

BBC World

Long Haul Air TripsAny

27,6%

29,0%

31,8%

32,1%

34,1%

34,3%

36,1%

37,0%

37,8%

0% 10% 20% 30% 40%

Average

Eurosport

EuroNews

MTV

CNN Int'l

BBC World

CNBC

Bloomberg TV

Fashion TV

Long Haul Air Trips3+ trips

4,8%

5,3%

6,0%

6,5%

7,3%

8,3%

8,7%

9,1%

8,6%

0% 2% 4% 6% 8% 10%

Average

Eurosport

MTV

EuroNews

CNN Int'l

Bloomberg TV

Fashion TV

BBC World

CNBC

Int'l Business Air TripsAny

20,9%

23,0%

25,0%

25,5%

28,1%

29,6%

30,3%

32,4%

27,7%

0% 5% 10% 15% 20% 25% 30% 35%

Average

Eurosport

EuroNews

MTV

Fashion TV

CNN Int'l

Bloomberg TV

CNBC

BBC World

Int'l Business Air Trips3+ trips

9,1%

10,1%

11,7%

11,7%

13,6%

15,1%

16,7%

17,1%

14,0%

0% 5% 10% 15% 20%

Average

Eurosport

MTV

EuroNews

CNN Int'l

Fashion TV

Bloomberg TV

CNBC

BBC World

Int'l Business Air Trips6+ trips

4,4%

5,1%

5,7%

6,1%

7,0%

8,3%

9,1%

9,3%

7,8%

0% 2% 4% 6% 8% 10%

Average

Eurosport

EuroNews

MTV

CNN Int'l

Fashion TV

Bloomberg TV

BBC World

CNBC

Int'l Private Air TripsAny

50,0%

52,0%

52,4%

56,8%

57,0%

57,4%

57,8%

59,9%

57,7%

45% 50% 55% 60% 65%

Average

Eurosport

EuroNews

MTV

CNN Int'l

BBC World

Fashion TV

Bloomberg TV

CNBC

Int'l Private Air Trips3+ trips

9,2%

9,8%

10,8%

11,2%

11,3%

12,0%

13,8%

13,9%

12,7%

0% 5% 10% 15%

Average

Eurosport

MTV

EuroNews

Bloomberg TV

CNN Int'l

Fashion TV

BBC World

CNBC

Int'l Private Air Trips6+ trips

4,4%

5,1%

5,7%

6,1%

7,0%

8,3%

9,1%

9,3%

7,8%

0% 2% 4% 6% 8% 10%

Average

Eurosport

EuroNews

MTV

CNN Int'l

Fashion TV

Bloomberg TV

BBC World

CNBC

31+ Hotel Nights for Business

4,7%

5,5%

6,2%

6,4%

6,5%

6,9%

7,6%

8,1%

6,9%

0% 2% 4% 6% 8% 10%

Average

Eurosport

MTV

EuroNews

CNN Int'l

Fashion TV

BBC World

Bloomberg TV

CNBC

11+ Hotel Nights for Pleasure

34,7%

36,5%

37,7%

38,8%

39,3%

39,4%

39,4%

39,9%

40,9%

30% 32% 34% 36% 38% 40% 42%

Average

Eurosport

EuroNews

MTV

CNN Int'l

CNBC

BBC World

Bloomberg TV

Fashion TV

Alcohol

32,4%

33,5%

34,3%

37,5%

38,0%

39,6%

39,9%

40,8%

37,4%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Average

EuroNews

Eurosport

Fashion TV

CNN Int'l

MTV

Bloomberg TV

CNBC

BBC World

Watches / Jewellery

5,9%

6,5%

6,6%

7,2%

7,5%

7,6%

8,3%

8,4%

6,9%

0% 1% 2% 3% 4% 5% 6% 7% 8% 9%

Average

EuroNews

Eurosport

Fashion TV

BBC World

MTV

CNN Int'l

CNBC

Bloomberg TV

Perfume / Cosmetics

30,9%

32,3%

32,7%

36,0%

36,8%

37,2%

39,6%

39,8%

37,1%

0% 10% 20% 30% 40% 50%

Average

EuroNews

Eurosport

Bloomberg TV

MTV

Fashion TV

CNN Int'l

CNBC

BBC World

Cigarettes

24,4%

25,7%

26,7%

