Date post: | 07-Dec-2014 |
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Leverage social networks to increase Annual Giving
An example of donor conversation and resulting gift
Why social networks?
Why social networks?
• 450 M users• 108 M active users (US)• 50% daily users • 4 M new US users / month
• 450 M users• 108 M active users (US)• 50% daily users • 4 M new US users / month
• 125 M users• 15 M active users• 6.2 M new users / month
• 125 M users• 15 M active users• 6.2 M new users / month
• 55 M users• 30 M active users (US)• 2 M new users / month
• 55 M users• 30 M active users (US)• 2 M new users / month
Challenges
How can I create a word
of mouth momentum?
How can I create a word
of mouth momentum?
How can I leverage the
social networks of my constituents?
How can I leverage the
social networks of my constituents?
How can I do all this
without using up my staff
time?
How can I do all this
without using up my staff
time?
How can I reach out to
Younger constituents?
How can I reach out to
Younger constituents?
“My constituents are using social networks extensively, but I can’t reach out to them effectively”
Starting point : current donors and volunteers
Leverage passionate
constituents
Leverage passionate
constituents
Empower them to create word of mouth
campaigns
Empower them to create word of mouth
campaigns
Peer Influence
Peer Influence
Peer Pressure
Peer Pressure
Increased outreachBetter participation / New donors
Young Alumni Giving
ChallengeChallenge
SolutionSolution
ResultsResults
Elon University needed to increase the participation rate for the IGNITE Young Alumni challenge which was executed through the online channel.
• Adopted donorbadge as the social media platform to increase awareness about the IGNITE challenge among young alumni
• Emailed donorbadge to past donors to create timely momentum for the 1 month challenge in Feb ‘10
• IGNITE Challenge raised $205,028 in Feb’10
Next StepsNext Steps Use donorbadge for Reunion Giving and Senior Class Gift Campaign.
“donorbadge was a critical component in the success of our IGNITE Young Alumni Challenge. Our participation rate doubled within 1 month ”
-Melisha Chamra, Associate Director, Elon University
“donorbadge was a critical component in the success of our IGNITE Young Alumni Challenge. Our participation rate doubled within 1 month ”
-Melisha Chamra, Associate Director, Elon University
donorbadge ignites Elon University’s Young Alumni challenge
• Participation rate doubled from 6% to 12%. 628 Young alumni participated in the challenge
• 55% of IGNITE Challenge donors added donorbadge to their profile
• 188 donors sent their personalized IGNITE testimonial to more than 40,000 friends on Facebook
Powered by donorbadge, Facebook becomes a top 5 source of traffic to UC Berkeley Giving
ChallengeChallenge
SolutionSolution
ResultsResults
UC Berkeley was looking for an effective social media tool to increase awareness among its supporters about giving back
• Adopted donorbadge as the only social media platform for Annual Giving and Development
• Integrated donorbadge to GiveToCal online giving website, email receipts and solicitations
• donorbadges for University funds, school funds, dorms and Athletics – more than 25 active badges
• Acquired new donors worth > $1,000,000 in Life Time Value within 9 months. More than 50% of the direct gifts are from new donors.
• Increasing number of direct gifts through donorbadge. 23 in Fall 2009, 48 until April 2010
• Facebook became the top 5 source of traffic to Giving website (from a previously insignificant position)
Next StepsNext Steps Leverage donorbadge for fundraising events ticketing, athletic events ticketing, scholarships and more.
“We are seeing a real increase in donations from Facebook and we are getting more gifts as a result of donorbadge.”
- Matt Matsuoka, Director, UC Berkeley
“We are seeing a real increase in donations from Facebook and we are getting more gifts as a result of donorbadge.”
- Matt Matsuoka, Director, UC Berkeley
Online Giving website
Online Giving website
Demo: Creating momentum for a challenge
InstitutionInstitution
Recent Donors and Volunteers
Recent Donors and Volunteers FriendsFriends
DonorsDonors
Useful across various Annual Giving components
Challenge
Reunion Campaigns
Class giftCampaigns
Athletics/EventsTickets & Marketing
Annual Funds
U. Notre Dame 40 clickthroughs on Dec 31, 2009
U. Notre Dame 40 clickthroughs on Dec 31, 2009
What you can expect from donorbadge
Gen Y and Gen X donors
Gen Y and Gen X donors
NewDonors
NewDonors
Direct BenefitsDirect
BenefitsIndirect BenefitsIndirect Benefits
UC BerkeleyIncreasing no. of
gifts23 in Fall 2009,
48 until Apr 2010
UC BerkeleyIncreasing no. of
gifts23 in Fall 2009,
48 until Apr 2010
Indirect Gifts
Indirect Gifts
Increase inAwarenessIncrease inAwareness
Staff timesavings
Staff timesavings
Data fromSocial networks
Data fromSocial networks
UC BerkeleyAcquired new
donors worth > $1,000,000 in Life
Time Value.50% of all donors
are new
UC BerkeleyAcquired new
donors worth > $1,000,000 in Life
Time Value.50% of all donors
are new
Elon UniversityHugely successful Ignite Challenge100% increase in participation in 1
month625 donors $205,000
Elon UniversityHugely successful Ignite Challenge100% increase in participation in 1
month625 donors $205,000
Direct Gifts
Direct Gifts
Proven approach
• UC Berkeley• U. British Columbia• University of Michigan• University of Notre Dame• UNC at Chapel Hill• UC Irvine• U. Memphis• U. Connecticut• Duke University• Claremont McKenna College• CalTech• Hobart and William Smith
Colleges• Anderson University
• San Francisco State University• Boston College• Gonzaga University• Bellarmine University• Carleton College• Davidson College• Vassar College• Susquehanna University• Trinity College• Breck School• Shipley School• La Salle High School• Elon University
and more ..and more ..
Proven approach
and more ..and more ..
Two flavors of donorbadge: Standard and Advanced EditionsCategory Features Standard Advanced
Number of donorbadges per institution
Setup and manage multiple donor badges for funds, challenges etc
Social network sharing Publish to Facebook Newsfeed
Publish to Twitter
Publish to LinkedIn
Peer-to-peer solicitation Invitation to Facebook friends
Invitation by Email
Invitation to LinkedIn contacts
Number of donorbadges per donor
Display of multiple donor badges in donor’s Facebook profile
Channels Receipt page donorbadge
Email receipt donorbadge
Donorbadge for offline donors
Analytics and Reporting Report with aggregate information
Detailed donor information from Facebook such as name, email id
Honor Roll – automated display of donors with pictures and gift history
Donors can add/remove themselves from Honor Roll
Display of Honor Roll in Institution’s Fan page
* Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time* Please note that features and pricing are current information as of May 20, 2010 and are subject to change at any time
Questions?
Contact [email protected]
510-623-0400
Proven and widely adopted
Easy to set up
Cost effective
Proven and widely adopted
Easy to set up
Cost effective