Dollar Camp Program Overview

Financial Survival Skills Training

For Future Professionals

Attending Paul Mitchell: The School

© DollarCamp 2009

Program Overview 1

Paying for the Program 4

Sample Curriculum 5

Implementation Options 6

Support Resources 7

Founder’s Bio 8

Beta Test Results 9

Implementation Timelines 10

Table of Contents

DollarCamp Team Leader

Ayada Havaplan

DollarCamp, LLC 425 California Street , Suite 1700 San Francisco, CA 94109

(T) 415-839-2083 (F) 310-388-0348

Stephen Epstein CEO and Founder 415.240.6545 [email protected]

Financial Survival Skills Training For Future Professionals Attending Paul Mitchell: The School

Financial Survival Skills Training For Future Professionals Attending Paul Mitchell: The School �© DollarCamp 2009

The DollarCamp Goal

DollarCamp’s goal is to teach Future Professionals how to live in a manner that is financially sustainable and provide a foundation for building a life of passion and success.

The curriculum uses multiple intelligence games and exercises coupled with fun illustrations and edgy language to enroll young people in the belief that the fastest way for them to achieve their dreams is by taking control of their finances.

Hairstylists leave Paul Mitchell Schools with amazing technical skills, yet many may find their personal and professional success undermined by AVOIDABLE financial mistakes. It doesn’t have to be this way, schools can provide critical life management skills quickly and efficiently without sacrificing their core mission.

DollarCamp believes that schools can pursue the worthy goal of teaching critical financial skills to future professionals WHILE boosting the morale, profitability, and performance of each school.

Turnkey Financial Education

DollarCamp’s Introduction to Cash & Credit is a turnkey financial education program created specifically for use within the network of Paul Mitchell beauty and cosmetology schools.

The program covers financial basics such as how to set goals, visualize success, budget, manage spending, understand and build good credit, and plan for the future without sacrificing the fun that young adults expect to have today.

The program’s implementation was designed to be very flexible and can accommodate a range of options from a take home self-study course to incorporation into a school’s curriculum with workshops and activities, as is currently the case in Paul Mitchell Schools in Louisiana.

Program Overview

DollarCamp media packet


Program Overview

DollarCamp Results from Louisiana Schools

It is logical that school owners would expect strong positive outcomes for their students and schools when offering any new curriculum. According to reports from the beta test conducted by Mark Palermo at Paul Mitchell Schools in Louisiana, the program has positively affected his schools in a number of ways:

y Faculty and Staff: Very excited about the opportunity to expand their instructional capacity as well as the impact on their personal well-being.

y Admissions: Parents that were skeptical regarding “beauty school” had an immediate change in perception once DollarCamp was presented as part of the tour.

y Financial Aid: Financial Aid Leaders see DollarCamp as a loan default remedy and deterrent tool and believe NACCAS/DOE will find value in the initiative.

y Culture: Future Professionals have expressed apprecia-tion for the initiative, specifically for the schools care and concern for their personal well-being.

y Salon Community: After presenting to salon owners during the JPMS Spring Trend Tour (over 400 in attendance), salon owners overwhelmingly applauded the initiative… so much so that many are interested in taking the course.

Hi Stephen,

As we near the completion of

our Beta test I am excited to let

you know we intend to execute

Option-1:

1) The DC kit will be included in

our school kit.

2) Every newly enrolled Future

Professional will participate in

the workshop format.

3) Our Financial Aid Leaders will

facilitate the course over 2-3

half-day sessions during the

“Core” phase.

In short, our school leadership

team validated all anticipated

outcomes from the DC initia-

tive. Aside the admissions and

financial aid benefits, we are

convinced DC will accentuate our

career/life readiness offering to

VCC Future Professionals.

Moreover DC will differentiate

VCC by providing a vital resource

not available to others attending

beauty school within our trading

area. Our distributor customers

are so impressed by our initiative

that many are interested in com-

ing back to school just to get DC.

How cool is that?!!!!!

