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TaTa Motors Bellad Engg Pvt H.T.E.S COLLEGE OF B.B.A INTRODUCTION
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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

INTRODUCTION

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

INDIAN COMMERCIAL VEHICLE INDUSTRY

The Indian commercial vehicle industry is cyclical in nature with periods of volume

growth leading to investments in fleet capacity and subsequently to periods of

correction. The Indian Commercial Vehicle (CV) Industry is the lifeline of the

economy.

Approximately 66% of the goods and 87% of the passenger traffic in

the country moves via road. Past trends have shown that CV

demand is closely correlated with GDP growth rate (more strongly

with the Index of Industrial Production, IIP) of the country and

therefore, it is believed that a growth or slowdown in CV demand is

harbinger of an upturn or down turn in the economy respectively.

STUCTURE OF INDIAN COMMERCIAL INDUSTY

The Indian commercial vehicle market is segmented on the basis of gross vehicle

weight(GVW) .Vehicle less than 7.5 ton are classified as LCVs, while the heavier

ones are termed as M/HCVs.

HCVs – heavy commercial vehicle

MCVs- medium commercial vehicle

LCVs- light commercial vehicle

In terms of usage commercial vehicle may be termed as good carriers and passenger

carrier. Among the passenger carriers in the less 7.5 ton GVW segment, those with

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

THE MAJOR COMPANIES OF INDIAN COMMERCIAL VEHICLE INDUSTRY

EICHER MOTORS LIMITED

FORCE MOTORS LIMITED

TATA MOTORS LIMITED

SWARAJ MAZDA LIMITED

MAHINDRA & MAHINDRA LIMITED

ASHOK LEYLAND

VEHICLE FACTORY

GOVERNMENT VOLVO

COMMERCIAL VEHICLE PRODUCTION TRENDS (NO. OF VEHICLES)

Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Commercial 275,040 353,703 391,083 519,982 549,006 417,126

Vehicles

Growth 35.02% 28.60% 10.57% 32.96% 5.58% -24.02%

COMMERCIAL VEHICLE EXPORTS TRENDS (NO. OF VEHICLES)

Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Commercial 17,432 29,940 40,600 49,537 58,994 42673

Vehicles

Growth 42.24% 71.75% 35.60% 22.01% 19.09% -27.67%

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

TATA MOTORS

Tata Motors Limited is India's largest automobile company, with consolidated

revenues of Rs.70, 938.85 crores (USD 14 billion) in 2008-09. It is the leader in

commercial vehicles in each segment, and among the top three in passenger

vehicles with winning products in the compact, midsize car and utility vehicle

segments. The company is the world's fourth largest truck manufacturer, and the

world's second largest bus manufacturer.

The company's 23,000 employees are guided by the vision to be "best in the

manner in which we operate best in the products we deliver and best in our value

system and ethics."

Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nusserwanji

Tata and J. Baker. The company was established in 1945 as a locomotive

manufacturing unit and later expanded its operations to commercial vehicle sector in

1954 after forming a joint venture with Dailmer-Benz AG of Germany. Tata Motors

launches its first truck in collaboration with Mercedes-Benz

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Tata Motors' presence indeed cuts across the length and breadth of India. Over 4

million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The

company's manufacturing base in India is spread across Jamshedpur (Jharkhand),

Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and

Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an

industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to

produce both Fiat and Tata cars and Fiat power trains. The company is establishing a

new plant at Sanand (Gujarat). The company’s dealership, sales, services and spare

parts network comprises over 3500 touch points; Tata Motors also distributes and

markets Fiat branded cars in India.

Tata Motors, the first company from India's engineering sector to be listed in the New

York Stock Exchange (September 2004), has also emerged as an international

automobile company. Through subsidiaries and associate companies, Tata Motors

has operations in the UK, South Korea, Thailand and Spain.

Tata Motors has several joint venture, subsidiary and associate companies.

A Few of them are mentioned below:

Jaguar Land Rover.

Tata Technologies Ltd. (TTL) and its

subsidiaries. Telco Construction Equipment

Co. Ltd. (Telcon). HV Axles Ltd. (HVAL).

HV Transmissions Ltd. (HVTL).

