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Publié par : Published by : Publicación de la : Faculté des sciences de l’administration Université Laval Québec (Québec) Canada G1K 7P4 Tél. Ph. Tel. : (418) 656-3644 Fax : (418) 656-7047 Édition électronique : Electronic publishing : Edición electrónica : Aline Guimont Vice-décanat - Recherche et partenariats Faculté des sciences de l’administration Disponible sur Internet : Available on Internet Disponible por Internet : http ://www.fsa.ulaval.ca/rd [email protected] DOCUMENT DE TRAVAIL 2002-008 SHOPPING CENTER RENTS AND AGGLOMERATION ECONOMIES : PRELIMINARY FINDINGS FROM EMPIRICAL EVIDENCE François Des Rosiers Marius Thériault Ünsal Özdilek Version originale : Original manuscript : Version original : ISBN 2-89524-145-7 Série électronique mise à jour : On-line publication updated : Seria electrónica, puesta al dia 06-2002
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  • Publié par : Published by : Publicación de la :

    Faculté des sciences de l’administration Université Laval Québec (Québec) Canada G1K 7P4 Tél. Ph. Tel. : (418) 656-3644 Fax : (418) 656-7047

    Édition électronique : Electronic publishing : Edición electrónica :

    Aline Guimont Vice-décanat - Recherche et partenariats Faculté des sciences de l’administration

    Disponible sur Internet : Available on Internet Disponible por Internet :

    http ://www.fsa.ulaval.ca/rd [email protected]

    DOCUMENT DE TRAVAIL 2002-008

    SHOPPING CENTER RENTS AND AGGLOMERATION ECONOMIES : PRELIMINARY FINDINGS FROM EMPIRICAL EVIDENCE François Des Rosiers Marius Thériault Ünsal Özdilek

    Version originale : Original manuscript : Version original :

    ISBN – 2-89524-145-7

    Série électronique mise à jour : On-line publication updated : Seria electrónica, puesta al dia

    06-2002

  • SSHHOOPPPPIINNGG CCEENNTTEERR RREENNTTSS AANNDD AAGGGGLLOOMMEERRAATTIIOONN EECCOONNOOMMIIEESS::

    PPRREELLIIMMIINNAARRYY FFIINNDDIINNGGSS FFRROOMM EEMMPPIIRRIICCAALL EEVVIIDDEENNCCEE

    Paper presented

    at the 9th European Real Estate Society Conference, Glasgow, Scotland, June 4-7, 2002

    by

    François Des Rosiers, Ph.D., Faculty of Business Administration, Marius Thériault, Ph.D., Director, Land Planning Research Center,

    and Ünsal Özdilek, Ph.D. Candidate,

    Laval University, Quebec City, Canada

    ABSTRACT This study is an attempt to model shopping centre rents and to investigate whether agglomeration economies are a driving force in the rent determination process. It is part of a research program based on physical and financial information obtained from seven super-regional, regional and community shopping centre managers in Quebec City for the 1998-2000 period. At this point, some 784 shops are covered in the study with gross base rent, operating expenses and gross leasable area being available for all of them. Partial information on lease duration as well as yearly sales is also available. While still preliminary, findings clearly suggest that larger centres generate substantial agglomeration economies for several categories of shops. Retail structure internal to shopping centres as well as cyclical factors also play a significant role in the rent determination process.

    KEY WORDS:

    Shopping Centres, Rents, Agglomeration Economies, Commercial Mix

    ____________________________________

    1. OBJECTIVE AND CONTEXT OF RESEARCH

    This study is an attempt to model shopping centre rents and to investigate whether

    agglomeration economies are a driving force in the rent determination process. It is part of

    a research program based on physical and financial information obtained from seven super-

    regional, regional and community shopping centre managers in Quebec City for the 1998-

    2000 period. At this point, some 784 shops are covered in the study with gross base rent,

    operating expenses and gross leasable area being available for all of them. Partial

    information on store frontage, lease duration as well as yearly sales is also available. When

  • 2

    completed, the data bank will include a series of shopping centre amenities and design

    features (physical configuration, parking facilities, landscaping, etc.) as well as

    neighbourhood characteristics (household composition and income) and urban externalities

    (accessibility to services, proximity of competitors, etc.) in order to account for all major

    internal and external determinants of shopping centre rents.

    2. LITERATURE REVIEW

    The academic literature on shopping malls has evolved around various theories of urban

    spatial structure (Hotelling, 1929; Christaller, 1933; Lösh, 1940 and Alonso, 1964) with

    strategies relating to mall configuration and store location within shopping centres

    replicating those observed at the urban level (Vandell and Lane, 1987; Pearson, 1991;

    Brueckner, 1993; Roulac, 1996; Brown, 1999). In contrast to what prevails in the

    residential market (Follain and Malpezzi, 1980; Noland, 1980; Sirmans and Benjamin,

    1991; Benjamin and Sirmans, 1994; Jud et al., 1996; Des Rosiers and Thériault, 1994 &

    1996; Chinloy and Maribojoc, 1998) and office sector (Rosen, 1984; Hekman, 1985;

    Gabriel and Nothaft, 1988; Wheaton and Torto, 1995; Sivitanides, 1997) where the rent

    issue has been widely investigated, studies on the dynamics of commercial rent structuring

    remain embryonic because of the confidential nature of the required information.

