ED 100 224 TITLE INSTITUTION Span AGENCY PUB DATE NOTE AVAILABLE FROM DOCUMENT Tissues 82 006 123' Voluntary Sqpport of Education 1972-73. Council for Financial Aid to Education, New York, N.Y. American &Inapt Council, Washington, D.C.; National Association of Independent Schools, Bostont,Nass. Nay 74 20p.;,Oversized pages of tabular data have been omitted Council for Financial Aid to Education, 680 Fifth 'Menus, New York, New York 10019 ($6.00) EDRS PRICE NF -$0.75 8C-$1.50 PLUS POSTAGE DESCRIPTORS 'Alumni; Colleges; *Educational Finance; *Financial Support; *Foundation Programs; *Higher Education; *Private Financial Support; Secondary Education; Universities ABSTRACT This document details voluntary giving to higher education, private secondary, and elementary educAtion. Highlights indicate: (1) The total voluntary support of the.instftutions of higher edncatioz in 1972-73 is estimated at '2.240 billion, an increase of $220 million ftom 1971-72. (2) All classes of colleges and universities reported increased support in 1972-73 except the 'private men's colleges. (3) About half of the increase in total support was attributed to increased giving by nonalumni individuals. (4) Th6 gain in total voluntary support was about equally divided between current and capital purposes. (5) Deferred gifts, which increased another 56.7 percent in 1972-73, reached a new high in relative importance. Bequests.were unchanged. College and university endowment funds showed nq significant change. (6) The independent precollege schools participating in the 1972-73 survey reported 26.1 percent more support than those participating in the 1971-72 survey, but about two-thirds of the increase was due to a single foundation gift to one school. Important tabular data has not been reproduced because of 'oversized pages. (HMI)
Transcript
ED 100 224
TITLEINSTITUTION
Span AGENCY
PUB DATENOTE
AVAILABLE FROM
DOCUMENT Tissues
82 006 123'
Voluntary Sqpport of Education 1972-73.Council for Financial Aid to Education, New York,N.Y.American &Inapt Council, Washington, D.C.; NationalAssociation of Independent Schools, Bostont,Nass.Nay 7420p.;,Oversized pages of tabular data have beenomittedCouncil for Financial Aid to Education, 680 Fifth'Menus, New York, New York 10019 ($6.00)
ABSTRACTThis document details voluntary giving to higher
education, private secondary, and elementary educAtion. Highlightsindicate: (1) The total voluntary support of the.instftutions ofhigher edncatioz in 1972-73 is estimated at '2.240 billion, anincrease of $220 million ftom 1971-72. (2) All classes of collegesand universities reported increased support in 1972-73 except the'private men's colleges. (3) About half of the increase in totalsupport was attributed to increased giving by nonalumni individuals.(4) Th6 gain in total voluntary support was about equally dividedbetween current and capital purposes. (5) Deferred gifts, whichincreased another 56.7 percent in 1972-73, reached a new high inrelative importance. Bequests.were unchanged. College and universityendowment funds showed nq significant change. (6) The independentprecollege schools participating in the 1972-73 survey reported 26.1percent more support than those participating in the 1971-72 survey,but about two-thirds of the increase was due to a single foundationgift to one school. Important tabular data has not been reproducedbecause of 'oversized pages. (HMI)
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Voluntary S
upport of Education 197273
TA
BLE
OF
CO
NT
EN
TS
Preface 2
HIghlights 3
Higher E
ducation 4N
ational Estim
ates 4T
he Survey R
esults 6
Voluntary S
upport, by Reporting Institutions e
Voluntary S
upport, by Source 8
Voluntary S
upport, by Purpose 10
Bequests, D
eferred Giving, and E
ndowm
ent Funds 12
Private S
econdary and Elem
entary Schools 61
The S
urvey Results 61
Details of S
upport by ParthA
rating Institutions13759
AppendixS
umm
ary Tables by C
lass of Institution:T
able I.A
ll Institutions, 1972-73 82T
able II. -1,121 Institutions. 1972-73 vs. 1971-72 64
Table A
Voluntary S
upport of Higher E
ducation, by Type of Institution 65
Table B
Voluntary S
upport of Higher E
ducation, by Source 66
Table C
Voluntary S
upport of Higher E
ducatios a, by Purpose 66
Survey P
articipation Record 67
Additional R
espondents, 1972-73 60
Am
erican Alum
ni Council's H
onor Rolls ofA
chievement in A
lumni G
iving 1972-73 68
The S
urvey Report w
as preparedby the
CF
AE
Division of R
esearchM
ay 1974
A grant from
the Reader's
Digest F
oundation has assistedf
3the C
FA
E in m
eeting the costs ofprciducing this Survey.
