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DOES GENDER REALLY AFFECT SHOPPING PATTERNS? · PDF file Key words: shopping orientation,...

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  • DOES GENDER REALLY AFFECT SHOPPING PATTERNS?

    IOANA-NICOLETA ABRUDAN1

    ABSTRACT.

    Key words: shopping orientation, shopping behavior, shopping pattern, gender

    JEL Classification:

    1 Lecturer, Department of Marketing, Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, [email protected]

  • 1. Introduction and Review of Literature

  • Gender differences in shopping orientations

    .

    H1: Orientation towards price comparison and economy

  • Utilitarian orientation

    Hedonic orientation

    fashion leadership)

    socialization interpersonal affiliations

  • Gender differences in shopping behavior

    store and shopping center format choice

    H2:

    H3:

    H4:

  • H5:

    patronage set

    H6: H7:

    money spent

    H.8. H8.1: H8.2: H8.3: H8.4:

    spending time

    H9:

  • travel

    H10:

    H11:

    H12:

    accompanying persons

    H13:

    H14:

    H15:

  • 2. Material and Methods

  • 3. Results and Discussions

  • Table 1.

  • Table 2.

    Notes:

  • Table 3.

    Notes: SH= second-hand stores; Neigh. = neighborhood stores; Center = city center stores; Super = supermarkets; Hyper = hypermarkets; C&C = Cash & Carry stores; ShC = shopping centers; Online = online stores; Cat. = catalog retailing; Other = other retail formats (e.g. markets)

  • Table 4.

    Ge nd

    er

    N ev

    er

    O nc

    e

    O nc

    e a

    m on

    th

    2- 3

    tim es

    pe

    r m

    on th

    O nc

    e a

    w ee

    k

    Se ve

    ra l

    tim es

    a

    w ee

    k

    M ea

    n

    M od

    e

    St an

    da rd

    de

    vi at

    io n

    3.11 4 1.46 2.96 3 1.433 3.43 4 1.669 3.39 4 1.648 2.04 1 1.249 2.12 1 1.3 2.07 1 1.328 2.12 1 1.288 1.56 1 0.82 1.79 1 1.048 1.52 1 0.969 1.63 1 1.012 1.38 1 0.899 1.45 1 1.05 1.22 1 0.764 1.2 1 0.646 1.55 1 1.077 1.58 1 1.151 2.01 1 1.318 2.19 1 1.403 2.09 1 1.743 2.6 1 1.871 1.34 1 1.019 1.37 1 1.065

  • Table 5.

    Ge nd

    er

    N ev

    er

    O nc

    e

    O nc

    e a

    m on

    th

    2- 3

    ti m

    es

    pe r

    m on

    th O

    nc e

    a w

    ee k

    Se ve

    ra l

    ti m

    es a

    w

    ee k

    M ea

    n

    M od

    e

    St an

    da rd

    de

    vi at

    io n

    4.15 4 1.325

    4.27 4 1.225 3.11 3 1.287

    3.2 3 1.335 2.43 3 1.066 2.7 3 1.18

    Jewelry & accessories 1.45 1 0.783 2 = 37.108; p = 0 1.9 1 1.074

    1.93 1 1.016 1.82 1 0.996 1.7 1 0.887 1.57 1 0.778 1.53 1 0.792 1.74 1 0.973

    Cosmetics 2.03 1 1.116 2 = 32.968; p = 0 2.49 2 1.133

    1.82 1 1.134 1.8 1 1.067 2.57 1 1.62 2.44 1 1.622 2.18 1 1.365 2 1 1.31 1.68 1 1.084

    1.83 1 1.188 1.37 1 0.775 1.36 1 0.772

  • Table 6.

    Notes:

    equal variances assumed

  • Table 7.

  • Table 8.

  • Table 9.

    Table 10.

    Table 11.

  • 4. Conclusions

  • Table 12.

  • REFRENCES

    Journal of Database Marketing,

    Journal of Retailing

    International Journal of Retail & Distribution Management

    Procedia - Social and Behavioral Sciences,

    Journal of Retailing, The

    Service Industries Journal

    International Journal of Retail & Distribution Management,

    Journal of Business Research

  • Journal of Fashion Marketing and Management: An International Journal

    Sex Roles, Vol.

    Journal of the Academy of Marketing Science

    Psychology & Marketing .

    European Journal of Marketing

    The Journal of Product and Brand Management,

    Journal of Consumer Marketing

    Online Information Review

    Journal of Marketing;

    Journal of Shopping Center Research

    Journal of Retailing and Consumer Services,

    Journal of Fashion Marketing and Management: An International Journal

  • Clothing & Textiles Research Journal

    Marketing Intelligence & Planning

    Journal of Retailing and Consumer Services

    ", International Journal of Retail & Distribution Management,

    Journal of Marketing Research;

    International Journal of Retail & Distribution Management

    Journal of Retailing

    Journal of Retailing

    Journal of Retailing

    The Journal of Consumer Affairs

    Journal of Business Research

    International Journal of Retail & Distribution Management

  • Journal of Fashion Marketing and Management: An International Journal

    Journal of Retailing and Consumer Services,

    Psychology & Marketing,

    Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol.

    Advances in Consumer Research

    Journal of Family Ecology and Consumer Sciences,

    Internet Research

    Family and Consumer Sciences Research Journal

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