    The mechanics underlying additional, or overage rents - expressed as a percentage of yearly

    sales over and above a given, pre-negotiated threshold - are among the issues raised by

    authors (Hartzell et al., 1987; Benjamin et al., 1990; Bruecker, 1993; Colwell et al., 1998;

    Wheaton, 2000; Chun et al, 2001). Benjamin et al. (1990) were the first to apply hedonics

    to the analysis of commercial rent. In their study, base rents derived from 103 commercial

    leases pertaining to national, local and independent stores are regressed against sales,

    discount rates, overage rents, lease terms, lease provisions, etc. Results suggest that while

    base rents are lower where higher overage rent rates apply, they rise with higher sales

    thresholds. In another similar study, Sirmans and Guidry (1993) point out that higher

    consumer traffic levels are a prerequisite for the success of a store. In a totally different

    urban context, Tay et al. (1991) investigate the Hong Kong commercial market. Their data

    base includes 405 stores distributed among nine high-rise shopping centres. In contrast with

    the literature, their study namely reveals that rent level is positively related to the age of a

    shopping centre due to both customers’ fidelity - which tends to grow with time - and

  • 3

    continuous improvements to buildings. It also suggests that while the unit rent of a store is

    positively correlated with the size of a centre, it is inversely related to its own size. This

    latter finding brings us to the core of the current paper, that is agglomeration economies.

    With location theories as the conceptual background (Weber, 1929), sales potential in

    shopping centres are looked upon through the concepts of agglomeration economies and

    externalities derived from the presence of anchor tenants (Eaton and Lipsey, 1983;

    Mulligan, 1983; West et al., 1985; Ghosh, 1986; Ingene and Ghosh, 1990; Fisher and

    Yezer, 1993; Eppli and Benjamin, 1993; Mejia and Benjamin, 2002) as well as from tenant

    mix and product diversity (Konrad, 1984; Pashigan and Gould, 1998). Behind the concept

    of agglomeration economies lies the reduction of consumer search and of uncertainty costs.

    Such advantages allow major tenants to negotiate lower rents with shopping centres’

    owners (Anderson, 1985), the fact that their departure may cause rental income to drop by

    as much as 25% (Gatzlaff et al., 1994) greatly enhancing their bargaining power.

    According to Nelson (1958) and Eppli and Shilling (1996), the clustering of similar stores

    leads to an increase in their total sales level, thereby contributing to the success of the

    shopping centre.

    The image of a shopping centre may also impact upon sales level (Brown, 1992; Kirkup

    and Rafiq, 1994; Anikeeff, 1996). It stems from consumers’ perception of major occupants

    (Nevin and Houston, 1980), shopping centre size and configuration as well as the quality of

    goods and services offered. In this respect, image is increasingly dependent upon fashion

    (James et al, 1976; Jain and Etgar, 1976; Mazursky and Jacoby, 1986; Grewal, 1998).

    Similarly, it affects tenants in their negotiation for an optimal location (Mejia et al., 2001).

    Finally, accounting for all these features raises the spatial autocorrelation issue, recently

    addressed by Carter and Haloupek (2000) on the grounds of previous work performed

    mainly on the residential market (Griffith, 1987; Pace and Guilley, 1998; Dubin et al.,

    1999).

  • 4

    3. DATA BANK AND ANALYTICAL APPROACH

    3.1 Original Data Bank

    As mentioned earlier, this study is based on physical and financial information obtained for

    seven super-regional (2), regional (2) and community (3) shopping centres in Quebec City.

    While financial data apply to the 1998-2000 period, leases were negotiated over a much

    longer period that extends from 1976 to 2000. At this point, 784 stores are accounted for in

    the study. Whereas net rent – defined as total yearly rent minus operating expenses - and

    gross leasable area (GLA) is available for all retail units, partial information only is

    available with respect to yearly sales (526 stores), store frontage (231) and lease duration

    (621). Eight retail categories are distinguished in the analysis, namely jewellery stores (58),

    clothing stores (264), shoeshops (57), restaurants (128), personal services (74) specialty

    stores (151), kiosks (36) and anchor stores (16), all of which totalling nearly 2,4 million

    square feet of GLA. As for shopping centre size, it is accounted for via dummy variables

    used in interaction with other descriptors to generate hedonic coefficients that are specific

    to each shopping centre category. Community (COM – 79 stores and less), regional (REG –

    80 to 149 stores) and super-regional (SREG – 150 stores and over) centres’ rented space

    roughly amount to 283 000 sq. ft., 612 000 sq. ft. and 1 489 000 sq. ft., respectively. GLA

    distribution by retail category and shopping centre size is displayed in Exhibit 1 while

    Exhibit 2 provides an operational definition for each variable used in the modelling process.

    3.2 Structural and Cyclical Attributes

    In addition to basic financial and physical characteristics, a series of five market structure

    and cyclical attributes are developed in order to capture the effect on rent of both

    commercial dynamics within shopping centres and overall economic situation. These are:

    Lease duration (LEASEDURN): It might be expected that risk reduction deriving

    from a longer lease term should result in a rent discount for the tenant, provided that

    regional commercial rents at the time of negotiation are relatively stable or

    declining; otherwise, a longer than average term may penalize the landlord.

    An agglomeration index (AGGLOMINDX): Defined as the ratio of GLA for a

    given retail category within a shopping centre to total GLA in that centre, this index

  • 5

    measures agglomeration economies resulting from the amalgamation of a large

    number of tenants in a given field of retail activity and, therefore, from the

    increased consumer traffic it implies. It should be expected that the larger the index,

    the higher the rent that the landlord can extract from tenants in that category.

    A concentration index (CONCNINDX): While the landlord can take advantage of

    the abundance of retailers in a given commercial category, he will in contrast be

    prone to grant a rent discount where relatively few tenants are in control of the field,

    since any defection might induce a severe drop in yearly revenues. The Herfindahl

    Index, designed at measuring industrial concentration, is used here. Since it

    accounts for both the number of stores in a retail category and their relative share of

    the total GLA, it mirrors the level of competition in a field and the bargaining power

    of tenants. It can be assumed that the larger the index, the lower the rent paid.

