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  • 8/7/2019 Domination February 2011

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    lume - II Issue

    02 Fe bruary2011

    Focus

    Chlorophyll

    Greater than God-

    My Mother

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    Animesh AgrawEditor DoMination

    (Department of Management Studies, IIT-Roorkee

    From Editors Desk

    Dear Readers,

    This month we bring you yet another informative as well as a

    creative edition of Domination.

    DoMS has been a host to a lot of activities in the month gone

    by. From guest lectures to knowledge sharing sessions, it has been a

    month of learning to learn. We had with us various speakers from

    the industry to talk about diverse yet inter-related subjects like CSR,

    HR practices etc and their words of wisdom have been captured in

    the Elite Talks section.

    Conscious Capitalism is a term used to describe a business

    enterprise that seeks to be aware of the effects of its actions, and toconsciously affect human beings and the environment in a beneficial

    way. The cover article covers more about the recent wave of

    conscious capitalism and its effect on the many Indian companies

    following the same.

    Starbucks is ready to redesign its logo wherein the name has

    been dropped from the logo. Starbucks-A new Chapterdwells into

    its past and brings forth the rationale behind this step also eliciting

    the significance of the new logo.

    The case of Dabbawalas best exemplifies supply chainmanagement, and the article deals with the case of Mumbai

    Dabbawalas, and the ingredients into its success story.

    The writer brings out a beautiful poem Greater than God

    through the Chlorophyllsection.

    The centrestage event of DoMS in Cognizance (the annual

    technical fest of IIT Roorkee) - Corpostrat in collaboration with

    THDC, brings a real life problem situation, and the contest invites

    entries for the solution to the problem. Discover more about it in

    this edition.

    Until next time keep discovering and keep learning!

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    Table of Contents

    Department of Management Studies, IIT Roorkee

    5The case of Dabbawalas

    Paresh Kulkarni

    DoMS, IIT-Roorkee

    7Creative Section

    Its wise to learn, Its GOD like to create

    Chlorophyll-Fresh Green Creativity, right from

    the roots of DOMS through the

    leaves of this newsletter

    147

    Qutopia - 9

    16

    Hocus-Focus

    1

    Conscious Capitalism

    4

    Starbucks- A new Chapter

    10

    Elite- Talks

    Udit Gupta

    DoMS, IIT-Roorkee

    Chetna Yadav

    DoMS, IIT-Roorkee

    Harsh Singh

    DoMS, IIT-Roorkee

    Rajneesh & Anirudh

    DoMS, IIT-Roorke

  • 8/7/2019 Domination February 2011

    4/20Department of Management Studies, IIT Roorkee

    Conscious Capitalism

    Businesses have a choice to make. They can keep chasing thnarrow goal of maximizing profits. Or, they can realign themselveto larger goals. In times to come, they might not even have choice.

    After the economic crisis of 2008, companies

    have started looking for more humane ways

    of doing business just as profitably they were

    doing before so as to give regard to valuesand to improve peoples lives. One of the

    ways that is emerging is Conscious

    Capitalism.

    Conscious Capitalism pursues the triple

    bottom-line approach: people, planet and

    profits instead of just one (profits) pursued by

    Capitalism. Conscious Capitalism and what it

    entails is not philanthropy, as its not charity.

    Its more than Corporate Social Responsibility

    (CSR), as its about doing business, not being

    divorced from it. Its not even a social

    business, as social good is one of its several

    objectives, not the overriding one. Conscious

    Capitalism is a business model that shares the

    philosophy ofme to we the notion that our

    own lives improve when we focus on

    improving the lives of the others. A company

    that is really interested in Conscious

    Capitalism would have to embrace ethical

    values like respect for employees, custome

    suppliers, contractors, other businesses a

    the environment. In USA there are institut

    and alliances like Conscious CapitalisInstitute and Conscious Capitalism Allianc

    which helps the companies in making t

    transition. In India, too, there a

    organizations like ChittaSangha and CoEvolv

    which are working with companies to develo

    leaders who can ease the transition fro

    creating shareholder value to creating mul

    stakeholder value.

