Visual Communicators Rock!

Katie Lairdklaird@schipul.com www.schipul.com/happykatie

(Don’t) Use your Words:

Visual junkie - born and raised

What this presentation is NOT

What we will talk about today

✓ Let’s talk slides, people

✓ Visualization toolkit

✓ Behold the FUTURE!

Powerpoint!Stop hating

www.wired.com/wired/archive/11.09/ppt2.html

www.edwardtufte.com/

It is rocket science, not a Powerpoint presentation

(Columbia 2003)

Break free, comrade

Know the difference

Personal notes HandoutsIllustrative slides

Hello, meet your printer

300% resolution

1.Story2.Simple3.Data love4.Visuals count

Design Tips

1. Uh, a Story for my presentation?

Really?

Yes, really.

So my point is...

1. Message 4. Plot

2. Conflict 3. Characters

Once upon a time...

Seven Questions to Knowing Your Audience

Why are they here?What do they think they’re going to get out of this presentation? Why did they come to hear you?Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

2

What keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know youempathize—and offer a solution.

3

How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?

4

What do you want them to do?Answer the question “so what?”—and make sure there’s clear action for your audience to take.

5

How can you best reach them?People vary in how they receive information. This can include the set up of the room to the availabilityof materials after the presentation. Give the audience what they want, how they want it.

6

How might they resist?What will keep them from adopting your message and carrying out your call to action?

7

What are they like?Demographics and psychographics are a great start, but connecting with your audience meansunderstanding them on a personal level. Take a walk in their shoes and describe what their lifelooks like each day.

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© duarte.com 2008

Insert a representativepicture or illustration of anaudience member in thisrectangle. It helps to put aface on the audience.

30-second elevator presentation

Powerpoint and slide decks get a bad rap. Communicators must know who they are talking to and present with a purpose. One way

to get there is to realize the difference between notes, slides and handouts. With slide design, less is more. It’s not about winning design awards, it’s about being clear to your audience. Get help

with graphics and gain info architecture knowledge - don’t be shy. Your degree and job title mean nothing, your curiosity means everything. Ask me, I can help and I think you’re really swell.

2. What the heck does ‘SIMPLE’ mean?

Make your Data easily digestible

Will Obama do the right thing in global affairs?

Stamp of ApprovalWill Obama do the “right thing” in global affairs?

Yes, he will No, he will notor

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$1 Trillion

Explain the big stuff

Only1 billion

minutes ago

Spend $1/second for 32,000 years

Knock out complexity with interactivity

www.nytimes.com//interactive/2009/07/31/business/20080801-metrics-graphic.html

3. Love Thy Data(prioritize and organize it)

Focus on the important stuff

http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK

BUY THIS BOOK!!

Know your options

Rainbow Vanilla

Pie ChartsLarge differences in

proportion

Bar ChartsMore precise with larger data sets

Bubble Charts = Scatter chart on steroidsGood for understanding relationships (3 values per bubble)

0

25

50

75

100

2007 2008 2009 2010

Total Cupcakes Eaten

http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK

BUY THIS BOOK!!

Get help with those options

http://chartchooser.juiceanalytics.com/ Freebie, decent looking graphs when you

need them fast.

www.amcharts.com Lovely free graph / chart creator - pay

a little bit for some interactive coolness.

4. Make your visuals count

No (boring) PPT templateswww.crowdspring.com

Crowd sourced, well priced custom design.

www.sliderocket.com Make your own, be inspired by

others. Beautiful.

HIRE A GRAPHIC DESIGN INTERN!!

No cheesy transitions!!!!!!!

Learn about color

www.colorschemedesigner.com Free tool to help with coloring your

world / slides.

ToolkitCheck out your Visualization

Create your own Visuals(easy with your friend the Internet)

Creative Commons in a nutshell

Where do CC images live?

www.freebase.com CC friendly images, video and audio at your disposal

http://search.creativecommons.org Search for all kinds of media and juicy

visuals for your presentations

www.compfight.com Incredible alternate Flickr search.

