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Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ......

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Page 1: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million
Page 2: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

OUR VALUES

• Simplicity

• Dare to be different

• Togetherness with enthusiasm

• Constant desire for renewal

• Leadership by example

OUR VISION”To create a better everyday life for the many

people”

(…oltre l’arredamento della casa)

Page 3: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

1. Form

2. Function

3. Quality

4. Sustainability

5. Low price

DEMOCRATIC DESIGN

Page 4: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million
Page 5: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million
Page 6: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

nazionishopping centresretail parksmio m2 (escluso IKEA)mio visitatori/annobrandsshopsco-workers

144025

+3.2450

1 5006 5002 007

« To create great meeting places to attract visitors to IKEA and partners»

Anchored by IKEA

Focus on customer needs

Long term view / partners

Relatore
Note di presentazione
65 total retail destinations (shopping centres + retail parks)
Page 7: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

DEMOCRATIC DESIGN : forma

Scandinavian design:

• Vetro• Legno• Luce naturale• Mall ampi

Page 8: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

DEMOCRATIC DESIGN : funzione

Luoghi di incontro e per lo shopping

• Comodi da raggiungere• Luoghi sicuri• Luoghi accoglienti • Attrezzati per famiglie

Page 9: Domande di C. Alfieri · • Constant desire for renewal • Leadership by example. OUR VISION ... IKEA 28 CO 978 . 1K 54 million Visas to app 480/0 9,500 771 million 450 million

DEMOCRATIC DESIGN : qualità

• Qualità della costruzione e dei materiali• Qualità dei negozi• Qualità dei servizi: il kiddyland, la food court, le relaxing

areas, gli eventi


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