'4
PRE
FAC
E
The Survey of V
oluntary Support of Eduiation, 1972-73,is the 14th in a series of studies in educational
philanthropy conducted by the Council for Financial A
idto E
ducation since 1954-55. The A
merican A
lumni
Council in 1965-66 and the N
ation! Association of Independent Schools
in 1967-68 became co-sponsors
of the Survey in an effort to producea single survey of voluntary giving to education w
ith the broadestpossible coverage.
An analysis of the institutional participation record for this 1972-73 Survey
appears in the Appendix on page
67. The num
ber of participating colleges and universitiesw
as about 7% less for 1972-73 than for 1971 -72, but
well w
ithin the range of response in previous Surveys. The num
ber of pre-collegeschools w
as slightly higherthan in 1971-72.
Thedefinitions used in the 1972-73 Survey
are the same as those used in 1971-72. V
oluntary support, as de-fined in G
ift Reporting Standards, excludes incom
e from endow
ment and other
invested funds as well as
all support received from Federal, state and local governm
ents and theiragencies: in editing the question-naires, the C
FAE
deleted all income from
these sources when
so identified by the reporting institution. Any
enrollment figures not supplied by the colleges and universities
were taken fiom
the Education D
irectory,1972-7.3, published by the U
.S. Office of E
ducation.
Since 1965-66, the Survey information has been processed by electronic
computer, and m
ost of the datasupplied by the participating institutions have been stored
on magnetic tape. T
he ready availability of thisstore of inform
ation makes it possible to undertake supplem
entary studies of educational philanthropyin
accord with any expressed interest in the subject.
The data in this report are the result of countless hours of w
ork bym
any individuals. To all those W
ho filledout the questionnaires, to the institutions they represent, and to the cooperating associations in the educa-tional com
munity, the A
AC
, the CFA
E, and the N
Algarould like to
express their deepest gratitude.
Additional copies at $6.00 per copy
are available from the C
ouncil for Financial Aid to E
ducation, 680 FifthA
venue, New
York, N
ew Y
ork Loop.
4
Highlights
HIG
HE
R. E
DU
CA
TIO
N
In 1972-73, foe the first time since'3968-69, the percentage increase in total voluntary
support was greater
than the percentage increase in total college and university expenditures.
A N
ew R
ecord High. T
he total voluntary support of the institutions of higher educationin 1972-73 is esti-
_noted at $2.240 billion. This is an increase of $220 m
illion,or 10.9%
, over the $2.020 billion estimated for
1971-72, and a new record high for private support.
Tw
o-Year Institutions R
eport Largest G
ains..All classes of colleges and universities reported increased
sup-port in 1972-73 except the private m
en's colleges. The tw
o-year comm
unity and junior colleges did betterthan the four-year institutions. T
he public colleges and universities and theprivate coeducational colleges
reported larger increases than the other categories of four-year colleges.
Non-A
lumni Individuals L
ead Donor G
roups. Ano..1.
of he increase.in total support was atnibuted to
increased giving by non-alumni individuals G
ift, ..,1d grantsA
tom business corporations w
ere also up signifi-cantly. T
here were substantial gains, in alum
ni support and support from m
iscellaneoussources. Foundationgrants show
ed no`change, and support from religious denom
inationi decreased slightly.
Student Aid gupport R
ose Substantially. The gain in total voluntary support
was about equally divided
between current and capital put:poses. G
ifts and grants for student aid increasedm
ore than support for anyother 'specific purpose, but there, w
ere appreciable gains in unrestrictedsupport and support for research
.and faculty com
pensation.
Deferred G
iving Up for Second Y
ear. Deferred gifts, w
hich increased 70% in 1971-72, increased another
56:71 in 1972-73 and reached a new high in relative im
portance. Bequests
were unchanged. C
ollege anduniversity endow
ment funds show
ed no significant change.
The num
ber of colleges and universities participating In the Surreyw
as 1,020, dow-71 from
1971-72. How
-ever, the trends and other com
parative findings are derived primarily from
the analysis of information re-
ported by 881 institutions of higher education thatpart in both the 1971-72 and 1972-73 Surveys.
PRIV
AT
E SE
CO
ND
AR
Y A
ND
EL
EM
EN
TA
RY
ED
UC
AT
ION
The independentpre-college schools participating in the 1972-73'Survey reported 26.1%
more support than
those taking part in the 1971-72 Survey, btit about two-thirds of the increase
was accounted for by a single
foundation gift to one school. Excluding that gift, m
ost of the gainw
as due to increased support by non-alum
ni individuals, primarily in the form
of bequests; therew
as no change in the division of the total between
Current and capital support. T
he endowm
ent funds of these schoolsgrew further in 1972-73.
I
.
Higher E
ducation.In 1972-73, voluntary support am
ounted to $2.240 billion, or10.92m
ore than in 1971-72. For the first time
since 1968-69, thepercentage increase in voluntary support w
asgreater than the percentige rise of total
college and university expenditures.