28,5%

28,8%

28,9%

29,4%

29,7%

30,4%

0% 5% 10% 15% 20% 25% 30% 35%

Average

EuroNews

Eurosport

CNN Int'l

BBC World

MTV

CNBC

Bloomberg TV

Fashion TV

Perfumes over 150 €

9,1%

10,0%

10,4%

11,0%

11,2%

12,3%

12,8%

13,0%

12,6%

0% 2% 4% 6% 8% 10% 12% 14%

Average

Eurosport

MTV

EuroNews

CNN Int'l

CNBC

Fashion TV

BBC World

Bloomberg TV

Cosmetics over 150 €

6,0%

6,0%

6,3%

6,3%

7,0%

7,1%

7,7%

7,7%

9,8%

0% 2% 4% 6% 8% 10% 12%

Eurosport

Bloomberg TV

Average

EuroNews

CNN Int'l

MTV

CNBC

BBC World

Fashion TV

Skin Care Products over 150 €

8,6%

8,8%

9,1%

9,3%

9,4%

9,6%

10,2%

11,4%

11,4%

0 0,02 0,04 0,06 0,08 0,1 0,12 0,14

Eurosport

Bloomberg TV

EuroNews

CNN Int'l

Average

MTV

CNBC

BBC World

Fashion TV

Desktop Computer

13,8%

13,9%

14,2%

14,3%

14,4%

14,5%

15,2%

16,6%

15,7%

0% 5% 10% 15% 20%

Eurosport

EuroNews

Average

BBC World

CNN Int'l

MTV

Bloomberg TV

Fashion TV

CNBC

Laptop Computer

5,7%

5,7%

5,8%

6,0%

6,1%

6,3%

6,4%

6,4%

7,3%

0% 1% 2% 3% 4% 5% 6% 7% 8%

Eurosport

Average

BBC World

MTV

CNBC

EuroNews

CNN Int'l

Bloomberg TV

Fashion TV

Palmtop Computer

2,3%

2,7%

2,8%

3,0%

3,1%

3,4%

3,7%

4,3%

3,7%

0% 1% 2% 3% 4% 5%

Average

Eurosport

MTV

CNN Int'l

EuroNews

BBC World

CNBC

Fashion TV

Bloomberg TV

Games Console

5,5%

5,5%

5,6%

5,8%

5,9%

6,3%

6,4%

6,4%

6,2%

5% 5% 5% 6% 6% 6% 6% 6% 7%

CNN Int'l

Average

Eurosport

MTV

EuroNews

Fashion TV

BBC World

CNBC

Bloomberg TV

TV Set

10,8%

11,0%

11,6%

11,7%

11,8%

12,2%

13,1%

13,3%

13,8%

0% 5% 10% 15%

BBC World

Average

CNN Int'l

Eurosport

EuroNews

MTV

CNBC

Bloomberg TV

Fashion TV

Watches over 750 €

15,7%

16,4%

16,7%

18,1%

18,4%

19,4%

19,8%

20,9%

21,5%

0% 5% 10% 15% 20% 25%

Average

Eurosport

MTV

CNN Int'l

EuroNews

BBC World

Bloomberg TV

CNBC

Fashion TV

Type of Car, Main or SecondHatchback

33,4%

35,9%

36,4%

36,4%

36,5%

37,1%

38,4%

39,2%

33,7%

30% 32% 34% 36% 38% 40%

EuroNews

Fashion TV

Eurosport

BBC World

Bloomberg TV

Average

CNN Int'l

CNBC

MTV

Type of Car, Main or Second Station Wagon/Estate Car

20,8%

20,9%

21,2%

22,4%

23,0%

23,1%

23,2%

23,4%

17,6%

0% 5% 10% 15% 20% 25%

Fashion TV

Average

EuroNews

Bloomberg TV

CNN Int'l

Eurosport

MTV

CNBC

BBC World

Type of Car, Main or Second Space Cruiser

9,3%

10,2%

10,2%

10,4%

10,4%

10,5%

10,6%

11,5%

10,9%

0% 2% 4% 6% 8% 10% 12% 14%

CNBC

Eurosport

Average

BBC World

EuroNews

MTV

CNN Int'l

Fashion TV

Bloomberg TV

Type of Car, Main or Second Saloon

47,5%

49,1%

50,5%

50,5%

50,6%

51,0%

51,1%

54,3%

53,8%