Thanks,

Mark Palermo

Paul Mitchell Schools, Louisiana

The following e-mail from Mark Palermo summarizes his positive experience with DollarCamp and the impact the curriculum has had on his schools and students:

DollarCamp at Paul Mitchell Schools in Louisiana


Program Benefits

y Fundamentally transform and improve the relationship that Future Professionals and Learning Leaders have with money

y Empower Future Professionals and Learning Leaders with knowledge of how the financial system works and how to make smart financial choices, so they can be the best students, employees, hair stylists, and human beings possible

y Give Future Professionals and Learning Leaders tools for managing their cash, building their credit, and planning the life of their dreams

y Increase the productivity, happiness, and focus of everyone within the school system and professional network by teaching them how to make informed, responsible, financial decisions

y Improve employee retention, create a more positive, focused and stress-free educational environment for Future Professionals and Learning Leaders, and improve Future Professionals capacity to perform on loan obligations

y Increase enrollment by demonstrating to parents that Paul Mitchell Schools is committed to helping Future Professionals learn to avoid the financial decisions that can hinder their personal and professional achievement

DollarCamp Mission

DollarCamp has designed a program specifically to meet the needs of Paul Mitchell School Owners, Learning Leaders and Future Professionals. DollarCamp’s Introduction to Cash and Credit contains turn-key lesson plans and illustrated guides that teach students desperately needed money management tools.

The program can be offered as a home study course for students or can be facilitated in two half day workshops per enrollment. Learning Leaders do not need any previous knowledge of personal finance to facilitate the DollarCamp program.

The schools that have already implemented DollarCamp have reported the program helps with student and employee focus and morale, admissions, and is expected to improve performance on student loan obligations, which supports profitability.

DollarCamp is extremely excited to present a program that is in line with the Paul Mitchell culture of excellence and loving support.

Program Overview


Pricing & Payment

In the DollarCamp beta test in Louisiana, the DollarCamp Introduction to Cash and Credit kit was offered to the students on a voluntary basis. Over 50% of students decided to purchase the program as an out-of-pocket expense. Going forward, the two Louisiana schools are making DollarCamp mandatory and includ-ing the cost of the course in student tuition payments. Other schools are planning to offer the course as an optional workshop where the kit cost is passed on to the students as a programming fee.

y Future professionals have shown a willingness to absorb the additional cost of the program

y Certain schools will charge students an optional programming fee while other schools will include DollarCamp in the cost of tuition

y Parents have been very enthusiastic about their kids participation and are happy that schools are offering this financial education resource to their kids

DollarCamp Kit Contents

Paying for the Program

Binder Binder Sleeve

2 Course Audio CDs 1 Budgeting CD-Rom

8.5” x 11” Binder:

9 Chapters, Featuring 72 Full Color

Pages (double sided), Welcome Letter,

and Notes Section


y High Energy

y Illustrated

y Colorful

y Easy to Teach

y Dynamic

y Multiple Intelligence

y Edgy Design

y Financial Education

y Interactive

Sample Curriculum

Designed for Future Professionals

1©2009 by DollarCamp. All rights reserved.

DollarCamp’s Sustainable Life SystemAllowing money to support you, instead of distract you, will improve important areas of your life, help you reach your full potential, and build the life of your dreams!

Professional life• Maximum Creativity

• Fewer Distractions • Seize Opportunities • Enthusiasm • Growth & Learning

Personal Relationships • Patience • Understanding • Trust • Presence • Thoughtfulness

Self & Health • Less Stress • Positivity • Confidence • Balance • Energy

• Going Out• Relaxing• Traveling• Free Time• Hobbies

Fun & Me Time


Creating a Sustainable Life Requires Planning

MythIf you simply work hard to make a lot of money you can achieve your dreams.

RealityMaking money without a plan is like putting gas in a car that doesn’t have a steering wheel. It can go fast, but the odds of getting to where you want to go aren’t good.

1.Visualize Your Dreams

3.Build a Plan ThatFits Your Dreams

5.Achieve Your Dreams

4.Follow Your Plan

2.Put Your Dreams on Paper

To Make Them Real

key idea: Achieving Your Dreams Requires Having a Plan and Working itEach Day. The Money You Make is Only a Piece of the Puzzle.

Dear Future Professional,

My name is Ayada and I want to introduce you

to DollarCamp for the COSMETOLOGY &BEAUTY industry. DollarCamp is going to teach

you how to stay out of Debt and build the life

of your DREAMS by showing you how to avoid

Financial Pitfalls and giving you some

great Tools for managing your $$$. We have

put together a ton of AMAZING materials

for you in each chapter.

We will give you Powerful information about Money so you can make

Smart Choices and have FUN. We want you to feel Empowered with your

spending, so you can be Creative, Successful, and Happy. We will

show you how to create a Spending Plan and build a SustainableLife, which will help you avoid stress, achieve your Goals and LIVE YOUR DREAMS!