My absolute favorite. Just beautiful.

Who needs a graphic design degree?

www.picnik.com Fun and easy semi-deep photo /

image editing (easy hook up to Flickr)

www.aviary.com Free image editing and adjusting -

vector friendly and everything.

www.photoshop.com Photoshop finally wizened up and put

out a freebie photo editing tool.

Get that video on there

www.mediaconverter.org Fast and easy way to get video on

your slides without the Web

www.commoncraft.com/twitter Best way to explain Twitter - visually and through video!

Share your slideswww.slideshare.net

Like YouTube, but for your Powerpoints

www.sliderocket.com Create, update and promote

your presentations

www.empressr.com Design and present in a

single online space

Get inspired + Get Cooking!(lots of spots for great inspiration)

Use what you already have

www.google.com/analytics Compile networks and

related key phrases

http://personas.media.mit.edu Review your personal brand equity

through great visuals

www.twitalyzer.com What are your RT-ers influence and

footprints like?

http://bit.ly Shorten your URLs and revel in the

handy built-in statistics!

More inspiration...www.mint.com

Free online personal finance tool with great visuals

www.mailchimp.com Free email marketing tool with great stats to tell you what you need to

know asap!

http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK

BUY THIS BOOK!!

FUTURE!Hey, it’s the

Mobile is next, get ready

1. Simple visuals

2. High contrast slides

3. Even less text (HUGE)www.roambi.com

Mobile visuals of accurate data from software you already use

The upcoming (literal) desktop computer

www.microsoft.com/surface

Live in an Augmented Reality

www.youtube.com/watch?v=v9Zl1e5pAHA

✓ YOU are your presentation

✓ When in doubt, take it out (or print it)

✓ Seek inspiration

Take this home

Thanks for being here!

Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519

Katie details:Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie

Find these slides on Slideshare: www.slideshare.net/happykatie

http://www.flickr.com/photos/66125582@N00/457743309/

Thanks to our amazing photographers!

• Slide 2:

a. http://www.flickr.com/photos/69919530@N00/411189722/

b. http://www.flickr.com/photos/13733685@N00/123933708/

c. http://www.flickr.com/photos/37904562@N07/3559312488/

d. http://www.flickr.com/photos/38338230@N06/3676263520/Slide 4:

a. http://www.flickr.com/photos/kk/2986607755/sizes/l/in/photostream/Slide 5:

a. www.flickr.com/photos/pablomaronas/3639081656/ b. www.flickr.com/photos/kk/2986426677c. www.flickr.com/photos/bz3rk/3200824172 d. http://www.flickr.com/photos/10687935@N04/3301521291/

Slide 8:a. http://www.flickr.com/photos/48622270@N00/2832981040/

Slide 10: http://www.flickr.com/photos/8427392@N07/537590787/Slide 21:

a. www.flickr.com/photos/27988337@N00/286464562b. http://www.flickr.com/photos/12905355@N05/1454133285/

Slide 31:a. www.flickr.com/photos/13533187@N00/1979506022b. www.flickr.com/photos/limowreck666/447241516c. www.flickr.com/photos/thomashawk/127378638d. www.flickr.com/photos/evank750i/306288390

Slide 32:a. http://www.flickr.com/photos/33711869@N06/3493033892/b. www.flickr.com/photos/13533187@N00/1969028132c. www.flickr.com/photos/13492637@N07/2114683166/ d. http://www.flickr.com/photos/40145521@N00/460270581/e. http://www.flickr.com/photos/86892506@N00/224826722/

Slide 41:a. www.flickr.com/photos/angelinawb/510706140b. http://www.flickr.com/photos/71209115@N00/41370809/ c. http://www.flickr.com/photos/71209115@N00/41370809/d. http://www.flickr.com/photos/evank750i/306288390 /e. http://www.flickr.com/photos/thomashawk/127378638/

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