    The GLA open to negotiation (OPENLEASE) in any given year is also a good

    indication of the bargaining power of tenants in a shopping centre. Indeed, where a

    substantial proportion of total GLA is under negotiation at the same time, the

    landlord should be expected to grant rent discounts in order to avoid massive

    departures to competitors. Therefore, the higher the index, the lower the rent.

    Finally, economic cycles (CYCLE91_92) should theoretically affect the negotiation

    process. An analysis of the consumption expenses of households and retail sales in

    the Quebec metropolitan area between 1981 and 2001 (expressed in 1992 constant

    dollars) indicates that the 1991-92 period is characterized by a drop in commercial

    activity. Thus, the coefficient of this dummy variable should display a negative

    sign.

    3.3 Analytical approach

    Two functional forms are used in the study, namely the linear and log-linear ones; a

    logarithmic transformation is also applied to the GLA variable. Exhibit 3, displaying basic

    descriptive statistics for all variables, clearly indicates that neither NETRENT nor GLA are

    normally distributed; Figure 1 provides further evidence of this. Hence the rationale for

    such transformations. While included in the data base and available for some 526 stores,

    unit sales (SALES/SQFT) are not included in the analysis at this stage of the research. The

  • 6

    final calibration of the equations involves the removal of 15 extreme residuals considered

    to be highly detrimental to the model performances; these represents less than 2% of the

    initial data base. Finally, the regression procedure adopted is a combination of both

    standard and stepwise approaches.

    4. MAJOR FINDINGS

    4.1 The Linear Form – Model A

    As can be seen from Exhibit 4, the linear model yields interesting results in spite of the non-

    linearity of the dependent variable. While the explanatory performance of Model A, which

    displays an adjusted R-Square of 0,714 and a F value of 84,2, is quite fair, its predictive

    performance remains rather weak: considering the global average rent ($64), the relative

    SEE stands at 38,4%, which was to be expected in the light of the highly skewed

    distribution of the NETRENT/SQFT variable. Examination of the regression coefficients

    suggests that no inconsistency can be detected with respect to either their magnitude or

    sign, with the exception of the ANCHOR parameter estimate which is unexpectedly

    positively signed whereas it should be negative. Safe for a few coefficients whose statistical

    significance do not meet the 0,10 (CYCLE91_92; SPECIALTY*SREG) or the 0,05

    (SHOESTORE*COM; AGGLOMINDX*REG) threshold, all other descriptors exhibit

    strong t values. Most interestingly, the two structural attributes indicative of tenants’

    bargaining power (CONCNINDX*SREG and OPENLEASE*REG) emerge as significant

    and with the right sign.

    Considering that the linear model may not provide the best indications on the hedonic

    shopping centre rent function, let us turn to Model B for a more reliable interpretation of

    the coefficients obtained via the log-linear form.

    4.2 The Log-Linear Form – Model B

    Regression results for Model B are shown in Exhibit 5. While overall performances

    obtained with the log-linear form are quite similar to those derived from the linear one1, the

    1 It should be kept in mind that performance tests obtained with a linear form cannot be compared with those derived from a non-linear function without first applying the test suggested by Box and Cox (1964). The latter consists in computing the linear model using the transformed dependent variable Yi / YG , with YG being the geometric mean of the Y.

  • 7

    statistical significance of parameter estimates is substantially improved for most

    descriptors. Only one coefficient (KIOSK*REG) is not significant at the 0,05 level while

    all coefficient signs – including that of the ANCHOR variable - are in line with theoretical

    expectations. Most important though, four out of five structural and cyclical variables

    emerge as statistically significant, lease duration (LEASEDURN) alone being rejected from

    the model. As for excessive multicollinearity, VIFs suggest that there is none, the highest

    VIF value standing at 2,89, which is well below the critical threshold of 10. In spite of that,

    it is interesting to note that there might be a structural link between store agglomeration

    (AGGLOMINDX*REG) and the clothing retail sector (CLOTHING*REG) in regional

    shopping centres.

    In order to make an adequate interpretation of the implicit rents of commercial attributes

    derived from Model B, it is appropriate to keep in mind the retail structure of shopping

    centres. In that respect, Exhibit 1 may prove very helpful.

    4.3 Interpreting the coefficients of basic physical and retail category attributes

    As expected, the prominent role of gross leasable area in the retail rent determination

    process clearly emerges from the model, the negative sign of the Ln_GLA coefficient

    indicating that unit rent decreases with store size. More precisely, increasing average store

    size (3 000 sq. ft.) by 10% will result in a 2,4% drop in unit rent2. As shown by the Beta,

    standardized coefficient, frontage is also a major determinant3 and exerts a positive

    influence on rent due to the enhanced visibility and attractiveness it confers to a store.

    Thus, raising the mean frontage (34 ft.) by 10% increases unit rent by roughly 1,5%.

    Quite interestingly, the presence of a jewellery impacts differently on rents depending on

    the size category of the shopping centre it belongs to. In community shopping centres

    (JEWELRY*COM), the effect is negative whereas it is positive in both regional

    (JEWELRY*REG) and super-regional (JEWELRY*SREG) structures. A twofold

    explanation can be brought forward: on the one hand, the relative scarcity of this retail

    activity in community centres (6,8% of stores and 1,6% of GLA) as opposed to regional

    2 This marginal impact is obtained by applying mean values to all model variables and then simulating a 10% increase in GLA, from 3 000 to 3 300 sq. ft. As a result, unit rent drops by 2,4%, from $38,53 to $37,59. 3 In the current state of the data base, this attribute is only available for super-regional centres.

