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Don’t give coffee drinkers free coffee Except sometimes
Don’t give coffee drinkers free coffee Except sometimes
Heavy discounting can easily backfire
The bigger the discount, the more you need to sell
If people want to pay full price, let them
Don’t encourage them to wait for the next sale
Create offers that get people in store more often; on different days or at other times
Encourage people to buy things they otherwise wouldn’t have
You can still offer free coffee sometimes -unexpected free coffee is both surprising and delightful.
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