    Following companies in India are alrea

    treading the path of Conscious Capitalism:

    Forbes Marshall: Forbes Marshall found th

    though scheduled castes and scheduled trib

    formed a quarter of the country's populatio

    they accounted for only 6.8% of its workforc

    So it decided affirmative action, rather tha

    reservations, was the way to fix th

    demographic kink. The company has adopt

    a four-point plan put forth by the

    1

    - Udit Gupta

    DoMS, IIT-Roorkee

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    5/20Department of Management Studies, IIT Roorkee

    Conscious Capitalism

    Confederation of Indian Industry: direct

    employment, improving employability,

    developing entrepreneurship, and primary

    and secondary education. The philosophy is to

    provide extra inputs to the underprivileged to

    make them more competitive.

    Mahindra & Mahindra: Mahindra & Mahindra

    is transforming its tractor-selling outlets by

    adding a repository of agricultural information

    and advice to farmers. The new name ofthese outlets is Samriddhi (or 'prosperity').

    Farmers can come here to buy tractors.

    Irrespective of whether they own a Mahindra

    tractor, they can come here to solve their

    agricultural problems. Every Samriddhi centre

    has an agricultural expert and a lab

    technician. Their approach to farmer

    problems is intensive and scientific. When a

    farmer walks into a Samriddhi centre, theexpert asks him about his problem and

    farming practices. The nature of intervention

    is varied: for instance, lab tests on the

    farmer's land and crop, advice on crop-

    rotation schedules and fertilizers,

    demonstration of farming techniques or

    different seeds. Advice is free, supplies are

    charged for. It has worked with about 50,000

    farmers in the last two-and-a-half years. So far

    Mahindra has transformed all its 92 dealer

    outlets, with plans to increase to 125 by

    March 2011.

    Marico: It is in the business of cooking oil, yet

    FMCG major Marico spends time and money

    telling people to go easy on it. Its good

    business: Marico positions Saffola, its

    cooking-oil brand, as a healthy oil. It's also a

    belief system. Saffola is made in such a way

    that consumers use less of it than other oi

    so in a commodity category, what the Saffo

    brand stands for gets reinforced. T

    company reinforces this belief system

    consume less oil -- in many ways. It has a

    am-6 pm phone line, where anyone can ta

    to a nutrition expert for diet-related querie

    And, no, the expert doesn't plug Saffola. Tim

    and again, through various mediums,

    sensitizes and incentivizes people to know tstate of their heart. In 2009-10, for examp

    with every pack of Saffola Functional Food,

    gave away two coupons for a free lipid-prof

    test. The Saffola Healthy Heart Foundatio

    set up by Marico in 1991, holds free heart a

    cholesterol check-up camps and walkathons

    For heart patients, it holds a cardi

    rehabilitation workshop, which includ

    sessions by cardiologists, dieticians aphysiotherapists; in 2009-10, its first year, an

    14000 heart patients attended the

    workshops. That many of them prefer Saffo

    for cooking shows healthy practices can b

    healthy business too.

    PepsiCo India: In 2009, PepsiCo India us

    5.17 billion litres of water for its products. T

    same year, it saved or put back 6 billion litre

    - 830 million litres more than what

    consumed -- into the system, according

    figures released by the company and verifie

    by audit firm Deloitte Touche Tohmatsu Ind

    It was even more important for PepsiCo Ind

    since they were accused of depleting wat

    resources. PepsiCo India has achieved

    'positive water-balance' through three steps

    2

    Contd..