The C
FAE
estimates that the totalvoluntary support received by all institutions ofhigher education in 1972-
'73 am
ounted to $2240 billion. This
is a new record high for such
support, and it exceeds the $2.020 billionestim
ated for 1971-72 by 10.0%. T
heseestimates are based on analyses ofSurvey participation and other data,
and are consistent with the totals ofprivate gifts and grants com
piled by the U.S. O
ffice of Education
up to1965-68. A
s indicatedon the accom
panying chart, the voluntarysupport of higher education has m
ore thandoubled since 1962-63.
Estim
ated Voluntary
Support of Colleges and U
niversities by Major Sources and in T
otal
600
4000
Non-alum
ni Individuals
'66-'70-
"751.1962-
'64-'00-
'28-T
O-
12-63 -
0567
6971
7363
6567
6971
7.:
TO
TA
L V
OL
UN
TA
RY
SUPPO
RT
2,000.M
aiden of dollars
1,500
1.0007
'64-63
WI-
61'68-69
'70-71
'72-73
5000in-6
Estim
ates of the national total of higher educational support by source are shown in T
able 1. About one-half
of the estimated increase in total support. in 1972-73 w
as accounted for by non-alumni individuals; support
from this source rose alm
ost 22% to a level of about $600 m
illion. Corporate support of colleges and univer-
sities increased roughly 16% and reached a new
high of $320 million. T
he gifts of alumni of institutions of
higher education, at $536 million, w
as about 11% greater than in 1971-72. G
rants from private philanthropic
foundations, at $524 million, w
as essentially unchanged. The support attributed to religious denom
inationsshow
ed a small decrease.
Table 1. E
stimated T
otal Support by Source (millions of dollars)
1971-721972-73
I Change
FOU
ND
AT
ION
S523
524+
0.2N
ON
-AL
UM
NI l*D
H1D
UA
LS
AL
UM
NI
493481
800536
+2L
7+
11.4ti
BU
SINE
SS CO
RPO
RA
TIO
NS
275320
+16,3
RE
LIG
IOU
S DE
NO
MIN
AT
ION
S101
..99
2.0O
TH
ER
147161
+ 9.5
TO
TA
L V
OL
UN
TA
RY
SUPPO
RT
2,0202,240.
+10.9
The rate of grow
th of total voluntary support in the past five years has exceeded the rate of growth of student
enrollment. H
owever, total college and university expenditures per student have risen because of inflation
at a rate roughly equal to that of the Consum
er Price Index. In the three years prior to 1972-73 the combina-
tiln of enrollment grow
th and inflation resulted in an increase in total institutional expenditures that ex-ceeded the grow
th of total voluntary support. In 1972-73, for the first time since 1968-69, the percentage
increase in voluntary support was greater than the percentage increase in total expenditures.
Table 2. V
oluntary Support of Higher E
ducation Relative to E
nrollment and Purchasing Pow
er
All H
igher F.ducation
Change
1067-68 to19117 -68
1968-691969-70
1970-711971-72
1972-731972-73
TO
TA
L E
STIM
AT
ED
SUPPO
A.r ( M
ILL
ION
S )$1,600
$1,780$1,860
$2,020$2,240
+40.0
EN
RO
LL
ME
NT
( TH
OU
SAN
DS)
6,912.$1,800
7,5138,005
8,5818,949
9,215+
33.3SU
PPOR
T PE
R ST
UD
EN
T$ 231
$ 240$ 222
$ 217$ 226
$ 243+
5.2C
ON
SUM
ER
PRIC
E IN
DE
X ( 1967 =
100 )102.1
107.0113.1
118.8123.3
122.2+
26.5SU
PPOR
T PE
R sruD
EN
T E
..: 1967 DO
LL
AR
S$ 226
$ 224$ 196
$ 1833 183
$ 18816.8
TO
TA
L E
XPE
ND
ITU
RE
S ( BIL
LIO
NS)
$ 19.9$ 22.1
$ 24.7$ 27.4
$ 29.9$ 32.5
+83.3
TO
TA
L E
XPE
ND
ITU
RE
S PER
STU
DE
NT
$2,880$2,940
$3,090$3,190
$3,340$3,530
+22.5
TH
E SU
RV
EY
RE
SUL
TS
Voiuntary Sw
art, by Reporting Instibdions
With the exception pf private m
en's colleges,all groups of colleges and universities reportedincreased vol-
.untary support in 1972-73. T
he two-year colleges reported
larger increases than the four-year institutions.A
mong the four-year colleges and universities, 681
of the public institutions reported increases; thecorres-
ponding figure for private institutionsw
as 592.1n both cases them percentages w
ere greater than in 1971-72.
The 1,0-20 colleges and universities w
hichtook part in the 1972-73 Survey reported
a total of $1.751 billionof voluntary support. T
his isan increase of $104 m
illion, or 6.32, over the amount reported by 1,093
institu-tions of higher education for 1971-72. T
herew
ere 861 colleges and universities which participated in both
the 1971-72 and 1972-73 Surveys, andthey reported a year-to-year increase of 94%
.
