Dolce & gabbana

Dolce & gabbana

Dolce & Gabbana is considered as one of the worlds topmost luxury brand, and was brought into existence in 1985 by two people Domenico Dolce and Stefano Gabbana. The collaboration of these two designers gave birth to a brand, which is known all around the globe and is popular for dressing some of the most popular and best-dressed people such as Beckham, Madonna and Sophia Loren.

About the brand

Founders of the brand

Stefano Gabbana (14 November 1962) was born in Venice, Italy and studied graphic design, he gained work experience in fashion by working as an assistant in an atelier in Milan, where he met Domencio Dolce (13 September 1958) in 1980. Domencio Dolce was born in a small village in Sicily. Dolce studied fashion design in Sicily and gained experience in his parents businesses.Having met in 1980 and thereafter in 1982 the pair started their own fashion-consulting studio. Following which in 1985 they showed their first womens collection in Milan for which they won national acclaim.

Dolce & Gabbana are essentially known for desiring to make women look fantastically sexy.

Many of their designs are adapted from the feminist-era, before being glamorised and modernised.

They couple define their style as sweet and sharp and New Millennium cool. They were once quoted as saying they are mostly concerned with creating the best, most flattering clothes and sparkling trends.

The key to the success of this brand lies in the hands of its founders who combine their italian character and their sensual and unique style to excellent tailoring talent and bring alive fresh influential designs.

Dolce&Gabbana is the new luxury, authentic and unconventional. A style that expresses new forms of elegance, presenting itself as a modern classicism, based on superior sartorial content and creativity. The strong identity of the Dolce&Gabbana brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with the Mediterranean flavour of its origins. A brand whose essence lies in its contrasting features

Dolce & Gabbana

The brand

MULTIPLE BRANDDolce & Gabbana Company adopt a multiple brands policy to reach every business niche with a particular marketing strategy.It owns two brands: * Dolce&Gabbana * D&GMultiple brand policy

Dolce & Gabbana being a luxury brand obviously focuses on people with high gross income, who have the ability to spend on what they like and enjoy the act of shopping. Hence its a brand meant for the classes and not the masses.

As fashionwindows.com explained, after two decades, the duo still has their pulse in the twenty-something generation that had been their target market since they started However brand loyal customers who have grown using the brand and now are in their middle ages still show their loyalty to the brand. The main target customer still remains people in their 20s. By designing clothes that are created to last, Dolce & Gabbana continuea to appeal to older generations, even if their main focus is on younger ones.All of the ad prints of the brand also show an insight to their target market ,who are young, innovators, Trendsetters and everyone who enjoys freedom and irony in fashion. Target market and customer base of the brand

In the last years we have seen develop of kid labels. Till now children were a careless target market except for companies like PRENATAL or CHICCO. Now for the low profits, many luxury companies like D&G, Blumarine and Gucci, have decided to create kid lines. To appeal children, fashion companies propose collection similar to dolls dresses like Brats and use little VIP like Lourdes Maria, Madonnas daughter.D&G Junior is inspired to D&G brand that wears the brand in every day life with style and comfort.

D&G JUNIOR TARGET MARKET

The main marketing strategy of Dolce & Gabbana focuses on broadening of the brand by producing different kind of goods with the same logo.

Marketing strategy

- Originality- Big Impact- RevolutionADVERTISING OBJECTIVES

She is strong; she likes herself and knows she is liked. She can be a Manager, wife, mother or lover but she is always a true woman.

Dolce & Gabbana women

The manHe is a little hedonistic, free, and successful and he pays attention to details. He lays down the rules imposing his personality.

Dolce & gabana man

The Brand has huge scope since it caters to men, women and even children with a wide range of products.

Dolce & Gabbana along with clothes has a wide product line, including fragrances, watches, cosmetics, jewelry etc.Scope

Swide-Dolce & Gabbanas own magazine describes the brands universe through digital communication

SWIDE

Dolce & Gabbana has its presence worldwide, with being present in 40 different countries and having a huge network consisting of 251 mono-brand stores. Combining the strategic vision and having coordinated management of distribution policies ensure the brands development.Dolce & Gabbana has its headquarters situated in Milan and also has its branches New York, Tokyo and Hong Kong.With specific reference to Greater China, the Hong Kong branch operates directly in the territory with an even more widespread presence through its subsidiary located in Shanghai.

Global reachThank you