INVESTOR PRESENTATIONINVESTOR PRESENTATIONFirst Quarter 2010
ForwardForward‐‐Looking StatementsLooking StatementsExcept for historical information provided herein, this presentation may containinformation and statements of a forward‐looking nature concerning the futureperformance of Dorel Industries Inc. These statements are based on suppositionsand uncertainties as well as on management's best possible evaluation of futureand uncertainties as well as on management s best possible evaluation of futureevents. The business of the Company and these forward‐looking statements aresubject to a number of risks and uncertainties that could cause actual results todiffer from expected results. Important factors which could cause such differencesmay include, without excluding other considerations, increases in raw material costs,may include, without excluding other considerations, increases in raw material costs,particularly for key input factors such as particle board and resins; increases in oceanfreight container costs; failure of new products to meet demand expectations;changes to the Company’s effective income tax rate as a result of changes in theanticipated geographic mix of revenues; the impact of price pressures exerted byanticipated geographic mix of revenues; the impact of price pressures exerted bycompetitors, and settlements for product liability cases which exceed the Company’sinsurance coverage limits. A description of the above mentioned items and certainadditional risk factors are discussed in the Company’s Annual MD&A and AnnualInformation Form, filed with the Canadian securities regulatory authorities. The risko at o o , ed t t e Ca ad a secu t es egu ato y aut o t es e sfactors outlined in the previously mentioned documents are specifically incorporatedherein by reference. The Company’s business, financial condition, or operatingresults could be materially adversely affected if any of these risks and uncertaintieswere to materialize. Given these risks and uncertainties, investors should not place, pundue reliance on forward‐looking statements as a prediction of actual results.
Note: All figures are in US dollars.
2
AtAt a a GlanceGlance
DIVISIONS PRODUCT RANGE OUR PREMIUM BRANDS
DOREL EUROPEDOREL JUVENILE GROUP USA
Children’s car seatsStrollers High chairs
DOREL DISTRIBUTION CANADAIGC DOREL PTY (AUSTRALIA)DOREL BRAZIL
Play yards Toddler bedsEarly learning/infanthealth/safety aidsSwings/stationary activity centres
CYCLING SPORTS GROUP (CSG)PACIFIC CYCLEAPPAREL & FOOTWEAR GROUP(AFG)
Bicycles Performance apparelJogging strollers Swing sets Ride‐on toys Otherrecreational products
AMERIWOODCOSCO HOME & OFFICEDOREL ASIA
Ready‐to‐assemble furnitureFolding chairs and tablesStep stools LaddersDOREL ASIA
DOREL HOME PRODUCTSALTRA FURNITURE
Step stools LaddersFutons Bunk bedsUpholstered furniture
33
RecentRecent AcquisitionsAcquisitions2003 Ampa France (Dorel France)
2004 Pacific Cycle
2007 IGC Australia (55% interest)
2008 Cannondale/SUGOI
2008 PTI Sports
2009 Baby Art (Hoppop Brand)2009 Baby Art (Hoppop Brand)
2009 Dorel Brazil (70% interest)
2009 IronHorse Bicycles2009 IronHorse Bicycles
2009 Gemini Bicycles
2009 Hot Wheels Circle Bikes2009 Hot Wheels, Circle Bikes4
Revenue by SegmentRevenue by Segment
2009 2008
22%
49%30%
21%
32%
22%46%
JUVENILE RECREATIONAL/LEISURE HOME FURNISHINGS/
5
GeographicGeographic Distribution of SalesDistribution of Sales(by (by customercustomer))
2009 2008
27%
4%
29%
2%
63%6% 6% 63%
US CANADA EUROPE OTHER
6
Juvenile SegmentJuvenile Segment
Years Ended December 30
2009 2008Revenues $ 995,014 $ 1,073,722Gross Profit 274,497 309,680Earnings from operations* 92,534 126,837
*Includes out of period F/X (losses)/gains$ (12.6) $ 8.9Excluding F/X effect 105,134 117,937
7
A World Leader In A World Leader In JuvenileJuvenile
World’s largest Juvenile Products Company in our categories.