TAL Manufacturing Solutions Ltd.

(TAL). Sheba Properties Ltd. (Sheba)

Tata Daewoo Commercial Vehicle Company Ltd

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

(TDWC). Concorde Motors (India) Ltd. (Concorde).

Hispano Carrocera S. A. (HC).

Tata Motors Insurance Broking & Advisory Services Ltd

(TMIBASL). Tata Motors European Technical Centre.

Tata Motors Finance Limited.

Tata Motors Thailand.

Tata Marcopolo Motors Ltd (TMML)

Tata Motors(SA) Proprietary Ltd

(TMSA) TML Distribution Company Ltd

(TDCL) NOVA IAI

ACQUISITIONS AND JOINT VENTURES

TATA DAEWOO COMMERCIAL VEHICLE

Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the

Daewoo Commercial Vehicle Company of South Korea.

Tata Novus is one of the best selling commercial trucks in South Korea.

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has

jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck.

HISPANO CARROCERA

Hispano Carrocera

In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors

became acquired 21% stake in Hispano Carrocera SA, Aragonese bus

manufacturing company giving it controlling rights of the company.

TATA XENON

In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant

Company of Thailand to manufacture and market the company's pickup vehicles in

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Thailand. The new plant of Tata Motors (Thailand) has begun production of the

Xenon pickup truck, with the Xenon having been launched in Thailand in 2008

TMML(TATA MARCOPOLO MOTORS LIMITED)

In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-built buses and

coaches for India and select international markets. TATA Motors has formed a 51:49

joint venture in bus body building with Marcopolo of Brazil. This joint venture is to

manufacture and assemble fully-built buses and coaches targeted at developing mass

rapid transportation systems. The joint venture will absorb technology and expertise in

chassis and aggregates from TATA Motors, and Marcopolo will provide know-how in

processes and systems for bodybuilding and bus body design.

Tata’s Marcopolo Buses in the Delhi BRT

Tata Starbuses are result of joint venture of Tata Motors and Marcopolo of Brazil.

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Tata low floor buses are also used as public transportation buses in Delhi,

Mumbai, Pune, Udaipur and Indore.

TATA ACE

Tata Ace was India's first mini truck

In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first

indigenously developed mini-truck. Tata Ace, India's first indigenously developed sub-

one ton mini-truck was launched in May 2005. The mini-truck was a huge success in

India with auto-analysts claiming that Ace had changed the dynamics of the light

commercial vehicle (LCV) market in the country by creating a new market segment

termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first

choice for transporters and single truck owners for city and rural transport

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

WORLD TRUCKS

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile

industry, in keeping with its pioneering tradition, by unveiling its new range of world

standard trucks. In their power, speed, carrying capacity, operating economy and trims,

they will introduce new benchmarks in India and match the best in the

world in performance at a lower life-cycle cost.

The years to come will see the introduction of several other

innovative vehicles, all rooted in emerging customer needs. Besides product

development, R&D is also focusing on environment-friendly technologies in

emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotive

solutions, construction equipment manufacturing, automotive vehicle components

manufacturing and supply chain activities, machine tools and factory automation

solutions, high-precision tooling and plastic and electronic components for

automotive and computer applications, and automotive retailing and service

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

operations.

BUSINESS UNITS :

Tata Motors Ltd. works as two separate business units:-

a) Commercial Vehicle Business Unit - Tata Motors is a leader in this segment which

caters to the needs of commercial applications with vehicles such as trucks, tippers,

trailers, buses, defence vehicles etc. These vehicles have customers which are

transporters, businessmen, constructors, defence organizations etc and they are

people who are concerned about the performance of the vehicle more than how the

vehicle looks. These people are concerned about the payload, mileage, and finance

options available before going for the vehicle. Tata Motors boasts of vehicles in the

sub 1 tonne to 40 tonne GVW category. The commercial vehicle unit also boasts of

375 dealerships, more than 1000 sales and service centres. Tata Motors has come up

with new initiatives in the recent past which include Reconditioning service, AMC and

24 hour customerassistance centre.

b) Passenger Vehicle Business Unit - Tata Motors forayed into this segment a few

years back and since then have taken major strides in the segment. The company

is coming up

c) with new vehicles and is gaining the market share at a fast pace. So and so that it

has become a threat to the already established players within some years of its

arrival.

