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Don¢â‚¬â„¢t worry, be API!...

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  • Don’t worry, be API! Building an API-connected ecosystem for scalable automation

    Karine Parsy EVP, APAC

    Oscar Carlsson Chief Innovation Officer

  • I love automation…

  • Automation sets you free to innovate faster

    Key things to consider when implementing a strategy to

    automate your online research

    How to lean on API-connected partners to drive faster innovation in a scalable and future proof way

  • Before: The most important thing you can achieve is Sustainable Competitive Advantage.

    Now: Not true. Everything is moving too fast. No longer realistic to seek Sustainable competitive advantage. We don’t know what's next. It won’t last.

    Future: Build your business for Continuous Innovation

    www.cint.com

  • Technology that transforms and accelerates how companies gather insights

    The world’s insight exchange

    An API driven technology business

    Enabling customers to manage multiple sample sources more efficiently and

    transform their operational workflow

    Scale, Speed, Efficiency, Innovation

  • Better Apps

    Consumer behaviour is still changing.

    Consumers Today

    “The big 20 year change is people connected 24/7” – Mary Meeker

    Ever Connected

    AI, Virtual Machines

    Faster Mobile

    blockchain

    Omni-channel

    Measurable

    Personalised

    Pace of Change

    “We’re only half way” – Peter Hinssen

    www.cint.com

    CMOs: Faster, Cheaper, AND Better Insight

  • Unprecedented Scale, Automation, Efficiency

    Future of insight Faster, agile, iterative research

    Targeting niche audiences Using behavioural profiling

    Real-time, trigger-based insight

    Faster insight & marketing action

    Marketing Success

    www.cint.com

  • Smart API architecture = Efficiency & Innovation

    Partnerships = Scale

    APIs = Automation

    www.cint.com

  • Your future…

  • What is an API

  • Why an API

    Scalability

    Feeds innovation

    Build products on top of your products

  • Thriving Ecosystem

  • External Innovation

    LOCATION CAMERA

  • CINT - Internal Innovation

  • Use cases in MR

  • Current state of programmatic landscape

    SUPPLIERS BUYERSMARKETPLACES

  • Who should integrate to whom

  • FIND YOUR ALPHA PARTNERS

    ITERATIVE PROCESS

    START WITH A MANUAL PROCESS

    FOCUS ON WHAT CAN BE FULLY AUTOMATED

  • AUTOMATION IS THE FUTURE

    KEEP IT SIMPLE

    ALLOW YOUR CUSTOMERS TO INNOVATE

    BE OPEN AND TRANSPARENT

  • Your foundations…

  • Your costs….

  • Your innovation…

  • www.cint.com

    Thank you Questions?

    Karine Parsy: karine.parsy@cint.com Oscar Carlsson: Oscar.carlsson@cint.com

    mailto:karine.parsy@cint.com mailto:Oscar.carlsson@cint.com

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