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Don’t worry, be API! Building an API-connected ecosystem for scalable automation Karine Parsy EVP, APAC Oscar Carlsson Chief Innovation Officer
Don’t worry, be API!Building an API-connected ecosystem for scalable automation
Karine ParsyEVP, APAC
Oscar CarlssonChief Innovation Officer
I love automation…
Automation sets you free to innovate faster
Key things to consider when implementing a strategy to
automate your online research
How to lean on API-connected partners to drive faster innovation in a scalable and future proof way
Before: The most important thing you can achieve is Sustainable Competitive Advantage.
Now: Not true. Everything is moving too fast. No longer realistic to seek Sustainable competitive advantage. We don’t know what's next. It won’t last.
Future: Build your business for Continuous Innovation
www.cint.com
Technology that transforms and accelerates how companies gather insights
The world’s insight exchange
An API driven technology business
Enabling customers to manage multiple sample sources more efficiently and
transform their operational workflow
Scale, Speed, Efficiency, Innovation
Better Apps
Consumer behaviour is still changing.
Consumers Today
“The big 20 year change is people connected 24/7” – Mary Meeker
Ever Connected
AI, Virtual Machines
Faster Mobile
blockchain
Omni-channel
Measurable
Personalised
Pace of Change
“We’re only half way” – Peter Hinssen
www.cint.com
CMOs: Faster, Cheaper, AND Better Insight
Unprecedented Scale, Automation, Efficiency
Future of insightFaster, agile, iterative research
Targeting niche audiencesUsing behavioural profiling
Real-time, trigger-based insight
Faster insight & marketing action
Marketing Success
www.cint.com
Smart API architecture = Efficiency & Innovation
Partnerships = Scale
APIs = Automation
www.cint.com
Your future…
What is an API
Why an API
Scalability
Feeds innovation
Build products on top of your products
Thriving Ecosystem
External Innovation
LOCATION CAMERA
CINT - Internal Innovation
Use cases in MR
Current state of programmatic landscape
SUPPLIERS BUYERSMARKETPLACES
Who should integrate to whom
FIND YOUR ALPHA PARTNERS
ITERATIVE PROCESS
START WITH A MANUAL PROCESS
FOCUS ON WHAT CAN BE FULLY AUTOMATED
AUTOMATION IS THE FUTURE
KEEP IT SIMPLE
ALLOW YOUR CUSTOMERS TO INNOVATE
BE OPEN AND TRANSPARENT
Your foundations…
Your costs….
Your innovation…