COMPETITORS OF TATA MOTORS

ASHOK LEYLAND

SWARAJ MAZDA LIMITED

MAHINDRA & MAHINDRA LTD.

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

VOLVO

HINDUSTAN MOTORS

FORCE MOTORS LIMITED

EICHER MOTORS LIMITED

TATA GROUP VALUES

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit

to Corporate Social Responsibility. It is a signatory to the United Nations Global

Compact, and is engaged in community and social initiatives on labor and

environment standards in compliance with the principles of the Global Compact. In

accordance with this, it plays an active role in community development, serving

rural communities adjacent to its manufacturing locations. With the foundation of its

rich heritage, Tata Motors today is etching a refulgent future

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

STRUCTURE OF THE PROJECT

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

MAJOR COMPANIES OF INDIAN BUS INDUSTRY

India bus industry boasts of the major players in this sector, who are involved in

the production of huge quantities of buses. The names of the prominent players

require the mention of:

· Ashok Leyland

· Volvo

· Hindustan Motors

· Swaraj Enterprise

· Mahindra & Mahindra

· Eicher

· Tata Motors

· Force Motors

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

MAJOR COMPANIES OF INDIAN BUS INDUSTRY

India bus industry boasts of the major players in this sector, who are involved in

the production of huge quantities of buses. The names of the prominent players

require the mention of:

· Ashok Leyland

· Volvo

· Hindustan Motors

· Swaraj Enterprise

· Mahindra & Mahindra

· Eicher

· Tata Motors · Force Motors

VARIOUS MODELS OF BUSES

EICHER

Eicher is producing varieties of buses under the name Skyline Buses - it produces school

buses as well as Cruisers. It has also begun manufacturing CNG buses following the

new pollution control rules and is giving tough competition to its market rivals.

HINDUSTAN MOTORS

Hindustan Motors Ltd. produces RTV buses comprising school buses, custom-

made buses, and passenger buses.

MAHINDRA & MAHINDRA LTD.

Mahindra & Mahindra ltd. has earned substantial popularity in the India bus

industry apart from the heavy duty jeeps and luxury cars produced by it. Mahindra

& Mahindra Ltd. is the sole manufacturer of

· Tourister 15

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

· Mahindra FJ Minibus

· Mahindra FJ 470.

ASHOK LEYLAND

Ashok Leyland is the most prominent players in the manufacture of public utility

as well as special purpose buses. It fulfills a large chunk of the demand for buses

in India bus industry and the list of its range of buses includes:

· Vestibule Bus

· Cheetah BS-III

· Panther BS-II

· Viking BS-II

· Stag-BS II

· Lynx BS-II

· Viking CNG BS-III

· Ashok Leyland is also engaged in the production of some special purpose

buses as the Airport Tarmac Coaches, Double deckers with immense

capacity for the accommodation of passengers. The other categories

include 12 M Bus-II, only 12-M Bus and Viking SLF BS-III and so on.

· TATA MOTORS also ranks high among the major players in the India bus

industry, engaged in the production of buses of the category of Starbus as

well as Globus buses. The Starbus range includes

· Starbus Standard,

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

· Starbus School,

· Starbus Deluxe

· Starbus Low Floor

· SFC 407 Turbo Mini-Bus

· LPO 1616 TC Luxury Bharat Stage-II Bus, LPO 1510 Bharat stage II Bus

· Globus range variety includes Globus 13, 20 and so on.

TATA AUTHORISED SERVICE STATIONS (TASS)

TASSes or the Tata authorized service stations were established in Delhi by TSS last year

in the month of June so as to promote the sales of the newly launched model ACE CNG in

this region. It was seen that since the demand for this model was exceptionally high in

comparison to the other models therefore it did require greater promotion so as to maximize

upon its potential. At the same time since TSS is located in the NCR region therefore to

make the model more accessible for the customers the TASSes were formed.