  • 8

    centres where jewellers are in excess (25,7% of stores and 3,0% of GLA) translates into a

    rent discount in the former case and in a location premium in the latter case. On the other

    hand, jewellery stores located in community centres typically offer cheaper products than

    those found in more glamorous, either regional4 or super-regional ones that also benefit

    from agglomeration economies; hence the positive sign of the latter coefficients. The same

    rationale, combining relative scarcity, prestige location and agglomeration economies,

    applies – with even greater relevance – to clothing and shoe stores located in community

    (negative sign) and regional (positive sign) shopping centres.

    Agglomeration economies are clearly at stake when it comes to interpreting the marginal

    contribution of restaurants to unit rents, with regional and super-regional centres

    commanding substantially higher rents than community ones. Rent patterns differ though

    with respect to personal services and specialty stores. In spite of their relative abundance,

    the negative coefficients assigned to the SERVICES*COM and SPECIALTY*COM

    estimates reflect the bargaining power of local retailers that are at the very core of

    community centres’ mission, namely proximity services. In contrast to all other statistically

    significant retail categories, specialty stores located in super-regional centres

    (SPECIALTY*SREG) also command lower unit rents: according to the “combined” and

    “compared” purchase concept, consumers are attracted by high-tech specialty stores

    (computer, audio and video stores) which, for that reason, benefit from rent discounts;

    hence the negative sign attached to the related coefficient.

    Kiosks are found only in regional and super-regional shopping centres. Since they occupy

    the central alley of shopping malls where consumer traffic is optimal, they generate very

    high sales per square foot and, consequently, command the highest unit rents of all retail

    categories. Their contribution to the retail rent determination process is among the

    interesting findings of this study. While the KIOSK*REG coefficient is only significant at

    the 0,10 level, the parameter estimate of the KIOSK*SREG descriptor (Beta coefficient of

    0,286) undoubtedly suggests that kiosks located in super-regional centres substantially

    increase their overall profitability; actually, the unit rent they pay represents a 144%

    4 It is worth noting that among the two regional shopping centres included in the study, one is located in a rather low-class, popular environment while the other attracts high-income, most sophisticated customers. Considering that bias, the magnitude of the regional centres-related coefficients would project a different picture if the “low-profile” centre were distinguished from the “high-profile” one.

  • 9

    premium over the base (intercept) rent. Finally, anchor tenants do benefit, as expected,

    from a major rent discount; while it amounts to roughly 24% on average, it can be much

    higher in some cases.

    4.4 Interpreting the coefficients of structural and cyclical descriptors

    Central to this study, findings pertaining to agglomeration economies in shopping centres

    corroborate the literature on the subject. They clearly suggest that while larger size

    shopping centres involve greater competition among tenants, store clustering also generate

    substantially higher sales volumes, which translates into higher rents. When applied to

    regional shopping centres (AGGLOMINDX*REG), a 10% increase in the mean

    agglomeration index (0,14) results in a 1,3% rise in unit rent. In contrast, and according to

    theoretical expectations, concentration levels in retail activity, as measured by the

    Herfindahl Index, impact negatively on rents. In as much as super-regional shopping

    centres are concerned (CONCNINDX*SREG), a 10% rise in the average concentration

    index (0,11) translates into a 1,5% drop in rent. Tenants who negotiate their lease while a

    large number of retailers do the same do experience, as expected, a strengthening of their

    bargaining power. In regional shopping centres, every 10% increase in the proportion of

    open leases (OPENLEASE*REG) results in a 0,8% reduction in unit rent. This raises the

    importance of lease renewal strategy for shopping centre owners. Finally, a recessionary

    economic cycle affects retail rents negatively. Over the 1991-92 period, overall shopping

    centre rents in the Quebec metropolitan region dropped by 12%.

    5. SUMMARY OF FINDINGS AND SUGGESTIONS FOR FURTHER RESEARCH

    5.1 Summary of findings

    This study is an attempt to model shopping centre rents and to investigate whether

    agglomeration economies are a driving force in the rent determination process. It is based

    on physical and financial information obtained for seven super-regional, regional and

    community shopping centres in Quebec City. While financial data apply to the 1998-2000

    period, leases were negotiated over a longer period that extends from 1976 to 2000. At this

    point, 784 stores are accounted for in the study. In addition to basic financial and physical

    characteristics, a series of five market structure and cyclical attributes are developed in

  • 10

    order to capture the effect on rent of both commercial dynamics within shopping centres

    and overall economic situation. Main findings can be summarized as follows:

    As expected, the prominent role of gross leasable area in the retail rent determination process clearly emerges from the model, the negative sign of the Ln_GLA coefficient indicating that unit rent decreases with store size;

    Frontage is also a major determinant and exerts a positive influence on rent due to the enhanced visibility and attractiveness it confers to a store;

    Quite interestingly, the presence of a jewellery impacts differently on rents depending on the size category of the shopping centre it belongs to. In community shopping centres, the effect is negative whereas it is positive in both regional and super-regional structures. A combination of relative scarcity, prestige location and agglomeration economies provides a sensible explanation to such findings;

    A similar rationale applies – with even greater relevance – to clothing and shoe stores located in community and regional shopping centres;

    Agglomeration economies are clearly at stake when it comes to interpreting the marginal contribution of restaurants to unit rents, with regional and super-regional centres commanding substantially higher rents than community ones;

    Rent patterns differ though with respect to personal services and specialty stores. In spite of their relative abundance, the negative contribution of this retail category in community shopping centres reflects the bargaining power of local retailers that are at the very core of community centres’ mission, namely proximity services;

    Specialty stores located in super-regional centres also command lower unit rents due to the attraction they exert on high-tech goods consumers;

    Since they occupy the central alley of shopping malls where consumer traffic is optimal, kiosks command the highest unit rents of all retail categories;

    Anchor tenants do benefit, as expected, from a major rent discount which amounts, on average, to 24% of base rent;

    Findings clearly suggest that while larger size shopping centres involve greater competition among tenants, store clustering generates substantial agglomeration economies that translate into higher rents;

    Concentration levels in retail activity, as measured by the Herfindahl Index, impact negatively on rents;

    The proportion of leasable space under negotiation in a given year strengthens the bargaining power of tenants, who consequently benefit from a rent discount;

    Finally, a recessionary economic cycle affects retail rents negatively.

