Disclosures

I have no conflicts of interest to declare.

Oh Yeah!

Learning Objectives

By the end of this presentation, participants will be

able to:

• Describe opportunities for the use of SoMe in

medical education

• Identify barriers to using SoMe in medical

education

• Awareness of how to start using social media to

enhance learning or address an educational

need

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

Social Media Defined

Internet-based media

and interfaces designed to

connect people to each other

and facilitate interaction with

user-generated content.

Chretian KC, Greysen SR, Chretian J-P, Kind T. 2009.

Online Posting of Unprofessional Content by Medical Students. JAMA. 302: 1309-15

E-Learning vs. SoMe

Bahner, D., Adkins, E., Patel, N., Donley, C., Nagel, R. & Kman, N. 2012. How we use social media

to supplement a novel curriculum in medical education. Medical Teacher. 34:439-444

Forms of Digital Communication

Email Facebook &

LinkedIn

Twitter, YouTube,

Blogs, Podcasts

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

#hcsmFirst Do No Harm: Maintaining

Professionalism on Social Media

@jllaidlaw

JENNIFER LAIDLAW, PGY-4

Supervised by Dr. Adrienne Tan

Social Media Guidelines

• Canadian Medical Association (CMA)

• Canadian Medical Protective Association (CMPA)

• Canadian Federation of Medical Students (CFMS)

• College of Physicians and Surgeons of Ontario (CPSO)

• University of Toronto Faculty of Medicine

• University Health Network (UHN)

“When managed

effectively, social media

can contribute to

beneficial exchanges of

information. Its full

potential has yet to be

realized and despite its

well-recognized pitfalls,

the value of SoMe

remains.”

Social media: The opportunities, the realities. 2014. Canadian Medical Protective Agency Perspective, 6(4):7.

http://viewer.zmags.com/publication/e061d6af#/e061d6af/1 Accessed October 27, 2014.

Hierarchy of needs for SoMe

Chretian KC, Kind T. 2014.Climbing Social Media in Medicine’s Hierarchy of Needs.

Academic Medicine. 89(10): 1318-20.

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for

SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

#UHNPsychGR

Psychiatry Twitter Journal

Club

The Numbers

A Wise Man Once Said:

“If you want to know how we practiced medicine 5 years ago, read a textbook.

If you want to know how we practiced medicine 2 years ago, read a journal.

If you want to know how we practice medicine now, go to a conference.

If you want to know how we will practice medicine in the future, listen in the hallways and use FOAM.”

– Prof. Joe Lex

FOAM

“FOAM is a dynamic collection of resources

and tools for lifelong learning in medicine, as

well as a community and an ethos.”

FOAM ≠ SoME

Nickson CP, Cadogan MD. Free open access medical education (FOAM) for the emergency physician. Emerg Med

Australasia. 2014;26:76-83

Mental Elf

Access to experts

Access to community of practice

Access to community of practice

Co-creation of knowledge

Enhanced collaboration

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

SoMe Challenges

• Unfamiliarity with SoMe technology

“You can’t argue with experience”

– Dr. Adrienne Tan

Scott, K., Hsu, C., Johnson, J., Mamtani, M., Conlon, L & DeRoos, F. 2014. Integration of social media in emergency

medicine curriculum. Annals of Emergency Medicine. 64(4): 396-404.

SoMe Challenges

• How do learners know what sources are

credible?

Peer review happens POST-publication

Content curation: by you or others you trust

Scott, K., Hsu, C., Johnson, J., Mamtani, M., Conlon, L & DeRoos, F. 2014. Integration of social media in emergency medicine

curriculum. Annals of Emergency Medicine. 64(4): 396-404.

SoMe Challenges – Evidence?

• Meta-analysis with 14 studies

• Heterogeneous study designs, overall

poor quality (only 1 RCT)

• Outcomes heterogeneous

➤ Positive learner satisfaction

➤ Students more active on blog-based

discussion forums = higher grades

➤ Preservation of empathy in CC3’s

Cheston, C., Flickinger, T. and Chisolm, M. 2013. Social Media Use in Medical Education: A Systematic Review. Academic

Medicine. 88(6):893-901.