These TASSes act as sub dealers, who are given certain targets every month which

they are required to meet. According to the amount of sale made by these TASSes

certain margin money is given to them per vehicle. This margin money may differ

according to the changing prices etc. the TASSes work independently to the

extent of hiring their own manpower, managing basic expenses like electricity

charges, water charges, incentives given to their FSE’s etc.

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

TATA MOTORS NETWORK OF STARBUES IN DELHI

AND NCR

CONVENTIONALCUSTOMER

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SWOT ANALYSIS

TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

SWOT ANALYSIS

STRENGTHS

· The internationalization strategy of the company. The global acquisitions and joint

ventures are expanding Tata Motors global market. In 2005, Tata Motors acquired a

21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer,

giving it controlling rights of the company. Hispano’s presence is being expanded

in other markets. Joint venture of Tata Motors with Marcopolo of Brazil.

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· Tata Motors has expanded its production and assembly operations to several

other countries including South Korea, Thailand, South Africa and Argentina

and is planning to set up plants in Turkey, Indonesia and Eastern Europe.

· Large consumer base in the Indian Subcontinent namely Bangladesh, Bhutan, Sri

Lanka and Nepal. And a growing consumer base in Italy, Spain and South Africa.

· Good service network across the country. Tata motor has a vast network of

service centres known as Tata Authorized Service Stations (TASSes). Tata

authorized service stations, more than 500, present across the company.

· Easy availability of spare parts.

· Large presence of domestic brands in India.

· Broad based presence of Tata Motors in all the segments of commercial

vehicle, especially in H/MCV segments.

· WEAKNESS · Tata has not been able to capitalize on its global presence. Tata itself relies on its

revenues in India and relies of its subsidiaries revenues in the international

market. Tata sells almost 90% of the cars under its brand name in India; on the

other hand its subsidiaries sell about 90% of their automobiles in the international

market.

· OPPORTUNITIES

· Tata Motors have some distinct advantages in comparison to other multi-

national competitors. There is definite cost advantage as labor cost is 8-9

percent of sales as against 30-35 percent of sales in developed economies.

· There is huge demand in domestic markets due to infrastructure developments

and Tata Motors is able to leverage its knowledge of the Indian market.

Tata motors joint ventures with Marcopolo and Hispano Carrocera

THREATS· Many foreign companies are entering in domestic markets which are

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giving tough competition to Tata Motors. For example Volvo. Chinese

company KING LONG is also planning to enter in Indian market.

· Earlier, a policy required majority-owned subsidiaries of foreign car firms to invest

at least US$50 million in equity if they wished to set up manufacturing projects in

India and mere car assembling operations were not welcomed. An Indian cabinet

panel has since announced a new automobile policy that sets fresh investment

guidelines for foreign firms wishing to manufacture vehicles in the country.

Investments in making auto parts by a foreign vehicle maker will also be

considered a part of the minimum foreign investment made by it in an auto-

making subsidiary in India. The move is aimed at helping India emerge as a hub

for global manufacturing and sourcing for auto parts. The policies adopted by

Government will increase competition in domestic market, motivate many foreign

commercial vehicle manufactures to set up shops in India, whom will make India

as a production hub and export to nearest market.

· High rate of interest of banks.

· High commodity price

THE SCOPE OF STUDY

The prime focus of the project is to “study the Starbuses, competitive analysis

and collect the customer feedback to suggest the improvements to the

company.·

Product – Tata Starbus

All the analysis and study has targeted Starbus and H/MCV segment.The information provided by sales officer and marketing people is considered

valid subject to non availability of verification from other sources.

LIMITATION S OF STUDY

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The details of technical specification of competitors are not

complete. The sales report includes only north India.

The survey results were taken from a sample of population therefore will be

susceptible to sampling errors. We have assumed that the survey results

DATA ANALYSIS AND INTERPRETATION

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COMPETITIVE SALES REPORT

NORTH

MCV BUS PVT.

STATE AprilMay

Jun

Jul

Aug.

Sep.

Oct.