The Survey results, by class ofinstitution, are show
n in Tables 3a and 3b. D
espitea decrease of nearly 72 in
the number of participating
institutions, the colleges and universities takingpart in the 1972-73 Survey
reported $1.751 billion in voluntarysupport, a record high and nearly double the
amount reported in the
1962-63 Survey. The average am
ount reportedper institution, at $1,717,005, w
as also a record high, and theincrease over 1971-72, w
hich amounted to 142,
is the largest year-to-year increase in institutionalsupport'
since the Survey became annual in 1965 -66.
Table 3a. T
otal Support buType of Institution, A
llColleges and U
niversities Reporting (000
°nutted).
197142*1972 -73'
7 Change
No.
Am
ountM
i.A
mount
MA
JOR
PRIV
AT
E U
NIV
ER
SITY
64$ 690,662
65$ 704,409
S.PR
IVA
TE
ME
N'S C
OL
LE
GE
S17
26,87214
22.43716.5
PRIV
AT
E W
O) E
X C
OL
LE
GE
S87
60,64985
61.567+
1.5PR
IVA
TE
CO
ED
UC
AT
ICISA
L C
OL
LE
GE
S471
399,080433
412.5984.10.9
PRO
FESSIO
NA
L &
SPEC
IAL
IZE
D SC
HO
OL
S76
90,28271
106.413+
17.9T
OT
AL
PRIV
AT
E 4-Y
EA
R715
$1,267,545668
$1,342,424+
5.9PU
BL
IC ucsyrrunoss (4 -Y
EA
R)
222356,253
217381276
-4- 7.6T
OT
AL
4-YE
Alt
9371,623,798
8851,725,700
4- 6.3JU
NIO
R C
OL
LE
GE
S156
22,809135
"5,288+
10.9G
RA
ND
TO
TA
L1,093
$1,646,6071,020
$1,750,988+
6.3A
VE
RA
GE
PER
INST
ITU
TIO
N.
$1,506$1,717
+14.0
° Figures shown diger slightly from
those publishedin the 1971-72 Survey R
eport; 13 'itstitutions have been reclas-sified and the am
ount of support reported by themin 1971-72 has been allocatet; '!? the class in w
hich theyreported in 1972-73.
A total of 861 colleges and universities took part in both the 1971.72 and 1972-73 Surveys; the data for this
sample of institutions provide the best available clue to the year-to
year developments by institutional
category. Further details for this group of participants is shown in Sum
mary T
able II on page 64.
Table 3b. T
otal Support by Type of Institution, 861 C
olleges and Universities in T
wo Surcep M
OO
omitted)
No.
197 I -7219:2-73
I Change
MA
JOR
PRIV
AT
E L
'NIV
ER
SITIE
S63
$ 690,003$ 700,466
+ 1.5
PRIV
AT
E M
EN
'S CO
LL
EG
ES
1321.354
20,0826.0
PRIV
AT
E W
OM
EN
'S CO
LL
EG
ES
8058,6.30
59,600+
1.7PR
IVA
TE
.70ED
UC
AT
ION
AL
CO
LL
EG
ES
386346,724
412,755+
19.0PR
OFE
SSION
AL
dr SPEC
IAL
IZE
D SC
HO
OL
S60
82.03487,516
+ 6.7
TO
TA
L PR
IVA
TE
4YE
AR
602$1,198,745
$1,280,419+
6.8PU
BL
IC m
sYrrtm
oxs (4-YE
AR
)166
297,358356,763
+20.0
TcrrA
r.4-1EA
R.
768$1,496,103
-$1.637,182+
9.4JU
NIO
R C
OL
LE
GE
S93
16,66721,354
+28.1
clump T
OT
AL
861i1,512,770
$1,658,536+
9.6T
OT
AL
SUPPO
RT
TH
IS GR
OU
P AS O
FA
LL
INST
ITU
TIO
NS R
EPO
RT
ING
91.994.7
Aside from
the private men's colleges, every class of institution reported increased voluntary
support in1972-73. T
he largest gain was posted by the 2-year com
munity and junior colleges, w
hich reported 28.1%m
ore support, primarily from
corporations and miscellaneous sources; how
ever, most of the increase w
asaccounted for by tw
o colleges, one public and one private. Am
ong the 4-year institutions, the largest increase,20%
, was reported by public colleges and universities; the largest increases for them
came principally from
corporate and foundAtion sources. Increased support w
as widely characteristic of the public institutions, and
113, or 687, of the 166 public colleges participating in the two Surveys reported increases
over 1971-72.
The 386 private coeducational colleges in the tw
o-Survey sample reported 19%
more total support in 1972-73
than in 1971-72. Here also, the gains w
ere widespread, w
ith.627 of these institutions showiag
more support
in 1972-73 than in 1971-72. These colleges reported large gains in support from
all classes of donors exceptreligious denom
inations.