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    6/20Department of Management Studies, IIT Roorkee

    Conscious Capitalism

    One, the company helped its contract farmers

    change the way they planted paddy. Instead

    of flooding the fields, it gave them a direct-

    seeding machine, which could be mounted on

    a tractor. This reduced water consumption by

    30-40%. The direct-seeding programme,

    which covered 6,500 acres across five states,

    saved about 4.7 billion litres of water. Two, it

    built check dams and recharge ponds around

    its plants. It trapped rain water, and divertedsome of it to people around the area for

    farming or drinking. For instance, in

    Aurangabad, a water-scarce area where it has

    a plant, it constructed 13 check dams and

    recharged over 100 wells. This has created the

    potential to recharge 700 million litres of

    water and benefited 12,000 villagers. Three,

    all its plants have rain or roof water

    harvesting, which brings in 133 million litres.In 2002, PepsiCo India started 'revaluing'

    water as a resource. In 2009, it became the

    first company in PepsiCo to become water-

    positive. The Indian arm now plans to extend

    its outreach to its bottling franchisees and

    supply-chain partners. And the parent plans

    to replicate this in other water-scarce markets

    like China.

    Tata Steel: One of the 'articles of association'

    of Tata Steel says: "The Company shall be

    mindful of its social and moral responsibilities

    to consumers, employees, shareholders and

    the local community." That thought in mind,

    Tata Steel built the city of Jamshedpur to

    house people working in the company's plant

    there. All civic amenities in the 103-year-old

    city are managed by Tata Steel's subsidiary

    Jusco. It spends about Rs 100 crore a year on

    the city's development and maintenanc

    Jamshedpur was built from scratch. Today, t

    focus is on displacement of people f

    projects. Tata Steel, which has captive iron o

    and coal mines, has a policy for minimu

    displacement. In 1979, it set up Tata Ste

    Rural Development Society (TSRDS) as

    subsidiary to address the needs of peop

    near its plants and mines in Jharkhand an

    Orissa. Funded by Tata Steel, TSRDS promotintegrated rural development. Its goa

    include drinking water, health and hygien

    education, environmental awareness, you

    development and income-generatio

    programmes. For instance, 75% of t

    population in Ganjam district in Oris

    depended on agriculture, but they we

    migrating to cities due to lack

    water. Ganjam is close to Gopalpur, wheTata Steel faced opposition to its steel proje

    in the nineties. In 2005, TSRDS start

    reviving 29 lift irrigation projects there, whi

    it completed in 2009-10.

    Conclusion

    The old paradigm of maximizing profits an

    shareholder values as the sole purpose

    business has created negative unintend

    consequences. Business needs to becom

    holistic and integral with deeper mo

    comprehensive purposes. If busine

    owners/entrepreneurs begin to view th

    business as a complex and evolvi

    interdependent system and manage the

    business more consciously while fulfilli

    their highest business purpose, we wou

    begin to see the hostility towards capitalis

    and business disappear.

    3

    Contd..

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    7/20Department of Management Studies, IIT Roorkee

    Starbucks- A new Chapter

    In March, Starbucks will celebrate their40th anniversary with the launch of a

    new logo and identity. Coca-cola, Pepsi,

    and Mountain Dew and many more, have

    all gone through major rebranding of

    their logos. One thing in common though

    none of them dropped the name from

    the logo. This leaves many, wondering

    why Starbucks would even consider

    dropping the Starbucks name from the

    logo. Probably there comes a point

    where the logo is synonymous with the

    name (Pepsi, Nike, McDonalds, etc). But

    is Starbucks there yet?

    Since the original Starbucks opened in

    the seventies, the Starbucks logo has

    always had a round-shaped siren. It

    started as brown and white, and then

    later evolved to include green. The green

    circle, regardless ofwhats in the centre,is identified worldwide as a Starbucks

    beverage .Now, facing new market

    entries and attempting to get away from

    the snobby Starbucks stigma, the

    beverage giant has decided to drop the

    circle around the siren touting

    Starbucks. The Wall Street Journal

    reported that the new logo represents

    the company's newfound emphasis onbecoming a consumer packaged-goods

    company, as well as the idea that

    Starbucks might have other products that

    don't have coffee in them at all.

    Howard Schultz, the C.E.O. says that-

    The new logo embraces and respects

    their identity plus evolves the company

    to a point thats more suitable to the

    future. The logo is at the core the same

    the love of the coffee but by changingit allows the company to move beyond

    just being a purveyor of coffee. Starbucks

    will continue to offer the highest-quality

    coffee, but will offer other products as

    well and while the integrity, quality and

    consistency of these products must

    remain true to who we are, our new

    brand identity will give us the freedom

    and flexibility to explore innovations and

    new channels of distribution that will

    keep us in step with our current

    customers and build strong connections

    with new customers.