HAVE FUN!Ayada

Ayada Havaplan

DollarCamp Team Member


Having a Foolproof System for Implementation is the Key to Success.

Implementing Your Spending Plan Will Help You Lead a Sustainable Life

System

Create a Bridge Between YourIntentions & Actions With a System

MythIf I have a spending plan, I will automatically get results.

RealityLife can be fast-paced and hectic. No matter how good your intentions, you have to implement a plan to get results. Using a foolproof system is the key.

Intentionsactions

Wanting Results

Getting Results!

MythInvesting a little bit every month isn’t worth the trouble.

RealityYou can end up with a massive amount of cash by just investing a few dollars every day.

Year 20

Year 0

Year 40

Year 20

Year 0

Year 40 $125,432

$484,638

INVEST SMALLER AMOUNTS OVER A LONGER PERIOD OF TIME!(10% Compounded Annually)

$43,800 Invested ($6 / day)

$43,800 Invested ($3 / day)


When You Combine Time and the Power of Interest, You Get Amazing Results.

WASTED TIME!

Understanding How Assets & Liabilities Affect Your Sustainable Life Plan

MythYou don’t need to think about how your finances will impact your life until you are older and making a lot more money.

RealityThe decisions you make and the habits you develop in your twenties will affect your ability to build a sustainable life.



Program Implementation

The DollarCamp program was developed for flexible implementation, so that it can be facilitated by Learning Leaders with minimal training or used as a self-study course by Future Professionals.

There are two primary implementation options for DollarCamp’s Introduction to Cash & Credit course:

OPTION 1: Self StudyThis option is for schools that want to provide financial education to students, yet do not have the resources to offer workshops or classroom facilitation. The self-study option simply involves giving Future Professionals the kits and enrolling them in the online certification program. Students work through the exercises on their own, receive support from DollarCamp’s online forum, and earn a Dol-larCamp certification online that they can put on their resume.

OPTION 2: Self Study + Classroom WorkshopThe workshop implementation strategy is the self-study option plus two interactive workshops where Learning Leaders facilitate group discussions and walk Future Professionals through each of the chapters in the course. The workshops focus on interactive activities and exercises on a variety of financial topics.

Each of the two workshops can be offered in a 3-4 hour long period, preferably approximately 3 weeks apart. Learning Leaders will have a workshop les-son plan for each chapter, which clearly outline the chapter objectives and very closely follow the traditional Paul Mitchell lesson plan format.

Implementation Options

DollarCamp contributes 3% of the

gross proceeds from each school’s

order of DollarCamp units to that

schools’ charity of choice.

DollarCamp Gives Back

Mark Palermo, facilitating a

DollarCamp classroom workshop

DollarCamp live launch


Monthly Conference Calls

Stephen Epstein, personal finance celebrity and founder of DollarCamp, will host a two hour conference call once a month. This call will provide a forum for learning leaders to ask questions about implementa-tion, provide feedback, and share best practices.

Online Support Forum / Help Desk

Facilitators of the DollarCamp program will have access to the Financial Survival Network, an online forum where facilitators can post questions and DollarCamp staff can offer support.

Video Webinars / Instructional Videos

Once a critical mass of schools have signed onto the program, DollarCamp will produce video webinars that include highlights from DollarCamp launches and presentations across the country, advanced content for the education and betterment of Learning Leaders, as well as additional content created specifically for Paul Mitchell Schools.

Support Resources

Paul Mitchell: The School NewsletterStephen Epstein, mentor profile

Masters InterviewWinn Claybaugh, Dean and Cofounder,

Paul Mitchell: The School interviews Stephen Epstein

Listen to the podcast: http://paulmitchelltheschool.com/

newsletter/audio/july2009.html

DollarCamp in the News


Stephen Epstein

Stephen Epstein is the founder and creator of DollarCamp, a company that teaches students and young professionals how to successfully navigate the confusing world of money and personal finance. To teach critical money lessons in a fun and relevant way, DollarCamp offers high-energy and high-impact educational materials, illustrated course books, audio series, budgeting software, and online learning and certification courses that appeal to young adults.

Stephen is also the author of The Financial Survival Guide for Students and host of DollarTalk Radio, a nationally syndicated radio show that teaches people how to get out of debt. He has appeared as a guest on Jean Chatzky’s show (Oprah’s money expert) and worked closely with the Charles Schwab Foundation for financial literacy.