The m
ajor private universities, which perennially account for
more than 40%
of all reported support, receivedonly 1.5 m
ore in 1972-73 than in 1971-72. Although they received substantially
more from
their alumni and
from non-alum
ni individuals, they received 15% leis from
private foundations and slightit less,fromcorpo-
rations and religious denominations.
Although the private m
en's colleges received greater support from corporations and foundations, they
re-ported a decline in support from
their alumni and othersources and a 6%
decrease in total support as com-
:I
pared to 1971-72. The private w
omen's colleges gained only 1.7%
in totalsupport; increases in gifts and
bequests from alum
ni and increases in grants from foundations and religious denom
inationsw
ere largelyoffset by decreases in
support received from corporations and non-alum
ni individuals.
The 20 institutions
reporting the highest totals of voluntary' supportam
ongthe public and
private collegesreporting
ior,1972-73w
ere:
HA
RV
AR
D U
NIV
ER
SITY
$57,154.814N
EW
YO
RK
UN
IVE
RSIT
Y$28,929,449
STA
NFO
RD
UN
IVE
RSIT
Y46,513,140
WISC
ON
SIN. U
NIV
ER
SITY
OF
22,650,851C
AU
FOR
NIA
, UN
IVE
RSIT
Y O
F-SYST
EM
44.329,041V
AN
DE
RB
ILT
UN
IV1E
RSIT
Y22.209.859
YA
LE
UN
IVE
RSIT
Y32,185,329
PRIN
CE
TO
N U
NIV
ER
SITY
22,136,112C
OR
NE
LL
UN
IVE
RSIT
Y30,614,561
MIC
HIG
AN
, UN
IVE
RSIT
Y O
F21,910,826
NO
RT
IIWE
SIER
N U
NIV
ER
SITY
30,306.6811.4./.T
.2i,663.402
PEN
NSY
LV
AN
IA, U
NIV
ER
SITY
OF
28,898,812M
INN
ESO
TA
. UN
IVE
RSIT
Y O
F20,192,202
CH
ICA
GO
, UN
IVE
RSIT
Y O
F28,873,133
SOU
TH
ER
N C
AL
IFOR
NIA
, UN
IVE
RSIT
Y O
F18,818,191
EM
OR
Y U
NIV
ER
SITY
27440,470C
ASE
WE
STE
RN
RE
SER
VE
UN
IVE
RSIT
Y18.170,380
CO
LU
MB
IA U
NIV
ER
SITY
27,141,396D
AR
TM
OU
TH
CO
LL
EG
E16,259,044
"it
Voluntary Support, by Som
e-
Virtually all of the increase in voluntary
support1972-73 w
as the result ofgreater levels of giving by indi-viduals and
corporations. Foundation support showed no change, and
support by religious denominations
continued a downw
ard trend.
Tables 4a and 4b show
thereported levels of support by donor
groups. The largest dollar increase in educa-
tionalsupport cam
e from increased giving by non-alum
ni individuals; almost half of the increase in total
voluntary support came from
this source. Most of these
gains accrued to the benefit of the major private uni-
versities and the private coeducationalcolleges, but the greatest percentage increase in this source ofsupportw
as recorded by the private professional and specialized schools.
Table 4a. T
otal Support by Source, AllC
olleges and Universities R
epeiting moo
omitted)
1971-72(1,093 inst.)
1972-73(100 inst.)
Change
FOU
ND
AT
ION
S$ 426,596
(25.9)$ 409,926
(23.4 )3.9
NO
N-A
LU
MN
I IND
IVM
UA
LS
401,397(24.4 )
469,087(26 8)
+16.9
AL
UM
NI
392,460(23.8)
418,016(23.9)
+ 6.5
BU
SINE
SS CO
RPO
RA
TIO
NS
223,183(13.6 )
249,764(14.3)
+11.9
RE
LIG
IOU
S DE
NO
MIN
AT
ION
S81,825
(5.0)78,131
(4.1)4.5
OT
HE
R121,148
(7.3)128,065
(7.2 )+
4.1T
OT
AL
$1,646,607 (100.0)$1,750,989 (100.0)
+ 8.3
ME
MO
:A
LL
IND
IVM
UA
LS
$ 793= (482)
$ 887,103(50.7)
+11.7
1 e
Table 4b. T
otal SupportSource, 861 C
olleges and Universities in T
wo Surveys m
oo omitted)
1971-721972-73
Change
FOrliD
AT
ION
S$ 385,130
(25.4)$ 393,166
(13.7).+
21N
ON
-AL
LIM
NI hiD
IVID
UB
LS
373,342(24.7)
441.232(26.6)
+18.2
AL
UM
NI
376,412,(24.9)
403,280(24.3)
+ 7.1
BU
SI N E
SS. CO
RPO
RA
IION
S204.074
(13.5)235,819
(14.2)+
15.6R
EL
IGIO
US D
EN
OM
INA
TIO
NS
68.086(4.5)
67,675(4.1)
0.6O
TH
ER
105,726(7.0)
117.365(7.1)
+11.0
TO
TA
L$1,512,770
(100.0)$1,658,537
(100.0)+
9.6
TO
TA
L SU
PPOR
T T
HIS G
RO
UP A
S % O
FA
LL
INST
ITU
TIO
NS R
EPO
RT
ING
91.994.7
One of the m
ost significant findings in the Survey is the magnitude of the grow
th of suprt from business
corporations. Percentagewise, this am
ounted to roughly 16, a
figure that indicates clea.ly that corporatesupport of higher education has broken out of the narrow
range it had been in since 1960-67 and enterednew
high ground. Alm
ost half of the dollar increase went to public colleges and universities, and there w
eresizable percentage gains in corporate support of private m
en's and coeducational colleges. The largest per-
centage increase, however, w
as recorded by two-year colleges; business support of these schools m
ore thandoubled over its 1971-72 level. C
orporate gifts and grants to the major private universities w
ere essentiallyunchanged.