    Starbucks' ventures into more

    widespread retail channels, such as

    grocery stores, drug stores, discounters,

    and other venues aren't new. Nor is the

    idea that folks can get non-coffee items

    under the Starbucks brand. But fiddlingwith a venerable logo can sometimes

    leave unwary companies badly scalded.

    Last October, Gap briefly changed its own

    tried-and-true logo to a widely mocked

    and quickly discarded new version, in

    what many observers still regard as a

    massive gaffe. Although that was a

    complete change and this one is just a

    simplification of an already existing mark.CEO Howard Schultz caused a ruckus

    when he talked in 2007 about the

    possibility that the coffee giant was

    "losing its soul." Now, thanks to the new

    logo heralding the company's 40th

    anniversary, it's definitely lost something

    else: the word "coffee." and "Starbucks,"

    for that matter.

    4

    - Chetna Yadav

    DoMS, IIT-Roorke

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    The case of Dabbawalas

    Just the other day I was going through the

    books I came across a jargon Supply chain

    Management and Mumbai Dabbawalas.

    Lets explore more about this interesting

    topic.

    Gartner (2000) defined Supply Chain

    Management as the set of processes that

    accomplish the delivery of goods, services

    and information. Supply chain management

    has roots in the focus on lean and efficient

    manufacturing. These lean efficiencies were

    driven by corporations initiating cost saving

    changes to the business process. Supply chain

    management is seen as a process-driven

    approach to streamline the business.

    Supply chain management has at times been

    referred to as logistics; however there is a

    difference - supply chain management are

    those activities, departments, organizations

    or firms that network together to deliver a

    product to market. The supply chain typically

    includes the functions or organizations of:

    planning, supplier management, operations,

    logistics and material control.

    The case of Mumbai Dabbawalas

    Everybody must have heard a lot about th

    supply chain management systems used

    the Mumbai Dabbawalas and the glob

    accolades they have received. Fro

    presentations at Harvard Business School

    the Special visit of Prince Charles, they ha

    received the six-sigma, ISO certification a

    the limelight like never before. These da

    they speak about the organizational structur

    working style, and delivery systems of the

    organization.

    The Need

    Mumbai has a population of 13,830,884 an

    the Mumbai Metropolitan Area has

    population of 21,347,412. Every morni

    there are over 10 million train commuters a

    bus passengers making interminable trips

    offices mostly located in the South Mumb

    But most of them spend more than

    minutes to reach office. So these people a

    not able to pick their lunch packed fro

    home, so early in the morning. This is whe

    Dabbawala comes into

    5

    - Paresh Kulkarni

    DoMS, IIT-Roorke

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    The case of Dabbawalas

    action and picks lunch boxes from various

    houses and deliver 2,00,000 lunch boxes on

    time & to the respective persons.

    The Secret

    Mumbai Dabbawala have achieved

    unprecedented success in the areas of Supply

    chain logistics, reverse supply chain logistics,

    time management, customer relationship,

    customer & employee satisfaction, and cost

    effectiveness. Another important feature is

    the processing in transit like sorting, coding

    done during train travel. Looking at the core

    of their business, it is more human intense

    service, majority employee less educated,delivery of service dependent on many

    external factors like local trains, weather

    conditions, etc. In spite of all this, they are

    successful because of:

    Honesty and Integrity having strong roots in

    their culture results in efficient team work.

    Discipline and Time Management can be

    judged from the fact that when Prince Charles

    wanted to meet them, they gave him

    precise time slot so that the thousa

    customers would not have to skip their lunch

    Pride in their work makes them move abo

    their mission briskly with a smile, making su

    they are never late.

    Spirituality plays an important role in relievi

    the day's stress. They regularly chant songs

    praise to the Lord. They truly embody a livi

    where one looks beyond materialis

    earnings and serves with commitment for

    cause.