Nov. Dec. Jan. Feb. Mar. TOTAL

TATA 195 234 372 262 348 294 128 59 232 266 316 407 3113

AL 84 56 89 91 88 90 50 31 31 17 2 75 704

EICHER 1 1 1 1 2 6

SWARAJ

M&M

BAJAJ

TIV 280 290 461 354 437 384 178 90 264 283 318 484 3823

COM 85 56 89 92 89 90 50 31 32 17 2 77 710

MSTATA 70% 81% 81% 74% 80% 77% 72% 66% 88% 94% 99% 84% 81%

MS COM 30% 19% 19% 26% 20% 23% 28% 34% 12% 6% 1% 16% 19%

MCV BUS STV.STATE April May Jun Jul Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. TOTAL

TATA 137 208 138 147 163 206 183 140 85 112 29 94 1642AL 173 272 85 277 279 323 139 199 93 110 58 181 2189EICHERSWARAJM&MBAJAJ

TIV 310 480 223 424 442 529 322 339 178 222 87 275 3831

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COM 173 272 85 277 279 323 139 199 93 110 58 181 2189MS TATA 44% 43% 62% 35% 37% 39% 57% 41% 48% 50% 33% 34% 43%MS COM 56% 57% 38% 65% 63% 61% 43% 59% 52% 50% 67% 66% 57%

SALES REPORT OF LP909/49

08-09

LP909/49 Aug Sept Oct Nov Dec Jan Feb MarchS.No. 6 10 22 23 25 30 40 45

LP90949/

50

40

30

20Nos

10

0Aug Sept oct Nov Dec Jan Feb March

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Nos 6 10 22 23 25 30 40 45

MARKET SHAREDomestic and Global Market Share and Position

MARKET/PRODUCT POSITION Market NEARESTCOMPETITOR MarketShare % Share

%OVERALL FIRST 63.7 M&M 13.4

HCV FIRST 61.7 ASHOK LEYLAND 21.5

LCV FIRST 65.3 M&M 24.3

MINI TRUCKS FIRST 90.9 PIAGGIO 78

HCV(STV) SECOND 44.1 ASHOK 45.8

LCV TRUCK FIRST 64.3 M&M 13.5

LCV BUS FIRST 56.8 M&M 17.5

GLOBAL POSITION

M&HCV TRUCK 4 TH -- SCANIA --

LCV TRUCK 16TH -- GM --

BUS(8T&>) 2ND -- HYUNDAI --

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TaTa Motors Bellad Engg Pvt ltd, Haveri

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DATA ANALYSIS AND INTERPRETATIONAs the sales report show Tata Motors is ahead of its competitors in north India. The sale

of MCV in private segment is dominated by Tata Motors. A maximum sale of Tata Motors

was in the month of March and minimum was in the November. Ashok Leyland is the

major competitor in MCV segment. The total sales of Tata Motors (private sector) at the

end of March were 3113 whereas the total sales (private sector) of Ashok Leyland were

704. Tata Motors is dominant in the private sector with market share of 81% while total

market share of competitors were 19%. But in STV sector Ashok Leyland was ahead

of Tata motors. The total sales of Ashok Leyland at the end of March were 2186.

The total sales of Tata Motors at the end of March were 1642. This showed clear

dominance of Ashok Leyland in STV sector. Rajasthan, Delhi contributes the

majority of sales to Tata Motors. Himachal Pradesh is the state where its sale was

very low. Tata Motors lead the sales chart followed by Ashok Leyland.

LP909/49 is the 40 seater Starbus. It is a BS-II complaint. Sales figure of

LP909/49 in the month of August was six. But its sales figure reached to 25 in few

months. LP909/49 showed the regular increase of sale in every month. At the

month of March sales reached to 45 buses. The sales of LP909/49 indicated

positive attitude of customers.

The Tata Motors is the leading company in commercial vehicle sector. The overall market share of Tata motors is 63.7% followed by M&M OF 13.4%.Tata motors retained its domestic leadership in commercial vehicle segment due to wide product offerings. The Ashok Leyland is the close competitor of Tata motors in H/MCV segment. Tata Motors has offered ‘STARBUSES’ and ‘GLOBUS’ to meet the customer requirement. Tata Starbuses are widely used as city transport in India. But in HCV (STV), Ashok Leyland gives tough competition to Tata Motors with 45.8% market share, while Tata Motors have 44.1% market share. On the whole, Tata Motors leads in the all segments of commercial vehicle. Tata Motors have a broad

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based presence across the country in all segments of CV, LCV, HCV; LCV bus etc.