Futmdltion support and support from
religious denominations appear to have show
n no change and may
have decreased slightly. The private foundations had show
n a very substantial increase, and had reacheda new
high, in 1971-72; in 1972-73 this high level appears merely to have been redistributed som
ewhat aw
ayfrom
the major private universities (dow
n 15.0%) to all the other institutional categories. M
ost of this shiftaccl ued to the benefit of public colleges and universities (up 27.1%
), although the percentage gains were
largest for the private men's colleges (57.7%
) and the two-year colleges (66.0%
). The slight decline in support
by religious denominations reflects a long-turn dow
nward trend, and the am
ount reported by all institutionsparticipating in the Survey, $78.1 m
illion, is the lowest on record.
Alum
ni giving increased substantially in 1972-73 for the third year in a row, but the rate of increase w
asabout the sam
e as for total voluntary support so that support from this source as a share of the total w
as un-changed. T
he largest gain, 18.5%, w
as posted by public institutions, b it there were significant increases
reported by the major private universities, the private w
omen's and coedu ational colleges, and the tw
o-yearcolleges. A
lumni support received by private m
en's colleges. and professional and specialized schoolsdropped appreciably.
1 1
.
Table S. A
lumni Support and the A
nnual Fundt
Year
InstitutionsR
eporting
Num
ber ofA
lumni D
onorsto A
nnual FundA
lumni G
iftsto A
nnual Fund
Average
Alum
niG
ifts toA
nnual Fund
Effectiveness ofA
rnaud FundSolicitation
Total of A
llA
lumni G
iving1965-86
1,1091,872,565
$ 88,771,329$47.41
20.2%$283,093,503
1968-871,133
1,857,29291,477,401'
49.2520.0%
291,555,2331967-88
1,3961,990,164
98342.54049.38"
20.02332,719,578
1968 -691,344
2,000.893113.525,615
56.7318.37
400,344,808°1969 -70
1,3741,966.099
'114.812,51558.29
17.5%348,922,525
1970-711,417
2,147,845124.035.573
57.7417.6%
403,790,3521971-72
1,4382,158.498
143.827,22566.54
17.1%03,481,393
1972-73L
3652.301,547
157.590,90168.47
17.6%432,169.589
° It should he noted that the 1968-69 figure for totalalum
ni giving incletle% one non -recurring gfft of 940 m
illion.
The alum
ni participation rate in Annual Funds
was 17.81 for all institutions, including the independent
schools, in the Survey. Although this
is the first major increase in
many years, this rate is no higher than it
was in 1970-71. T
he total number of alum
ni donors showed
a 8.61 rise and the dollar amount of their gifts
rose 9.77, despite a decrease of 4.9% in the num
ber of reportinginstitutions. T
he size of theaverage gift
increased 2.91 to $68.47. The historical record
is shown in T
able 5.
Voluntary Support. by Purpose
The gain in total voluntizry
support was about equally divided betw
een current and capitalpurposes. Gifts
and grants for student aidrose very substantially.
The distribution o:1 voluntary
support by purpose, as reported by all institutions takingpart in the Surveys,
is shown in T
able 6. The dollar increase
was about equally divided betw
een support for currentoperationsand support for capitalpurposes, including additions to endow
ments. A
nd therew
as little change in the rela-tive im
portance of one against the other.
Table &
Total Support by Purpose, A
ll Collegesand U
niversities Reporting (000 om
itted)
1971-72(1.(193 inst.)