    The Learning

    Supply chain management needs to applied with proper consideration f

    processes, human capital and other extern

    factors. Only then it can help to provide co

    efficient and reliable delivery of goods

    services, beyond customers expectation. Th

    helps organizations to develop unmatch

    core competency, giving strategic advanta

    in long run.

    6

    Contd..

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    Greater than godmy mother

    One day to know my greatest asset my mind tried,To get the answer my thoughts took a ride,

    In my cores each and every side,

    And in this universe so wide,

    But that answer my soul tried to hide ,

    And sometimes it lied,

    But I kept on searching in the tide,

    And slowly the answer demystified,

    And with a sudden joy and tears I cried.

    Of my imperfections the world makes me aware,

    All my vulnerabilities it bares

    With prospects so bleak,

    Deep within I feel so weak,

    Department of Management Studies, IIT Roorkee

    Fresh Green Creativity, right from the roots of DOMShrough the leaves of this newsletter

    7

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    But when you say in this whole world east or west ,My son is the best,

    I ride a new energy crest,

    In your loves nest ,life seems like a fest,

    For everything I feel a new zest,

    Moving all around I have only found,

    showering love that knows no bounds,

    its the woman no other,but its only you oh! sweet mother.

    I ask between god and you whos greater,

    God I yet havent seen,

    But a witness of your loves bliss I have been,

    Department of Management Studies, IIT Roorkee

    Greater than godmy mother

    8

    Contd..

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    To help those in pain, woman whos so keen,

    In you an idol of compassion Ive seen,So simple and kind in this world so mean,

    All I am is only due to your beautiful hearts sheen,

    When in lands far away,I see on street,

    Feeling this cruel worlds heat,

    A mother embracing his child with love,

    And caring him in a way so sweet,

    Beauty of this moment my soul wishes to greet,

    Feeling you in the sky,in the air,

    And in natures every beat,

    Oh! Dear mother I wish to touch your feet..

    -- HARSH SINGH

    Department of Management Studies, IIT Roorkee

    Greater than godmy mother

    9

    Contd..

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    -An excerpt from the talks with industry people

    In the month of January, Department of Management Studies, IITRoorkee witnessed the presence of many guest speakers from the

    industry to address the first year students. The first and foremost

    speaker was the General Manager of THDC, Mr. Rakesh Khare. The

    next in the list was Mr. Ajay Agarwal. We also had Mr. B. Ram

    Mohan, currently VP (HR) at Everest Industries Ltd. The three of

    them enlightened the students on three different current topics. Mr.

    Rakesh Khare conversed with the students on implications of

    Corporate Social Responsibility and how they can help the society at

    large. Mr. Ajay Agarwal sensitized the students to the realities faced

    by management graduates once they step out into the real

    corporate world., and Mr. B. Ram Mohan threw light on the existing

    HR practices and problems faced henceforth.

    10

  • 8/7/2019 Domination February 2011

    14/20Department of Management Studies, IIT Roorkee

    THDC-Sewa is an initiative taken up by THDC under the guidance of Rakesh

    Khare, GM (S&E), THDC Ltd. We at DoMS had the privilege of having a session

    with Mr. Khare.

    This session threw light on the ground level implications of Corporate Social

    Responsibility. Corporate Social Responsibility (CSR), started initially as a

    voluntary initiative in some companies, later caught on with the corporate world

    over the last few decades. CSR became a standard best practice as per few

    countries corporate governance codes. Many other countries are contemplating

    inclusion of CSR initiatives as a standard corporate governance practice. It has

    become a competitive necessity rather than a nicety as once it used to be. The

    companies saw the benefit and the stakeholders appreciated the initiatives.

    Broadly though, companies have to work harder to maintain their reputation and

    the growth environment in which they do business.