  • 11

    In short, this study corroborates previous research findings about the critical role played by

    anchor tenants in the generation of agglomeration economies as well as the importance of

    tenant mix, product diversity, quality of goods and image in the retail rent structuring

    process. While increased attractiveness has an overall positive effect on both sales and unit

    rents for most stores - namely in the case of kiosks - , they allow major tenants and other

    specialty goods retailers to negotiate lower rents with shopping centres’ owners. Such

    factors however impact differently on rents depending on shopping centre size and profile.

    Finally, retail structure within shopping centres and lease renewal strategies by owners will

    affect tenants’ bargaining power and, therefore, rent levels.

    5.2 Suggestion for further research

    While this study is but a preliminary investigation into the retail rent dynamics, it raises

    several interesting issues namely with respect to the measurement of externalities and

    agglomeration, as opposed to dispersion, effects. While shopping centre configuration and

    design deserve further attention, resorting to concepts and analytical tools found in

    geography and spatial economics to measure such phenomena may lead to major

    developments in the field.

  • 12

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  • 13

    Gatzlaff, D. H., Sirmans, G. S. and Diskin, B. A. (1994). The Effect of Anchor Tenant Loss on Shopping Center Rents, The Journal of Real Estate Research, 9 :1, pp. 99-110.

    Ghosh, A. (1986). The Value of a Mall and Other Insights from a Revised Central Place Model, Journal of Retailing, 62, pp. 244-249.

    Grewal, D. R., Krishnan, R., Baker, J. and Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions, Journal of Retailing, 74 :3, pp. 331-352.

    Griffith, D. A. (1987). Spatial Autocorrelation : A Primer, Washington D. C. : Association of American Geographers.

    Hartzell, D. J., Shulman D. G. and Wurtzebach, C. H. (1987). Refining the Analysis of Regional Diversification for Income-Producing Real estate. The Journal of Real Estate Research 2 :2, pp. 85-95.

    Heckman, J. (1985). Rental Price Adjustment and Investment in the Office Market, AREUEA Journal, 13, pp. 23-42.

    Hotelling, H., (1929). Stability in Competition, The Economic Journal, 39, pp. 41-57. Ingene, C. A. and Ghosh, A. (1990). Consumer and Producer Behaviour in a Multipurpose Shopping

    Environment, Geographic Analysis, 22, pp. 70-91. Jain, A. J. and Etgar, M. (1976). Measuring Store Image Through Multidimensional Scaling of Free Response

    Data, Journal of Retailing, 52 :4, pp. 61-70. James, D. L., Durand, R. M. and Dreves, R. A. (1976). The Use of a Multi-Attribute Attitude Model in a Store

    Image Study, Journal of Retailing, 52 :2, pp. 23-31. Jud, D. G., Benjamin, J. D. and Sirmans, G. S. (1996). What Do We Know about Apartments and Their

    Markets ? Journal of Real Estate Research, 11, pp. 243-258. Kirkup, M. and Rafiq, M. (1994). Managing Tenant Mix in New Shopping Centers, International Journal of

    Retail and Distribution Management, 22: 6, pp. 29-37. Konrad, S. (1984). Location and Spatial Pricing with non-convex Transportation Schedules, Bell Journal of

    Economics, 12. Lösch, A. (1940). Die räumliche Ordnung der Wirtschaft, Jena. Traduit par Woglom, W.H. et Stolper, W.F.,

    (1954), The Economics of Location, New York, Yale University. Mejia, Luis C. and Benjamin, John, D. (2002). What Do We Know About the Determinants of Shopping

    Center Sales ? Spatial vs. Non-Spatial Factors, Journal of Real Estate Literature, 10:1, pp. 3-26. Mazursky, D. and Jacoby, J. (1986). Exploring the Development of Store Images, Journal of Retailing, 62 :3,

    pp. 145-163. Mejia, Luis C., Eppli, M. J. and Benjamin, J., D. (2001). Retail Tenant Rents in a Market with Shopping Mall

    Image Differentiation, Working Paper. Mulligan, G. F. (1983) Consumer Demand and Multipurpose Shopping Behavior, Geographical Analysis, 15,

    pp. 76-81. Nelson, R. L. (1958). The Selection of Retail Locations, New York : Dodge. Nevin, J. R. and Houstan, M. J. (1980). Image as a Component of Attraction to Intraurban Shopping Areas,

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    26: 1, pp. 331-347. Pashigan, B. and Gould, E. (1998). Internalizing Externalities : The Pricing of Space in Shopping Centers,

    Journal of Law and Economics, XLI :1, pp. 115-142. Pearson, T. D., (1991). Location ! Location ! Location ! What is Location, The Appraisal Journal, 59 :1, pp.

    7-20. Rosen, K. T. (1984). Towards a Model for the Office Building Sector, AREUEA Journal, 12, pp. 261-269. Roulac, S. E. (1996). Foreword State of the Discipline : Malaise or Renaissance ? Journal of Real Estate

    Research, 12 :2, pp. 111-123.