Consistent growth:
5% average annual growth
6% earnings from operations CAGR
Intense product development = pipeline of new products
8
A World Leader in A World Leader in JuvenileJuvenileDOREL NORTH AMERICA i th M k tDOREL NORTH AMERICA i th M k t
Booster Car Seats Convertible Car Seats Infant Car Seats Strollers Walkers High Chairs
NO 1 DOREL DOREL Graco DOREL DOREL Graco
DOREL NORTH AMERICA in the MarketDOREL NORTH AMERICA in the Market
NO 2 Graco Evenflo Evenflo Graco Evenflo DOREL
NO 3 Evenflo Graco Dorel McLaren/Kolkraft Fisher Price Fisher Price
Playards Travel Systems Bassinets Swings Bath Tubs Bath Accessories
NO 1 Graco Graco Graco Fisher Price Fisher Price Munchkins
NO 2 DOREL DOREL Kolkraft Graco DOREL SassyN 2 DOREL DOREL Kolkraft Graco DOREL Sassy
NO 3 Evenflo Evenflo Delta Kids II RC2 Kids II
Bedrails Feeding Booster Seat Potties Bouncers Diaper Pails Gates
NO 1 Summer DOREL DOREL Kids II Playtex Evenflo
NO 2 RC2 Fisher Price Fisher Price Fisher Price Baby Trend RC2
NO 3 DOREL Summer RC2 Summer DOREL Northstates
Homesafety Travel Safety Infant Health Monitors Feeding Infant Carriers
NO 1 DOREL Fisher Price DOREL DOREL Playtex Evenflo
NO 2 Kidco Munchkin RC2 Summer Evenflo Infantino
NO 3 Private Label DOREL Summer Fisher Price Avent Baby Bjorn
Company estimates
9
Innovation Innovation –– NorthNorth AmericaAmericaAi P t t™ d l d b DJG d K tt iAir Protect™ - developed by DJG and Kettering University
Revolutionary, ground‐breaking safety feature designed to protect children in side impact collisionsimpact collisions
Air ProtectTM platform evolving withnew models to be introduced at lower price points
European version introduced –Maxi Cosi RodiMaxi‐Cosi Rodi
10
A World Leader In A World Leader In JuvenileJuvenile
Dorel Europe
A major player – close to US$450 million in salesA major player close to US$450 million in sales
Strong brands
Traditionally sales to Juvenile product chainsTraditionally sales to Juvenile product chains, boutiques, independents
Building mass merchant relationships
General softness; no loss of market share
Strong new product introductions
Introducing products in lower to mid-price point categories, eg. Safety 1st – mid-price
11
A World Leader In A World Leader In JuvenileJuvenile
France Spain Italy Belgium Portugal Switzerland Netherlands Germany UK
DOREL EUROPE in the MarketDOREL EUROPE in the Marketp y g g y
NO 1 DOREL PLAY/JANE CHICCO DOREL DOREL CHICCO DOREL HAUCK GRACO
NO 2 CHICCO DOREL PEG PERICLES CHICCO DOREL BUGABOO HARTAN M&P
NO 3 MACLAREN CHICCO CAM BUGABOO BEBECAR BUGABOO MUTSY TEUTONIA MOTHERCARE
Strollers
NO 1 DOREL PLAY/JANE CHICCO DOREL DOREL DOREL DOREL RÖMER DOREL
NO 2 TEAM‐TEX DOREL CAM RÖMER CHICCO RÖMER RÖMER DOREL BRITAX
Ö
Carseats
NO 3 RÖMER CHICCO INGLESINA CYBEX BEBECAR RECARO TEAM‐TEX RECARO GRACO
NO 1 CHICCO JANE CHICCO CHICCO CHICCO CHICCO CHICCO HAUCK M&P
NO 2 DOREL CHICCO PERICLES BREVI DOREL STOKKE TOPMARK GRACO CHICCO
FurnitureN 2 DOREL CHICCO PERICLES BREVI DOREL STOKKE TOPMARK GRACO CHICCO
NO 1 AVENT CHICCO CHICCO AVENT CHICO AVENT AVENT NUK AVENT
NO 2 TIGEX/NUK AVENT CHICCO AVENT BIBI CHICCO AVENT JACKELSmall NurseryProduct
