Doing business in Hannover

Doing Business and Promotion of

Business Development in Germany

Niedersachsen Delegation in PA | Peter Eisenschmidt

Business Development in Germany | Sept 2011 | Page1

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At the Heart of Europe


•

Do I need To Tell you About…Industries in Niedersachsen?

• ICT

• Automobile

• Aerospace

• Mechanical engineering

• Food processing/Agriculture

• Biotechnology/Life sciences

• Energy technology

• Trade fairs

• Logistics

• Tourism


•

Gate to the European Market

Hannover Region:

• City of Hannover and 20 surrounding cities and boroughs

• Surface: 2,290 km²

• Inhabitants: 1.12 million

Catchment Area:

• 56.8 mill. people in a radius of 300 km (Germany only)

• 129.2 mill. people in a radius of 500 km (Germany and

neighbouring countries)


•

Transportation infrastructure

The Role Of Hannover As a

Transportation Hub

• Traditional role as an East-West trade hub with easy

access from all points within Europe

• Main crossroads of major German and European road,

rail and water arteries

• Linking the north-south and west-east arteries of the

German autobahn network

• International Airport to all major European destinations

• International Railway Hub, >110 high speed connections

1„5 hrs

2„5 hrs

3 hrs


•

Infrastruktur

Leipzig 2„45

Hamburg 1„09

Berlin 1„31

Munich 4„34

Frankfurt 2„06

Cologne 2„43

Bremen 0„59

International Railway Hub

110 fast train connections, 20 international connections


•

Transportation Infrastructure

International Airport Hannover

• Operation hour 24/7 (night-flight traffic)

• Direct access to numerous European destinations

• 3 modern terminals with a capacity of 10 mill.

passengers

• Direct S-bahn (train) access to Hannover Central Station

• 13,000 parking lots

• Several low-cost-carrier

• Air Cargo Center with an annual capacity of

about 60,000 tons handling of cargo.


•

International exhibition centre

The world’s largest exhibition facilities

• 1 million square meters; 27 halls

• 28,000 exhibitors and 2.5 million visitors p.a.

• hosting leading international fairs and associated

congresses and venues of global reputation,

such as CeBIT, Hannover Fair, IAA, Biotechnica ...


•

Companies in the Hannover Region

• Hannover‘s Economy

• Automotive / Engineering

• Financial Services / Insurance

• Logistics / Trade

• Other services

• and even more

http://www.vw-nutzfahrzeuge.de/index.html

http://www.johnsoncontrols.de/publish/de/de.html

http://www.gemoneybank.ch/de/index.html

http://upload.wikimedia.org/wikipedia/de/d/d5/Hapagfly_logo.png

http://www.konicaminolta.de/


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Education

Academic Institutions / Research Bodies

• Hannover University (focus: natural/technical sciences)

• Hannover Medical School (MHH)

• Veterinary School (TiHo)

• University of Applied Sciences and Arts

• Hannover College of Music and Drama

• GISMA Business School

• International School Hannover

• First class science and research institutes

http://www.gisma-hannover.de/


•

Developing Economic Relations

Possibilities of An Economic Development Agency

Global / Transnational Level : guidelines and treaties

Federal State Level

Municipal level: regulations and local needs

Industry Level: business needs of SME

Economic Development

National level: laws and fundings

http://www.gtai.de/


•

Success Factors for International Expansion

• Market Knowledge – Prozess knowledge, communication expertise,

Business Development Approach

• Market entry – vertical Know-How, customers, partners, sales channels

• Localized Marketing – Public Relations, PR work, collateral, localized

information / translation, homepage, pricing etc.

• Internationalization – Strategy, lokalized knowledge, synergies in affinity of

markets or market participants

• Market values – Behaviour in business, Mentality, Culture

First Steps in Germany


•

Understanding German (Business) Culture

• Value individual opinions (allowing everbody to communicate his opinion?)

• Speak out directly what we think (probably rude?)

• Therefore have rude and complex language (which still allows great literature?)

• Like to discuss issues until all opinions had been heard (long decision processes?)

• Going for the perfect solution (probably too bureaucratic?)

The Land of the „Dichter und Denker“ (Poets and Thinkers)


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hannoverimpuls

hannoverimpuls is ...

• the business development agency of the Hannover Region

• a joint venture of the City of Hannover and Hannover Region

• privately managed and controlled to guarantee flexibility, versatility and speedy responses

• a highly motivated and experienced team of business sponsors and experts

• working together with partners from business

• focusing on six industrial sectors with a high growth potential

• stimulating sustainable processes relating to business start-up, growth and co-operation and

company location


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The Instruments of hannoverimpuls

Strengthen the Strengths, Minimize the Weaknesses

The City and Region of Hannover are giving

priority support to the following six key

industrial sectors using the instruments of

• Mobilising and supporting start-ups

• Attracting and establishing companies

• Initiating corporate growth

Pushing the change of the regional

industrial sectors, creating qualified

jobs and corporate/economical Value


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Services offered by hannoverimpuls GmbH

• Hannoverimpuls funds

• Access to EU funds

• Financing by 3rd parties

• Office-/Laboratory space

• Strategic marketing/

Consulting

• Marketing & Sales

Outsourcing

• Visas

• Office-/Laboratory space

• Registrations/

authorizations

• Human Resources

• Networks

• Partnerships with

regional R&D

Your company

in Germany?

Market

Administration Finance

Technology

Services of hannoverimpuls


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Products to Support Business Expansion

• ProMAP – Product Market Analysis and Placement: Strategic Marketing, Workshop

• GeMS – German Marketing&Sales Solutions: M&S Outsourcing

• Plug&Work: Office-, Lab-, Production-Space, for free, for one year

Products to Support Business Expansion


• ProMAP

ProMAP - Strategic Marketing to Prepare Business Expansion

● Product Market Analysis and Placement

● “Workshop”

● 3 Modules

● 1. Module: Market Analysis

● 2. Module: Product Analysis

● 3. Module: Workshop – defining a strategy for marketing based on mod 1 + 2


• GeMS

GeMS – German Marketing&Sales Solutions

● Marketing&Sales outsourcing

● In cooperation with Inline Sales GmbH

● Services

● Market Studies

● Key Account Management

● Road Shows

● Sales with own Sales Force

● Telephone Marketing

● Fee-for-Service

● Special Conditions for Customers of hannoverimpuls


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• Professional support

• Access to partner networks

• Industry knowledge

• Calculable costs of the sales function

• Increased flexibility

• Improved customer service

• Perfect entry into new markets

• Increase number of sales people without increasing head-count

• Reduced disruption of current processes

• Reduced risk of investment

• Fast implementation (sometimes without need to get approval from different departments)

• Support of under-performing internal sales units

GeMS - Benefits

Benefits


•

• Rent-free work and office space for one year

• Intensive networking

• Comprehensive starter package including

• Strategic coaching

• IT support and free software

• Hannover Welcome Package

• and many added extras

hannoverimpuls

Plug & Work –

the start-up and expansion initiative


• Support after setting up a Business in Hannover

Offic

e in

Ha

nn

ove

r

Gro

wth

> S

ME

Innovation+

Funding of

consulting service

Marketing/Design

Consulting

Seed Financing Credit / Loan

Guarantees

Financing in

Start-up Phase

Promotion of

Investments

Framework Program 7


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