  • 14

    Sirmans, G. S. and Benjamin, J. D. (1991). Determinants of Market Rent, Journal of Real Estate Research, 6, pp. 357-379.

    Sirmans, C. F. and Guidry, K. A. (1993). The determinants of shopping centre rents, The Journal of Real Estate Research, 8 :1, pp. 107-115.

    Sivitanides, P. S. (1997). The Rent Adjustment Process and the Structural Vacancy Rate in the Commercial Real Estate Market, Journal of Real Estate Research, 13:2, pp. 195-209.

    Tay, R. S., Lau, C. K. and Leung, M. S. (1991) The Determination of Rent in Shopping Centers : Some Evidence from Hong Kong. Journal of Real Estate Literature, Cleveland, 7:2, pp. 183-196.

    Vandell, K. D. and Lane, J. S. (1987). The Economics of Architecture and Urban Design : Some Preliminary Findings, Journal of the American Real Estate and Urban Economics Association, 17:2, pp. 235-265.

    Weber, A. (1929). Theory of the Location of Industries, Chicago, University of Chicago Press, 259 pages. West, D. S., Von Hohenbalken, B. et Kroner, K. (1985). Tests of Intra urban Central Place Theories,

    Economic Journal, 95, pp. 101-117. Wheaton, W. C. and Torto, R., G. (1995). Office Rent Indices and their Behavior Over Time, Journal of

    Urban Economics, 35:2, pp. 121-139. Wheaton, W. C. (2000). Percentage Rent in Retail Leasing : The Alignment of Landlord – Tenant Interests,

    Real Estate Economics, 28: 2, pp. 185-204.

    ________________________________________________

  • 15

    Exhi

    bit 1

    : Str

    uctu

    ring

    Dat

    a B

    ase

    by R

    etai

    l Cat

    egor

    y an

    d Ty

    pe o

    f Sho

    ppin

    g C

    entr

    e

    Nb.

    %G

    LA (s

    f)%

    Nb.

    %G

    LA (s

    f)%

    JEW

    ELR

    Y5

    6,8%

    4 63

    71,

    6%19

    8,6%

    18 4

    573,

    0%C

    LOTH

    ING

    1317

    ,6%

    23 7

    148,

    4%82

    37,1

    %21

    8 12

    835

    ,6%

    SHO

    ES2

    2,7%

    4 99

    51,

    8%22

    10,0

    %39

    796

    6,5%

    RES

    TAU

    RAN

    T12

    16,2

    %12

    983

    4,6%

    3415

    ,4%

    33 6

    985,

    5%SE

    RVI

    CES

    2027

    ,0%

    41 8

    2614

    ,8%

    2210

    ,0%

    34 6

    205,

    7%SP

    ECIA

    LTY

    1925

    ,7%

    120

    397

    42,6

    %36

    16,3

    %69

    749

    11,4

    %AN

    CH

    OR

    34,

    1%74

    148

    26,2

    %5

    2,3%

    197

    699

    32,3

    %K

    IOSK

    00,

    0%0

    0,0%

    10,

    5%23

    80,

    0%To

    tal

    7410

    0,0%

    282

    700

    100,

    0%22

    110

    0,0%

    612

    385

    100,

    0%

    Nb.

    %G

    LA (s

    f)%

    Nb.

    %G

    LA (s

    f)%

    JEW

    ELR

    Y34

    7,0%

    25 4

    221,

    7%58

    7,4%

    48 5

    162,

    0%C

    LOTH

    ING

    169

    34,6

    %39

    7 03

    726

    ,7%

    264

    33,7

    %63

    8 87

    926

    ,8%

    SHO

    ES33

    6,7%

    58 3

    423,

    9%57

    7,3%

    103

    133

    4,3%

    RES

    TAU

    RAN

    T82

    16,8

    %56

    923

    3,8%

    128

    16,3

    %10

    3 60

    44,

    3%SE

    RVI

    CES

    326,

    5%38

    048

    2,6%

    749,

    4%11

    4 49

    44,

    8%SP

    ECIA

    LTY

    9619

    ,6%

    307

    394

    20,6

    %15

    119

    ,3%

    497

    540

    20,9

    %AN

    CH

    OR

    81,

    6%60

    0 53

    940

    ,3%

    162,

    0%87

    2 38

    636

    ,6%

    KIO

    SK35

    7,2%

    5 61

    00,

    4%36

    4,6%

    5 84

    80,

    2%To

    tal

    489

    100,

    0%1

    489

    315

    100,

    0%78

    410

    0,0%

    2 38

    4 40

    010

    0,0%

    SU

    PER

    _REG

    ION

    AL (2

    )

    A

    ll C

    ateg

    orie

    s (7

    )St

    ore

    Cat

    egor

    y

    Stor

    e C

    ateg

    ory

    CO

    MM

    UN

    ITY

    (3)

    R

    EGIO

    NAL

    (2)

  • 16

    Exhibit 2: Operational Definition of Variables

    N.B.: M = Metric variable; D = Dummy variable

    V A R IA B L E

    O PE R A T IO N A L D E FIN IT IO N T Y PE

    N E T R E N T /SQ F T N et rent / sq . foot (D ependent variable); expressed as total gross rent (base + overage) m inus transferable operating expenses.

    M

    B asic A ttributes G L A G ross Leasable A rea (sq. feet). M

    SA L E S/SQ F T Store yearly realized sales / G LA . M

    F R O N TA G E Store frontage (feet) M

    JEW E L R Y Jew elry retailer. D

    C L O T H IN G C lothing retailer; includes w om en 's, m en 's and children 's read-to -w ear clothes and accessories.

    D

    SH O ESTO R E Shoe retailer; includes fam illy shoes, w om en 's, m en 's & boy's shoes, athletic footw ear, unisex / jean store.

