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Dominos Pizza

Date post: 20-May-2015
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Domino's Pizza Chain, Research
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Amity International Business School BY : BBA-IB Sec- “A” Sunil Kr. Ahirwar Faculty Amity International Business School 2012-2015
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Page 1: Dominos Pizza

Amity International Business School

BY : BBA-IB Sec- “A”• Sunil Kr. Ahirwar

Faculty neal_404@rediff mail.com Ms.Priyanka Malik

Amity International Business School 2012-2015

Page 2: Dominos Pizza

Amity International Business School

Introduction• Founded in 1960 by Tom Monaghan• Second largest Pizza chain in US

• 10000 corporate and franchised stores in 70 countries Domino’s outlet in India opened in 1996

• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh

AIBS BBA-IB-III Sec-A

Page 3: Dominos Pizza

Amity International Business School

Problem

Motivational Issues: • Communication Problem between employees • Employee getting demotivated

AIBS BBA-IB-III Sec-A

Page 4: Dominos Pizza

Amity International Business School

Problem Introduction• The major problem identified is Motivation.

This is the factor that keeps the employees work efficiently and effectively. Motivation affects the operations or tasks carried out in the company and hence it plays very significant role in any organisation.

AIBS BBA-IB-III Sec-A

Page 5: Dominos Pizza

Amity International Business School

Objective• The aim of this research is to identify the common

business problems which in this case is the motivational issues as it is affecting the company negatively.

• To keep the crew or workforce highly motivated and keep on training them with new skills which will improve productivity.

• Also motivate them on an individual level to help them accomplish their personal and company goals or aims.

• To apply and relate motivation theories to the staff or employees and make production efficient.

AIBS BBA-IB-III Sec-A

Page 6: Dominos Pizza

Amity International Business School

Review of Literature

AIBS BBA-IB-III Sec-A

• We got detailed through internet search about Dominos Pizza we found out about their vision, mission, food safety and many more crucial information about it which would help me in my research. It explains its culture and how things work in Domino`s Pizza.We will be using Maslow's Hierarchy of Needs as every person has different needs and they go from physiological or basics needs going upwards towards self-actualization. Most employees in the company are still on the physiological or safety needs as most these employees are part-time workers. Only few employees are full time employees in different branches of Domino` Pizza. Therefore job security is not really there because if there was cost cutting to take place then the part-time employees will be the first ones to be layoff. Which implies that the employees are not motivated and they are always looking for another job and they are sticking to this job just to satisfy their basic needs.

Page 7: Dominos Pizza

Amity International Business School

Vision & Mission DOMINO’SVISION

“Exceptional people on a mission to be the best pizza delivery company in the world”

MISSION

“Domino’s Pizza is the Pizza specialist who consistently delights the customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service”

AIBS BBA-IB-III Sec-A

Page 8: Dominos Pizza

Amity International Business School

Research Methodology• We have used secondary data or literature review by using

the internet to get some details of the company`s goals, missions and values. Such as going to the official website of the company which is to have some information about the company.

• We have prepared questionnaire which include questions that help us to know more about the problem in the organisation. We have asked such questions which tells us about the real environment of the organisation and what problem employee are facing while working in the organisation.

AIBS BBA-IB-III Sec-A

Page 9: Dominos Pizza

Amity International Business School

Product Offerings DOMINOSPizzas

Pastas

Breadsticks

Cheese Dips

Beverages (tie-up with Coca Cola)

Chocó Lava Cake

Chicken Wings

AIBS BBA-IB-III Sec-A

Page 10: Dominos Pizza

Amity International Business School

SWOT OF DOMINOS

AIBS BBA-IB-III Sec-A

Page 11: Dominos Pizza

Amity International Business School

Conclusion• After the methodology, the results & discussion the problem has

been identified and in his we will provide the possible solutions to overcome the problem. These problems have been identified and confirmed by the interview, questionnaire and observation. The manager does not provide the long term plans which they should provide. They should provide both short-term and long-term plans so that the employees know what is going on in the company. The employees need to be motivated so that the use their full potential as the managers want. The purpose of this research is to overcome the problems which are affecting the performance and this research is mainly based on the motivational factors which is one of the major part of productivity. If the employees are not motivated then they will not put any effort in their work and this can lead to low quality production.

AIBS BBA-IB-III Sec-A

Page 12: Dominos Pizza

Amity International Business School

AIBS BBA-IB-III Sec-A


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