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DominicHO_Portfolio_2014

Date post: 12-Aug-2015
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Page 1: DominicHO_Portfolio_2014
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BRAND IDENTITY

xx 2/3x

1/4x

c0 m80 y95 k0 c0 m0 y0 k80

r240 g90 b40

pantone 1645c

r88 g89 b91

infinityblend

pantone 425c

infinitycombine

www.blend.hkCorporate Risk, Entertainment, Brand Managment |

www.blend.hk

Corporate Risk,

Entertainment,

Brand Managment

www.blend.hkCorporate Risk, Entertainment, Brand Managment |

25 Jun, 2014

Unit 1922, Metro Centre One,32 Lam Hing Street,Kowloon Bay, Kowloon,Hong Kong

Dear Mr. Stephen,

The density of the code is described by a version number that is based on the number of rows and columns of dots. A Version 1 QR code will have 21 rows and 21 columns of dots and the version number will then increase by 1 for every 4 extra rows and columns – a Version 2 QR code will have 25 rows and columns, a Version 3 will have 29 rows and columns, right through to a Version 25 that will have 117 rows and columns.

As the size of the dots decrease they become harder for the scanner in the smartphone to “see” so the QR code itself needs to be made larger in order for it to be reliably scanned.

Most QR codes containing just a website address end up being Version 2 QR codes with 25 rows and columns of data dots. I talked about keeping the size of the QR code in the viewport of the scanning to 1cm (0.4in) or better – with 25 rows and columns of dots in a “normal” QR code this would make each of the dots 0.4mm (0.016in) across as a minimum, and this is actually the “magic number” that makes a QR code reliably scannable.

Joseph YeungDirector(852)2385 4288

www.blend.hkCorporate Risk, Entertainment, Brand Managment |

Unit 1922, Metro Centre One,32 Lam Hing Street,Kowloon Bay, Kowloon,Hong Kong

www.blend.hk

Joseph Yeung | Director

Mobile (852) 9032 6722Tel (852) 2385 4288Fax (852) 2385 [email protected]

Unit 1922, Metro Centre One, 32 Lam Hing Street,Kowloon Bay, Kowloon, Hong Kong

Tel (852) 2385 4288 | Fax (852) 2385 1977

Page 5: DominicHO_Portfolio_2014

BRAND IDENTITY

X

Y

Y

Y

X

C 18M 92Y 81K 0

Pantone 1797C PantoneCool Gray 4C

C 5M 9Y 0K 30

R 205G51B 51#CD3333

R 192G187B 194#C0BBC2

WE Dining WE Takeaway WE Café WE Beauty WE Night Out WE Shop WE Activity MY WEOUT

Carrier 12:34 AM 100%

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