    D

    R E ST A U R A N T Food services; includes restaurant & fast food (w ith/out liquor), sandw ich & pizzas stores, candy & nuts stores.

    D

    SE R V IC E S Personal and financial services; includes banks & insurance, m edical & dental offices, beauty salons, cleaners & dryers, unisex hair, barbershops, travel agents.

    D

    SP E C IA L TY Specialty and gifts retailer; includes radio, video & m usic centres, cards & gifts, books, decorative accessories, eyeglasses-optician stores.

    D

    A N C H O R A nchor tenant; large, chain stores having betw een 20 000 et 200 000 sq. feet of G LA - U sually seen as providing both stability and custom er draw ing pow er to the shopping centre (W al-M art, S im ons, T oys' R ' U S, The Bay, Sears, etc.).

    D

    K IO SK K iosk store; sm all, light structure w ith open sides, usually located at a central position of the m all, close to high pedestrian traffic and having a G LA of betw een 70 and 300 sq. feet (cellular phone, candy and lottery stores).

    D

    Structural and cyclical attributes LE A SED U R N Lease duration (years) M

    A G G L O M IN D X A gglom eration index, expressed as the ratio of G LA for a given retail category w ithin a shopping center to total G LA in that center.

    M

    C O N C N IN D X H erfindahl Index, used as a m easure of the concentration of a retail category w ithin a given shopping center; it is expressed as the sum of the squared proportion of each store’s G LA in that category.

    M

    O P EN L EA SE Leasable area open to negotiation during a given year, in a given shopping center, as a proportion of total G LA in that shopping centre; it is used as a m easure of the bargaining pow er of tenants.

    M

    C Y C L E91_92 Lease w as negotiated over the 1991-1992 recessionary period. D

  • 17

    Exhi

    bit 3

    : Des

    crip

    tive

    Stat

    istic

    s

    VARI

    ABLE

    SNb

    . Com

    pute

    dTy

    peM

    ean

    Med

    ian

    Mod

    eSt

    d. D

    ev.

    Min

    .M

    ax.

    NETR

    ENT/

    SQFT

    ($)

    784

    M64

    5430

    460,

    430

    8G

    LA (S

    q.ft)

    784

    M3

    041

    1 23

    32

    000

    10 8

    2922

    163

    034

    SALE

    S/SQ

    FT1 (

    $)52

    6M

    431

    339

    214

    335

    42

    627

    FRO

    NTAG

    E*SR

    EG2 (F

    t.)23

    1M

    3428

    3320

    913

    6JE

    WEL

    RY58

    D0,

    070

    1CL

    OTH

    ING

    264

    D0,

    340

    1SH

    OES

    TORE

    57D

    0,07

    01

    REST

    AURA

    NT12

    8D

    0,16

    01

    SERV

    ICES

    74D

    0,09

    01

    SPEC

    IALT

    Y15

    1D

    0,19

    01

    ANCH

    OR

    16D

    0,02

    01

    KIO

    SK36

    D0,

    050

    1LE

    ASED

    URN3

    (Yea

    rs)

    621

    M10

    1010

    51

    47AG

    GLO

    MIN

    DX78

    4M

    0,14

    0,08

    0,22

    0,13

    0,00

    0,86

    CONC

    NIND

    X78

    4M

    0,11

    0,08

    0,02

    0,13

    0,02

    1O

    PENL

    EASE

    362

    1M

    0,08

    0,08

    0,00

    0,06

    0,00

    0,50

    CYCL

    E91_

    9237

    D0,

    050

    1

    1. S

    ales

    wer

    e no

    t ava

    ilabl

    e fo

    r one

    sup

    er-re

    gion

    al s

    hopp

    ing

    cent

    re (2

    58 c

    ases

    mis

    sing

    ).2.

    Fro

    ntag

    e w

    as a

    vaila

    ble

    for o

    nly

    one

    supe

    r-reg

    iona

    l sho

    ppin

    g ce

    ntre

    (FR

    ON

    TAG

    E*SR

    EG, 2

    31 c

    ases

    ).3.

    Sin

    ce y

    ear o

    f lea

    se n

    egoc

    iatio

    n w

    as a

    vaila

    ble

    for 6

    21 s

    tore

    s on

    ly (1

    63 c

    ases

    mis

    sing

    ), bo

    th le

    ase

    dura

    tion

    (LEA

    SED

    UR

    N)

    an d

    pro

    porti

    on o

    f ope

    n le

    ases

    (OPE

    NLE

    ASE)

    wer

    e co

    mpu

    ted

    on th

    is g

    roun

    d.

  • 18

    Fig

    ure

    1: N

    et U

    nit R

    ent a

    nd G

    LA D

    istr

    ibut

    ions

    NET

    REN

    T/SQ

    FT

    300,0

    280,0

    260,0

    240,0

    220,0

    200,0

    180,0

    160,0

    140,0

    120,0

    100,0

    80,0

    60,0

    40,0

    20,0

    0,0NET

    REN

    T/SQ

    FT

    Frequency

    160

    140

    120

    100 80 60 40 20 0

    Std.

    Dev

    = 4

    5,92

    M

    ean

    = 63

    ,7

    N =

    784

    ,00

    GLA

    1600

    00,0

    1500

    00,0

    1400

    00,0

    1300

    00,0

    1200

    00,0

    1100

    00,0

    1000

    00,0

    9000

    0,0

    8000

    0,0

    7000

    0,0

    6000

    0,0

    5000

    0,0

    4000

    0,0

    3000

    0,0

    2000

    0,0

    1000

    0,0

    0,0GLA

    Frequency

    700

    600

    500

    400

    300

    200

    100 0

    Std.

