DOORSTEP SERVICES

OVERVIEWDOORSTEP SERVICES is an application which provides services needed by a household on daily basis .The required service will be provided within an hour of the request made.

To provide services such as carpenters ,plumbers ,cleaning services , home repair personnel , caterers etc at doorstep of the costumer. The promise will be to deliver the service within an hour of the need specified.

Launch the app on Google play store , App store, and others such as MIUI store , NOKIA store etc.Publicize the app through social media , advertising on TV, approaching service providers to collaborate with the app .Provide a free subscription for the first month and thereafter charge the consumers a certain fee for every service we provide.Gain a satisfactory brand value.

COMPANY OVERVIEW

This app will be very beneficial for homemaker ladies as on a day-to-day basis ,various services are needed .There will be instant provision of service required by the costumer.

The company will cater to mostly homes , schools and other companies who demand the services. Since the personnel are associated with the company , they would be obliged to reach the venue within the time as otherwise they are not available in the hour of need.

TARGET CUSTOMERS

The main target audience of the company are families ,schools ,hostels , colleges and other companies in demand of the services.

PRIMARY GOALS OF “DOORSTEP SERVICES” are:-•To collaborate with service providing companies to provide a platform for their services.•Convert maximum users to subscribers.•Expand to all major cities in the first stage and eventually take over smaller cities too.•Generate a revenue of 20 lakhs in the first year.

FIRST MONTH CONSUMERS

•First two services free.•Discounts on service charges on use of promo codes.•Prioritizing of more frequent customers.

SUBSCRIBED CONSUMERS•Top most priority to subscribed customers.•Two services free per month.•Special vouchers available for combined services.•Subscribe for a minimum amount of $4 per month or $40 per year.

COLLABORATORS

The main collaborators for this company are:-1.Cleaning services.2.Beauty salons and spas.3.Independent skilled professionals.4.Caterers .5.Security services.

COMPETITORS

Consumer Value:-The company offers its consumers best possible services in a short amount of time , at a minimal price.

Collaborator Value:-The collaborators get an opportunity to publicize their services to a large target audience.

Company Value:-The employees working for the company will have a regular pay depending upon they number of days they work per month . Also large contracts can be fetched by caterers and salons.

TACTICS

Doorstep Services provides the best services to its customers with the help of thoroughly skilled professionals . The app is available free for the first month and for $4 per month for subsequent months.

LOGO SLOGANLOGO SLOGAN

Consumers:- $4 per month or $40 per year.

Employees:-$40 bonus for every 100 services they attended to.

DISTRIBUTION

1.GOOGLE PLAY STORE2. APP STORE3.MIUI STORE4.ONE MOBILE MARKET

PROCESS:-

1.Marketing of the app.2.Targetting audience through various ventures.3.Develop an online-banking portal.4.Maintaining user database.5.Select companies for collaboration.6.Select professionals as employees.7.Keep upgrading and adding new services.8.Reach the goals.

DISCLAIMERCREATED BY AROHI PRABHUNE,VNIT,NAGPUR AS A PART OF MARKETING MANAGEMENT INTERNSHIP UNDER PROF.SAMEER MATHUR,IIM LUCKNOW.