Company estimates12
Innovation Innovation –– EuropeEurope
Lightweight compact easy to
Quinny Senzz – designed by Dorel Europe
Lightweight, compact, easy to maneuver
Features a one‐hand, flat one‐piece , pfold. Like a full‐feature stroller
Naturally shaped seat reclines for th hild’ ti f tthe child’s seating comfort
13
Innovation Innovation –– EuropeEurope
Maxi-Cosi FamilyFixRevolutionary in car seat
f t & iUses IsoFix attachment for top‐rate safety
safety & convenience
top ate sa ety
Only one base required for two consecutive age car
( 3 5 ld)seats (up to 3.5 years old)
Light/sound confirmation of correct installationcorrect installation
14
RecreationalRecreational//LeisureLeisure SegmentSegment
Years Ended December 30
2009 2008Revenues $ 681,366 $ 656,613Gross Profit 153,739 150,804Earnings from operations 39,837 41,874
15
RecreationalRecreational//LeisureLeisure
Three distinct operating divisions
Cycling Sports Group (CSG)Cycling Sports Group (CSG)
IBD Division
Premium BrandsPremium Brands
Growing dealer network
Growing European distributionGrowing European distribution
Focusing on breakthrough technology
Build Dorel’s bike business to # 1 positionBuild Dorel s bike business to # 1 position
16
RecreationalRecreational//LeisureLeisure
Pacific Cycle
Mass merchants/sporting goods chainsMass merchants/sporting goods chains
Bicycle parts/accessories (PTI)
Provides one‐stop shop for buyersProvides one stop shop for buyers
Strong first quarter at mass merchants
17
RecreationalRecreational//LeisureLeisure
Apparel Footwear Group (AFG)
Growing performance apparel division incorporates SUGOIGrowing performance apparel division incorporates SUGOI, Cannondale, GT, Schwinn, IronHorse and Mongoose lines
New 70,000 sq. ft. Vancouver facility
New high speed equipment
Focus – custom apparel
Objective – triple business in 5 years
18
RecreationalRecreational//LeisureLeisure
Worldwide Centers of Excellence Strategy
Evolve as global innovation leader in R/L markets
5 Centers of Excellence around the world
New talent recruited, structure simplified around brands to be more consumer‐driven
19
RecreationalRecreational//LeisureLeisure
2009 Acquisitions
Assets of Iron Horse BicyclesAssets of Iron Horse Bicycles
Best known for downhill/extreme trail bikes
Adds highly recognized brand to R/L portfolioAdds highly recognized brand to R/L portfolio
Targeting Sporting Goods channel
Assets of Australia’s Gemini BicyclesAssets of Australia s Gemini Bicycles
New division: Cycling Sports Group, Australia
Assets of Hot Wheels and Circle BikesAssets of Hot Wheels and Circle Bikes
New division: Cycling Sports Group, UK
20
RecreationalRecreational//LeisureLeisure
A renewed commitment to the Schwinn brand
Schwinn is the bicycle most Americans learned to ride on
Multi‐million dollar national marketing, dealer activation and support programand support program
Objective: re‐energize America’s most iconic bicycle brand
Full‐page magazine ads, national cable TV and social media
Dealer promotions, co‐op advertising, special events
Updated logo renews nostalgic feeling
Theme: Bicycle bell rings in Schwinn ‐‐ Br’ring‐ding: “Let’s Go For A Ride!”