Stephen’s commitment to getting the message out is nowhere more apparent than in his DollarCamp speaking engagements. Dressed in the diamond and gold encrusted hip-hop ensemble of his alter ego, Sir Blings-A-Lot, Stephen speaks at high schools and colleges to raise the level of financial awareness among young people. As part of his nonprofit lecture series, he gives many presentations at schools in communities spanning the socioeconomic spectrum.

During interviews Stephen is quick to point out the sobering statistic that half of all college-age students start their professional lives with high-interest credit card debt that creates financial and personal problems. DollarCamp believes financial problems can ruin health and personal relationships, destroy personal creativ-ity, and trap people in jobs that keep them from realizing their full potential. The opposite is also true: financial peace can enhance health and relationships, cause creativity to flourish, and allow people to freely and passionately pursue their dreams. DollarCamp teaches young adults how to create the financial peace that will serve as a solid foundation for a successful life.

DollarCamp relies on the help of parents, leaders, and teachers to raise the level of financial awareness among young people.

To learn how you can transform the lives of young people or to book a DollarCamp speaker for an event, please visit http://dollarcampsystem.com/beauty_cosmetics or contact Stephen Epstein:

(415) 839-2083 7009 Trolleyway Playa Del Rey, CA 90293 [email protected]

DollarCamp Founder’s Bio

Stephen Epstein, as

DollarCamp hero,

Sir Blings-A-Lot


Dollar Camp Beta Test Report

As of: April 24, 2009 Prepared by: Mark T. Palermo, co-owner, Vanguard College of Cosmetology, A Paul Mitchell Partner School

Beta Test Results

Scope The Dollar Camp (DC) Beta Test is designed to assess the fea-sibility of offering a course on the fundamentals of managing personal finances at a pre-licensure level.

Background Mark and Lisa Palermo introduced Dollar Camp at the compa-ny’s annual stakeholders meeting in December 2008;

“We take great pride in going above and beyond cosmetology instruction. However, we are equally sensitive to not allowing curriculum enhancements impede on cosmetology instruction, our primary function. We are absolutely certain this ‘Life Pre-paredness’ initiative will better prepare our graduates for the pursuit of their personal American dream.” –Mark T. Palermo, December 15, 2008.

Mark and Lisa have been searching and evaluating personal development courses on this topic for years. None have met expectations to the extent of DC.

Objectives The following objectives were necessary prior to beta test execution:

1. Packaging: Professional, edgy, appealing to the mil-lennial Future Professional. The LL Instructional Guide should closely coincide with the course book.

2. Content: Connected to our community, i.e. “hair-dresser friendly”, and, great enhancement to the PM School Brand.

3. Multiple Intelligences: Contextual application of the MI’s, specifically B/K, Spatial, and Musical – the three dominate profiles of our industry.

4. Turn-Key: Easy to facilitate for staff and faculty. This is essential as we are continually looking for ways to empower our faculty as well as build their credibility as industry professionals.

5. Pricing: Reasonable on a per unit basis, not to exceed $129/unit. The purchase agreement must allow for smaller bundle purchases - 15-20 Future Pro-fessionals per class start.

6. Time efficient: Lesson plans should allow for a 60 minute session per chapter, total 9-10 hours.

Details Dollar Camp Collaboration Roundtable – Facilitated by Mark Palermo and Troy Kloewer.

On April 7th, VCC hosted a half day in-house train-the-trainer session with a focus on Dollar Camp. Following a brief opening by Mark, a 90-minute breakout session took place whereby the

assigned 2-person teams (per campus) collaborated in class-rooms set up as learning centers. The learning centers con-sisted of colorful posters and props that supported the message of the designated chapter. All faculty and staff were involved in the brainstorming session. Mark and Troy floated between breakout groups providing coaching and guidance. The level of interaction was exceptional. The outcome was amazing.

Following the collaboration session, each team conducted a 15 minute presentation on their chapter’s lesson plan to elicit feedback from the other participants, whose purpose was to be the “sounding board”.

TimelineOctober 08’ – January 09’: Worked directly with DC on kit (book), course, and LL instructional guide design. Presented prototype to VCC enrollment.

February: Gained commitment from approximately 50% of enrollment, who paid cash for the kit.

March 24-25: Official launch to faculty, staff, and enrollment.