    Dev

    = 1

    0829

    ,43

    M

    ean

    = 30

    41,3

    N =

    784

    ,00

  • 19

    Exhibit 4: Model A - Linear Form / N=769 / K=23

    Model Summaryb

    ,850 ,722 ,714 24,60Model1

    R R SquareAdjusted R

    SquareStd. Error of the

    Estimate

    Dependent Variable: NETRENT/SQFTb.

    ANOVAb

    1171410 23 50931 84,162 ,000450838 745 605

    1622248 768

    RegressionResidualTotal

    Model1

    Sum ofSquares df Mean Square F Sig.

    Dependent Variable: NETRENT/SQFTb.

    Coefficientsa

    157,98 8,44 18,71 ,000-14,88 1,12 -,371 -13,25 ,000 2,10

    ,32 ,05 ,131 6,03 ,000 1,25-29,40 11,21 -,051 -2,62 ,009 1,0325,64 6,20 ,087 4,13 ,000 1,1826,48 4,70 ,119 5,63 ,000 1,19

    -30,21 7,37 -,082 -4,10 ,000 1,0615,34 4,89 ,103 3,14 ,002 2,89

    -29,64 17,51 -,033 -1,69 ,091 1,0116,67 5,85 ,061 2,85 ,005 1,21

    -22,04 7,72 -,057 -2,85 ,004 1,0735,51 5,11 ,159 6,94 ,000 1,4029,69 3,52 ,195 8,42 ,000 1,44

    -25,82 5,98 -,087 -4,32 ,000 1,10-25,64 6,29 -,082 -4,08 ,000 1,0915,07 5,54 ,068 2,72 ,007 1,69-4,65 3,16 -,033 -1,47 ,141 1,3657,34 24,77 ,045 2,32 ,021 1,01

    122,24 5,14 ,555 23,76 ,000 1,4622,15 8,67 ,067 2,55 ,011 1,8330,62 16,65 ,058 1,84 ,066 2,63

    -60,07 19,51 -,081 -3,08 ,002 1,87

    -78,57 25,94 -,080 -3,03 ,003 1,86

    -4,48 4,30 -,021 -1,04 ,298 1,05

    (Constant)

    Ln_GLAFRONTAGE*SREGJEWELRY*COMJEWELRY*REGJEWELRY*SREGCLOTHING*COMCLOTHING*REGSHOESTORE*COMSHOESTORE*REGRESTAURANT*COMRESTAURANT*REGRESTAURANT*SREGSERVICES*COMSPECIALTY*COMSPECIALTY*REGSPECIALTY*SREGKIOSK*REGKIOSK*SREGANCHORAGGLOMINDX*REGCONCNINDX*SREGOPENLEASE*REGCYCLE91_92

    B Std. Error

    Unstand'zd Coeff.

    Beta

    Stand'zdCoeff.

    t Sig. VIF

    CollinearityStatistics

    Dependent Variable: NETRENT/SQFTa.

  • 20

    Exhibit 5: Semi-Log Model / N=769 / K=23

    Model Summaryb

    ,843 ,711 ,702 ,3543Model1

    R R SquareAdjusted R

    SquareStd. Error of the

    Estimate

    Dependent Variable: Ln_NETRENT/SQFTb.

    ANOVAb

    231 23 10,024 79,845 ,00094 745 ,126

    324 768

    RegressionResidualTotal

    Model1

    Sum ofSquares df Mean Square F Sig.

    Dependent Variable: Ln_NETRENT/SQFTb.

    Coefficientsa

    5,725 ,122 47,07 ,000-,259 ,016 -,457 -16,04 ,000 2,10,006 ,001 ,177 8,02 ,000 1,25

    -,780 ,161 -,097 -4,83 ,000 1,03,345 ,089 ,083 3,86 ,000 1,18,291 ,068 ,092 4,29 ,000 1,19

    -,928 ,106 -,177 -8,74 ,000 1,06,206 ,070 ,098 2,92 ,004 2,89

    -1,189 ,252 -,093 -4,71 ,000 1,01,295 ,084 ,076 3,50 ,000 1,21

    -,518 ,111 -,095 -4,66 ,000 1,07,429 ,074 ,136 5,82 ,000 1,40,361 ,051 ,168 7,12 ,000 1,44

    -,800 ,086 -,191 -9,28 ,000 1,10-,819 ,091 -,186 -9,05 ,000 1,09,191 ,080 ,061 2,40 ,017 1,69

    -,114 ,045 -,057 -2,50 ,013 1,36,591 ,357 ,033 1,66 ,098 1,01,891 ,074 ,286 12,02 ,000 1,46

    -,269 ,125 -,057 -2,15 ,032 1,83,940 ,240 ,125 3,92 ,000 2,63

    -1,350 ,281 -,129 -4,80 ,000 1,87

    -1,028 ,374 -,074 -2,75 ,006 1,86

    -,129 ,062 -,042 -2,08 ,038 1,05

    (Constant)

    Ln_GLAFRONTAGE*SREGJEWELRY*COMJEWELRY*REGJEWELRY*SREGCLOTHING*COMCLOTHING*REGSHOESTORE*COMSHOESTORE*REGRESTAURANT*COMRESTAURANT*REGRESTAURANT*SREGSERVICES*COMSPECIALTY*COMSPECIALTY*REGSPECIALTY*SREGKIOSK*REGKIOSK*SREGANCHORAGGLOMINDX*REGCONCNINDX*SREGOPENLEASE*REGCYCLE91_92

    BStd.Error

    Unstand'zd Coeff.

    Beta

    Stand'zdCoeff.

    t Sig. VIF

    CollinearityStatistics

    Dependent Variable: Ln_NETRENT/SQFTa.


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