SoMe Challenges

• Value as scholarship

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

Assessing your digital identity

Getting started with Twitter https://support.twitter.com/articles/215585-getting-started-with-twitter Accessed November 7, 2014

• Register at Twitter.com

• Download the Twitter app for your

smartphone

• Choose a timeless professional identity

and photo

• Start by lurking

Getting started with Twitter

Retweeting

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD% Change in Retweets

What fuels a Tweet’s engagement? https://blog.twitter.com/2014/what-fuels-a-tweets-engagement Accessed November 19,

2014. Slide courtesy of Michelle Lin (used with permission)

Outline

1. Definition of SoMe

2. The evolution of SoMe

3. Educational opportunities for SoMe

4. Challenges to use of SoMe for

education

5. How to get started with SoMe

6. Future directions

SoMe – Future Directions

• E-professionalism will encompass

responsibility for having online presence

• Quality indicators and content curation

• Methods for evaluating SoMe impact

• Research to evaluate outcomes of SoMe

use in education

• Further efforts to address unfamiliarity with

SoMe technologies

Reflection

• Do you have an educational need that

would be served by the use of social

media?

• What will you do differently going forward?

Take home points

• SoMe allows you to contribute, engage,

learn, teach and role model online

professional behaviors

• SoMe challenges include unfamiliarity

with technology, risks to

professionalism, and the need for

further evidence

• Consider getting started with Twitter!

“We want to make a difference

where the learners are

as part of a global community”

-Michelle Lin, MD ICRE 2014

THANK YOU TO

• Dr. Adrienne Tan

• Dr. Andrea Waddell

• Josh Laidlaw

References• Social media: The opportunities, the realities. 2014. Canadian

Medical Protective Agency Perspective, 6(4):7. http://viewer.zmags.com/publication/e061d6af#/e061d6af/1Accessed October 27, 2014

• Chretian KC, Kind T. 2014.Climbing Social Media in Medicine’s Hierarchy of Needs. Academic Medicine. 89(10): 1318-20.

• Nickson CP, Cadogan MD. Free open access medical education (FOAM) for the emergency physician. Emerg Med Australasia. 2014;26:76-83

• Cheston, C., Flickinger, T. and Chisolm, M. 2013. Social Media Use in Medical Education: A Systematic Review. Academic Medicine. 88(6):893-901.

• Bahner, D., Adkins, E., Patel, N., Donley, C., Nagel, R. & Kman, N. 2012. How we use social media to supplement a novel curriculum in medical education. Medical Teacher. 34:439-444

References• Maloney, S., Moss, A. & Ilic, D. 2014. Social media in health

professional education: a student perspective on user levels and prospective applications. Adv in Health Sci Educ. 19(5):687-97.

• Scott, K., Hsu, C., Johnson, J., Mamtani, M., Conlon, L & DeRoos, F. 2014. Integration of social media in emergency medicine curriculum. Annals of Emergency Medicine. 64(4): 396-404.

• Ramachandran, D. 2014. How social media facilitates peer review. KevinMDhttp://www.kevinmd.com/blog/2014/03/social-media-facilitates-peer-review.html Accessed March 12, 2014.

• Chretien K, Goldman E, Beckman L, Kind T. 2010. It’s Your Own Risk: Medical Students’ Perspectives on Online Professionalism. Academic Medicine. 85(10)S68-71.

• DeJong. S. et al. 2011. Curriculum on professionalism and the Internet in psychiatryhttp://www.apaeducation.org/ihtml/application/student/interface.apa/index.htm Accessed September 7, 2013.

References• Chretian KC, Greysen SR, Chretian J-P, Kind T. 2009. Online Posting of

Unprofessional Content by Medical Students. JAMA. 302: 1309-15

• DeJong S. 2014. Blogs and Tweets, Texting and Friending: Social Media and Online Professionalism in Health Care. San Diego: Elsevier.

• Pho, K and Gay S. 2013. Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices. Phoenix: Greenbranch.

• UHN Psychiatry – Use of Social Media. Survey Monkey: https://www.surveymonkey.com/analyze/XtAx1NwdppQvStBFgGqY72iGfgaoyU5gYkoAB8QQEVY_3D Accessed March 14, 2014.

• Maunder and Hunter: Introduction to Adult Attachment. https://www.youtube.com/watch?v=GHHCy1IHTUc Accessed November 8, 2014

• Prensky, M. “Digital Natives, Digital Immigrants.” 2001. http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf. Accessed November 16, 2014.

• Getting started with Twitter https://support.twitter.com/articles/215585-getting-started-with-twitter Accessed November 7, 2014