2
www.movingwalls.com Domino’s Executes Targets Gamers Using Programmatic OOH
www.movingwalls.com
Domino’s Executes Targets Gamers Using Programmatic OOH
www.movingwalls.com
Challenge: Reaching gamers and tech enthusiasts to drive purchases of their “515 Unite Day” pizza offer.
Solution: Programmatically activate avail-able DOOH screens near Domino’s stores, personalising the campaign for our client to reach target audiences during specific hours for maximum reach.
Execution: The campaign proposal was auto-generated on our OOH buying plat-form and executed using Google’s DV360 alongside their online media activations.
Results: Domino’s optimised their OOH budgets by targeting the right audience at the right times on billboards located near their outlets.
