Date post: | 19-Jul-2015 |
Category: |
Marketing |
Upload: | semrushwebinars |
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Does Google use Topical PageRank?
If so how can you see it in action?
Can we takeaway useful action points?
@tryMajestic
The BIG specialist search engine
Twitter has 500,000,000 Tweets per day on average
In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)
@tryMajestic
Why Categorize the Web?
Categorizing into topics prevents spam:http://maj.to/1yZOdW5 (TrustRank Paper)http://maj.to/1Bb1lHu (Stanford Paper)
Matt Cutts signalled Google might use Topical PageRank in 2014: http://maj.to/14LqFYk
@tryMajestic
Who is more popular on Twitter?
Use case: Finding influencers
Lady Gaga? Barack Obama?
Trust Flow
74Trust Flow
70
@majesticseo
Caveats
• Correlation is not Causation
• Majestic uses proprietary Topic calculation• SEMrush SERPs data may differ
• More on the caveats at– Blog.majestic.com tomorrow
@majesticseo
Takeaways
• Search Results are stronger it sites are categorized first
• Google has suggested their engineers have worked on “Topical Page Rank”
• There are correlations between rankings and topics
Strategies:• Build content around topical themes to
create hubs of authority or
• Change brand awareness around the keyword
@tryMajestic
Out of Trust Flows understandingReal insight into the world wide web from Majestic,the specialist search engine