National American UniversityReport on the Assessment of Student Learning and Achievement
Business and Management Programs2015 – 2016
AAS Management
Student learning outcomes 1. Apply introductory concepts and theories in
marketing, management, accounting, economics, and ethics.2. Analyze typical challenges that managers are likely to face.3. Demonstrate effective collaboration and teamwork skills.
Direct Measure 1
Assessment Description Scores on a faculty-designed comprehensiveexam in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the exam
Result The performance target was not met. N=104.
Recommendations
Direct Measure 2
Review final exam to verify that question items are consistent with course content; build additional preparation and review into course for final exam.
Assessment Description Scores on a faculty-designed ethics case study analysis rubric conducted as a team project in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the rubric.
Result The performance target was met. N=115.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT3655 Business Management Capstone
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on every survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=84.
Recommendations None
AAS Business Administration Student learning outcomes 1. Apply introductory concepts and
theories in marketing, management, accounting, economics and ethics.
2. Analyze typical challenges that managers are likely to face.
3. Demonstrate effective collaboration and teamwork skills.
Direct Measure 1
Assessment Description Scores on a faculty-designed comprehensiveexam in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the exam.
Result The performance target was not met. N=104.
Recommendations Review final exam to verify that question items are consistent with course content; build additional preparation and review into course for final exam.
Direct Measure 2
Assessment Description Scores on a faculty-designed ethics case study analysis rubric conducted as a team project in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the rubric
Result The performance target was met. N=115.
Recommendations None
Indirect Measure 1
Assessment Description Program Exit Survey
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on every survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=84.
Recommendations None
AAS Business Logistics
Student learning outcomes 1. Apply introductory concepts and theories in marketing, management, accounting, economics and ethics.
2. Analyze typical challenges that managers are likely to face.
3. Demonstrate effective collaboration and teamwork skills.
4. Apply introductory concepts and theories in business logistics.
Direct Measure 1
Assessment Description Scores on a faculty-designed rubric applied to the project in OM3150D Business Logistics Project
Performance Target 80% of students will score 70% or higher on the rubric
Result The performance target was met. N=2.
Recommendations None
Direct Measure 2
Assessment Description Scores on a faculty-designed rubric applied to the internship paper in OM3100D Business Logistics Internship.
Performance Target 80% of students will score 70% or higher on the rubric.
Result The performance target was met. N=2.
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on every survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=1.
Recommendations None
AAS Small Business Management
Student learning outcomes 1. Apply introductory concepts and theories in marketing, management, accounting, economics and ethics.
2. Analyze typical challenges that managers are likely to face.
3. Demonstrate effective collaboration and teamwork skills.
4. Create a comprehensive business plan for a new business venture.
Direct Measure 1
Assessment Description Scores on a faculty-designed comprehensiveexam in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the exam.
Result The performance target was not met. N=104.
Recommendations Assessment office to develop a report of test results by each test item on the comprehensive exam and provide it to the Business CAP Committee for review.
Direct Measure 2
Assessment Description Scores on a faculty-designed ethics case study analysis rubric conducted as a team project in MT3655 Business Management Capstone
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=115.
Recommendations
Direct Measure 3
None
Assessment Description Scores on a faculty-designed rubric applied to a business plan in MT3650 Business Plan Development.
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=18.
Recommendations None
Indirect Measure 1
Assessment Description Program Exit Survey
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on every survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=84.
BS Management
Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.2. Analyze typical challenges that managers
are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 70% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded). .
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a research paper in MT4300 Management Across Cultures.
Performance Target 80% of students will score 70% or higher on the rubric
Result The performance target was met. N=198.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80 % of students will score 70% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113..
Recommendations None
BS Business Administration with emphasis in Accounting Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Apply generally accepted accounting principles to routine financial accounting activities.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed comprehensive exam in AC3050 Intermediate Accounting I given as all or part of the final exam
Performance Target 80% of students will score 70% or higher on the exam
Result The performance target was not met. N=45.
Recommendations Though results for this assessment have improved considerably since the implementation of the learning lab Spring term, 2016, additional recommendations from the faculty to improve student learning include design changes to the course to help students review and better prepare for the comprehensive final, the addition of weekly quizzes, and the addition of a mid-term exam.
Direct Measure 4
Assessment Description Scores on a faculty-designed comprehensive exam in AC3100 Intermediate Accounting II given as all or part of the final exam
Performance Target 80% of students will score 70% or higher on the exam
Result The performance target was not met. N=39.
