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Domino's yogesh tanwar

Date post: 24-Apr-2015
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14
Presentation on domino’s Pizza
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Page 1: Domino's yogesh tanwar

Presentation on domino’s Pizza

Page 2: Domino's yogesh tanwar

HISTORY

Founded in 1960 by Tom Monaghan.

Second-largest Pizza chain in the United States. about 8,500 corporate and franchised stores in 55 countries.

Domino's Pizza outlet in India opened in 1996.

Close to 274 outlets in 55 cities of India.

70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

Page 3: Domino's yogesh tanwar

MARKET STRATEGIS

Vision Dominos Pizza vision is to be exceptional people on a mission to be the best pizza delivery company in the world.

Objectives Introduce value add meal concept Have a toll free number to call on deliveries

GOAL Customer for life Increase no. of customers

Page 4: Domino's yogesh tanwar

Market share of domino’s

51% Dominos

21% pizza hut

23% mc donald

5% others

Page 5: Domino's yogesh tanwar

Major Player’s

Page 6: Domino's yogesh tanwar

STRATEGIC ANALYSIS (STP) :

SEGMENTATIONGeographic Region – dominos outlets in

different countries is a way of segmenting their market

City – they also segment the cities as class i, class ii, metros, small towns.

Demographic age – under 13years, 13 to

21 years21 to 35 years, 35 to 50 years, 50+ years.

family income – lower middle class, middle class, upper middle class, high class

Page 7: Domino's yogesh tanwar

TARGETING:

Dominos pizzas have target the

families who like to go out for

dinner once in a week.

They also target teenagers of

school. Spending habits of college

freshmen also indicates a high

percentage of money being

spent on non-essential items.

Domino’s has made delivery

services for those customers

who like to have pizzas in their

home with their families or

friends.

POSITIONINGUniqueness & Taste

Page 8: Domino's yogesh tanwar

MARKETING TACTICS (4P’s):

• Pizzas

• Pastas

• Breadsticks

• Cheese Dips

• Beverages

• Chocolava

1.PRODUCT

Page 9: Domino's yogesh tanwar

2. PLACE 3. Price

DOMINOS HAS DISTRIBUTED IN 4 PART

WESTEN REGION

SOUTN REGION

NORTH REGION

ESTERN REGION

Page 10: Domino's yogesh tanwar

4. PROMOTIONCUSTOMERS CAN ORDER THEIR PIZZAS BY CALLING A SINGLE COUNTRYWIDE HAPPINESS HOTLINE 1800-111-123 . IN FACT, DELIVERING IN 30 MINUTES

GIFT COUPEN Advertising Tv Ads. Newspaper

Khushiyon ki Home Delivery

SALE PROMATION

CORPORATE DISCOUNT

PERSONAL SELLING

 

Page 11: Domino's yogesh tanwar

swotSTRENGTH • MORE OUTLETS- EVEN IN SMALLER TOWNS• LESS THAN 30 MINUTES HOME DELIVERY• QUICK SERVICE AT OUTLETS• CUSTOMER SATISFACTION• EXCELLENT OFFERS• GOOD PROMOTIONSOPPORTUNITY Growing fast food

market- scope for expansion

Introduce more varieties

Bigger outlets

WEAKNESSLACK OF VARIETY

OUTLETS LACK SPACE

NO OPTIONS FOR BIRTHDAY PARTIES AND CORPORATE LUNCHES

THREAT Emergence of pizza hut-

world’s #pizza market Better quality and variety

of competitors No take away counters

for pizzas

Page 12: Domino's yogesh tanwar

GOAL -

CUSTOMER FOR LIFE•L….LISTEN

•E….EMPATHIZE

•A…APOLOGIZE

• D…DO WHAT THE CUSTOMER NEED

•S…STAND BY YOUR PROMISE

Page 13: Domino's yogesh tanwar

Implementation Plans Introduce new

options to menu. Create more outlets

and locations. Advertising through

newspaper, television and internet of the new options

Create new helpline for customers to order the food.

Page 14: Domino's yogesh tanwar

Presented by – Yogesh Tanwar


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