    The program that THDC is presently doing is named as Participatory Rural

    Appraisal wherein a group of volunteers were deployed in a village in the remoteareas of Uttar Pradesh with the object of making the village and thereby the

    villagers to be self-sustained and independent. For this, the group studied the

    demographics of the village and discovered the key areas of weaknesses and

    opportunities as well. They then chalked out a plan which included generation of a

    resource map so as to gauge the potential and thereby cause effective utilisation

    of the resources of the village, creating awareness and motivating the inhabitants

    of the village towards self employment for long term self-sustenance of the village.

    In this process the key areas of focus were education, health, environment,

    welfare, infrastructure, income generation and women empowerment.

    This initiative exemplifies CSR in true light. The lecture gave us an insight into the

    challenges faced while executing the process and alongside opened avenues for

    the students to participate in CSR programs under THDC.

    Implications of Corporate Social Responsibility

    1

    --Rohini

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    15/20Department of Management Studies, IIT Roorkee

    What to haveas aManagement GraduateMr. Ajay Agarwal is a nationally acclaimed Corporate Trainer and

    an HR consultant with his expertise in Energising People, Synergising

    Competencies HR consulting, Organisational Development Programmes

    and HR interviews.

    He has an intrinsic knack of gauging philosophy behind every

    success and failure which makes him a phenomenon in the industry

    today.

    The lecture started on a high note with the need and relevance of a

    management course in todays corporate scenario. He went further

    discussing the role of a management graduate and the characteristic

    traits that need to be possessed; from a strong hold on fundamentals to

    effective interpersonal skills. He stressed on the need to be updated on

    information and also on the fact that maintaining a proactive approach is

    inevitable.

    Going a step further, to emphasise the importance of a balanced

    approach to achieve success he substantiated it mathematically i.e.

    Performance= Willingness X Ability which implies a balanced input would

    ensure an optimum output.The workshop aimed at improving self-confidence, interpersonal

    skills and attitudinal change in our perceptions and proved to be a true

    learning experience. The session ended on a high note with Mr. Ajay

    Agarwal showing an impressive video to encourage and motivate

    students that nothing is impossible if they really want it.

    1

    --Rohini

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    16/20Department of Management Studies, IIT Roorkee

    As we have progressed from the era of personnel management to the

    more holistic Human resource management, we now are faced with the

    challenges to make human resource management more effective through

    improved HR practices.

    This month we had with us Mr. B.Ram Mohan, currently VP (HR) at

    Everest Industries Ltd. which diversifies into different domains like steel

    building solutions, steel doors, cement sheets etc. Whilst having served at

    HAL, JK Tyres earlier he shared his experiences and learning at the different

    workplaces which he attributed to the difference in the organisational culture of

    different workplaces.

    Having had immense industry exposure, Mr. B. Ram Mohan threw light

    on the existing HR practices and the problems faced henceforth. More

    importantly he stressed on the challenges being faced by an HR manager in

    todays scenario and brought forth the ten Cs (challenges) some of which

    include competence: war for talent, competition faced from other industries,

    compensation is another important factor which in turn is affected by the

    margin levels of the company. Also cost of manufacturing and confidence of the

    employees in the organisation play a key role in the decision making of an HR.

    Having brought forth the various challenges, Mr. B. Ram Mohan

    suggested ways to cope up with the challenges which include effective

    manpower utilisation and welfare employment which would result in confidence

    building and lower attrition rate. Moreover, another effective measure could be

    providing training, development and result oriented programs for the

    employees so as to build leaders from within the organisation

    The session was enriching which gave an insight into the implications of

    Human Resource Management into the todays corporate scenario.

    HR Practices13

    --Rohini

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    1. As per schedule, from April 2011, this is the accounting standards that will be

    implemented in India and will replace the existing Indian accounting standards. Name

    this new accounting standard which is aimed at providing a single set of globally

    accepted accounting and reporting system.

    2. These are financial instruments used by foreign investors that are not registered with

    the Securities and Exchange Board of India (SEBI) to invest in Indian Securities. What

    are these derivative instruments better known as?

    3. In the recently concluded IPL (Indian Premier League) Auction in January 2011, this

    player was the most expensive foreign player and was auctioned for $1.5 million.

    Name this stylish right handed batsman?