Recommendations A learning lab was incorporated into the course Summer term, 2016. Additional recommendations from the faculty aimed at improving student learning include design changes to the course to help students review and better prepare for the comprehensive final, the addition of weekly quizzes, and the addition of a mid-term exam.
Direct Measure 5
Assessment Description Scores on a faculty-designed comprehensive exam in AC3150 Intermediate Accounting III given to students as all or part of the final exam
Performance Target 80% of students will score 70% or higher on the exam.
Result The performance target was not met. N=33.
Recommendations A learning lab was incorporated into this course Fall 2016. This addition to the curriculum is expected to positively impact student learning as it has done for AC3050. In addition to incorporating the learning lab, additional recommendations by the faculty to improve student learning in this course are as follows: additional design changes to the course to help students review and better prepare for the comprehensive final, the addition of weekly quizzes, and the addition of a mid-term exam.
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Entrepreneurship Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Create a comprehensive business plan for a new business venture.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations
Direct Measure 3
None
Assessment Description Scores on a faculty-designed rubric applied to a business plan in MT3650 Business Plan Development
Performance Target 80% of students will score 70% or higher on the rubric.
Result The performance target was met. N=6
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Financial Management Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Conduct detailed analyses using the financial statements of a business.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241. Recommendations None
Direct Measure 3
Assessment Description
Scores on a faculty-designed rubric applied to a financial case analysis in FN4500 Financial Case Analysis
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=2.
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Human Resource Management Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Analyze human resource management
issues from a strategic perspective.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a comprehensive case study in MT4420 Strategic Human Resource Management.
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=15.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in International Business Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Analyze management issues from an international business perspective.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded)..
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a case study in MT3200 International Management
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=9.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113..
Recommendations None
BS Business Administration with emphasis in Management Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Analyze issues central to management in a global business environment.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241. Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a research paper in MT4300 Management Across Culture.
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=198.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Marketing Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that
managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Develop a marketing plan for a product and/or service.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a marketing plan in MG4150 Marketing Research
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=5.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Pre-Law Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Demonstrate a fundamental knowledge of substantive and procedural law.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was not met. N=237.
Recommendations
Direct Measure 2
The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations
Direct Measure 3
None
Assessment Description Scores on a faculty-developed rubric applied to a case study in PL2500 Legal Writing.
Performance Target 80% of students will score 70% or higher on the peer evaluation.
Result (No BS Business Administration Emphasis Pre-Law students registered in this course during the 2015-16 academic year.)
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional
Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Supply Chain Management Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision making models.
3. Demonstrate effective collaboration and teamwork skills.
4. Analyze supply chain management issues from a strategic perspective.
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450
Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a rubric applied to a comprehensive paper in OM4500D Strategic Supply Chain Management
Performance Target 80% of students will score 70% or higher on the rubric
Result The performance target was met. N=2.
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None
BS Business Administration with emphasis in Hospitality Management Student learning outcomes 1. Apply concepts, theories, and analytical
methods in the functional areas of business.
2. Analyze typical challenges that managers are likely to face and recommend solutions, using critical thinking skills and ethical decision
making models.3. Demonstrate effective collaboration and
teamwork skills.4. Apply tourism and hospitality
management concepts and theories to the workplace
Direct Measure 1
Assessment Description Scores on the Comprehensive Business Exam in MT4441 Business Review Lab given as all or part of the final exam.
Performance Target 80% of students will score 60% or higher on the exam.
Result The performance target was not met. N=237.
Recommendations The recommendations of the faculty are as follows: implement a course redesign and implement practice tests in the course as well (non-graded).
Direct Measure 2
Assessment Description Scores on a faculty-designed case analysis rubric applied to the final case study in MT4450 Strategic Management
Performance Target 80% of students will score 70% or higher on the assignment and rubric.
Result The performance target was met. N=241.
Recommendations None
Direct Measure 3
Assessment Description Scores on a faculty-designed rubric applied to a project in TM3100 Event & Convention Management
Performance Target 80% of students will score 70% or higher on the assignment
Result The performance target was met. N=1.
Recommendations None
Indirect Measure 1
Assessment Description Scores on a faculty-designed Program Exit Survey in MT4450 Strategic Management
Performance Target 80% of students will report Satisfied or Very Satisfied on each of the individual survey items in the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU
Result The benchmark was met as more than 80% of students reported being satisfied or very satisfied on all survey item within the following sections: Academic Program Content, Instructional Content Within the Program, and Skills Acquired at NAU. N=113.
Recommendations None