1972-73(1.440 inst.)
c Change
UN
IUM
TR
ICIT
D$ 552,852
(33.6)$ 594,542
(34.0)7.8
PHY
SICA
L PL
AN
T322,577
(19.6)322,830
(18.4)+
0.1R
ESE
AR
CH
210,585(12.8)
228,447(13.0)
+ST
UD
EN
T M
D214,741
(13.0)251.486
(14.4)4.17.1
FAC
UL
TY
CO
MPE
NSA
TIO
N80,993
(4.9)88,901
(5.1 )+
9.8O
TH
ER
265,079(16.1)
284,802(15.1)
0.1T
OT
AL
$1,848,807(100.0)
$1,750,989(100.0)
+ 6.3
CU
RR
EN
T$ 877,887
(53.3)$ 929,115
(53.1)+
5.9C
APIT
AL
$ 7i ,920(46.7)
$ 821,874(48.9)
.+ 8.9
12
The relative im
portance of current and capitalsupport does, however, vary greatly by institutional category
and by donorgroup, as
indicated in Table 7. C
urrentsupport is relatively larger for public colleges and m
i-.
versities, while capital support tends to be larger for private institutions. Individual donors, alum
ni andnon-
.aluiani alike, invariably give more for capital than for currentpurposes, w
hile businesscorporations, foun-
dations, religious denominations, and other contributors favor
operating support over capital gifts.
Table 7. T
otal Support for Current and C
apital Purposes
by Type of Institution
Current O
perations1971-_ 72
1972-73C
apital Purposes1971-72
1972-73
MA
JOR
PRIV
AT
E U
NIV
ER
SITIE
S2
51.7%49.8%
48.3%PR
IVA
TE
ME
N'S C
OL
LE
GE
S37.2%
38.8%82.8%
83.4%PR
IVA
TE
WO
ME
N'S C
OL
LE
GE
S42.5%
47.0%57.5%
53.0%PR
WA
TE
CO
ED
UC
AT
ION
AL
CO
LL
EG
ES
47.1%44.82
52.9%55.2%
PRO
FESSIO
NA
L &
SPEC
IAL
IZE
D SC
HO
OL
S53.5%
50.0%48.5%
50.0%PU
BL
IC IN
STIT
UT
ION
S69.1%
88.1%30.9%
.31.9%
JUN
IOR
CO
LL
EL
FS59.9%
49.8240.12
50.4%PR
IVA
TE
SEC
ON
DA
RY
& E
LE
ME
NT
AR
Y SC
HO
OL
S33.02
28.3287.e%
71.7%
Current O
perationsC
apital Purposesby Source
1971 -721972-73
1971-721972-73
FOU
ND
AT
ION
S5822
53.3%43.8%
48.7%N
ON
- AL
UM
NI IN
DIV
IDU
AL
S35.42
35.4%84.8%
84.8%A
LU
MN
I38.2%
41.1%81.8%
58.9%C
OR
POR
AT
ION
S74.5%
72.8%25.5%
27.2%R
EL
IGIO
US D
EN
OM
INA
TIO
NS
83.9%84.7%
18.1%15.3%
OT
HE
R C
RO
UPS A
ND
SOU
RC
ES
83.9%83.1%
18.1%
In terms of specific applications, the
supp ;ft received for student aidpurposes rose 17.1%
, which is a sub-
stantially larger gain than for any other category. The largest dollar increase w
as for unrestricted funds, andthe share of totalsupport that w
as unrestricted, 34%, w
as at an all -time high. Support for research
purposesand for faculty
compensation also increased, w
hile support for physical plant and miscellaneous
purposesshow
ed no change.
The increase in
support designated for student aid purposes was m
ostly due to non-alumni individuals, but
there was also a significant increase in foundation
grants for this purpose. The gain in support from
businesscorporations w
ent largely for physical plant purposes and, secondarily, for unrestricted use Ly the
: ecipientinstitutions.
tet 413
Bequests, D
eferred Giving, and E
ndavamentrunds
Support received from individuals in the form
of bequests showed
no cbmge. D
eferred giving, however,
rose 56.7% to a new
record of $80 million. T
he value of college and university endowm
entsappears to have
shown no significant change.
The am
ount of voluntary support provided by individualdonors in the form
of bequests; for all reportinginstitutions, w
as $255.9 million, virtually unchanged from
the $254.3 million
reported for 1971-72. As a
per-centage of total voluntary support, how
ever, bequests declined from 15.4%
to 14.6% in 1972-73. In relation
to total support received from individual donors, bequests fell from
32.0% in 1971-72
to 28.8% in 1972-73. A
llthe increase in individual giving, therefore, is attributable
to living donors.
Charitable rem
ainder trusts and other forms of deferred
giving reached a new record high both in term
s ofthe total dollar value of such contracts and in
terms of their relative im
portance. A total of $80.2 m
illionw
asreported for 1972-73, som
e 56.7%m
ore than in 1971-72. This am
ount represents 9.0% of the total support
re-ceived from
individuals, the highest suchpercentage on record.
