The Mobile MomentBart Byl, Domain7

@bartrand

Monday, 19 September, 11

The Mobile Landscape

Monday, 19 September, 11

People are adopting mobile 8 times faster than they got on the Web a decade ago.Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx

Monday, 19 September, 11

0

125

250

375

500

2010 2011

Mobile’s taking over Facebook

Source: http://www.facebook.com/press/info.php?statistics

Mobile usersNon-mobile users

Monday, 19 September, 11

In 2 to 4 years, half your site’s visitors will be via mobile.

Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711

Monday, 19 September, 11

What kind of mobile?Other2.0%

iPod Touch14.9%

Feature phone1.5%

Other smartphone3.6%

Android Phone8.2%

iPhone34.6%

Other Tablets1.3%

Android Tablet0.4%

iPad33.5%

Web traffic by device in Canada

Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855

Monday, 19 September, 11

First Decision:App or Site?

Monday, 19 September, 11

Native App?

Monetization

Camera

Contacts

Accelerometer

Advanced UI

Graphics

Full screen Calendar

GPS

Monday, 19 September, 11

80% of branding apps never reach

1000 downloads

Source: http://www.lukew.com/ff/entry.asp?1402

Monday, 19 September, 11

Website?

Don’t need Steve’s approval

No installation

No 30% cut

No updates

Single platform

Cheap

Linkable

Quick to market

Searchable

Monday, 19 September, 11

People looking for information about you are more likely to Google you than open the App Store.

Monday, 19 September, 11

Blackberry13%

iPhone14%

Android14%

m.facebook.com59%

Facebook Mobile Posts by Client

http://danzarrella.com/new-data-on-mobile-facebook-posting.html

What do users prefer?

Monday, 19 September, 11

So unless you absolutely must, go Web.

Monday, 19 September, 11

10 Tips for Strong Mobile Content

Monday, 19 September, 11

Learn how your audience uses their devices.

Home

Downtime

In lines

Shopping

Work

TV

Commute

0 22.5 45 67.5 90

47%

62%

62%

69%

76%

80%

84%

http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

1

Monday, 19 September, 11

Don’t assume users’ current situation.2

Monday, 19 September, 11

Supply the same content to all devices.3

Monday, 19 September, 11

Represent content differently across different devices. 4

Monday, 19 September, 11

Highlight crucial content.

5

Monday, 19 September, 11

Entice visitors into long-form content.6

Source: http://www.useit.com/alertbox/page-abandonment-time.html

Monday, 19 September, 11

Split content into smaller chunks.

7

Monday, 19 September, 11

Adapt to observed behaviour.

8

Monday, 19 September, 11

Use mobile to improve the desktop.9David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.”http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/

Monday, 19 September, 11

Let the constraints spur your imagination.

10

Monday, 19 September, 11