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In 1960, Tom Monaghan and his brother, James, purchasedDomiNick's. As sole owner of the company, Monaghan renamed the

business Domino's Pizza, Inc

Dominos pizza is the world leader in pizza delivery. With more than

9,000 stores in over 60 markets around the world, dominos pizza is

a mega brand driven by the strength of successful franchisees. J.

Patrick Doyle, is CEO of dominos pizza. Jubilant foodworks ltd

owned the franchisees of dominos pizza in india and some

neighbour countries.

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Free home delivery in less that 30 minutes.

Online order facility, Hotline numbers are also available.

Culture comes first.On demand fresh preparation.

Low cost with quality product.

Customer relationship: discount coupons, corporate discounts available.

High technology is used : computer generated bills

Varieties in menu.

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A passion, commitment and drive to succeed

Strong leadership skills

Good people skills

Good administration skillsEntrepreneurial flair

Knowledge base

Growth- oriented behavior

Risk taking

CreativityInnovation

High energy level

Committed to goals

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In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. In 1978, the

franchise opened its 200th store On May 12, 1983, Domino's opened its first

international store, in Winnipeg, Manitoba, Canada.That same year, Domino's

opened its 1,000th store overall, and by 1995 Domino's had 1,000 international

locations. In 1997, Domino's opened its 1,500th international location, opening

seven stores in one day across five continents. Domino's Pizza Enterprises Ltd

(Domino's Pizza) is the second largest pizza chain in New Zealand in terms of both

network store numbers and network sales. It is also the largest franchisee for the

Domino's Pizza brand in the world. Currently, India has 207 outlets spread across in45 cities, and they plan to have a total of 500 stores in 75-80 cities by 2010 to 2011

this additional outlets, will bring a total of 500 outlets in the country.

Latest news: Dominos mulls pizza restaurant on MOON.

http://en.wikipedia.org/wiki/Winnipeghttp://en.wikipedia.org/wiki/Manitobahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Manitobahttp://en.wikipedia.org/wiki/Winnipeg

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TOMER DRIVEN STRATEGY30 MINUTES GUARANTEE

GROWTH STRATEGY

MULTI-DOMESTIC STRATEGY

COST LEADER SHIP STRATEGY

SCIENTIFIC MANAGEMENT

GENERAL ADMINISTRATIVECONTIGENCY APPROACH

OPEN SYSTEM

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STRENGTHS-

Leading pizza delivery company in the world.

Global franchisees operations 9000 over 60 countries.

Strong brand equity.

Heavy advertising and marketing campaigns.

Supply chain and distribution system.

WEAKNESS-

Slow growth and declining sales.

OPPORTUNITIES-Geographical Diversification.

Market expansion opportunity.

Introduction of new flavors and add ons.

Strengthen distribution system so that market penetration is optimum.

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THREATS-

Consumers changing habits and awareness about harmful

health implications.

Competition in market

Currency exchange fluctuation.Unruly traffic system, hard to reach in 30 mins.

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Healthy menu should be introduced for health conscious customers

Like, salads, low calories and low fat pizza, juices e.t.c.

New market strategy should be made to survive the competition.

Frequencies of stores should increase and area for delivery boys should be

r educed.

They should redefined their quality and quantity standards.

Cost cutting on marketing and raise discounts for customers.

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