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Do's and Don't of Facebook and Pinterest Holiday Marketing

Date post: 12-Jul-2015
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What TO DO And NOT This holiday season TO DO marketing
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Page 1: Do's and Don't of Facebook and Pinterest Holiday Marketing

What TO DOAnd NOTThis holiday season

TO

DO

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Page 2: Do's and Don't of Facebook and Pinterest Holiday Marketing

Can you hear me?

Page 3: Do's and Don't of Facebook and Pinterest Holiday Marketing

Call is being recorded.

Page 4: Do's and Don't of Facebook and Pinterest Holiday Marketing
Page 5: Do's and Don't of Facebook and Pinterest Holiday Marketing

AGENDA• Push vs Pull Marketing

• Do’s and Don’ts of Facebook Marketing• Facebook Post Ideas• Facebook Tips

• Do’s and Don’ts of Pinterest Marketing• Pinterest Pin Ideas• Pinterest Tips

• List Building Techniques

Page 6: Do's and Don't of Facebook and Pinterest Holiday Marketing

PUSH vs. Pull

Page 7: Do's and Don't of Facebook and Pinterest Holiday Marketing

Push marketingOutbound Marketing (Advertising)

Example(s):Paid Advertising, TV, Radio, Flyers, Direct Mail

Typically introduced OFFLINE

Is Disruptive / Less Engagement

Page 8: Do's and Don't of Facebook and Pinterest Holiday Marketing

PULL marketingInbound Marketing (Marketing)

Example(s):Social Media Marketing, Blogging, eBooks

Typically ONLINE method

Is USEFUL / Provokes Engagement

Page 9: Do's and Don't of Facebook and Pinterest Holiday Marketing

You need both

PUSH - to gain awarenessPULL - those in research phase”

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Page 11: Do's and Don't of Facebook and Pinterest Holiday Marketing
Page 12: Do's and Don't of Facebook and Pinterest Holiday Marketing

GOALEngagement:• Like• Comment• Share• Take Action

Page 13: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOPull Marketing

DON’TPush Market

1

Page 14: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOPost Regularly

DON’TForget to

comment back

2

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DODrive Traffic with

Paid Ads

DON’TExpect a lot of FREE Exposure

3

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DOGrow Your Fan Base

DON’TForget to

Like Other Businesses

4

Page 17: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOHave a Strategy

DON’TForget to Create a Sales and Marketing

Funnel

5

Page 18: Do's and Don't of Facebook and Pinterest Holiday Marketing

ide

as

Post a Contest

1

Page 19: Do's and Don't of Facebook and Pinterest Holiday Marketing

ide

as

Run a Promotion

2

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ide

as

Promote a Giveaway

3

Page 21: Do's and Don't of Facebook and Pinterest Holiday Marketing

ide

as

Share Inspiration

4

Page 22: Do's and Don't of Facebook and Pinterest Holiday Marketing

ide

as

Be Useful

5

Page 23: Do's and Don't of Facebook and Pinterest Holiday Marketing

Use Facebook Custom Apps

Page 24: Do's and Don't of Facebook and Pinterest Holiday Marketing

GOALEngagement:• Re-Pin• Take Action

Page 25: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOPin Interesting Images or Videos

DON’TForget to link back

to your website

1

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DOVerify Your Website

DON’TForget to add the Pin

It Button

2

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DOPin Regularly

DON’TForget to Re-Pin

3

Page 28: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOCreate Specific &Interesting Boards

DON’TForget to Optimize• Use Keywords• Use specific titles

4

Page 29: Do's and Don't of Facebook and Pinterest Holiday Marketing

DORun Contests,

Promotions, and Giveaways

DON’TForget to add CTA’s

5

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ideas

Share TIPS to better photos

1

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ideas

2

Share TIPS to editing photos(with pre-recorded videos)

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ideas

Use VINE to createfunny videos

3

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ideas

Share tips to PRINTING photos

4

Page 34: Do's and Don't of Facebook and Pinterest Holiday Marketing

ideas

Run a contest or giveaway

5

Page 35: Do's and Don't of Facebook and Pinterest Holiday Marketing
Page 36: Do's and Don't of Facebook and Pinterest Holiday Marketing

DOHave Patience

DON’TGive Up!!!!!!

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I’m Marketing Online...NO RESULTS!

Page 38: Do's and Don't of Facebook and Pinterest Holiday Marketing

So, why MARKET on Facebook and Pinterest?

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To Build a LIST!!!!

Page 40: Do's and Don't of Facebook and Pinterest Holiday Marketing

But you must have a STRATEGY...

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Instant SaleList

Building FunnelFree Offer Opt In / Landing

Page

Thank You / Instant

SaleEmail Follow Up Goal / SaleInstant Sale

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Early birdSpecial pricing

$197Till October 5, 2014at 12 (noon) AZ Time

ONLY

$97

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TAKE ACTIONAsk Yourself:

Why am I marketing on Facebook and Pinterest?

Develop a marketing strategy

Take advantage of the Early Bird Pricing

for the List Builders Program

Page 45: Do's and Don't of Facebook and Pinterest Holiday Marketing

http://yourmarketingcoachonline.com/list-builder/

Page 46: Do's and Don't of Facebook and Pinterest Holiday Marketing

http://yourmarketingcoachonline.com/list-builder/


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