Date post: | 10-May-2015 |
Category: |
Marketing |
Upload: | amasanantonio |
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Presented by Brittany Tradup Marketing Director, Robot Creative
@Copyright 2014 Robot Creative. All Rights Reserved Worldwide.
Print vs. Web
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7 Steps to a Better Web Page
Help users process your content easily and efficiently
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Start here…
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Or Start Here…
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1) Edit (Cut 50%)
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2) Break It Up
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3) Add Headlines
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4) Use Lists & Links
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5) Use the Page Layout
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6) Add Graphics & Videos
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7) Call the User to Action
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7 Steps to a Better Web Page
Let’s recap… 1. Edit 2. Break It Up 3. Add Headlines 4. Use Lists & Links 5. Use the Page Layout 6. Add Graphics 7. Call the User to Action
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SEO Considerations
✓ Know Your Target Keywords ✓ Use Tree-Like Hierarchy ✓ Use Programming Best Practices
– Headlines (H1, H2 & H3) – Metatags – Optimize Images to Shorten Page-Load Time – Use Alt Text and File Names – Link Quality – Link (Anchor) Text – Live Text
✓ Keep Content Current
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Mobile Considerations
✓ All of the Above Editing Rules Times 10 ✓ Shorten Page-Load Times ✓ Keep Navigation Simple ✓ Use Fewer Graphics ✓ Make It Interactive
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Social Considerations
✓ Know Your Medium – Write Appropriately (Length, Tone, Call to Action) – Frequency Matters
✓ Aim for Engagement – Catchy, Short, Thought-Provoking Titles – Graphics Get More Engagement
✓ Include Social Widgets Where Appropriate – Social Feeds – Social Sharing Bars – Comments
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Give users what they are looking for in 5 seconds or less
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Questions? Brittany Tradup
[email protected] tel - 210.476.8801