    4. This was the area where George Washington took his oath of office as the first

    President of the United States of America (USA) in 1789. In the contemporary world,

    this has become the biggest financial hub of the world having headquarters of many

    financial institutions including the New York Stock Exchange. What is this place better

    known as?

    5. These are standards providing best practice recommendations on information security

    management published by International Organization for Standardization (ISO) and

    International Electro-technical Commission (IEC). What are these standards better

    known as?

    6. Connect the following:

    Year 1937: "fertile rice paddies": Just in Time (JIT): Lexus

    - Rajneesh & Anirudh

    DoMS, IIT-Roorkee

    Its Exquizite, Kills your Quriosity and adds to your Quizdom. Need we say

    more? Qutopia A Utopia of the best Biz Quiz Tidbits to wreck your brains!Mail in your answers to [email protected],[email protected]. The winner will have their names published in thenext issue. Answers in the next issue ofDoMination.

    Department of Management Studies, IIT Roorkee

    14

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
  • 8/7/2019 Domination February 2011

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    1. In 2010, this country overtook Japan as worlds second-largest economy behind USA in terms of

    GDP. Name this Asian giant?

    2. In the biggest financial scandal of 2010, this company was sued for fraud by the Securities and

    Exchange Commission (SEC) for Insiders trading concerned in a deal known as "Abacus". Name

    this company which finally in July 2010, settled with the SEC and had to pay a fine of $550

    million.

    3. This was the largest IPO (Initial Public offer) in the history of Indian Stock Market. The $3.46

    billion deal attracted $52.5 billion of demand and shot up by 40% on its first day of trading.

    Name this company that went to the primary market in October 2010.

    4. This program was launched in the tribal village, Tembhli in Nanurbar, Maharashtra on 29th

    September, 2010 which aims to give a unique identity to all Indians. Name this ambitious

    project of the UPA Government which will give a unique 12-digit number to every citizen of

    India and could be used in financial inclusion and accessing government programs by the

    masses.

    5. In a first of its kind corporate event, in April 2010, this company shut down its Chinese

    operation in protest for what it termed as an attack on its servers by Chinese hackers which

    resulted in the mail accounts of Chinese human rights activists being unethically accessed.

    Name this modern day corporate giant which has its slogan as "Don't be evil".

    6. This is the crisis which hit Europe in March 2010 following the financial recession of 2008-2009

    and threatened to engulf the whole of the Eurozone countries. What is the name of this crisis

    which also risks the Euro and the European Union and has recently spread to Ireland?

    The Answers of Qutopia-12 are:

    1. China

    2. Goldman Sachs

    3. Coal India IPO

    4. UIDAI launched AADHAAR

    program(UID Project)

    5. Google.

    6. European Soverign Debt Crisis

    of 2010

    Winners are:

    Rakesh K. Sah DoMS (2002-2002)

    15

  • 8/7/2019 Domination February 2011

    19/20Department of Management Studies, IIT Roorkee

    Hocus-Focus 1Corpostrat, one of the few Centre Stage events of Cognizance, is the flagship event of th

    Department of Management Studies, IIT Roorkee. This is not just another B-Plan Contest th

    we are now used to seeing in almost every college event. This aims to get the best out of th

    contestants both idea wise and also tests their marketing, strategy and decision making skil

    This time Corpostrat in collaboration with THDC has brought a real life problem.

    Further details are present on the website www.cognizance.org.

  • 8/7/2019 Domination February 2011

    20/20

    Comments / Feedback Mail to: [email protected]

    Tel: 01332-285014, 285617, Fax: 01332-285565

    Do Visit: http://www.iitr.ac.in/departments/DM/pages/Index.html

    Department of Management Studies,Indian Institute of Technology Roorkee,

    Roorkee Uttarakhand-247667

    The TeamEditor

    Animesh Agrawal

    Sub-Editors:

    RohiniDeep Pathak

    Sudeep Dakua

    Design Team:

    Animesh AgrawalShruti GoelAnuj Mody

    Contributors:

    Paresh KulkarniChetna Yadav

    Udit GuptaRohini

    Harsh Singh


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