Table .8.
Forms of Individual G
iving= a Percentage of V
oluntary Support byindividuals
Year
Requests
Deferred
Giving
Year
Bequests
Deferred
Giving
1962-63A
.4%3'.5%
1968-6926.6%
5.4%1964-65
31.4%;
6.7%1969-70
27.3%5.0%
1965-66.30.1%
6.8%1970-71
34.9%3.9%
1966-6725.5%
8.1%1971-72
32.0%6.4%
1967-6825.1%
7.1%1972-73
28.8%9.0%
The endow
ment funds of the colleges and universities
reporting these figures decreasedvery slightly be-
tween the end of 1971-72 and the end of 1972-73. H
owever, the decreases
in percentage terms (0.8%
for bookvalue, 3.3%
for market value)
were sm
aller than the declines in the number of reporting institutions (9.5%
forbook value, 4.8%
for market value).
Year
Book V
alueN
o. ofInstitutions
Market V
alueN
o. ofInstitutions
1966-67$ 8,200,435.609
971$ 9,879,205,044
8101967-68
8,733,597,872988
10,647,484,710725
1968.699,382,129,700
94610,538,383,370
8531969-70
9,730,278.977
9,199,401,044882
1970-719,421,470,510
1,00711,325,350,815
9181971 -72.
10,962,858,8851,020
12,988,170,314946
1972-7310,872,463,071
92312,555,449,746
901
14(C
ontinued on page 61)
Private S
econdaryand
Elem
entary Schools
The Suivey R
eed!.
Although theischools participating in the 1972-73 Survey reported 26.1%
more support than those hiking part
in the 1971-72 Survey, about two-thw
ds of the dollar increasetires accounted for by a single foundation giftto one school. E
xcluding that gift most of the gain w
as due to increased support by non-alumni individuals,
primarily in the form
of bequests.It
The 344 independent pre-college schools that responded
to the 1972-73 Survey reported a total of $123.6m
illion in voluntary support; this total includesa $17.3 m
illion gift bf land from one foundation to one school.
There w
ere 260 schools that took part in both Surveys and, excluding theone gift, they reported a year-to-
year increase of 9.6%. (See Sum
mary T
able 11. )
For this sample of 280 schools, the increase in support from
non-alumni individuals am
ountedto 19.3%
andaccounted for about three-fourths of the overall increase in totalsupport; m
ost of this increase, in turn, ap-. pears to
have been due to non-alumni bequests. A
lthough businesssupport of the schools continues to berelative!), sm
all, it ir.creased 34.4%over 1971-72. T
here was a sm
all decline in alumni giving and a large de-
cline in support from religious denom
inations. Foundationsupport, excluding the one large gift, show
ed again of 7.5%
, and there was a 20.5%
increase in support from m
iscellaneoussources.
The ten schools reporting the largest support totals in 1972-73
were:
IOL
AN
I SCH
OO
L ( H
AW
AH
)H
OW
E M
ILIT
AR
Y SC
HO
OL
( IND
.)D
EE
RFIE
LD
AC
AD
EM
Y ( M
ASS.)
ST. M
AR
K'S SC
HO
OL
(MA
SS. )ST
. JOH
NSB
UR
Y A
CA
DE
MY
(VT
. )
$17,699,73,678,5853,577,8383,289,2372,851,358
NO
RT
HFIFIZ
I MO
UN
T H
ER
MO
N SC
HO
OL
(MA
SS.) $1,901,346IIIL
L SC
HO
OL
(PA. )
1,772,375L
AW
RE
NC
EV
ILL
E SC
HO
OL
( N.J. )
1,809,088ST
. PAU
L A
CA
DE
MY
& SU
MM
IT SC
HO
OL
.( MIN
'..) 1,478,193L
OY
OL
A A
CA
DE
MY
( ILL
.).1,482,581
The proportion of total support earm
arked for capitalpurposes rose from
67.07 to 71.7%, but all of the in-
crease was due to the one large gift, w
ithout which there w
as no change in the current-eatIital division.
The endow
ment funds of the independent schools w
hich provide this information
grew further in 1972 73:
Year
Book V
alueN
o. ofS
choolsM
arketN
o. ofV
alueS
chools
1969-70$414,488,294
276. $405,235,494253
1970-71414,236,445
285528,151,006
279
No. of
Market
No.of
Year
BookV
alueSrhaals
Value
Schootc1971-72
$444.430,720281
%11.279,08.1
2731972-73
507,810,503297
620,937,478293
The annual statistical report com
piled for the mem
bers of the National A
ssOciation of
Independent Schoolsshow
s a total of $140.7 million in gift support received by 545 schools in 1972-73
as compared to $122.1
million received by 575 schools in 1971-72, an increase of 15.2%
. The gift
to Iolani School was not included
in the NA
IS report. All sources of gift support, except deferred gifts,are reported to have increased.
