Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile

www.yottaa.com Confidential © 2014 Yottaa, Inc. All Rights Reserved.

Application Sequencing Yottaa

Nearly half of corporate marketing budgets will be spent on digital strategy

Confidential © All Rights Reserved. www.yottaa.com 2

Modern Web Realities – Corporate Spend

Enabling mobile revenue and leveraging social interaction are primary motivations


Modern Web Realities – Marketing Focus

Importance of channel engagement to corporate strategy


Mobile – the future is has been here for awhile

Forrester: The Rise of Holistic Enterprise Mobile Engagement


Pervasive Business Reality: Engage Visitors

Top priorities/objectives for mobile channel strategy

I need Social!


!   Facebook is #1 in time spent per month. 6.35 hours –  2x Google+ –  Primarily desktop

! Instagram reaches > 150 million users –  Facebook relationship added 50 million users H2-2013 –  Underscores the growing interest in visual content

!   15% (1 in 6) of Internet users are on Pinterest –  Note: typical Pinterest user is well educated –  18% have an annual income of $75,000 or more

!   Time on Tumblr and Pinterest > Twitter and LinkedIn ! Pinterest drives the most referral traffic

–  2x of Twitter, LinkedIn, and Google+ combined! –  Second only to Facebook


The Business Impact of Social Media

Spredfast: 15 stats to inform your social engagement strategy


Pervasive I.T. Reality: Speed, Scale, Security

Top challenges to enabling/integrating mobile strategy

I need Control!


Modern Web Realities – Context Complexity



We’ve all heard why sites should be fast

Source:

4.3% in REVENUE

2 seconds slower

Pages that were…

DROP

Source:

2.2 seconds improvement in

landing page speed INCREASED

DOWNLOADS

15.4% by 60% faster

INCREASED DONATION CONVERSION

Making Barack Obama’s website

14% Source: Barack Obama website

Source:

1second delay causes an

11% in PAGE VIEWS

1second delay causes a

7% in CONVERSIONS

1second delay causes a

16% in CUSTOMER SATISFACTION

DROP DROP DROP


But how about the impact of social content?

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< 10 10-20 21-30 31-40 41-50 > 50

Load Time vs 3rd party Requests

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< 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB

Load Time by Page Weight

This is the only dynamic content on the home page


Real World Example – eTail Shoe Site

Visitors wait on social widgets that are below the fold


Real World Example – BTF Content Delaying


Real World Example – Visitor Perspective & Why

Original Application Sequencing

Original Sequencing Improvement

First Engagement 1927ms 616ms 68% Round Trips 74 43 42% Page Weight 2.4MB 1.3MB 46% Fully Displayed 4379ms 644ms 85%


Real World Example – What I.T. Sees

300ms

600ms

First Byte

Visually Complete

A Superior Visitor Experience on Every Device

(Reverse Proxy)

ContextIntelligenceTM Maximizes Engagement and Revenue Confidential © All Rights Reserved. www.yottaa.com 15

The Engagement Platform

ACCELERATION SEQUENCING TARGETING


Value for your Visitors, your Business and IT

Deliver a consistent, fast and flawless experience on any device

Innovate without compromise to maximize conversions & revenue

Maintain control to ensure maximum security & scalability

Increase conversions by 20% without IT complexity, code change or business risk !  White Glove Treatment !  Business Objective Consulting !  Services-led Onboarding !  World Class Support


Yottaa Delivers Online Success - Simply

THANK YOU


Date post:	27-Jan-2015
Category:	Technology
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Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile

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