Date post: | 20-Jun-2015 |
Category: |
Business |
Upload: | pritam-saha |
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Does advertising/marketing imply showing a false image
of the product?Pritam Saha1311034
Assumptions• I am working for Which? Which does more than test washing
machines. As a consumer champion, our campaigns work to make lives fairer, our advice helps people make informed decisions and our services and products put consumer’s needs first to bring people better value
• I have been asked to make a small presentation on how our work ties to the present concepts and trends in the marketing industry, to lower-level employees, in order to help them get a sense of purpose.
Choice is a Good Thing and Spending Makes You Happy
“You can manipulate consumers into wanting, and therefore buying, your products. It’s a game.” ~ Lucy Hughes, co-
creator of “The Nag Factor”
"Cigarettes are good for your health"
“Branded Goods Are Better”
In a widely-reported study, researchers showed that people will
believe a wine is of a high quality simply because they’re told it has a
$90 price tag.
VS
the act of transforming consumer products into lifestyle choices
“Identity Marketing”
The Roots