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Doing business in Germany
01 October 2015
West Brewery, Glasgow
Isabelle Henderson
Scottish Development International
First steps to selling internationally
• Export training: introductory, intermediate and advanced• International E-commerce training: how to sell abroad through your website• Market research team: statistics, market reports to identify the best markets, lists of potential customers• Technical support: our team can identify all technical requirements to export any goods and services to any country• Trade missions: Scottish Enterprise and UKTI• Market awareness events• Make it to market grant• One to one meeting with an International Trade Adviser
Scottish Development International services
Export: get started
•Identify a market •Identify the routes to market: end users, trade/shops, distributors, agents, attending fairs•Technicalities, certification, labelling, packing, commodity code, documentation•Quotations: terms and conditions•Foreign currencies •VAT•Transport•Terms of payment, how to get paid, how to fund your exports
Chris LynchDirector International, Scotland
Santander Corporate & Commercial Banking
1st October 2015
Doing Business in Germany:Enterprise Europe Network Scotland
by Debbie Walker
The Enterprise Europe Network is...
the largest Innovation and Business Support Network in the world, connecting 3 million companies to each other, and to new market opportunities.
The Enterprise Europe Network has over 600 partners and 4,500 experts working in more than 50 countries and 280 cities.
Able to offer local organisations access to business, collaboration, knowledge and research partners who would be difficult to access by conventional means.
http://www.enterprise-europe-scotland.com/partners
EEN Partner Countries
// 80 EEN Offices throughout Germany, across all regions
Typically, EEN Clients will be seeking one of more of the following;• Qualified partners in Europe and beyond with whom to collaborate:
Find new routes to international markets
New innovations, technologies and processes for their business
Develop new products and services for new markets• Engage in European Funding opportunities• Support regarding business/technical issues relating to EU market entry or expansion• Attending international events geared at brokering transnational partnerships• Report their trading experiences back to the European Commission
How Can We Help?
// Additional EEN Sector Groups
http://een.ec.europa.eu/my/n/sector-groups
• Aeronautics & Space
• Automotive, Transport & Logistics
• Bio Chem Tech
• Nano- & Microtechnologies
• Woman’s Entrepreneurship
Sector Groups: EEN
• Services & Retail
• Textile & Fashion
• Tourism & Cultural Heritage
Using the EEN to develop international partnerships
Working With You: Supporting Partnerships
Partnerships
Events and Missions
Research & Leads
Partnership Database
// Research and Partner Leads
// Partnership Opportunities Database
// Events and Missions
Working With You: Research & Leads
Partnerships
Events and Missions
Research & Leads
Partnership Database
// Research• Using our network colleagues we can look into queries
regarding EU legislation, taxation, standards & regulation.
(Feed back EU trading complications to the Commission)
// Leads• Proactively sourcing partners in all 50+ countries
• Access to business cooperation databases
• Qualifying potential leads based on needs assessment
• Facilitating introductions to potential new partners
Working With You: Partnership Databasehttp://www.enterprise-europe-scotland.com/partners
// Live Opportunities Search
Anonymous profiles are
published on the searchable
database – a collaborative
database featuring more than
40,000 live opportunities at
any given time
Live Opportunities: Business Requests
German company offering manufacturing agreement• Suppliers sought• Industrial
partner• Manufacturing
agreement offered.
Live Opportunities: Business Requests
German company seeking fairtrade products• Manufacturing
partners sought• Producers of
ethical clothing & accessories
• Distribution and services agreement offered.
Live Opportunities: Technology Requests
German company seeking new technologies• Academic or
industrial partners• Active in the field of
analytical detection• Seeking a licensing
agreement• Partner to bring
expertise
Live Opportunities: Technology Requests
German company seeking technical manufacturer• Industrial partners• Active in the field of coating plastic foils• Offers a
manufacturing agreement
Live Opportunities: Technology Requests
German company seeking technical cooperation• SME Partners• Active in the field of
waste water treatment
• Joint development of waste water solution requested
Live Opportunities: Research
German company seeking partners for European Funding Projects• Various Partners• Users &
Manufacturers of grinding machines
• Joining a consortium
Live Opportunities: Research
German lead consortium seeking end users for European Funding Projects• Industry Partners• End users in meat
processing to test technology under real life conditions
• Joining a consortium
Working With You: Events and Missions
Partnerships
Events and Missions
Research & Leads
Partnership Profile
// EEN Organised Missions• Focused visits between a group of like minded
companies, i.e., Market Visit to Germany /
Brewers Mission to Belgium
// Brokerage Events• Typically held alongside major trade fairs, i.e.,
Anuga; Seafood Expo Global; Vinexpo
• Supported by an online catalogue of participants
and online meeting booking system
• Co-organised by sectoral experts in the network
Working With You: Events and Missions
Partnerships
Events and Missions
Research & Leads
Partnership Profile
// Visiting Potential Partners• The EEN have dedicated business advisors on the
ground in over 600 locations. These advisors can be
available to support company visits for any translation or
logistical support needs
// Meet the Buyer – Tour d’Europe• The EEN F&D Sector Group run a twice yearly meet the
buyer event in different locations around Europe. The next
is in Rotterdam to meet with Dutch and Belgian F&D
buyers in November
Working With You: Events Searchhttp://een.ec.europa.eu/tools/services/SearchCenter/Search/EventSimpleSearch
The EEN
Meet the experts from the EEN - Enterprise Europe Network
European Funding
// Register with us for the following FREE services
http://www.enterprise-europe-scotland.com/sct/Myeen/register.asp • E-zines - for information on the newest events, legislation and information in your sector/business area. • Profile Alerting System – you can sign-up to receive alerts when new profiles are published in your sector/area. • Access to the Partnership Database – you can pro-actively scout for opportunities and submit expressions of interest to us directly.
// Connect with us to stay informedTwitter: https://twitter.com/eenscotland
LinkedIn: www.linkedin.com/groups/Enterprise-Europe-Network-Scotland-4050293 Podcasts: http://eenscotland.podbean.com/
Pro-active Scouting with the EEN Scotland
EEN Scotland Contact Points
EEN Scotland F&D Lead;
Debbie Walker
General team contact;
Scottish Enterprise Region
Highland Opportunity Region
EEN Scotland Website
www.enterprise-europe-scotland.com
Scottish Enterprise Website
www.scottish-enterprise.com
Enterprise Europe Network Website
www.een.ec.europa.eu
Dagmar WülknitzNRW Invest
Economic Development Agency of the German State of North Rhine-Westphalia
Questions?