JunnahDigital health engagement for the Arab World

The Problem

The Solution

Business Model

The Plan

The Problem

The Solution

Business Model

The Plan

Individuals are not

engaged and are not

empowered to take

ownership of their

health and wellbeing

… leading to sick patients …

Diagnosed3.8

MillionUndiagnosed1.5

MillionDeaths25,500

Direct CostsUS$ 4

BillionSource: 2014 estimates. International Diabetes Federation

Diabetes

… fragmented care …

… and significant costs

Adults have serious

problems paying

medical bills

23%US

13%FR

40%US

Spent US$1,000 or more

on out-of-pocket medical

cost

Source: 2010 Commonwealth Fund Int’l Health Policy Survey

The Problem

The Solution

Business Model

The Plan

Engage and

empower

individuals

PatientActivation

PatientEngagement

Triple Aim

Knowledge

Skills

Ability

Willingness

Patient Activation

Interventions to

increase activation

Strategy to achieve the

"triple aim”:

Improved health

outcomes

Better patient care

Lower costs

Rewards

Monitoring

and Feedback

Ease of use

Social dimension

We need a model that incorporates essential

drivers of engagement and empowerment…

Our Junnah platform is built with all that in mind

AnalyticsCloud-

based

Mobile

SocialConnected

Junnah Platform: Homepage

Junnah Platform: Activities Page

Junnah Platform: Devices and Apps

Junnah Platform: Junnah Social Network

The Problem

The Solution

Business Model

The Plan

Focus on the Arab World

Our people

370 Million

63% age 15-

64

High mortality

from chronic

diseases

Use evidence-based programs

17

Target Individuals and Organizations

Large

Employers

Corporate Social

Responsibility

Initiatives

Health

Insurers

Foundations

18

The Problem

The Solution

The Junnah

Business Model

The Plan

The Plan: Products & Customers

• Group Life Balance program in 2015

• New comprehensive program each year for the next 5 years

• Product refinement and innovation through active R&DProducts

Customers

B2B

3 15,000

Organizations Subscribers

2017

20 40,0002020

B2C

6,000

Subscribers

60,000

20

Our team has significant experience in healthcare,

IT startups, and business management

Eng. Sami Alhussayen Mr. Adel Alzaid

Mr. Fouad Alfarhan Dr. Omar Alshanqeety

Prof. Abdulrahman Alnuaim