April – August: Course facilitation

April 14th – Chapter 1 June 23rd – Chapter 6

April 28th – Chapter 2 July 14th – Chapter 7

May 5th – Chapter 3 August 11th – Chapter 8

May 19th – Chapter 4 August 18th – Chapter 9

June 16th – Chapter 5

Initial OutcomesBased the initial phase of the beta test, we have recognized the following:

1. Faculty and Staff: Very excited about the opportunity to expand their instructional capacity as well as the impact on their personal well-being.

2. Admissions: Skeptical parents had an immediate change in perception of “beauty school” once Dollar Camp is presented as part of the tour.

3. Financial Aid: The Financial Aid Leader sees this as a loan default remedy and deterrent tool. She also believes NACCAS/DOE will find value in the initiative.

4. Culture: Future Professionals have expressed appre-ciation for the initiative, specifically for our care and concern for their personal well-being.

5. Salon Community: After presenting to salon owners during the JPMS Spring Trend Tour (over 400 in at-tendance), salon owners overwhelmingly applauded the initiative. So much so that many are interested in taking the course.

Financial Survival Skills Training For Future Professionals Attending Paul Mitchell: The School �0© DollarCamp 2009

Self Study description days weeks

Order Placed Minimum Order of 20 Units Day 01 Week 01

Delivery Product Arrives Via Ground Shipping Day 10 Week 02

Live Launch Stephen Epstein / Music, Presentation, Decorations, and Q&A TBD TBD

Student Begins Course Approximately 12 Hours of Homework, Includes Reading, Audio, and Exercises Day 35 Week 05

Online Certification 2 Hour Online Quiz Day 68 Week 10

Graduation Instructor Issues Certificates of Completion Day 70 Week 10

* Optional live launch fee extra No classroom time required / 4 weeks minimum course time / 1 hr prep time

Implementation Timelines

Self Study & Classroom Workshop description days weeks

Order Placed Minimum Order of 20 Units Day 01 Week 01

Delivery Product Arrives Via Ground Shipping Day 10 Week 02

Staff Mini Summit Learning Leaders Receive Kits for Review and Select DollarCamp Facilitator Day 14 Week 02

Facilitator Review Complete Facilitator completes review of kits and workshop materials, DollarCamp Q&A Day 30 Week 05

Live Launch* Stephen Presentation / Music, Presentation, Decorations, and Q&A TBD Week 10

Students Begin Course Approximately 12 Hours of Homework, Includes Day 35 Reading, Audio, and Exercises

Classroom Workshop #1 Chapters 1-4 Presented Over 4 Hours Day 54

Classroom Workshop #2 Chapters 5-9 Presented Over 4 Hours Day 68

Graduation Instructor Issues Certificates of Completion Day 70 Week 10

* Optional live launch fee extra 8 hrs classroom time required / 8 weeks minimum course time / 6-8 hrs prep time

© DollarCamp 2009

Highly Discounted PMS Pricing* cost/unit quantity total

Introduction to Cash & Credit Kits for Future Professionals $110.49 50 $5,524.50

Monthly Conference Call with Stephen Epstein FREE 12 FREE

Workshop Lesson Plans FREE 4 FREE

Access to Online Support Forum for Learning Leaders FREE 10 FREE

Student Online Certifications (varies w/ program format) TBD 50 TBD

Program Cost for Paul Mitchell Schools $5,524.50 *Shipping cost for kits not included (approximately $2/ unit)

PLEASE NOTE that students can either pay for DollarCamp as an elective when it is offered to them in class or it can be included in the cost of tuition or kit payments. Over 50% of students voluntarily purchased the program when it was offered mid-semester in the Louisiana schools.

PMS Preferred Pricing

© DollarCamp 2009

ITEM DESCRIPTION units price/unit total

Introduction to Cash & Credit - C&B Edition $ 110.49

Optional Live Launch (please give preferred presentation dates in notes section) $ 2,000.oo

Shipping Cost (approximately $2 / unit)

Tax 0.00%

Total

Order Form

Please make checks payable to:

DollarCamp C&B, LLC c/o Stephen Epstein | 7009 Trolleyway | Los Angeles, CA 90293 | [email protected] | (415) 240-6545

Name Date

Address

Telephone Email

ORDER NOTES

Dates

Terms Please provide payment in full with each order

Tax Please provide reseller identification information for no sales tax

Shipping Please write school name and delivery address at top of order form

Delivery Units will arrive by freight within 3 weeks of receipt of payment

Date post:	18-Nov-2014
Category:	Documents
Upload:	stephen-epstein-student-money-expert
View:	181 times
Download:	0 times

Dollar Camp Program Overview

Documents