44% 46% 48% 50% 52% 54% 56%

MTV

CNBC

BBC World

CNN Int'l

Eurosport

Bloomberg TV

Average

Fashion TV

EuroNews

Type of Car, Main or Second 4x4

5,1%

5,3%

5,4%

5,6%

5,8%

6,2%

6,3%

6,4%

8,7%

0% 2% 4% 6% 8% 10%

MTV

Eurosport

Average

CNN Int'l

EuroNews

BBC World

Bloomberg TV

CNBC

Fashion TV

Type of Car, Main or Second Coupé/Sports

5,3%

6,1%

6,1%

6,3%

6,4%

6,5%

7,4%

7,8%

9,2%

0% 2% 4% 6% 8% 10%

Average

CNN Int'l

Eurosport

BBC World

MTV

EuroNews

CNBC

Bloomberg TV

Fashion TV

Purchased Last Year: Main or Second Car

30,8%

32,4%

32,5%

32,6%

33,5%

33,6%

34,5%

34,9%

36,9%

26% 28% 30% 32% 34% 36% 38%

Average

CNN Int'l

Eurosport

BBC World

EuroNews

MTV

CNBC

Bloomberg TV

Fashion TV

Number of Cars in Households: None

1,3%

1,5%

2,1%

2,1%

2,2%

2,3%

2,4%

2,5%

1,5%

0% 1% 1% 2% 2% 3% 3%

Bloomberg TV

CNBC

Fashion TV

BBC World

Eurosport

EuroNews

CNN Int'l

MTV

Average

Number of Cars in Households: 1

29,7%

32,8%

33,3%

34,0%

34,2%

34,6%

34,7%

35,1%

26,9%

0% 10% 20% 30% 40%

Fashion TV

Bloomberg TV

EuroNews

CNN Int'l

CNBC

Average

MTV

Eurosport

BBC World

Number of Cars in Households: 2

49,0%

49,2%

49,4%

49,5%

50,1%

50,3%

50,4%

53,5%

53,5%

46% 48% 50% 52% 54%

Eurosport

CNBC

Average

BBC World

CNN Int'l

MTV

EuroNews

Bloomberg TV

Fashion TV

Number of Cars in Households: 3

11,8%

12,1%

12,6%

13,0%

13,2%

13,6%

14,2%

14,6%

16,5%

0% 5% 10% 15% 20%

MTV

BBC World

Average

Eurosport

CNN Int'l

EuroNews

CNBC

Bloomberg TV

Fashion TV

3+ Visits / Year

45,4%

45,5%

45,6%

47,0%

48,2%

48,3%

48,5%

50,7%

53,0%

40% 42% 44% 46% 48% 50% 52% 54%

Eurosport

BBC World

CNBC

Average

MTV

Bloomberg TV

CNN Int'l

EuroNews

Fashion TV

6+ Visits / Year

21,5%

23,2%

23,7%

23,8%

23,9%

24,4%

25,0%

26,5%

30,1%

0% 5% 10% 15% 20% 25% 30% 35%

Eurosport

BBC World

Average

MTV

CNBC

CNN Int'l

Bloomberg TV

EuroNews

Fashion TV

Heavy Users

55,0%

57,6%

59,2%

59,5%

59,5%

60,2%

61,5%

64,3%

66,4%

0% 10% 20% 30% 40% 50% 60% 70%

Average

Eurosport

EuroNews

MTV

Bloomberg TV

CNN Int'l

CNBC

BBC World

Fashion TV

Less Frequent Users

16,3%

21,9%

23,9%

24,1%

24,8%

26,4%

26,5%

27,5%

18,0%

0% 5% 10% 15% 20% 25% 30%

Bloomberg TV

Fashion TV

BBC World

CNBC

EuroNews

CNN Int'l

Eurosport

MTV

Average

Light Internet Usage

50,1%

50,3%

51,3%

52,2%

52,6%

52,7%

53,1%

54,3%

50,7%

48% 49% 50% 51% 52% 53% 54% 55%

Bloomberg TV

EuroNews

Fashion TV

CNBC

Eurosport

CNN Int'l

Average

BBC World

MTV

Light Usage: 5 hours or less a week

Medium Internet Usage

13,1%

14,7%

15,3%

17,1%

17,3%

17,4%