The global position of Tata Motors is 4th in M/HCV segment. The joint ventures and

FINDINGSAND

CONCLUSIONS

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FINDINGS OF THE STUDYCUSTOMER’S NEED ANALYSIS

EGG DIAGRAM OF CUSTOMER NEED

The findings of the study are based upon the study done on the commercial

vehicle sector. The findings are also done by collecting customer feedback from

the customers. The customer need can be categorized as primary needs,

secondary needs and peripheral needs.

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PRIMARY NEED: The primary needs consist of following characteristics:

· Maintenance cost

· After sales service

· Reliability · Initial price

· Seating capacity SECONDARY NEEDS: The secondary needs consists of following characteristics:

· Seating capacity

· Mileage

· Comfort of driver

· brand

PERIPHERAL NEEDS: The outer cover of the egg shows the peripheral

need of the customer. It includes the following attributes:

· Esteem value

· Environment friendly

· Comfort of driver

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CONCLUSIONS

The project is a great means of learning .It gives the deep insight in automobile industry.

There are various strategies which one can make the best of business opportunities.

· Cost leadership strategy: the primary method for such a take is the

primary method of ordering i.e. the tendering process.

· Differentiation strategy: the differentiation strategy is opted to

differentiate the products from competitor’s product.

· Focus strategy: Best efforts are made to arrive at the product best in class.

· Internationalization strategy: The joint ventures and acquisition facilitates the

exchange of technology expands the Tata Motors business in other countries.

· The up gradation of technology and innovation of new products according to the

changing needs of the market keeps the Tata Motors ahead of its competitors.

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RECOMMENDATIONS

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TaTa Motors Bellad Engg Pvt ltd, Haveri

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RECOMMENDATIONS

· TIMELY DELIVERY: The delivery of the ordered vehicle should be made

in time as per commitments made by the company. Timely delivery will

help in gaining the confidence of the customers to perform on time. It will

make it easier to get order next time.

· AFTER SALES SERVICE: The services rendered after selling the vehicle

should be quick and up to the mark. This will boost the trust of the customers

in the organization and will surely help in getting further orders from them.

· PERFORMANCE: The vehicle should perform optimally so that customer

does not face any problem while using these vehicles.

· QUALITY : The quality should be up to the standards promised. A good

quality ensures the customer loyalty.

· EASY AVAILABILITY OF SPARE PARTS : Spare parts should be

available easily so that customer do not face any problem during wear and

tear of the vehicle.

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

QUESTIONNAIRE- BUSES

TATA MOTORS

(1)How many Tata buses do you have in your fleet?

(2)Which products of Tata Motors do

you have? (3)When you bought the

product?

(4)The products you use are of:-

(a)Eicher (b) Swaraj Mazda (c) Ashok Leyland (d) M&M (e) Others

(6) Why did you prefer Tata buses as compared to others?

-----------------------------------------------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

(7)How do you rank our product on the basis of following features:-

Features Satisfactory Good Very good Excellent BadEngineMileageAfter sale serviceAvailability of spares partsWarrantyMaintenance of theVehicle

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Over all experienceComfort features

(8)The most common problem faced by you with the products?

(9) Would you prefer Tata products in future and why?

------ Yes -------- No

(10)What kind of changes are you looking in our product? Suggest:-

-------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

(11) These are some parameters that people considered before buying a commercial vehicle

.Rank the following parameters from 1-10, 1 being the most important and 10 being the least important.

Parameters RankInitial PriceReliabilitySeating CapacityMaintenance CostAvailability of spare partsPower/speed

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H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Brand of manufacturerAfter sale serviceMileageComfort of the DriverEnvironment friendlyEsteem value

) Are you satisfied with the service quality of Tata products?

___ Yes __No

If not, please specify where improvement is needed?

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TaTa Motors Bellad Engg Pvt ltd, Haveri

H.T.E.S COLLEGE OF B.B.A AKKI-ALUR

Bibliography

Bibliography SITES

www.Tata Motors .com www.Motor india.com wikipedia

BOOKS

Philip Kotler- Marketing Management

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