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Pernille Müller Andersen Marketing & Communications Manager [email protected] Doing business in Poland 2014
Pernille Müller Andersen
Marketing & Communications Manager
Doing business in Poland 2014
BIC Group - started in 2006 (est. 2004)
The company 2002
BIC Group 2014
Core competences
HR (especially labour law across borders and working according to all rules and regulations)
Project management
Quality management
Sales and marketing
What we do
We are more than 100 electricians, welders, mechanics, semi-skilled workers and engineers who are ready to perform electrical and mechanical installation work, wherever you need it.
Projects w 34 2014
Employees
66 blue-collar technicians at work x 1,5 => 99 needed
13 full time white-collar / incl. management
112 employees in total
Projects around Europe 2014
Denmark Norway Finland Sweden Greenland Holland Belgium Germany England Ukraine Czech Republic Poland
Selected reference projects 2014
KT Electrotech A/S
Electrical installations in road tunnels in Norway
- Pulling cables, mounting cable ducts, installing street lighting
Lödige GmbH
- Mechanical and electrical installation of an automatic car park with a capacity of over 1,000 cars
- Logistics systems for car assembly at
Beumer Group GmbH / Crisplant A/S
Electrical and mechanical installations of sorting and conveyor systems
- Logistics centres, post terminals and airports around the world
Lillegården El A/S
Renovation of power plants in Greenland for
Electrical installations and services on oil and gas platforms on the North Sea:
Tyra West, Dan F, Harald, Tyre SE, Gorm
References – Maersk Oil & Gas
Organization BIC Group
Development in Poland
BIC Electric 2004:
• Choosing location Szczecin - West Pomerania • Based on feasibility study - the long way around (Demex electric 2002)
• Not much help to get – no one spoke English
• Very complicated administrative procedures • Difficult to find help
• No help from authorities
Now:
• Many choose location based on knowledge from network
• Different administrative procedures (than in Denmark) • Easy to find help and get assistance
• Fine professional help from authorities (better than in Denmark)
• Good Danish network in North-Western Poland
Development in Poland
Infrastructure:
• 8 hours between borders 5 hours between borders
• A looong time in a truck 10 hours from Jutland – cheaper then internal transport in Denmark
• Good ferry connections still good ferry connections – even better when the Femern connection comes
• Poor plane connections still poor connections to Goleniow, but from Berlin to the world
• Very bad roads in Poland highways between major cities
Development in Poland
• Rebuilt stable
• Max 512 kbit/s internet
• State of the art office buildings
• 20 Mbit/s internet
Recruitment in Poland
White-collar
• 1:1 performance
• Highly educated – technical and financial knowledge
• English-spoken
• Hard-working
Blue-collar
• 1:1 performance – maybe even better in Poland
• English-spoken (the younger generation)
• Skilled – educate in their spare time – be careful to test skills
• Hard-working
• Salary level (electricians, smiths etc.) incl. overhead pr. hour: • Szczecin (NOT Warsaw + 20-40%) DKK 50 / PLN 25
A few experiences with cultural differences
• Money as a motivational factor
• More competition internally
• Belief in authority – titles and material goods matters
• Status symbols matter in the hierarchy – e.g. managers must have a company car
• Ambitious female managers • In BIC Group: Office staff: PL: 6 women + 2 men /DK: 3 women + 2 men
• Differences – maybe not that big differences…
Some major advantages
• Help to get – qualified and much of it
• Competitive labour (price / performance)
• Fast and easy access to suppliers and customers
• Large network of Danish companies - maybe too large
• From the Marketing Manager’s point of view:
• Much lower prices on marketing materials • Printing
• Displays
• Postage for direct mail – cheaper than sending within Denmark
• Website development
Memberships
THANK YOU
Questions are welcome
during lunch or at