17,7%

18,9%

19,1%

0% 5% 10% 15% 20% 25%

Average

Eurosport

EuroNews

CNN Int'l

MTV

CNBC

BBC World

Bloomberg TV

Fashion TV

Medium Usage: 6-10 hours a week

Heavy Internet Usage

9,3%

10,3%

11,7%

12,6%

13,0%

13,7%

15,0%

17,0%

14,0%

0% 5% 10% 15% 20%

Average

Eurosport

EuroNews

CNN Int'l

MTV

BBC World

Fashion TV

CNBC

Bloomberg TV

Heavy Usage: 11 hours or more a week

Beer

30,1%

30,7%

31,8%

32,1%

32,6%

32,6%

32,7%

33,3%

26,4%

0 0,05 0,1 0,15 0,2 0,25 0,3 0,35

Fashion TV

EuroNews

Average

CNBC

CNN Int'l

Bloomberg TV

Eurosport

MTV

BBC World

Wines / Champagne

41,1%

41,4%

41,6%

43,3%

43,4%

43,8%

43,8%

45,2%

39,2%

36% 38% 40% 42% 44% 46%

Fashion TV

EuroNews

Eurosport

Bloomberg TV

Average

MTV

CNBC

BBC World

CNN Int'l

Whiskey

8,7%

9,1%

9,7%

9,8%

10,3%

10,4%

10,6%

11,3%

10,0%

0% 2% 4% 6% 8% 10% 12%

EuroNews

Average

BBC World

Eurosport

Fashion TV

CNN Int'l

MTV

CNBC

Bloomberg TV

Owns Shares, Equities, Bonds

58,1%

58,6%

60,5%

60,6%

60,7%

61,5%

63,7%

66,5%

60,1%

52% 54% 56% 58% 60% 62% 64% 66% 68%

Average

EuroNews

Fashion TV

Eurosport

MTV

CNN Int'l

BBC World

CNBC

Bloomberg TV

Holds a Gold Credit Card

21,2%

22,1%

23,1%

24,0%

24,3%

24,4%

27,9%

28,8%

25,0%

0% 5% 10% 15% 20% 25% 30% 35%

Average

EuroNews

Eurosport

MTV

CNN Int'l

BBC World

Fashion TV

CNBC

Bloomberg TV

Arts Oriented

25,9%

27,2%

28,0%

28,4%

28,9%

30,1%

30,3%

32,1%

29,9%

0% 5% 10% 15% 20% 25% 30% 35%

Bloomberg TV

Eurosport

MTV

Average

EuroNews

Fashion TV

CNN Int'l

BBC World

CNBC

Arts oriented: people who have visited either a theatre, ballet/opera, concert or a

museum/Gallery, art exhibition at least 6 times in the past year.

Gender Repartition

101Male

98Female

Index vs. Average

101Male

98Female

Index vs. Average

Age Repartition

7055+

10950-54

9845-49

11340-44

13635-39

20018-34

Index vs. Average

7055+

10950-54

9845-49

11340-44

13635-39

20018-34

Index vs. Average

Universe: 18 & +

ESOMAR Social Class

109ABC

98AB

93A

Index vs. Average

109ABC

98AB

93A

Index vs. Average

Weight of Internet Usage

Index vs. Average

Non Users 64

Light 97

Medium 145

Heavy 150

Mobile Phone Users

Index vs. Average

Non Users 91

Less Frequent Users

120

Heavy Users 65

Place of Viewing Fashion TV in the last 30 days

Education

Language Spoken

Key Target Groups

6%

10% 11%

27%

0%

5%

10%

15%

20%

25%

30%

Hight NetWorth

Individuals

EMSBusiness

Top Int'lDecisionMakers

DecisionMakers

Index vs. Average

High Net Worth Ind. 112

EMS Business 102

Top Int’l Decision Makers 138

Decision Makers 115