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Don’t start 2014 before you answer this question

Date post: 16-Sep-2014
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“What are my customers’ three major headaches?” This is such an important question, and not enough executives take the trouble to ask it. Perhaps that’s because it’s tricky to answer. Or perhaps it’s because the question will force companies to find problems with their products and services. But it’s a different way of looking at the customer that can produce some terrific new insights.
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1 © 2007-2013 IMD
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Page 1: Don’t start 2014 before you answer this question

1© 2007-2013 IMD

Page 2: Don’t start 2014 before you answer this question

2© 2007-2013 IMD© 2007-2013 IMD – International Institute for Management Development. Not to be used or reproduced without permission.

Page 3: Don’t start 2014 before you answer this question

3© 2007-2013 IMD© 2007-2013 IMD – International Institute for Management Development. Not to be used or reproduced without permission.

Page 4: Don’t start 2014 before you answer this question

4© 2007-2013 IMD

Page 5: Don’t start 2014 before you answer this question

5© 2007-2013 IMD© 2007-2013 IMD – International Institute for Management Development. Not to be used or reproduced without permission.

Page 6: Don’t start 2014 before you answer this question

6© 2007-2013 IMD

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7© 2007-2013 IMD

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Page 8: Don’t start 2014 before you answer this question

8© 2007-2013 IMD

Don’t start 2014 before you answer this question

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9© 2007-2013 IMD© 2007-2013 IMD – International Institute for Management Development. Not to be used or reproduced without permission.

www.imd.org


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