21
Home Home FurnishingsFurnishings SegmentSegment
Years Ended December 30
2009 2008Revenues $ 463,734 $ 451,545Gross Profit 77,308 50,915Earnings from operations 36,696 7,964
22
GrowingGrowing Home Home FurnishingsFurnishings ––Much Much ImprovedImproved
Ameriwood – solidly profitableAmeriwood solidly profitable
Increased RTA capacity
Si ifi i C HSignificant improvement at Cosco Home & Office (metal folding furniture, step stools)
Focus on reasonably priced furniture sold at mass merchants
23
ProvenProven CorporateCorporate StrategyStrategy
Recession resistant products
Right products right price points right timeRight products, right price points, right time
North American consumers are shopping more at mass merchants
Ensuring market flexibility in Europe, building relationships with mass merchants
Investing heavily in product innovation
Known brands
Generate strong cash flow
24
SustainabilitySustainability PhilosophyPhilosophy
Active in sustainability on several fronts throughout allthree segments
By nature of large volume of units sold, Dorel’s eco‐conscious programs make an important contribution by reducing their environmental impactenvironmental impact
Despite goal of keeping prices to consumers low, Dorel intends to remain proactive in its sustainability initiatives
Strict policy in place to ensure sustainable business practices of suppliers
25
SustainabilitySustainability InitiativesInitiativesDHP: the first company supplying the mass market retail segment with a futon made from 100% FSC certified wood
Altra Furniture: uses Bamboo in some furniture;Altra Furniture: uses Bamboo in some furniture;Smart Program ‐ 100% non‐virgin wood
Ameriwood:
1. All saw dust, scrap, wood chips are recycled and returned to suppliers’ manufacturing processes
2. Over 500 tons of scrap metal is recycled annually
LEED Gold Certified distribution facility reduces carbon foot‐print with two coast distribution system
Safety 1st Nature Next Collection features products made y pfrom eco‐conscious materials
Warehouses are equipped with light sensors to eliminate entire areas being lit needlesslyg y
26
Full Full YearYear –– 2009 2009
(in millions of US$ other than EPS) 2009 2008(in millions of US$, other than EPS) 2009 2008Revenue $ 2,140.1 $ 2,181.9Pre-tax income 128.3 132.0Net income 107.2 112.9EPS (diluted) 3.21(1) 3.38(2)
(1) Includes after-tax out of period F/X loss of $0.30 / diluted shares(2) Includes after-tax out of period F/X gain of $0.22 / diluted sharesIncludes after tax out of period F/X gain of $0.22 / diluted shares
27
First Quarter 2010 First Quarter 2010
3 months
(in millions of US$, other than EPS) 2010 2009Revenue $ 596,313 $ 525,230Net income 37,367 28,029 EPS (diluted) 1.12 0.84
28
New LongNew Long‐‐Term FinancingTerm Financing
• US$50 million Series “A” Senior Guaranteed Notes
4 24% interest4.24% interest
Principal repayment due April 2015
• US$150 million Series “B” Senior Guaranteed Notes
5.14% interest
Principal repayments commence April 2013, due April 20202020
29
Outlook Outlook ‐‐ 20102010
Established opportunities in Juvenile and Recreational/Leisure
Consumer confidence returningConsumer confidence returning
Foresee organic growth through new international markets, new products
Continued innovative juvenile product introductions through2010
Increased IBD bike sales due to exciting new modelsIncreased IBD bike sales due to exciting new models
Build on successes achieved in Home Furnishings
Margins could be affected by rising commodity/freight costsMargins could be affected by rising commodity/freight costs
Excellent momentum places Dorel in advantageous position
30
WhyWhy InvestInvest in in DorelDorel??
A consistent record of successful acquisitions
A focus on Juvenile and Bikes where Dorel is a key playerA focus on Juvenile and Bikes where Dorel is a key player
A strong performance in Home Furnishings
A portfolio of known, premium brands
Product development capabilities that drive growth
A strategy of the right products and varied price points
Dedicated quality control/customer service by solidDedicated quality control/customer service by solid Asian presence
Established customer relationships
Strong cash flow
Payment of a quarterly dividend
31
Question & Answer PeriodQuestion & Answer PeriodQuestion & Answer PeriodQuestion & Answer Period
QUESTION & ANSWER PERIODQUESTION & ANSWER PERIOD
Notes
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Notes
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Notes
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________