Donate Life OhioHospital Champions

Program

Cathi ArendsLife Connection of Ohio

Sondra BernardiGrand Lake Health System

Lauren Fitting Lifeline of Ohio

Organ, Eye and Tissue Donation

• More than 3,400 Ohioans are waiting for an organ transplant

• Hundreds await a tissue or cornea transplant

• Just over half of Ohioans have registered

• Everyone has the ability to make a difference

• According to a 2010 study, 9 out of 10 Ohioans reported having a positive view toward donation.

– More than 80 percent stated that, if they were to die, they would want to donate one or more of their organs

• When it comes to organ, eye and tissue donation, hospitals are a highly credible source for health information

Hospital Champions

• Ohio Hospital Association

• Ohio Department of Health’s Second Chance Trust Fund

• Donate Life Ohio

Inviting Hospitals to Join

• Second Annual Campaign: June 2013-May 2014

• Program launched to hospitals via:• OHA Annual Meeting – Recognition Dinner

in June 2013 • Communication to CEO’s and PR contacts:

e-newsletter, website, social media

Answering the Call: More than 60 Hospital Champions Registered

• Galion Community Hospital• Genesis Healthcare

System/Bethesda• Good Samaritan Hospital• Grady Memorial Hospital• Grand Lake Health System • Grant Medical Center• Lake Health• Magruder Hospital• Marietta Memorial Hospital• Marion General Hospital• Mercy Allen Hospital• Mercy Medical Center• Metro Health System• Miami Valley Hospital• Mount Carmel East• Mount Carmel New Albany• Mount Carmel St. Ann’s• Mount Carmel West

• Adena Health System• Aultman Orrville Hospital• Aultman Hospital • Barnesville Hospital• Belmont Community Hospital• Bellevue Hospital• Berger Health System• Bethesda North Hospital• Bucyrus Community Hospital• Cleveland Clinic• Dublin Methodist Hospital• East Ohio Regional Hospital• Fairfield Medical Center• Fisher-Titus Medical Center• Fulton County Health Center

• Northside Medical Center• ProMedica Toledo Hospital• ProMedica St. Luke’s Hospital• Riverside Methodist Hospital• Southeastern Ohio Medical Center• Southern Ohio Medical Center• St. Elizabeth Boardman• St. Joseph Health Center• St. Rita’s Medical Center• Mercy St. Vincent Medical Center • Sycamore Medical Center• The Bellevue Hospital• The Christ Hospital• Union Hospital• University Hospital• University of Toledo Medical Center• The Ohio State University Wexner

Medical Center• Wilson Memorial Hospital• Wood County Hospital

How Hospitals May Influence Registration

• Registration Opportunities– Registration drives– Advance directives page on

website– Good health kit– Green Chair Challenge

competition– Health fairs – Patient discharge kit

How Hospitals May Influence Registration

• Community Education and Engagement– CEO message– Donate Life flag raising– Green Chair event– Staff presentation– Visiting clergy educational

session

How Hospitals May Influence Registration

• Marketing and Communications Support– Advertising and paid media– Check stuffers– Donate Life Month communications– Donor quilt display– Elevator posters– Employee intranet– News release– Newsletter article– PSAs– Social media– Vehicle magnets– Web banner

OHADonateLife.org

Tools for Hospitals

Tracking Participation

Rewarding Participation