Date post: | 21-Dec-2015 |
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Done by:Yanyi, Amanda, Qingru, Anna,
Vanessa Soh, Kamy
11S2
01
How will recent developments affect the marketing and pricing decisions for the iPad?
1. Consumer’s point of view: Android tablets Food inflation and increase in oil prices
2. Producer’s point of view: Shortage in supply of components required Improvement in iPad shipping time
1a. Android tablets (negative impact)
o Consumers will compare the functions of Android tablets to iPad
before buying
o Some might decide to buy the Android instead less consumers
for the iPad
o Demand for iPad will decrease lesser profits
o E.g Samsung Galaxy Tab: (Figures are for Korea)
• Sold 250 000 units as of end of last year, since November 12,
2010
• Compared to iPad’s under 100 000 units since November 30,
2010
• Sales/demand of iPad is affected as the people have more
choices
1b. Food inflation and increase in oil prices
(negative impact)o Disposable income will be reduced significantly
o Consumers will be more careful with their spending
(differentiating needs from wants)
oThose not willing or able to pay for iPad will be rationed out
of the market
o Also, iPad 2 will be released soon
o Consumers would rather wait for that, given the newer and
better features
2a. Shortage of supply of components required (negative impact)
o Shortage of components shortage of iPads
o Units of iPad produced cannot meet the demand
oQuantity supplied cannot meet quantity demanded
o Supposed to result in upward pressure on price, but the
price of iPad is fixed
o Will result in the recognition of the brand Apple instead
2b. Improvement in iPad shipping time(positive impact)
o Reduced from 10 days, to 3-5 days, to 1-3 days
o Company is able to meet the demand for iPad more
efficiently
o More profits can be earned
Bibliography
http://en.wikipedia.org/wiki/IPadhttp://www.reuters.com/article/2010/07/23/lgdisplay-production-idUSTOE66M00620100723
http://www.telecomskorea.com/market-10004.htmlhttp://phandroid.com/2010/01/29/android-tablets-vs-apple-ipad-comparisonreview/http://www.pcworld.com/zoom?id=204779&page=1&zoomIdx=1http://www.padgadget.com/2010/08/23/improved-ipad-shipping-times-and-apps-market-statistics/http://www.theipadguide.com/content/apple-just-cant-get-enough-ipad-screens/7174897http://www.ausgamers.com/forums/general/thread.php/2832285http://ipwalls.com/ipad-wallpaper-scare-tactics/ipad-wallpaper-template-13/http://www.zdnet.com/blog/burnette/how-to-build-the-perfect-android-tablet-part-1/2049http://savecapitalism.wordpress.com/2010/11/21/weekend-reading-us-food-price-inflation-charts-to-remember/findingmillions.wordpress.comeurolinkconsultores.commachackpc.comairplane-pictures.netbikehugger.comsydenhamhs.limestone.on.cacrunchgear.com
The End! (: